Cowboy, the Belgium start-up with a vision to transform urban mobility, is using technology to reshape bike safety by introducing the industry’s first software designed to detect crashes and collisions – Crash Detection. Cowboy is putting rider safety at the very core of their mission to transform urban mobility and cities for the better with the new feature helping to protect over one million kilometers ridden by Cowboy users all over Europe every month.

Currently available in beta for a thousand users, the industry-first feature will be rolled out to all Cowboy 2 and Cowboy 3 riders by the end of September at no charge.


Using highly sensitive built-in sensors combined with GPS signal tracking, the bike communicates with the Cowboy app to detect a fall. If an accident occurs and the rider doesn’t confirm they’re fine within 60 seconds, Cowboy instantly alerts the rider’s emergency contacts (up to 2) to check in and offer help, while sharing the real-time rider position so they can be quickly located.


To provide riders with complete peace of mind, the Cowboy bike is also equipped with a SIM card that is completely independent from the phone and will work in every scenario, e.g. if the phone is damaged in a crash. This allows Cowboy to notify the emergency contact(s) without having to rely on the user’s phone.

Safety. At the core of Cowboy’s mission.

The Crash Detection feature was created as a result of a first-hand experience. Last year, Cowboy’s co-founder Tanguy Goretti had an accident with his bike. “The road was icy and visibility was limited”, Tanguy says. “I crashed after the first turn and glided for at least five meters. Luckily, there were people nearby to make sure I was okay and to help me and my bike off the street.” Thankfully, Tanguy’s accident only resulted in a few bruises and scratches, for him and his bike.


But walking away safely and relatively unharmed from a bike accident is not the case for everyone. “In Europe, most serious accidents occur just outside urban areas. In that scenario, you don’t always have someone to help and you might be left for a long time awaiting assistance. That’s how the idea for Crash Detection was born”, Tanguy who is responsible for the software development at the Brussels-based start-up further elaborates.


When done right, technology can have a huge impact on people’s lives and the safety of communities. Crash detection is Cowboy’s latest addition to an already comprehensive list of safety-first related features and innovations now available on the recently launched Cowboy 3 as well as previous versions of the bike:


  • Flashing brake light. The rear light flashes when you slow your speed so you’re more visible to the traffic behind you.

  • Puncture-resistant tires. All-rounder tires handle the load and the road.

  • Integrated front and rear lights. Be seen by others on the road, ever aware of your surroundings.

  • Hydraulic disc brakes. Ride fast and in control with hydraulic brakes that provide total stopping power the second you make contact.


By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.