FUJIFILM just announced the release of the “instax SQUARE SQ20” (SQ20), compatible with square format film, as a new addition to the instax series of instant cameras, which allows users to enjoy on-the-spot photo printing. The SQ20 has a variety of new functions that allow you to enjoy both taking and printing photos; one which can print the best moment of moving subjects easily! The stylish and easy-to-hold design allows the camera to be taken anywhere, ensuring you never miss a precious moment.

In addition to normal shooting for still images, the SQ20 has a new function called “Motion Mode”, which allows you to take a video (max 15 seconds) and then, using a dial at the back of the camera, select the frame that best captures that moment to print —something that has been difficult to achieve previously. The “Time Shift Collage” can take four images with a time difference—all at once—by pushing a single shutter button. The time difference between frames can be adjusted within 0.2 to 2.0 seconds.


The special filter “Sequence” can take dynamic and dreamy photos adding sequence effects to the image. The camera has the first zooming function, before shooting, within the instax series. There is also a selfie-shot mirror attached to the side of the lens allowing you to check the shooting range. As a hybrid instant camera, which is equipped with a digital image sensor and digital image processing technology, the camera allows you to select your favorite images before printing and to edit the images with various filters. With the benefits of a hybrid instant camera, a wide variety of photographic expression can be made even with the same image.

The camera is stylish and easy-to-hold. There are two color variations, and matte black, to suit any scene and style. The design of the lens ring—and around the ring—is reminiscent of water ripples. It not only makes the camera easy to hold but is also a contemporary design feature.


Since 1998, the instax series product line has been used all over the world and has been particularly embraced by a young demographic. Cumulative shipments have exceeded 30 million units across the globe. Fujifilm will continue to spread the instant photo system “instax,” which allows people across the planet to “enjoy printing photos as they take them.”

The instax Square SQ20 camera is available in FUJIFILM stockists nationwide. Prices start from €200.00 and may vary by retailer.

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

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