Month: November 2016

JUST EAT to support Peter McVerry Trust #TakeawayTuesdays #Charity

5% OF THE VALUE OF ALL JUST EAT ORDERS WILL BE DONATED TO PETER MCVERRY TRUST EVERY TUESDAY IN NOVEMBER

JUST EAT, Ireland’s leading online food ordering and delivery service, today kicked off November with the unveiling of ‘Takeaway Tuesdays’ for the five Tuesdays of the month. To mark the first Tuesday in November, JUST EAT joined Peter McVerry Trust for a meal at its Youth Café to begin the month long campaign. As part of the initiative, JUST EAT is inviting consumers to choose from over 1800 restaurants and 30 cuisines and enjoy their favourite take out food for a good cause on any Tuesday during November. In return JUST EAT will donate 5% of the value of every order placed directly to Peter McVerry Trust. JUST EAT is supporting the charity’s ongoing work to provide housing solutions for young people experiencing homelessness.

Peter McVerry Trust was responsible for launching Ireland’s first Youth Café in October 2015, offering an out-of-hours safe and supportive environment to children and young people who are homeless, or at risk of becoming homeless. The organisation operates Youth Café evenings with the young people and this provides them with access to advice on different areas such as wellbeing, cooking and help around living independently and seeking employment. As part of the November campaign, JUST EAT will support the Youth Café Evenings throughout the month with takeaway restaurant deliveries to the cafe and gift cards for each of the people who attend. In addition, JUST EAT will support two of the evenings with guest speakers and surprises along the way.

 

JUST EAT guest restaurant correspondent Marcus O’Laoire will be a guest speaker at one of the Youth Café evenings. The comedian, DJ and food enthusiast will deliver a talk about wellbeing along with sharing some tips for cooking quick and healthy meals. On the second evening, the JUST EAT marketing team will talk to the group around working in marketing and using social media in a work space. JUST EAT will also be bringing in a barber for the boys to avail of free haircuts and a nail artist for the girls to receive manicures.

 

JUST EAT has actively supported Peter McVerry Trust throughout 2016. At this year’s JUST EAT Rereat at Electric Picnic, festival-goers enjoyed a relaxing environment, free entertainment and food and drink delivered by the JUST EAT Waiters, free manicures and haircuts. Treats were free of charge but festival goers were asked to give a voluntarily contribution in exchange for some luxurious pampering, raising more than €2,500 for the charity.

 

 

Speaking at the announcement today, Amanda Roche Kelly, Managing Director of JUST EAT Ireland, said: “JUST EAT is delighted to offer our support to Peter McVerry Trust. We’ve enjoyed getting to know the charity this year and collaborating on new initiatives for both of us. It was great to see how the festival goers at Electric Picnic responded to the opportunity to support such a great cause – charity and fun proved to be a good mix. We want to build on this for November. Through our ‘Takeaway Tuesdays’ campaign we want to raise much needed funds for Peter McVerry Trust but also generate further awareness of the organisation and the great work that they do. Consumers will be kept up to date via the JUST EAT blog throughout November.”

 

Anne Marie Connolly, Director of Fundraising of the Peter McVerry Trust, said: “We’re excited to be launching ‘Takeaway Tuesdays’ for the month of November with JUST EAT. Collaborating with JUST EAT this year has been beneficial for us at Peter McVerry Trust because it allows us to generate a greater awareness of the issue of homelessness within a younger demographic in addition to raising vital funds to help us support people without a home. We’re looking forward to a busy November and I hope the public will support this wonderful initiative.”

 

For more details on Peter McVerry Trust or to make a donation, visit www.pmvtrust.ie.

 

Connect with JUST EAT on Twitter @JustEatIE, Facebook, Instagram, Pinterest or Snapchat on justeatie. Connect with Peter McVerry Trust on Facebook @petermcverrytrust or Twitter @PMVTrust.

Ireland rides new wave of ‘tech-nostalgia’ as Bush reveals 69% of Irish people are re-discovering retro audio products

Nearly seven in ten Irish adults find retro audio devices the most appealing way to consume music, powering one third of consumer technology spend
 Almost half of us view making mixtapes as one of our favourite childhood memories
 Over a third of us still make mixtapes now with digital playlists accounting for a third of total music listening time*

While the evolution of hi spec technology continues, Technology brand Bush has revealed that Ireland’s affection for classic audio still reigns supreme, with nearly seven in ten Irish adults finding retro style audio technology to be most appealing to them. More of us are feeling nostalgic about the way we play music, and technology we play it on, including record players, cassette machines and boom boxes.
The 21st century vinyl revival has been well documented in recent years, with combined sales of physical and digital sales steadily decreasing since 2005 as total vinyl album sales skyrocket – from 857,000 copies in 2005 to more than 9 million copies in 2014..

Technology brand Bush, spoke to over 500 Irish adults to understand how Irish people’s spending habits for audio technology products have, or indeed haven’t, changed over the years with the revival of retro technology.

Moreover, Bush has found that the more the ‘tech-volution’ moves on, the more we indulge in the beauty of the process of listening to music in the ‘old school’ way. Almost half (45%) of us call out making mixtapes as one of our favourite memories. And it appears that the love of the process continues, with over a third (32%) of us continuing to make our own mixtapes today. The process of music compilation doesn’t just stop with cassette players either – it’s run into the way we consume music using even the highest spec technology, with playlists on music apps such as Spotify accounting for a third of the total listening time across all demographics.

Andrea Derrick, Bush Brand Controller, commented: “Bush was founded in 1932 and has been much loved by generations of music lovers. Today the Bush range includes more cutting edge technology – from flat screen TVs to sound bars – but classic audio still sits at the heart of what we offer and it’s clear from our research that Irish music lovers are continuing to look for a wider range of retro options over and above our best-selling vinyl players.”

 


While cassettes and players are the current retro audio zeitgeist, the popularity of other vintage equipment such as speakers, receivers, boom boxes and hi-fis signals the enduring allure of retro audio for music lovers, which continues to be demonstrated in popular culture.

 
Most recently, singer-songwriter Bon Iver created global hype for his third studio album by playing the entirety of the new record for the first time from 11 small boom boxes, each placed in different locations across the globe and played at the exact same time. The boom boxes were installed with instructions to ‘flip over to Side B’ when the music stopped.

 
Other pop culture icons are also favouring the retro approach, including rap superstar Drake, who has released five mixtape compilations to date alongside his other typical single and album releases and Chance The Rapper, whose three albums have all famously been mixtapes. This year Eminem honoured the release of his seminal The Marshall Mathers LP with a cassette re-release of the iconic album amongst other collectibles.

 

Matt Mason, Editor of Q Magazine, commented: “Mixtapes being released by artists today don’t really bear much relation to the mixtape we used to make. Increasingly they’re full of original material by the artists who are putting them out. One of the biggest of recent month’s, Drake’s If You’re Reading This It’s Too Late, was completely new material by Drake himself. Artist-curated or artist-inspired playlists can be fascinating and extremely useful for the music fan by providing genuine insight into their favourite artist’s tastes and influences as well as introducing them to bands and acts they’ve not heard before, aiding their own musical discoveries.

 
“Digital media has made discovering and listening to music a lot easier but I think some people still love the rituals of playing vinyl and tapes, having a tangible product to hold and sleeve art to pore over. It’s not just nostalgia – some artists even like recording onto vinyl or tape, believing it gives their music a unique warmth. What’s crucial is that retro audio can work in tandem with new audio: you can compile and perfect your mixtape on digital media before burning it onto a cassette or CD. The end result is the same but the process has been made much easier by new technology.”

 

With mixtapes and retro audio leading the way in how Ireland consumes music, Bush offers a range of retro options to suit the modern day consumer, including: Bush Classic Turntable, Bush Classic Retro DAB Radio and Bush Wooden DAB radio.