The app, called FirstUp, has partnership deals with Benefit Makeup, Unilever, Maxol, Electric Ireland and Ambr Eyewear, with rewards ranging from free coffee to beauty treatments for using the FirstUp alarm.
FirstUp was co-founded by Ruaidhri Finnegan and Dan Moriarty (28) pictured above.
Over 11,000 Irish people registered for the official launch after a trial version of the app was released with Pieta House for their annual Darkness into Light event last May, making it one of the most anticipated Irish apps of the year.
Ruaidhri Finnegan said: “For most people, waking up early isn’t optional, and getting out of your warm bed can be tough. We wanted to build an alarm clock app that looks and sounds great, while giving people a reward incentive to help them have the best and most productive start to the day.”
Dan Moriarty said: “We’re trying to develop an alarm clock that can actively aid our users in having a positive morning; whether that be through the sense of accomplishment in earning a reward, reading the morning news through FirstUp or just not having to listen to that same harsh annoying alarm tone again!”
Head of Marketing for Benefit Cosmetics, Lou Bennett, said:
“FirstUp is a unique and innovative way for us to reward our Benefit customers. We’re delighted to be working with the FirstUp team, and to see how we can make mornings better for the busy, modern girl.”
Head of Marketing for Maxol, Caroline Burton commented:
“In these cold and dark winter months, we wanted to show our appreciation for all our Maxol customers by making their wake up routine that little bit easier. FirstUp is an exciting project, and we look forward to seeing how we can help our customers have a great and energising start to the day.”
FirstUp is available to download from the Google and App store now.
Apple App store – https://itunes.apple.com/ie/app/firstup/id1210013319?mt=8
Google Play store – https://play.google.com/store/apps/details?id=com.firstup.android