We live in an age when almost everything is located on Internet and every day more and more of our Media are at some point, unplayable due to some “Format Restriction” of any kind.

Well, soon that’s about to end thanks to the recently announced Alliance for Open Media.

logo4-43801c2abb02cd75-600x337Starting on September 1st Seven of the most greatest Media creator have created this “Justice League” of Formats and Codecs for video and media in general.

“The Open and royalty-free format for next-generation
ultra high definition media”

Amazon, Cisco, Google, Intel, Microsoft, Mozilla and Netflix have made partnership into this Open-Source Project to reach to ultimate goal of “develop next-generation media formats, codecs and technologies in the public interest.”

open_mediaSomething that really complicate media consumption in the format of the video we’re trying to see.

For example:

For using MPEG-2 or MPEG-4 formats, a royalty must be paid to MPEG LA.

Mozilla has Daala

Google is has on VP9 and 10


That’s why should not come as surprise that this guys wanna save some money and as result we have a more persistent and pleasant usability of video formats.

What they want to do as main task is to create media:

Interoperable and open.

Optimized for the web.

Scalable to any modern device at any bandwidth.

Designed with a low computational footprint and optimized for hardware.

Capable of consistent, highest-quality, real-time video delivery.

Flexible for both commercial and non-commercial content, including user-generated content.

(Something worth the mention is Apple absence in the group, which is easily explainable.

Apple owns QuickTime and they need to pay anyone to implement videos on  iTunes or Apple TV.)

The license name will be Apache 2.0 and will work under the W3C patent rules.

If you want to know more about the project you can go HERE or follow them at @a4omedia

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