In an exciting Dragon’s Den style pitching session, Bespoke Choice, the interactive wedding venue sales platform, fought off tough competition to take the One2Watch crown at FutureScope, Founded by Cavan brothers, Ronan, Niall and Cillian Kelly, Bespoke Choice is an innovative sales platform specifically for the wedding venue sector.

The company was deemed to have best expressed the market need and scalability of its concept by a distinguished panel of judges, including Alison Cowzer, RTÉ Dragon’s Den investor.

Joe Healey, Divisional Manager, High Potential Start Up, Enterprise Ireland presented founder, Ronan Kelly with the award. Bespoke Choice will receive a €2,000 cash prize, space in Dublin BIC’s award winning Guinness Enterprise Centre and a range of consultancy services from Dublin BIC to support its growth.


Founded by Cavan brothers, Ronan, Niall and Cillian Kelly, Bespoke Choice is an innovative sales platform that helps venues to increase their annual number of wedding bookings and the average revenue per wedding. Designed and built by wedding planning professionals, the application enables couples to build a unique package via an interactive journey of the services the venue has to offer. Once booked the software uses AI to maximise upsell revenue for the venue while also ensuring couples have the best wedding they can afford.

Pictured at FutureScope’s One2Watch competition, held in The Convention Centre Dublin, are: Joe Healy, Divisional Manager, High Potential Start Up, Enterprise Ireland; and Ronan Kelly, Managing Director and Founder, Bespoke Choice, One2Watch winner 2018.

Michael Culligan, CEO, Dublin BIC, said: “The One2Watch competition seeks to find Ireland’s most scalable business idea and award the winning company with supports to enable it to scale and grow. The calibre of entrants this year was extraordinarily high with each of the four finalists bringing to the stage a business concept with transformative potential for its sector. Bespoke Choice is a well-deserving victor and with support services from Dublin BIC, the sky is the limit in terms of business growth and development”.

Ronan Kelly, founder, Bespoke Choice, said “We’re absolutely thrilled to win the One2Watch competition, especially in a year with such strong competition. It’s a very exciting time in the Bespoke Choice journey, as we have just launched our service this week and are seeing a number of high-profile customers already signing up.”

“Securing a dedicated desk at The Guinness Enterprise Centre, along with the cash prize and the invaluable mentorship of Dublin BIC will go a long way in helping us expand into export markets and develop new products. One2Watch has been an amazing experience and we are brimming with excitement at the possibilities now awaiting us.”

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

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