Irish startups from across the country are being encouraged to apply for Google’s Adopt a Startup Programme which this year launches in an exciting new format. The new programme will be 8 weeks duration and will focus on Priority Growth Areas, identified by the companies themselves and the Adopt a Startup team in Google, which have a significant impact on a startup’s development and success.
The Priority Growth Areas include 4 crucial stages of growth: Understanding Your Customer, Building Your Brand, Growing Globally and Scaling Your Organisation. Participants will benefit from unmatched expertise and support in topics such as Analytics and UX, pitching and networking, automation and machine learning and how best to plan for global growth.
The new programme offers startups full support though a series of exclusive lectures and workshops, 1-on-1 on-site support with a team of passionate Googlers, and unique networking opportunities at Google’s EMEA Headquarters.
Paddy Flynn, Director, Google said: “We’ve achieved a lot of success over the past five years but we are always looking at ways to improve our impact. We’ve listened to feedback from startups and have reshaped this next iteration of the programme, including reducing the number of startups from 30 to 15 for this cycle. This will allow us to deliver a more intensive programme, will focus on 4 crucial stages in a startup’s growth cycle and will give participants more direct engagement with Google experts. We hope that this focus will enable them scale more effectively and learn from each other through the programme.”
Following the 8 week programme, each startup will have the opportunity to pitch their growth plan to a panel of select judges, with some unique prizes up for grabs including €10,000 in Google Ads credit and eligibility for the Google Cloud Programme which includes $100,000 in Google Cloud Credit.
The Adopt a Startup programme was launched by Google in 2014 and has mentored over 150 companies, helping them to develop and grow. FoodCloud, UrbanVolt, Jobbio, Beats Medical and Logograb are just some of the amazing companies who have participated in the programme and have gone on to achieve significant success in their industries. The programme was created in Dublin and has become such a success that is now being implemented in dozens of other countries around the world. In the last year the Startup team at Google have also worked on bringing Irish scaleups into global Google programs and helping Irish scale ups understand how to engage with Google at a global level.
Places on the programme are now limited to 15 companies, with applications closing on 22 April. More information on Adopt A Startup and full details on how to apply can be found at https://events.withgoogle.com/adoptastartup/