Are you a web designer or a beginner dabbling in the design world? Web designing is growing, especially during the pandemic as more and more businesses move online. The need for a well-designed website has increased, which means there is a lot more demand for quality designers. If you’ve been looking for an easy guide to what to do and what not to do when designing a website, you’re in the right place.
Here are the web designing do’s and don’ts according to the experts.
Do – Scan
When visitors look at a site, they are more likely to scan the page than read everything. This is why you must make the site easy to scan. Visitors who are looking for a specific page will usually scan the site to find it. To make it a better user experience, design the site in a way that makes this possible.
You want to avoid chunks of text. Large volumes of text will make it difficult for a reader to digest and may lead to them clicking away due to the overload of information. Instead, break up the texts into bullet points or use headers.
To increase the visitor’s ease and increase interaction, make any important buttons such as a call to action stand out. Ensure it is in line with the rest of the design but make sure it is prominent and easy to see on the page.
Do – Test
Your design may look amazing but without real feedback and testing, it may not work well. Try and have two unbiased users check the site out, so they can give you their unfiltered feedback. One of the most important things to keep in mind is how the user will interact with the end product. The effectiveness of the site often translates into sales, and this is why it’s so important that each function and page is tested to ensure everything is working smoothly.
Do – Minimalism
Maybe it’s just banging on-trend right now but minimalism is the way to go when designing a site. This way, you can create an aesthetically pleasing, value-providing site. Users are much more likely to enjoy navigating around the site if it is pleasing to the eye. Ensure the colors are on brand and complement the content on the site. A seamless look is much more pleasing to visitors.
Stick to a colour palette and don’t get overzealous with it. Too many colours can make the site look messy and uncoordinated. This makes it more difficult for visitors to navigate.
Don’t – Slow Loading Times
In these times of instant gratification, users are likely to close or click off the site if it takes too long to load. When building the site, it is important to prioritise speed as this will contribute to the success and effectiveness of the site. According to Surrey web design experts, your website is your first digital handshake with a prospective new client, which is why your first impression is so important. If the first impression is of a site that fails to load, this is a big no-no.
Don’t – Ad Overload
Our attention spans have decreased thanks to social media and ever-evolving technology. People are much less likely to sift through advertisements that are cramming a website. In fact, this may even put them off. It is difficult to navigate a site like this and the information they have come for may get missed in all the commotion of ads, especially as ads tend to be designed to stand out.
Ads can often be an important part of a revenue stream, however, this needs to be balanced with the need to create a great website. Visitors tend to come for the content not to be bombarded with ads.
Don’t – Play Music
Background music only works on a certain type of site. Most of the time, background music or auto-playing videos will irritate visitors, and they are more inclined to click off. Visitors could be on the site in public or at work, so an unexpected music or sound will be sure to irritate them and affect their experience on the site.
If there are auto-playing videos on the site, it’s a good idea to set it to mute by default. This gives the user control and allows them to listen to the sound if they want to.
Designing a site can be a super fun and creative process. Don’t let the creative juices sway you away from the important do’s and don’ts outlined above. Ensure the site is easy to scan and navigate. Remember, the end-user should always be at the forefront when designing.