Using the Nokia 8 Dual-Sight camera technology, Anya Hindmarch will capture exclusive Bothies from LFW, showcasing the lead up to and during her AW17 fashion show.

HMD Global, the home of Nokia phones, has partnered with British fashion designer Anya Hindmarch to give fashion fans access to London Fashion Week from backstage to front row, all captured on the new Nokia 8.

The Nokia 8 has a Dual-Sight technology that simultaneously harnesses the front and rear cameras in a split-screen visual. The Nokia 8 introduces a world-first in enabling Dual-Sight video to be livestreamed directly from the camera app to social media channels, Facebook and YouTube. With photos and videos now showing more than one side of the story, guests at Anya’s show will be able to reveal their reactions to the catwalk as the collection unfolds.

Talking about the partnership, Sarka Baron, Marketing Director Western Europe at HMD Global said,Anya is renowned for her creativity. We can’t think of a better way for the industry to capture the thrilling moments of her show than with the Nokia 8. Now they can share Anya’s incredible collection alongside their real-timereactions thanks to our Dual-Sight technology. We’re also really excited that, for the first time ever, Anya will use the Nokia 8 to capture her preparation for the show, giving fashion fans around the world a designer’s perspective on the lead up to London Fashion Week.”

Talking about the partnership, Anya Hindmarch said The Bothie is really fun creative communication tool. I record all the build up for the shows from the set build to the behind the scenes preparation which is always an exciting time so I am looking forward to exploring this with the Bothie on my new Nokia 8”

See our coverage of the Nokia 8 launch event in London

Written by Jim O Brien/CEO

CEO in the transport industry, mobile tech fan 20 years, mobile consultant, Nokia/Microsoft VIP, HTC Specialist, Multiple forum supporter with worldwide top rankings, I also work in the background in the mobile technology sector, weekly radio show, Featured on the RTE consumer show and Cavan TV.Award winning Technology reviewer and blogger.Part time actor and security professional and brutally honest when it comes to opinions.

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