ERP’s Giant ‘Trash EEE-lk’ Makes Invisible Electrical Waste Impossible to Ignore This St Patrick’s Festival

The European Recycling Platform (ERP) has, today unveiled its show-stopping ‘Trash EEE-lk’ (EEE: Electrical and Electronic Equipment) installation ahead of this year’s St Patrick’s Festival in Dublin. The structure, made purely from e-waste, highlights the urgent need for Irish households to recycle (and not bin!) their invisible electrical items. The aim of the majestic mammal, which is set to dominate St. Patrick’s Park from 14th – 16th March, is to encourage people to dispose of electrical items, most notably, invisible e-waste properly. ‘Trash EEE-lk forms part of ERP’s Sustainability Partnership with the St Patrick’s Festival.
In addition to ‘Trash EEE-lk’, ERP has just released new findings in a survey conducted by Coyne Research. It reveals that 55% of adults have never heard of the term “Invisible WEEE”, despite almost universal ownership of small electrical items that often go unnoticed in Irish homes.
The findings show that chargers and cables are the most hoarded, most binned, and most recycled Invisible WEEE items, simply because almost every household owns several of them. Everyday items such as vapes, earbuds, headphones, power banks, remote controls, power tools and small kitchen gadgets also frequently end up in household bins – a serious concern as battery-related fires at waste treatment plants are on the rise. Vapes (13%) and audio accessories (9%) are among the items most commonly misdisposed of, while smart home devices (33%), electric blankets (33%) and even St Patrick’s light‑up hats and accessories (6%) add to ever-growing stockpiles of invisible e-waste accumulating in our homes.
ERP Ireland’s ‘Trash EEE-lk’ brings an ancient giant back to life to symbolise Ireland’s growing invisible electrical waste problem, encouraging the public to stop in their tracks and recycle responsibly, whilst highlighting the importance of correct disposal.
Designed by renowned Irish artist Ned Leddy, this striking large-scale installation is created from over 1,000 electrical items and components. Towering over the park, it measures five metres long, four metres high and boasts 3.5‑metre antlers. As a form of “artivism”, it does more than captivate – it aims to influence recycling culture and spark real change. Inspired by the prehistoric Irish Elk, the largest species of deer ever known, ‘Trash EEE-lk’ connects Ireland’s ancient past with a modern reminder to recycle the unseen.
‘Trash EEE-lk’ forms a wider part of this year’s St Patrick’s Festival theme, Roots, which explores identity, belonging and the shared stories that connect generations. The majestic Irish Elk – which roamed Ireland and Europe before, during and after the last Ice Age and became extinct around 7,700 years ago – stood taller than a modern moose, with antlers spanning up to four metres (13 feet). By transforming this ancient giant from no longer used electronics, ‘Trash EEE-lk’ blends Ireland’s deep past and ancient roots with a powerful yet modern message about recycling invisible WEEE.
Speaking about the inspiration behind ‘Trash EEE-lk’, Artist Ned Leddy said:
“I was delighted to take on such an ambitious, creative and meaningful project. The idea of resurrecting an ancient Irish creature using today’s electronic waste immediately resonated with me. I hand-selected every piece of recycled material, choosing components that would add texture, scale and personality to the sculpture. It was fascinating to see discarded electronics transform into something so striking and symbolic. I hope ‘Trash EEE-lk’ inspires people to see waste differently while reconnecting us with our ancient past.”
Commenting on this year’s instalment, Country General Manager of ERP Ireland, James Burgess, added:
“This year’s St. Patrick’s Festival theme, Roots, is about understanding where we come from and how we shape the future. By reimagining the ancient Irish Elk through modern electronic waste, we want to spark meaningful conversations about sustainability and encourage people to think differently about the electrical items in their homes. ‘Trash EEE-lk’ truly brings Ireland’s lost Elk – and invisible WEEE – back into view.
Electrical waste is one of the fastest-growing waste streams globally, yet many people don’t realise that small items like cables, vapes or even light-up novelty St Patrick’s hats should be recycled. Through this installation, we’re showing that recycling is a simple action – one that protects our planet, preserves resources, and keeps electrical items out of our household bins.”

Dublin City Council launches new Electric Waste Vehicles

Dublin City Council has launched the first of 30 new electric vehicles to be used by the Waste Management section.

The launch took place on the forecourt of the Mansion House.

The new vehicles are the first Fully Electric Cage Body Vehicles to be used by the Waste Management section and will be rolled out throughout the year.

The Lord Mayor of Dublin, Cllr Ray McAdam, said, “If Dublin is serious about climate action, it must start with how the city itself operates. These new electric waste vehicles are a clear signal that the capital is leading by example, cutting emissions while carrying out the essential work that keeps our streets clean. They will help us build an even cleaner Dublin that we can all celebrate together.”

Dublin is one of 112 cities selected under the EU Mission 100 Climate Neutral and Smart Cities, a pioneering initiative designed to accelerate systems change and deliver climate neutrality by 2030.

In line with national requirements, Dublin City Council’s Climate Action Plan contributes to:

  • A 51% reduction in greenhouse gas emissions by 2030 (compared to 2018 levels)
  • Climate neutrality before 2050, at the latest

Climate Neutral Dublin 2030 responds directly to these commitments with a comprehensive Climate Action Plan (CAP) and associated Investment Plan that sets a clear roadmap for transformative change across the city.

However, the Council emphasises that delivering on these targets requires more than policy, it demands whole-of-society behavioural change. Sustainable choices must become the easiest and most convenient options for residents, workers, and visitors alike.

To make inroads into our targets we are delighted to showcase our brand new Fully Electric Cage Body Vehicles from our Waste Management section. Not only does the Waste Management section keep Dublin physically clean, the vehicles they are using improve the environment by using electric vehicles as part of the operation! Over 50 Waste Management Drivers have already been trained to use these new zero emission vehicles.

Dublin City Council will continue to work with the Department of Transport Zero Emission Vehicles Ireland office to identify funding streams and capacity building measures to support the transition and facilitate the installation of Electric Vehicle chargers.

Dublin City Council will work closely with the ESB and other stakeholders to enable and facilitate an increase in the number of EV charge points across the city.

Battery and e-waste clear-out plea as only half return for safe recycling

Only half of household batteries sold on the Irish market are making their way back for recycling each year, new data shows.

As newly-bought Christmas gifts replace old devices, Waste Electrical and Electronic Equipment (WEEE) Ireland is urging people to recycle used batteries and unwanted small electrical items, rather than storing or binning them.

Its figures show that almost half of all household battery purchases are made during the Christmas shopping period, yet recycling rates remain stubbornly low.
To support a nationwide New Year clear-out, the e-waste recycling scheme is delivering one million blue battery recycling boxes to homes this month to capture the valuable hoard of waste batteries.

They can be returned for free at participating retailers or local recycling centres.

“As space is made for new gifts, now is the ideal time to carry out a battery and e-waste clear-out,” said Leo Donovan, CEO of WEEE Ireland.

“As well as providing a handy QR code that connects you to a map of hundreds of local drop off points, our blue battery boxes are a simple but powerful reminder that batteries should never go in household bins.

“Returning for recycling ensures the safe recovery and reuse of the materials they contain.”

When it comes to small electronic items, 2024 figures from WEEE Ireland show a similar trend, with 40 per cent of Ireland’s annual small electronic gift and toy purchases happening in the festive period.

But just 30 per cent of these are returned to the circular economy for recycling.

Recycling rates for electronic toys such as gaming consoles, e-scooters and battery-operated action figures are even lower, dropping to just 10 per cent, leaving millions of unused, broken or obsolete toys gathering dust in homes or discarded incorrectly in the household bin.

“Every home in Ireland can make a difference. Batteries don’t belong in the bin – they belong in recycling. When we dispose of them incorrectly, we risk fires and environmental pollution,” said Minister of State at the Department of Climate, Energy and the Environment, Alan Dillon.

“This January, WEEE Ireland is delivering one million battery boxes to households. Let’s use them. Collect every old battery from toys, decorations, and devices, and return them to your local retailer or recycling centre.
“It’s free, safe, and it protects our environment. Together, we can keep dangerous chemicals out of landfill and rare materials in circulation. Let’s make 2026 about responsibility and care for each other.”

WEEE Ireland’s network of free collection points across local authority civic amenity centres and retailers is available at weeeireland.ie.

A new Light Means of Transport (LMT) lithium battery guide has also been added to the WEEE Ireland website to support consumers on the safe recycling of higher-capacity batteries such as those used in e-bikes, e-scooters, e-mobility and power packs.

Surge In Dumped Battery and Electronic Devices Sparks Urgent Fire Warning

One of Ireland’s largest waste management operators has launched a public awareness campaign following a rise in fires caused by batteries, vapes and electronics being thrown into household wheelie bins, skips and public street bins.

Items such as vapes, power banks, cordless power tools, e-bikes, and e-scooters are increasingly appearing in municipal waste streams and are now the leading cause of fires in the waste management industry.

Clean Ireland Recycling, which is leading this campaign, has experienced several fires in its collection trucks and damage at one of its depots.

The Christmas STAR (Stop Think And Recycle) campaign comes ahead of the festive and New Year period, when households typically dispose of old electronics and batteries while also bringing new ones into the home.

Managing Director of Clean Ireland Recycling, Brian Lyons said the sharp increase in batteries, vapes and electronics is creating serious safety risks.

He said the improper disposal of these items “puts lives, property, the environment and businesses at risk”.

Mr Lyons urged the public not to dispose of batteries, vapes or electronic devices in household or public bins, but to bring them to designated WEEE/battery collection points.

He said many people do not realise how easily fires can start.

“A fire can begin when a battery is compacted or pierced in a bin lorry. If the casing cracks it can short-circuit, producing intense heat and sudden flames. Inside one of our trucks it can spread in seconds,” Mr. Lyons explained.

He continued, “It only takes one vape or power bank to trigger a serious incident. We have had fires start while trucks were on the road, forcing crews to stop, isolate the fire and in conjunction with fire services, unload burning material to save the vehicle. There are far too many reports from around the country of waste transfer stations and recycling facilities experiencing fires caused by batteries and other electronics.”

Mr Lyons said preventing fires “starts with proper disposal” and that using the correct facilities helps protect homes, vehicles and recycling infrastructure.

The public can contact their local recycling centre or visit MyWaste.ie for advice on safely disposing of batteries and electronic waste.

Initial Hygiene Unveils the Signature Inclusive Sanitary Bin

Initial Hygiene, Ireland’s leading expert in commercial washroom hygiene solutions, has launched a new offering in washroom waste disposal: its Signature Inclusive Sanitary Bin.
Developed over two and a half years, this bin marks a turning point for the disposal of hygiene waste within the toilet cubicle. Whereas most washroom waste units on the market are not necessarily inclusive of all waste needs, either due to their capacity, cubicle orientation or opening type, this new bin can safely and discreetly handle all forms of period and incontinence waste in the cubicle. It is therefore the perfect solution for all washroom types (female, male, accessible and unisex).
Colm Moore, Regional Technical Manager with Initial Hygiene Ireland, comments: “We believe that every person deserves dignity when using public or workplace washrooms. No one should enter a washroom without the confidence that they will be able to dispose of their personal hygiene waste in a discreet and dignified way within the toilet cubicle.
“For too long, the design of washroom waste units has overlooked the needs of many users, including men managing incontinence waste disposal to those people who need to use accessible facilities. The Signature Inclusive Sanitary Bin changes that. It has been specially designed for dignity in every cubicle by discreetly managing the disposal of both menstrual and incontinence waste.” 
Alongside its new sanitary waste bin Initial Hygiene has also unveiled five new door signs to help raise awareness and educate on the broad range of disabilities and conditions that accessible* washrooms should accommodate.
Accessible washrooms are often assumed to be only for those with visible mobility challenges, which might be due to the historic use of the wheelchair symbol on signage. Initial Hygiene believes that accessible washrooms need better signage to raise awareness of the wide range of disabilities or long-term health conditions that may mean a person needs to use an accessible washroom.
For example, many people with invisible conditions such as, chronic pain, autism, Crohn’s disease, multiple sclerosis, anxiety, or those living with stoma bags will often need to use an accessible washroom. By adopting more inclusive signage, public spaces can send a clear message: accessible washrooms are for everyone, regardless of whether their disability or long-term health condition is visible or not.
Colm Moore, continues, “All too often, individuals with hidden disabilities may feel scrutinised when trying to use an accessible washroom. Door signage is a practical way to show what conditions an accessible washroom caters for as well as being a way of helping to educate other washroom users on the various reasons someone might need to use an accessible washroom. Currently, many signs only feature the traditional wheelchair symbol, which does not reflect the needs of those with less visible conditions.
“Everyone deserves a dignified washroom experience, and by introducing more inclusive signage, we can help ensure that accessible washrooms are recognised for what they truly are: spaces for everyone.”
This initiative comes at a crucial time, as research from the Irish Wheelchair Association shows that 66% of people with disabilities have trouble accessing public buildings, including toilets, and 68% believe facilities are inadequate. By supporting greater understanding and visibility of diverse needs, Initial Hygiene’s new signage aims to help building owners, businesses and local authorities create accessible washrooms that are more welcoming, better respected and used appropriately by those who need them.
For more information about the Signature Inclusive Sanitary Bin and Initial Hygiene’s full range of washroom hygiene solutions, visit www.initial.ie.
*By accessible washroom (also known as a disabled or accessible toilet), we mean a washroom space designed to accommodate people with disabilities, including those who use wheelchairs or have mobility impairments, with features like extra space for manoeuvrability, grab bars, and accessible fixtures. It will also contain a wash hand basin and hand drying solution, all within the same space.

Paleblue AA and AAA USB-C rechargeable batteries review

Lets all be honest batteries are a pain at time especially when they just die with no warnings and so on and then when you go to use something and they are already dead, yep we have been all there and with Christmas coming up they go up in price and often hard to find and parents will go through any lenghts to ge them for their kids for Christmas morning.

OK we know we can buy rechargable kits off the net for for years and they in general do not last long and like any other bsttery they go missing or someone nicks one from your remote to use elsewhere.

With the new offering from Paleblue you get a nice little kit with a case ans cable and 4 batteries in one pack and this enables you to keep them all in one collection which is a neat idea in my opinion.

Paleblue wants to end the endless daily waste of batteries and this idea will work there is millions disposed of daily which is not good for the environment and these batteries ar here to end this waste and save you money which is a win win for all.

Each pack comes with a lead USB-A to 4 USB-C cables that slot into the top side of the battery the battery also has and indicator light on it to let you know what state it is in..I would suggest also offering a USB-C to USB-C lead going forward.

These batteries are said to replace a 1000 regular batteries now obviosuly I cant tell how long they last right now in this short space of time but will gladly update this post in 6 months or so and see how they fair out but they appear to last as long as regular batteries.

For now they worked on all devices I tested them out on and that is what people want to hear but the longevitiy factor is again something to come back on, as is now I can be sure I will have batteries on the fly ready to go at all times which is great for what I mentioned at the start and with all the downtime over the Christmas I have can certainly give them more run for their money.

Do take note they do get hot but this is to be expected when charging them up. Overall it is a great idea and something that should take off for many to invest in the lates technology out there and playing their part in recylcling.

See the video for more below.

 

AA USB-C Rechargeable Batteries

USB-C Rechargeable
Charge directly with the included USB-C cable. No proprietary chargers or docks required.

90-Minute Charge Time
From zero to fully charged in under two hours for quick turnarounds between uses.

1.5V Constant Voltage
Stable output for better performance in high-drain devices like headlamps, remotes, and game controllers.

Smart Battery Management
Built-in protection circuitry prevents overcharging, overheating, and short-circuiting.

1 Battery = 1,000+ Disposables
Each cell replaces hundreds of single-use batteries over its lifetime, reducing waste and cost.

Responsibly Designed
Packaged in GRS-certified post-consumer recycled plastic, designed with sustainability in mind.

BUY

AAA USB-C Rechargeable Batteries

USB-C Rechargeable
Charge directly with the included USB-C cable. No proprietary chargers or docks required.

60-Minute Charge Time
Fully charged in on hour for quick turnarounds between uses.

1.5V Constant Voltage
Stable output for better performance in high-drain devices like headlamps, remotes, and game controllers.

Smart Battery Management
Built-in protection circuitry prevents overcharging, overheating, and short-circuiting.

1 Battery = 1,000+ Disposables
Each cell replaces hundreds of single-use batteries over its lifetime, reducing waste and cost.

Responsibly Designed
Packaged in GRS-certified post-consumer recycled plastic, designed with sustainability in mind.

Read more about Paleblue 

BUY

Video Review

Finalists Announced for the 2025 Repak Resource Awards

Repak announced the finalists for the 2025 Repak Resource Awards. The newly named awards which replace the Pakman Awards are Ireland’s leading environmental and sustainability awards, and celebrate Ireland’s leaders in waste prevention, reuse, circular design, and community-led environmental initiatives.
The addition of two new categories; the Circular Community Award and the Circular Design Award celebrate community-led efforts and innovation in sustainable design. Each category in the programme highlights the creativity, leadership and impact of businesses tackling Ireland’s pressing environmental challenges.
Finalists this year include Dairygold Co-Operative Society, Meath Camogie, Rubbish Film Festival, An Post and the Paint Reuse Network. Community projects by Joe Bonner, Food Cloud, and Blessington Tourist Office & Blessington Allotments have also been shortlisted. This year, twelve winners will be announced at a ceremony at The Shelbourne Hotel on Thursday, 23rd October 2025.
The Repak Resource Awards are regarded as one of the most prestigious accolades in the environmental sector, honouring those who lead in sustainability and environmental efforts, including grassroots initiatives, design innovations and cross-sector collaboration, which are becoming essential drivers of circular change.
Each category winner is eligible for the Overall Repak Resource Award, which celebrates outstanding achievements in recycling and waste management, innovation and grassroots environmental action.
Further finalists include Flamers Ltd in the Innovation in Waste Resource Products or Services award category, IQUTECH in the Battery & WEEE Champion award category and Badger & Dodo in the Circular Design award category. Nominees for the ESG Leader award include Jason Carolan from Aldi, Kurt Kyck fromKMK Metals Recycling and Dr Sarah Miller from the Rediscovery Centre.
Commenting on the announcement of the 2025 Repak Resource Awards finalists, Repak CEO, Zoe Kavanagh said: “We have received an unprecedented number of entries, and I am delighted to announce the category finalists for the 2025 Repak Resource Awards. By expanding the focus beyond traditional waste management, the Repak Resource Awards aim to capture the full spectrum of circular innovation happening across the country.
The Repak Resource Awards recognise businesses, organisations, and community initiatives that demonstrate exceptional dedication not only to recycling and waste management, but also innovation in circular design, responsible resource use, and grassroots environmental action. We are excited to celebrate those who are leading the way to a greener, sustainable future for Ireland, and we look forward to welcoming all finalists to the awards ceremony on Thursday, 23rd October.”
The complete list of finalists for the Repak Resource Awards 2025 includes:
·         Battery and WEEE Champion
o    Castletroy College
o    IQUTECH
o    Aldi
·         Business Recycling Champion
o    Swords Pavilions
o    Boots Ireland
o    Dairygold Co-Operative Society
·         Environmental Education and Community Initiative
o    Rubbish Film Festival
o    Regional Waste Management Planning Offices
o    Dublin City Farm & Ecology Centre
·         Innovation in Waste Resource Products or Services
o    KMK Metals Recycling Ltd
o    Flamers Ltd
o    CJ Sheeran Limited
·         Circular Community Award
o    Food Cloud
o    Joe Bonner
o    Blessington Tourist Office & Blessington Allotments
·         Waste Prevention Award
o    Swords Pavilions
o    Rebox
o    The Paint Reuse Network
·         Waste Recovery Operator and Facility Award
o    KWD Recycling
o    LPP
o    Soltec
·         Circular Design Award
o    Kellanova
o    An Post
o    Badger & Dodo
·         Best Single-Use Plastic Initiative
o    Coghlan’s Bakery
o    Glenpatrick Spring Water Ltd & Kilkenny Nutritional Ltd
o    Shabra Plastics & Recycling Ltd
·         Best Deposit Return Initiative
o    Meals on Wheels Courtown
o    Lidl Ireland
o    Meath Camogie
·         Tyre Champion
o    Addible Ltd
o    Heffernan Tyres
·         ESG Leader Award

o

  • Kurt Kyck from KMK Metals Recycling
  • Jason Carolan from Aldi
The 2025 Repak Resource Awards are proudly sponsored by AMCS, Circol ELT, Department of Climate, Energy and the Environment, DNV, Environmental Protection Agency, European Recycling Platform, Irish Waste Management Association (IWMA), Local Authorities of Ireland, Panda, Re-turn, and WEEE Ireland.
For more information, visit https://repak.ie/resource-awards

Northern Ireland Manufacturer is Revolutionising Waste Management

From Belfast to Cork, Irish businesses are discovering how locally-engineered equipment is transforming their approach to tyre disposal and recycling

With Ireland facing mounting environmental challenges and stricter EU regulations on waste management, businesses across the island are seeking innovative solutions to handle the 4.5 million waste tyres generated annually. One Northern Ireland-based manufacturer, Gradeall International, is leading this transformation with cutting-edge recycling technology that’s now being deployed from Dublin’s industrial estates to Kerry’s agricultural heartlands.

The Irish Waste Challenge: A Growing Opportunity

Ireland’s waste management sector faces unique pressures. The country generates approximately 40,000 tonnes of waste tyres annually, with disposal costs rising and landfill restrictions tightening. From Cork’s busy port operations to Donegal’s farming communities, businesses are struggling with tyre disposal logistics and costs.

The challenge is particularly acute for Irish fleet operators, agricultural businesses, and local councils. In Galway, transport companies managing large vehicle fleets face storage issues with end-of-life tyres. Meanwhile, in Limerick’s industrial zones, manufacturers deal with forklift and heavy equipment tyre disposal. Dublin’s waste management facilities are at capacity, pushing businesses to seek more efficient processing solutions.

Engineering Excellence from County Armagh

Based in Castleblaney Road, County Armagh, Gradeall International has spent over two decades perfecting tyre recycling equipment. Their proximity to the border positions them perfectly to serve both Northern Ireland and Republic of Ireland markets, understanding the unique regulatory and logistical challenges faced by businesses on both sides of the border.

“Being based in Northern Ireland gives us unique insights into the challenges faced by businesses across the entire island,” notes Conor Murphy, Director at Gradeall International. “Whether it’s a recycling facility in Belfast or an agricultural co-op in Tipperary, we understand the local context and requirements.”

Transforming Operations Across Irish Counties

Dublin and the Greater Dublin Area

In Dublin’s industrial estates, particularly around Ballymount and Park West, waste management companies have the opportunity to implement advanced tyre processing solutions. The MK2 Tyre Baler technology, capable of reducing tyre volume by 80%, is particularly relevant in a city where industrial land comes at a premium. Such equipment can process over 500 tyres daily, transforming storage challenges into compact, transportable bales ready for export through Dublin Port.

Cork’s Maritime and Industrial Sector

Cork, as Ireland’s second city and major port, generates substantial tyre waste from both maritime operations and the pharmaceutical industry’s heavy vehicle fleets. The Ringaskiddy industrial area could particularly benefit from advanced tyre processing equipment, with sidewall cutters preparing tyres for more efficient recycling and reducing the burden on local waste facilities.

Agricultural Heartlands: Tipperary, Kilkenny, and Wexford

Ireland’s agricultural counties face unique challenges with tractor and agricultural equipment tyres. In Tipperary, known for its dairy farming, agricultural contractors are discovering how proper tyre baling can turn a disposal problem into a potential revenue stream. Similarly, Wexford’s tillage farmers and Kilkenny’s mixed farming operations could benefit from mobile tyre processing solutions that can travel between farms.

Western Counties: Galway, Mayo, and Clare

The western seaboard, from Galway Bay to the Cliffs of Moher in Clare, presents logistical challenges for waste management. Transport costs to processing facilities in Dublin or Cork can be prohibitive. Local councils in Galway and Mayo are exploring regional processing hubs that could be equipped with professional baling equipment to serve their communities more efficiently.

Northern Operations: Donegal, Monaghan, and Louth

Border counties like Donegal, Monaghan, and Louth benefit from Gradeall’s strategic location. Businesses in Letterkenny can access equipment and support as easily as those in Dundalk. This cross-border efficiency is particularly valuable given the all-island approach to environmental challenges.

Technology Meeting Irish Innovation

Ireland’s reputation as a European tech hub extends beyond software. The adoption of smart recycling equipment aligns with the country’s innovation agenda. Gradeall’s equipment, featuring IoT capabilities for remote monitoring and performance tracking, appeals to Ireland’s tech-savvy business community.

In Limerick’s National Technology Park and Cork’s tech corridor, companies are particularly interested in the data analytics capabilities of modern recycling equipment. Real-time monitoring of processing volumes, efficiency metrics, and predictive maintenance aligns with Industry 4.0 principles being adopted across Irish manufacturing.

Supporting Ireland’s Green Agenda

Ireland’s Climate Action Plan aims for a 51% reduction in emissions by 2030. Proper tyre recycling plays a crucial role in this ambition. By preventing tyre burning and reducing transport emissions through volume reduction, advanced baling equipment directly supports national environmental goals.

Local authorities from Kerry County Council to Fingal County Council are evaluating how modern tyre processing equipment can help meet their environmental targets. The comprehensive tyre recycling solutions offered by companies like Gradeall provide a pathway to achieving these ambitious goals.

Economic Impact Across the Regions

Job Creation

From Waterford to Sligo, the implementation of professional recycling equipment creates employment opportunities. Skilled operators, maintenance technicians, and logistics coordinators are needed to run modern recycling operations.

Potential Cost Savings for Irish Businesses

Based on industry data and equipment capabilities:

  • Transport companies in Kildare could see up to 60% reduction in tyre disposal costs through volume reduction
  • Agricultural contractors in Meath have the potential to save thousands annually through efficient tyre management
  • Municipal operations in Westmeath could reduce waste management budgets by implementing proper tyre processing

Export Opportunities

Processed tyre bales from Irish facilities can be exported through ports in Dublin, Cork, and Belfast to recycling facilities across Europe, creating new revenue streams for Irish businesses.

The Road Ahead for Irish Waste Management

As Ireland continues to strengthen its position as a leader in environmental sustainability, the role of innovative waste management solutions becomes increasingly critical. The success of companies like Gradeall International demonstrates that Irish engineering and innovation can compete globally while serving local needs.

From the Giants Causeway in Antrim to the Ring of Kerry, from the bustling streets of Temple Bar in Dublin to the quiet farms of Roscommon, the transformation of Ireland’s approach to tyre recycling is underway. With locally-developed technology and a deep understanding of Irish business needs, this revolution in waste management is truly homegrown.

For Irish businesses facing tyre disposal challenges, whether in Carlow’s industrial parks or Longford’s agricultural lands, the message is clear: world-class recycling technology is available right here on the island of Ireland, designed by people who understand Irish business and committed to supporting Ireland’s green future.

Vitesy launches its upgraded version of Shelfy to extend food freshness #IFA2025

Vitesy, a company committed to improving people’s well-being and health through the development of sustainable and smart solutions, announces the launch of an upgraded version of the original Shelfy at IFA Berlin. This upgraded smart device is designed to extend food life, eliminate bacteria and odours, and significantly reduce household food waste.

The main upgrades from the original Shelfy include a new colour option, blue LED lighting for even more effective photocatalysis and enhanced battery performance for a more efficient charging cycle. As German households continue to waste a staggering 10.8M tonnes worth of food annually, Shelfy arrives at a crucial time to help families cut costs and live more sustainably. Vitesy will be at IFA Berlin in H1.2 Booth 113. The new Shelfy will be available from Vitesy from 16th September 2025 for an RRP of £119 [ launch offer at £109]

With its advanced photocatalytic technology, Shelfy removes harmful gases and microorganisms from inside refrigerators, reducing bacteria in the air by up to 97.5% in just 10 minutes and cutting unpleasant odours by 80%, such as those from fish or cheese. It also neutralises ethylene, the natural gas emitted by fruits and vegetables that accelerates spoilage, thereby slowing ripening and decay. The result is fresher food for longer with up to 12 extra days of shelf life.

Key features of Shelfy:

  • No filter replacements needed: The washable ceramic-coated filter helps maintain zero-waste usage and only needs to be washed under water when necessary and placed back in the device.
  • Smart sensors: Built-in temperature monitoring and door opening detection support energy efficiency.
  • Blue LED light: makes photocatalysis more efficient
  • Three adaptive modes: Eco, Crisper, and Performance mode are tailored to placement and usage needs.
  • Up to three weeks of battery life with easy USB-C recharging.
  • Full app integration: The Vitesy Hub app provides real-time fridge analytics, energy tips, and storage advice.
  • Smart home ready: Seamless compatibility with Google Assistant and Amazon Alexa.

Shelfy also contributes to broader sustainability goals. Vitesy manufactures the device without glue or harmful chemicals, packages it plastic-free and works with sustainability partner UP2You. Its reusable

design aligns with Vitesy’s commitment to a zero-waste future.

With the cost-of-living going up, Shelfy is a one-time investment that can start to pay for itself within months, making it both an eco-conscious and financially smart addition to any kitchen.