Instagram represents a mobile photography application, first released in 2010, and then purchased by Facebook for $1 billion in cash and stocks, back in 2012. During its years of service, the photo sharing social media app has managed to become incredibly popular for both consumers and advertisers, boasting over 700 million members in total.
In a recent graphic compiled and sent to us by website builder.org a total of 139 must-know facts about the platform were released, to guide those who are interested in learning more about the platform through some of the tips they must know to become successful, while also sharing a few case studies, meant to put things a bit better into perspective.
While Instagram is half the size of Facebook, it is important to note the fact that it serves a different purpose, while Facebook isn’t really niche-based and represents an all-in-all stop. With this in mind, on Instagram, users are free to post photos and videos of themselves or anything else really, comment on other people’s posts, share live videos, use its direct messaging feature and more. One of the greatest things to know about Instagram is that the platform has become a great hub for advertisers and marketers throughout the world, due to the fact that most pages are organically-grown in terms of traffic, due to the nature of the platform.
A couple of stats mentioned in the infographic showcase that so far, 31% of female internet users have an Instagram account, followed by 21% of makes. Not only this, but it is also important to point out the fact that so far, 32% of internet users that live in urban areas have an account on the platform, whereas 28% of those living in suburban areas use it as well.
At this moment in time, Instagram is actively processing over 4.2 billion likes per day, with more than 95 million videos and photos being shared on a daily basis. So far, it has been pointed that around 40 billion apps and videos have been shared onto Instagram.
Based on these aspects, Instagram’s massive popularity is understandable, and all marketers should at least consider the idea of running social media campaigns on the Facebook-owned platform.