Tappit, the global payment ecosystem for events, sports stadia and venues, has secured three new sporting partnerships across the Middle East, Ireland and New Zealand, confirming its place as a leading cashless payment provider for hospitality and sporting events.

The company has today announced a new partnership with Yas Marina Circuit in Abu Dhabi, whereby the Circuit will use Tappit’s technology to create and introduce its own event currency, YAS PAY. The new currency will be first used to make the Abu Dhabi Grand Prix, which runs between 28 November and 1 December, a cashless event.

Fans will use the currency to purchase food and beverages, while Tappit’s technology provides the Circuit with customer insights and data through YAS PAY, that will help it to enhance its fan experience at future sporting events.

Based on Yas Island, Abu Dhabi, Yas Marina Circuit is considered one of the most technologically-advanced Formula 1® circuits in the world and a home for motorsports in the Middle East. It encourages the growth of sporting culture in the UAE and prides itself on being the centre for motorsports excellence in the Middle East.

Tappit has also signed a three-year partnership with the Heineken Kinsale Rugby 7s in Ireland to make its events 100 percent cashless across food vendors, bars and merchandise. They will also use Tappit for event ticketing, integrating it with Eventbrite and using Tappit’s technology for ticket scanning at the event itself.

In New Zealand, Tappit has partnered with Village Cashless to provide cashless technology at its events. Village Cashless will first use it at the HSBC New Zealand Sevens on 25 and 26 January 2020 in Hamilton.

Jason Thomas CEO, Tappit said: “These exciting deals prove that there is a huge global appetite for cashless technologies and the business benefits of working with Tappit are felt by both organisers and fans alike. By improving the fan experience through safer, faster transactions and equipping organisers with customer insights and data unavailable through other payment methods, we make it possible for organisers to really understand their audience, improve the experience and make their events even more successful.” 

For more information about Tappit, please visit: https://tappit.com/

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

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