Instagram is one of the social media networks that has billions of users and is, therefore, a good channel to sell your products and promote your business. The more people that a platform has, the more your products are seen and it is a great way to improve the exposure of your brand. A study that was done by Facebook, reported that more than 80% of the people that were interviewed discover new items and services on Instagram and they prefer shopping here than on any other social media network.
Because today most people search for items online before they shop for them, your business needs to have a social presence like on Instagram. You will meet potential customers here who you can turn into actual buyers of your products. To run a thriving business on Instagram, you can follow the guidelines given below.
How to Sell Your Products on Instagram
The first step in running your products online is having an Instagram account. To create your account, visit instagram.com or download the Instagram app from your play store or AppStore and then click on sign up. Enter your email address and then choose a username and password for your Instagram account. This will create your account but this will not help to promote your business.
If you want to sell your products online, switch your account into a business account by clicking on the edit profile, and then you can select “Switch to a Business Account”. The next step is to complete your bio and make it catchy to add its value so that people know what your business is about. Ensure that you also add your business website to your profile. Here are some tips on how you can sell more products on your Instagram;
1. Frequently Post Your Products
One of the secrets of selling your products on Instagram is by posting your products regularly on your Instagram feed. It is also advisable to create your own URL for all Instagram posts that link to your listings and products that you are selling. Choose a specific day of the week when you will be posting the products so that your customers can know when to look for them. When posting the items, ensure that you post a variety of them, that is, different colors, sizes, and types of products that your customers can choose from.
Use backdrops like white walls when taking photos of your products so that they can stand out. The type of backdrop that you choose depends on the color of your products. It is also important to regularly post products on your Instagram stories and highlight them so that they do not disappear after 24 hours which is the set time for stories to disappear.
2. Create Tutorials
Another way to sell your products online is to create videos that teach your customers how to use your products. You can take short clips or long ones on IGTV. You can also create videos showing the process of creating your products and the hard work that you put into the process. Allow your customers to ask questions to promote interaction and feedback about your products.
3. Share Stories that Customers Post about Your Products
When customers are impressed with your products, they will post them on their Instagram and they can tag your business. This goes a long way in promoting your business. You can request these customers for permission to share these posts and their feedback on your Instagram page.
How to Promote Your Business through Instagram
There are different ways that you can increase the exposure of your brand on Instagram. They include making use of Instagram influencers and ambassadors who have a huge following and when they post your products or review them, they can influence their followers to buy them. You can also promote your business by doing exclusive giveaways to your followers who are excited by such offers and may purchase more of your products.
Running contests on your Instagram page is another way to create awareness about your brand where you give the winner of the contest gifts from the products that you are selling. You can also promote your business on Instagram by using Instagram Ads that are not too obvious or boring.
In summary, Instagram has billions of users and it is, therefore, a good platform to sell your products online to a large audience. To sell your products on Instagram, you need to create an Instagram business account and complete your bio with a catchy description of your business and even your business website. Posting regularly on your Instagram feed, stories and highlights, creating tutorials about your products, and sharing posts of your customers are some ways to sell on Instagram. You can then promote your business through Instagram Ads, using influencers, give-aways, and running contests among your followers.