We dont just cater for adults here we cater for all and a new product that has just launched called TONIES has just arrived which is really great idea and for your kids and a new way of story telling.
Invented by two dads in Germany in 2016, tonies offers users a new way to experience storytelling and songs, consisting of a soft speaker cube – a Toniebox – and “Tonies” audio characters. The Tonies are placed on top of the Toniebox and automatically play the audio content that is matched to that character.
Marcus Stahl, co-founder of tonies® comments: “Innovation has been central to the evolution of tonies from the very beginning, so we’re extremely excited to venture into the world of augmented reality technology to introduce our customers to our forthcoming Disney Tonies. This tech has already been used by the likes of Sephora and Nike for product launches but it’s uncharted territory for most children’s brands.”
Matthias Keudel, Country Manager UK/IRL for tonies® adds: “Augmented reality is a rising trend in the retail industry, and one we’ve been keen to experiment with for some time. It’s enabled us to create a buzz around the new launches and truly immerse users in the product – bringing a new meaning to try before you buy!”
Further Disney licenses will be added to the portfolio of Tonies this year. The portfolio, which already combines a wide range of stories, music and knowledge, is constantly being extended – with the number of Tonies available in the UK and Ireland set to grow from 45 to 60 by the end of this year alone.
The current characters in the Tonie-Family already include some well-known faces such as The Gruffalo, Stick Man, Little Red Riding Hood and The Snowman, whilst Creative-Tonies allow users to upload up to 90 minutes of their own audio content.