AI Reshaping Startup Landscape as WeBuild Reopens for Women Founders Across Island

Artificial intelligence is reshaping how tech startups are created, dramatically reducing build time and lowering traditional technical hurdles. 

As building a scalable digital product becomes faster, cheaper and less dependent on deep coding expertise and major funding, more women are seizing the opportunity to lead and build in tech.

In response, applications have reopened for the second cohort of WeBuild, the all-island programme delivered by TechFoundHer empowering women to innovate and to build tech-led solutions. The programme, which supports women founders across the island of Ireland, returns after strong demand for its inaugural intake in January.

Founded in Dublin in 2024 and launched in Belfast the same year, TechFoundHer provides training, community and cross-border networks for women building technology ventures. The first WeBuild cohort attracted more than 90 applications.

Now midway through the programme, participants are developing AI-enabled products aimed at international markets, moving from early concept to validated, revenue-focused ventures within months.

WeBuild is led by InterTradeIreland in partnership with Invest Northern Ireland and Enterprise Ireland as part of the Shared Island Enterprise Scheme, funded by the Government of Ireland through the Shared Island Fund, with TechFoundHer as delivery partner.

The four month programme is designed for ambitious women founders developing innovation-led, tech-enabled businesses with global potential supporting those who are beyond the idea stage and already prototyping, testing or building products where technology is central.

WeBuild combines a 16-week core schedule delivered primarily online with in person labs across the island and an intensive two day Residential Build Lab. 

Founders focus on product development, AI integration, customer traction and funding, using GenAI and no code tools to accelerate validation and iteration. An Investor Readiness Clinic supports participants to refine their pitch and funding strategy and connect with investors across the island.

Women taking part in WeBuild are from across the island from Cork, Dublin and Galway to Belfast and L’Derry with ventures across digital health and medtech, education technology, creative and cultural tech, AI driven B2B platforms and social impact technologies. 

Entrepreneur Deirdre McCarthy, founder of FLIT.ie, is one of the entrepreneurs who took part in the programme.

She said all women in tech with a great idea should: “Please please do yourself a favour and apply for this. It’s a place of safety where you can access really good humans with strong tech brains. You will learn from the other participants, who may be further along in some ways, as well as from the formal education sessions. Extremely accessible and welcoming environment, unique in Ireland.”

According to some participants the programme has been instrumental in accelerating product development, highlighting the strength of the peer network and access to experienced technical mentors.

Gemma Kingston, founder of The Family Edit explained: “The programme has been invaluable in the development of my business and brought it to stages that I could only have dreamed of in such a short space of time. The access to experts is unmatched.”

Programme creator Máirín Murray said the pace of technological change across the ecosystem means founders can no longer afford to wait

“AI and no-code tools are lowering barriers, but access to the right frameworks and expertise remains uneven” she said, adding: “The strength of the first cohort demonstrated the depth of talent that exists across the island. The question is not whether women can build scalable technology ventures, but whether the ecosystem creates the right conditions for them to do so.

“The demand we’ve had for WeBuild reflects a generation of women founders ready to build serious tech companies. What they often lack is early access to technical support that strengthens credibility with investors and the wider ecosystem. 

“That is what WeBuild is designed to provide.”

To support prospective applicants in the application process the TechFoundHer team will be hosting an information session on Wednesday, March 11 at 4pm. The free session will be hosted by Máirín Murray and will provide a detailed overview of the programme, including the support, structure and outcomes founders can expect.

During the webinar, attendees will hear how WeBuild supports founders who want to harness the power of data and GenAI to bootstrap faster, automate smarter and build scalable tech ventures. The session will also include a step by step walkthrough of the application process and an opportunity for participants to ask questions and assess whether the programme is the right next step for their business.

WeBuild is open to women-led or women founded businesses based on the island of Ireland that are developing innovative products, services, systems or processes with clear commercial potential. Applicants must be at an early or growth stage and demonstrate market validation or proof of concept, along with ambition for significant growth including export and investment potential.

Applications for WeBuild are now open and will close on Monday, March 23 at 12pm. 

Women founders can find full programme information and submit applications at intertradeireland.com/entrepreneurship/womens-entrepreneurship/webuild 

Over two thirds of women led businesses in Ireland using AI

Artificial intelligence is increasingly becoming a routine part of how women‑led businesses operate, according to new data from Network Ireland released ahead of its national International Women’s Day event at the Limerick Strand Hotel this Saturday.

The survey of 1,400 members of the country’s largest business networking organisation for women shows that 68% of respondents now use AI in some form, most commonly in marketing, finance or HR. The trend is set to continue, with 72% planning to increase their use of the technology this year, despite two out of three respondents saying they are worried about regulatory or ethical issues linked to AI.

Rising operational pressures are also evident. 76% say costs have increased this year, driven primarily by labour (32%), energy (17%), taxation/compliance (15%), supply‑chain input (13%), insurance (4%) and commercial rates (3%).

Inflation pressures (38%) remain the biggest risk for 2026, followed by a domestic economic slowdown (29%), global instability (21%) and access to finance (5%). Customer demand trends are mixed, with 47% reporting stronger customer demand than in 2025, 31% saying it is unchanged and 22% reporting weaker demand.

LinkedIn and Instagram remain the most important platforms for business growth, with eight in ten business owners posting regularly. The main objectives for social media use are brand awareness (42%), lead generation (30%), community building (14%), direct sales (12%) and recruitment (2%).

Network Ireland’s International Women’s Day event will be headlined by entrepreneur and social innovator Sonya Lennon, who will join speakers from fashion, global sport and enterprise to discuss what it takes to build resilient brands in competitive markets. The programme will also explore the concept of brand wellness, ensuring that as organisations scale, the people behind them remain supported.

The event is supported by AIB, Limerick City and County Council and Enterprise Ireland. Down Syndrome Limerick, the President’s chosen charity partner, will be represented by speaker Annie Conway.

Karen Ronan, Network Ireland President and CEO of Galway Chamber, said the survey findings underline the importance of this year’s International Women’s Day theme.

“Building bridges is about creating access to opportunity, to confidence and to leadership,” she said. “Women are adapting to new technologies and new market realities at pace. Our role is to make sure they have the networks and support to grow with confidence.”

Mayor of Limerick, John Moran, commented, “International Women’s Day urges us to turn celebration into action, ensuring that equality, respect and opportunity are not aspirations, but realities for all. Network Ireland continues to champion women who lead, innovate and uplift others. I particularly want to commend Limerick native Karen Ronan for her work as President of Network Ireland, while wishing Barbara MacCarthy the very best of luck in her term as Limerick branch President throughout 2026.”

Geraldine Casey, Managing Director of Retail Banking at AIB, said, “At AIB, we believe that when women in business thrive, our communities and our economy thrive with them. International Women’s Day is a powerful reminder that progress happens when ambition is supported by access to finance, to networks and to opportunity. AIB plays a vital role in creating those connections, and we look forward to continuing to champion female entrepreneurship, leadership and sustainable growth across Ireland.”

Sarah Walker, Senior Executive, Enterprise Ireland, said, “Enterprise Ireland is focused on increasing the number of women who start, lead and grow businesses, and we are delighted to support Network Ireland in hosting this year’s International Women’s Day event. Through our investments and initiatives, including the Going for Growth, NextWave, WeBuild, WeGrow and WeScale Shared Island programmes, we aim to give women the skills, networks and funding routes they need to scale. When women succeed in business, the benefits are felt across communities and the wider economy.”

Established in 1983, Network Ireland supports more than 1,400 female entrepreneurs, SME owners and senior professionals across sectors ranging from multinational business to non-profits, the arts and the public sector. Visit networkireland.ie for more.