According to Reuters, TAG Heuer smartwatch should be announced today (March 19). The device will be a digital version of the “TAG Heuer Carrera”, one of the company’s best selling timepieces.



Guy Sémon, General Manager of TAG Heuer added: “The quality of Swiss watches is renowned worldwide. When this is allied with the creative technology and global power of two companies like Intel and Google, using the Android Wear platform and based on Intel technology, we can see the launch of a technological revolution in our industry, of which I am proud to be a pioneer today with TAG Heuer.”

David Singleton noted, “By fusing beauty with technology, the Swiss watch has inspired generations of artists and engineers alike—including us at Google. So we’re thrilled to be working with TAG Heuer and Intel to bring a unique blend of emotion and innovation to the luxury market. Together, and using the Android Wear platform, we can imagine a better, beautiful, smarter watch.”

TAG-Heuer-CARRERA-CALIBRE-1887_CERAMIC-BEZEL_43MM_CAR2A10.BA0799_2-700x608tag-heuer-carrera-p612-5The Swiss watchmaker has partnered with Intel to work on the new smartwatch (although it’s unclear if it would run Android Wear, but that’s the most likely OS choice) to compete with the Apple Watch.

TAG Heuer Chief Executive Office Jean-Claude Biver told Reuters:

“People will have the impression that they are wearing a normal watch,”

There is no word about price or when the TAG Heuer smartwatch will be released. But they should hurry up, the Apple Watch is target to April 24 and the pre-orders start at April 10.

P.D The intro photo is special edition of the Aquaracer Caliber 72 for the America’s Cup 2013. With this watch, the crew of the Oracle team had real time access to the boat’s speed, foil balance, sail pressure, and wind characteristics. Each watch was customised to the needs of the individual crew member.

Stay tuned for more info about price and availability.


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