Sky and Amazon announced a new long-term partnership that will see Prime Video launch on Sky and NOW TV devices across Europe from today, while the NOW TV and Sky Ticket apps will also come to Fire TV devices. The partnership means customers in the UK, Ireland, Austria, Germany and Italy will be able to watch all the most talked-about and award-winning TV series, films and sport from Sky and Prime Video in one place in time for Christmas.

For the first time UK customers will be able to watch every live Premier League fixture on Sky Sports, Prime Video and BT Sport without switching devices. Plus, with new Amazon Original series like survival drama series The Wilds and The Grand Tour: A Massive Hunt launching in December, this deal opens up new depths of entertainment for Sky and NOW TV customers, all in one place. And in time for Christmas, movie fans will have access to a wide range of new releases and family favourites across Prime Video including Borat Subsequent MoviefilmUncle Frank and I’m Your Woman for the ultimate movie marathon.

“We’re pleased to be bringing our Prime Video app to Sky Q and NOW TV devices in time for the holidays,” said Jay Marine, Vice President, Prime Video Worldwide. “With winter settling in, and our new binge-watch obsession The Wilds about to launch, it’s a perfect time for Sky customers to catch up on our award-winning Prime Video TV shows, movies, and live sport, including Prime Video’s exclusive live broadcasts of over 20 English Premier League games this December. Plus, with NOW TV launching on Fire TV – customers in the UK have never had it better when it comes to choosing what to watch however they are watching.”

Stephen van Rooyen, EVP & CEO UK & Europe, Sky said: “Sky Q customers are receiving an early Christmas present on their boxes this year in the form of Amazon Prime Video. Anyone who needs to get stuck into something new after The Undoing on Sky Atlantic will now be able to flip right over to The Boys on Prime Video, without ever leaving Sky Q. Amazon Prime Video TV shows, movies and more will sit alongside Sky Originals and Netflix, as well as apps like Disney+, BBC iPlayer, Fiit and much more. This will make it even easier for you to access everything you love, in one place. I’m delighted that this deal will give even more people access to our brilliant NOW TV and Sky Ticket apps through Amazon Fire TV devices and Fire Edition TVs.”

In the UK, Italy and Ireland the Prime Video app will launch on NOW TV devices, as well as Sky Ticket devices in Germany, on 14th December. The NOW TV app will be rolling out to select Fire TV devices and Fire TV Edition smart TVs to customers in the UK also on 14th December and in, Italy, Ireland, Austria and Switzerland through early 2021 with Sky Ticket also rolling out on Fire TV devices and Fire TV Edition smart TVs in Germany through the first part of 2021.

It’s easy to watch Prime Video on Sky Q

Sky Q customers will be able to find Prime Video in the Apps section or by saying “Launch Prime Video” into their voice remote to pair their Sky Q box with their existing Prime membership. Must-watch Amazon Originals will be featured on the Q Home page alongside the best from Sky, Netflix and Disney+, making it easier than ever to choose what to watch. And customers can expect even more Prime Video integration, such as voice search for TV series, movies and more, in 2021. Sky customers who are not yet Prime Video customers can sign up via the Amazon Prime Video app, to enjoy a 30-day free trial.

NOW TV on Amazon Fire TV Devices in the UK

The NOW TV app will be available on Fire TV devices from December- with roll-out beginning on Fire TV Stick, Fire TV Stick Lite and Fire TV Stick 4K from 14th December. On Fire TV devices, finding the NOW TV app is easy, NOW TV customers will be able to download the app and log in to access Original shows on Sky Atlantic, the biggest fixtures on Sky Sports and family favourites on Sky Cinema. Fire TV customers who are not yet NOW TV customers can sign up to NOW TV passes, including Sky Cinema, Entertainment and Sky Sports by visiting

Launch Summary

Service Launching on… Where? When?
Prime Video Sky Q UK, Ireland, Italy, Germany 14th December 2020
  Sky Ticket devices Germany 14th December 2020
  NOW TV devices UK, Ireland, Italy 14th December 2020
  Sky X Austria 14th December 2020
NOW TV Fire TV Stick Lite (1st Gen)

Fire TV Stick (3rd Gen)

Fire TV Stick (2nd Gen)

Fire TV Stick 4K

Fire TV Edition – JVC Smart HD/FHD

UK 14th December 2020
Other Fire TV Devices UK, Ireland, Germany*, Italy Early 2021

*Sky Ticket app as opposed to NOW TV app

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

%d bloggers like this: