With hundreds of millions of blogs on the web currently, competition in the world of blogging is always a challenge to bloggers, especially the newbies. Some bloggers have thrown in the towel after a few non-viral posts. You may have the best ideas and content and still lack an audience. But the big question is, what do successful bloggers have that you don’t? Well, probably not much if not nothing. Forgive the tongue twister, but the major difference could be that they have mastered the art of packaging and desirably presenting their work!
Are you tired of your work not getting the attention it requires? If yes, you need to check out this piece. It highlights some strategies you can use to take your craft to the next level.
1. Use Catchy Headlines for Your Content
No matter how great your content is, a reader will decide whether to read or skip it by just checking out the headline or title. Remember, your title is your first selling point. You should put yourself in the readers’ shoes. An overly professional and somewhat put-together title puts off some readers. A person has been busy all day so they don’t have time to play guesswork.
A mind-blowing title, on the other hand, can get most readers clicking the page without much thought, thus boosting traffic to your blog from various sources. Jon Dykstra from fatstacksblog.com highlights this as among the strategies to skyrocket traffic from Google search as well as social sites like Facebook and Pinterest. It works best if you cover the topics that readers want to read, which brings us to the next important point.
2. Keep Your Topics Fresh
Most bloggers start off writing because they are passionate about a particular niche, subject, or industry. Keeping people invested in the same topic for a long time can be difficult. You do not want to be obvious. Switching things up will help keep the interest and attract more fans. Choose topics from suggestions or comments made by others. If you are bold, use a post that stirred great social media reactions and write a blog. By using relatable keywords, you will have people flocking your page. Therefore, it helps not to be limited to your own ideas. Keeping it trendy will help bring a fresh audience while keeping the existing ones engaged.
3. Use an Alluring Image
In your blog content, remember to include eye-catching images that draw people in. After spending your time creating great content, images as an added opportunity to shine. Your work needs that picture that screams “click me”. Some of us have landed on some pages just because of the header image. What’s more, getting the right image does not need you to have an art degree. If you can’t take photos or create your own, sites where you can get impressive royalty-free images can help.
4. Pose Questions
Why should you do that? This first raises the curiosity of the reader. Questions make an audience more invested in what you are sharing. Their mind will be guessing possible answers to your query. Most readers will continue reading to confirm if you share a similar school of thought. Questions help a blogger connect deeply with a reader. They both dive into the journey of exploring various options hence creating a bond. However, do not use questions in a way that makes your audience intimidated. They should be casual and well crafted just to spike interest.
5. Diversify Your Presentation Technique
A blog does not put you into a box. There is no gun to your head that you should follow a particular theme or formatting style. Explore the many options and get what works for you. Introducing stories and metaphors is one way of presenting your content. Before writing, imagine a good story that is also informative. Who can resist it? This format keeps people entertained and is easier to understand. If storytelling is not in your forte, you can consider using infographics. Keep your readers on the hook by using visuals that showcase your ideas. A bit of text to act as pointers and boom your content is most searched. While diversifying, remember to only use what people can’t resist.
6. Keep Your Audience in Mind
When writing something we are passionate about, it is easy to lose track. To avoid this, concentrate on major points that are relevant to your audience. The blog is not an avenue to brag about how witty you are. Readers love a down-to-earth writer. Aim to connect with the readers and you will get more traffic. Use words and sentences that are not complex. It is not a literature class, so, short, witty, and informative sentences are ideal.
Every blog writer has the potential to become the next big deal. Creating content that will leave people yearning for more requires consistency. With these strategies up your sleeve, your blogging should scale up. Put aside the wallowing and write that game-changing blog that will get readers talking. the few tips above can help propel your craft to newer heights.