Irish consumers have started planning for a summer outdoors, and recent Google search terms show that the weather is top of mind with searches for ‘retractable windbreakers for gardens’ increasing by 429% last month.
Other popular items are picnic baskets and barbecue tool sets, searches for which increased by 119% and 180% respectively month-on-month. With recent trends showing a 20,000% increase in searches for “support local businesses”, Google is highlighting the importance of for small businesses to be visible online in order to reach new and existing customers.
Commenting, Alice Mansergh, Director for Small Business at Google said, “These trends show that people are already planning how they are going to make the most of the longer days and warmer weather. We know that Irish consumers are actively supporting local businesses, and what we’re seeing is that they are searching for very niche products to buy locally. This is a prime example of how being visible online and appearing in those search results can help retailers capture business and ultimately drive sales.”
Google has announced a number of free tools and resources for Irish SMEs to help them transition to operating online, regardless of their skills or resources including the Google for Small Business and free digital skills training.
Google for Small Business is designed for small Irish businesses and provides a free step-by-step guide to taking a business online, from setting up a Google Business Profile to creating a website, along with tips and advice on how to reach and grow a customer base.
“While getting online is crucial for small businesses, it can be overwhelming especially in the midst of the challenges that businesses are facing. We’ve launched Google for Small Business for those who possibly don’t know where to start. Our goal is to support them on their online journey in their own time and at their own pace,” concluded Alice Mansergh.
Any businesses hoping to start reaching customers immediately can do so by setting up a free Google Business Profile and simply adding their location and contact details, in addition to photos of available stock and other details like availability of click and collect and delivery options.
Other Google tools and resources such as free digital skills training is accessible for Irish SMEs on the Grow with Google website.