Unless you’ve been living under a rock, there isn’t a person on the planet that doesn’t know all about social media. Social media has become an essential tool for every business regardless of its size. You need it to increase brand awareness, connect with current and potential customers, show authenticity, and boost your leads and sales. Instead of heading down to the mall every few days, customers use social media, such as Instagram, to learn about sales, new collections, view availability, and more. Instagram has above 1 billion active users, and most of them interact with businesses of different sizes every day. If you use Instagram correctly, it can do wonders for your business. Here are easy ways that will help you get more interactions on your Instagram account.
Engage for Engagement
One of the easiest yet effective ways to boost your Instagram interactions is by engaging with similar accounts in your niche. Instagram’s algorithm is highly built on engagement; the more you engage, the higher the chance that you will be seen. When you boost your account’s visibility, more of your visitors will interact with you. However, keep in mind that the quality of your interactions is just as important as how frequently you do it. This is why you should be mindful and selective when it comes to choosing certain accounts to interact with. For instance, if you’re in the beauty industry, you should interact with beauty brands, influencers, inspiration, and other industry-related accounts. This will help you appear right in front of the right audience- interacting with a fitness guru won’t cut it.
There are several ways in which you can find the right accounts to interact with. The simplest method is to scroll through your explore feed, which is usually filled with content that you may like, or the “recommendations by category” banner that’s right below the search bar. You can also search for specific keywords related to your industry in the search bar, which will generate many results. You can also search for niche-related hashtags which will show you related hashtags as well. Another great way to boost your interactions would be by interacting with your competitor’s audience. Go through the accounts that like and comment on their posts.
Social Media Manager
The best way to ensure that your social media needs are taken care of is by hiring a social media manager. The social media specialists at https://www.socialproof.xyz/ suggest that social media managers are always on top of any algorithm changes. This way, they can always adopt new strategies and tailor the content to suit these changes. They will also come up with great strategies that will translate your organizational goals into a social media campaign, resulting in better engagement, leads, and results. Social Media managers play a great role in setting and protecting the business’ reputation and bringing in new perspectives.
Long-tail hashtags are very carefully selected hashtags in terms of word choice and detail; to be more precise, long-tail hashtags perfectly describe the content’s context. Even though long-tail hashtags have fewer linked posts, it increases your chance of being visible and interacted with. When you use regular one-word hashtags, your post will keep getting pushed down every second as more posts use the hashtag. Besides, unless you have a huge account, it’s impossible to become featured in the hashtag’s “Top Posts.” You can still use general hashtags though, but make sure to mix in a few long-tail ones. Relying on general hashtags will not help you much in regards to discoverability.
Coming up with a caption for every post is usually a headache- however, captions still play a huge role engagement-wise. Instagram’s present algorithm prioritizes the posts according to the engagement level. Good captions give the content context; whether you decide to tell a story or offer a different take on your image, it’s a good way to keep your audience engaged. You can also ask a question or raise controversy in your caption and encourage your audience to partake in the discussion. This way, you will ensure that the comments keep rolling in.
Instagram has become a key platform for businesses of all kinds and sizes. Whether you are a start-up or a well-established business, Instagram is among the best way to reach current and potential audiences nowadays. While it can feel impossible to stand out among all the popular accounts in your niche, there are ways in which you can boost your engagement.