From Reach to Real Impact: 7 Smart Social Media Strategies for Growing Brands

In today’s digital world, social media is at the heart of brand engagement. It is no longer merely a medium related to visibility; it is an important vehicle for building identity, trust, and engagement with an audience. All interactions, posts, and comments contribute to brand perception and impact purchasing decisions. Brands that want to persistently grow must do more than look at vanity metrics—likes and shares—to create real engagement that resonates emotionally and intellectually. Expert branding consultancy services drive this process, assisting organizations with creating and sustaining an online presence aligned with their values and audiences’ preferences. Building from reach to real impact requires a thoughtful approach to an authentic narrative that promotes connection, relevance, and purpose.

7 Smart Social Media Strategies for Growing Brands

1. Harnessing Cultural Insights to Create Deeper Connections

Identifying audiences requires more than simply demographic analysis; it requires an understanding of the culture in which the audience inhabits. Utilizing cultural insights equips brands to engage in the social conversations tied to the audience and reflect their values and trends that matter to them. When brands engage with their audience’s beliefs and cultures, it creates authenticity that cannot be bought and manufactured through paid campaigns. Recognizing and celebrating community moments, tying into relevant conversations, or highlighting regional influences places the brand in a comfortable, relatable, human pillar rather than the traditional corporate voice.

2. Developing a Consistent and Distinct Brand Voice

Each post, comment, or caption plays a role, however big or small, in developing how a brand is perceived.  Being consistent with a tone (professional, conversational, funny, or inspirational) creates familiarity and builds trust. Visuals, language, and responses should all reinforce this voice across all platforms. If a tone is inconsistent, audiences can become confused, and the identity can be weakened.  When a style guide is built to outline the tone and imagery to use as the model for your voice, it ensures that every brand communication showcases the same essence, so the audience can recognize the brand in any format.

3. Prioritizing Storytelling Over Selling

Social media is all about storytelling—stories that inspire people by touching on emotion, value, and the personal side of a brand. Instead of promoting products constantly, the best stories are about journeys, struggles, and stories behind the success. Sharing a customer’s experience, a behind-the-scenes look at a service or product, and the people who work at your organization creates transparency and relatability. A better story ties back to the purpose we often refer to; that story goes further and sticks with the reader longer than one that is only about ‘selling’ and positions the brand as a brand that connects with people rather than simply an advertisement.

4. Embracing Data Analytics for Smarter Decision-Making

Numbers have their own stories to tell. Social media analytics provides insights into audience behavior, content performance, and engagement trends. By observing key metrics, such as engagement rates, demographic audiences, and sentiment, brands can determine how to optimize and adjust. Data helps turn strategy into information. Frequent analysis gives a brand the ability to be agile to shifts in trends while maintaining a consistent message.

5. Leveraging Influencer Partnerships Strategically

Influencers are still incredibly important in linking brands to communities. The right influencer partnership builds credibility, especially if the influencer aligns with brand values. Rather than counting up followers, for successful partnerships, we prioritize authenticity and audience trust. For example, micro-influencers often create more engagement due to their niche communities. As part of a larger marketing effort, brands can grow reach and maintain authentic connections with their audiences by leveraging influencer content.

6. Integrating Social Responsibility into Brand Messaging

Contemporary consumers expect brands to operate positively. Showing sustainability initiatives, community projects, or good ethical conduct earns trust and affinity from consumers. When a brand shares social media content that truly demonstrates a commitment—like a commitment to environmentally-friendly practices, or inclusivity, for example—it shows it is accountable in ways beyond profits. The more a brand provides transparency about its impact, the better it creates a positive reputation when trying to attract values-driven consumers who prefer to only engage with brands that make an impact.

7. Encouraging Two-Way Engagement and Community Building

Social media should not be a simple broadcast for only one party. Participating in the dialogue (replying to comments, resharing user posts, or hosting activities) fosters community and trust. Audiences enjoy being acknowledged and included. Polls, Q&As, and participation campaigns help convert a passive follower into an active contributor. Once people feel that they are all on the same journey together, they will advocate for your brand. The most powerful social presence does not dominate; it starts a conversation.

End Point

Sustainable growth on social media requires more than being seen. It is built on authenticity, connection, and adaptability. Combining creativity with data, empathy with analysis, and storytelling with responsibility can help brands create impact and improve their overall presence online. These seven strategies serve as a guide for growth that doesn’t go away, turning brands into members of their community, rather than a voice in the crowd. Real impact occurs when social media is more than a marketing tool, but a device driven by purpose.

Dell unveils its first-ever earbuds Dell Pro Plus Earbuds

Dell Technologies today announced the launch of the Dell Pro Plus Earbuds (EB525), the latest addition to its AI-based audio portfolio. Designed for the hybrid workforce, these earbuds combine advanced noise filtering, voice optimisation, and all-day comfort for employees, while offering IT teams simplified deployment and centralized manageability.

As the world’s first earbuds to earn Microsoft Teams Open Office Certification, the Dell Pro Plus Earbuds are engineered to empower effortless communication – whether users are commuting, working remotely, or jumping into a quick Teams meeting. Certified for both Microsoft Teams and Zoom, they ensure flawless compatibility with the most widely used professional collaboration platforms.

Consumer-grade audio gear often falls short in professional settings, where background noise and poor mic quality can derail productivity. The Dell Pro Plus Earbuds address these challenges head-on. With an AI-powered noise-cancelling microphone trained on over 500 million noise samples, adaptive active noise cancellation (ANC), and enhanced transparency mode, they deliver a premium audio experience tailored for the modern workplace.

Built for real-world conditions, the earbuds come with four ear tip sizes (XS, S, M, L) for a custom fit. Seamless multi-device connectivity is enabled through Bluetooth 5.3 and multi-host pairing, while the Dell Pair feature ensures quick setup and smooth transitions. A compact charging case with a built-in Dell Wireless USB-C Audio Receiver adds on-the-go convenience.

For IT administrators, the Dell Display and Peripheral Manager (DDPM) provides a centralised dashboard for easy device configuration, firmware updates, and fleet oversight – streamlining audio management across hybrid teams.

The Dell Pro Plus Earbuds are designed to empower effortless communication, whether you’re commuting, working remotely or jumping into a quick Teams meeting. said Mike Alessi, Senior Director of Global Product Planning & Launch for Collaboration Peripherals at Dell Technologies. “The future of workplace audio isn’t just about cutting-edge technology, it’s about empowering teams to connect, collaborate and thrive. With the Dell Pro Plus Earbuds, that future is here.”

The Dell Pro Plus Earbuds are available through Dell Technologies and authorised partners in Ireland and across EMEA at a recommended retail price of €245.99 including VAT. Find out more at: www.dell.ie.

 

See our earbuds reviews 

Garmin announces Bounce 2 Kids smartwatch

Garmin has announced Bounce™ 2, its reimagined smartwatch for kids with LTE connectivity1 that makes staying in touch even easier. Bounce 2 allows parents and caregivers to talk to and locate their child thanks to two-way calling, text messaging and real-time location tracking. Featuring a bright, colourful display, kids can also use the smartwatch to track their activities, play fun games, listen to Amazon Music2 and more.

“We are thrilled to introduce Bounce 2, a smartwatch for kids offering the perfect solution for families facing the decision to give their child a smartphone. The watch’s transformed design has a stylish look kids will want to wear, while the connectivity features give parents peace of mind knowing where their kids are 24/7.” 

–Susan Lyman, Garmin Vice President of Consumer Sales and Marketing

Connectivity features parents will love

When using the Garmin Jr. app on a compatible smartphone, parents and parent-approved contacts can communicate with and keep track of their child. 

 

    • Two-way calling and voice messaging: With the built-in speaker and microphone, kids can call their parents and send voice messages directly from their watch. From the app, parents can answer or call their child’s Bounce 2.
    • Text messaging: Parents can send text messages to their child’s Bounce 2; kids can respond or create their own messages using a full keyboard directly on the watch.
    • Voice message transcriptions: While in a work meeting or in an area where listening isn’t possible, read transcriptions of voice messages sent from the watch.
  • Real-time location tracking: Whether it’s a trip to the park or visiting a friend’s house, parents can see their child’s location in real-time and be notified when they enter or leave a parent-defined area with new temporary geofencing. 

Fun features for kids

  • Built-in sports apps: Kids can track a variety of activities like running, walking, bicycling, pickleball, jump roping, team sports and more. 
  • Immersive designs: Enjoy on-screen animations, watch faces and colour themes. 
  • Amazon Music: Download songs from Amazon Music directly to the watch (Amazon Prime or Amazon Music Unlimited subscription required) to listen to tunes out loud on the watch or through compatible headphones. 
  • Voice commands: Phrases like “call mum”, “start a timer” and more can be activated right from the watch.

Kid-friendly design

Built for all-day play, Bounce 2 features a round, vivid 1.2-inch AMOLED display, giving the watch a sleek look, while the swim-friendly design provides protection during all kinds of activities. And with two side buttons and a touchscreen, it’s easy for kids to navigate between screens and type out text messages on their watch. 

Available now, Bounce 2 offers up to 2 days of battery life3 and has a suggested retail price of £259.99/€299.99.  It comes in three colour options, including light purple, turquoise and slate grey. Kids smartwatch plans are managed by Garmin and are available for £9.99/€10.99 per month. To learn more about the suite of fitness, wellness and activity features available on Bounce 2, click here. 

Engineered on the inside for life on the outside, Garmin products have revolutionised the health and wellness industry. Committed to developing smartwatches and health measurement tools that help people of all activity levels lead healthier lives, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday.

See our smartwatch reviews 

TCL at #IFA2025 Technological Innovations and Olympic Spirit

TCL, a global number one Mini LED TV brand and a Worldwide Olympic Partner, makes an annual presence to IFA at Berlin this September. Spanning over 2,500 square meters in Hall 21A, TCL’s Hall aims to showcase connected living – uniting display technology, immersive audio, smart home appliances, and on-the-go innovation. The booth will also highlight TCL’s latest partnership with the International Olympic Committee (IOC), including Team TCL athlete ambassadors, interactive fan zones, and dedicated activations.

TCL arrives at IFA 2025 showcasing strong growth worldwide. The brand remains the global number one Mini LED TV brand, achieving a 176% increase in Mini LED TV shipments in the first half of 2025. In Europe, TCL has outperformed the TV market, with Mini LED TV shipments rising by 91% and 75-inch and larger models up 72%. It is currently the No. 2 TV brand in France and Poland, while also holding leading positions across multiple other European markets.

“Technology can be a powerful source of inspiration, that’s why TCL makes the latest innovations in consumer technology accessible to all,” said Stefan Streit, CMO at TCL Europe. “We will continue to push the boundaries of technology, design, and sustainability, ensuring that our products not only meet the highest standards but also enrich the daily lives of our customers.”

Some of TCL’s key innovations being showcased at IFA include the world’s largest QD-Mini LED TV, 57” Mini LED Gaming Monitors, latest FreshIN and VoxIN air conditioning and Free built-in and Combi refrigeration appliances – alongside mobile innovations such as the TCL NXTPAPER 60 Ultra, which combines a 7.2-inch paper-like eye-care display with AI-powered reading and writing experience and outstanding camera performance for more comfortable and creative smartphone use. Also debuting at IFA is the TCL MOVETIME MT48 kids’ smartwatch, designed with safety, connectivity and creativity in mind. 

What’s more, TCL also showcases RayNeo AR glasses, Human-Vehicle-Home cockpit solutions, Smart Lock and TCL Solar panels and SunPower Home Solutions. Adding companionship to multiple scenarios is TCL Ai Me—the world’s first modular AI companion robot, blending lifelike expressions, interactive AI, and smart living features.

Advancing Home Entertainment

TCL’s 2025 C-Series QD-Mini LED TVs are designed to improve everyday viewing. The C9K turns movie nights into cinema-like experiences, while the C8K offers a flexible balance – rich HDR picture quality, plus smooth motion and settings optimised for gamers. The C7K’s 144Hz refresh rate keeps fast action in sport, gaming, or action films free from blur. For those seeking high picture quality at a more accessible price, the C6K delivers Mini LED color and contrast benefits. The C7K, C8K, and C9K all feature Audio by Bang & Olufsen, creating detailed sound for any entertainment.

TCL Flagship QD-Mini LED TV X11K Series is built for people who want a true home cinema at any time of day. Its powerful backlight control delivers deep blacks and bright highlights regardless of the time of day. Audio by Bang & Olufsen fills the room with rich sound, without requiring extra speakers.

TCL 115X955 Max Series is the world’s largest QD-Mini LED TV. It offers clarity and smooth motion for films, sports, or gaming. Gamers benefit from features that keep play smooth and responsive, while ONKYO Dolby Atmos sound means the audio matches the scale of the screen. 

On-the-Go Innovations

TCL’s “Innovations On-the-Go” zone at IFA 2025 presents a new generation of mobile and portable products tailored for everyday life. Equipped with a 7.2″ full-color FHD+ display, the TCL NXTPAPER 60 Ultra is the most comprehensive eye-care smartphone with NXTPAPER 4.0 featuring natural light display. It offers natural, anti-glare, zero-flicker and reflection free, and low-blue-light visuals for all-day-long comfortable viewing in any light. Designed for digital wellness and productivity, it supports AI-enhanced reading and writing, and advanced imaging technology MuseFilm powered by TCL, alongside flagship periscope telephoto camera.

Also on display is the TCL NXTPAPER 5G Junior, a family-friendly smartphone featuring eye-friendly display, digital detox mode, parental control and GPS tracking in a safe and simplified experience made for younger users. 

New this year, the TCL MOVETIME MT48 kids’ smartwatch introduces even more ways for families to stay connected. Designed with safety and independence in mind, it features diverse always-online communication methods, such as 4G video calling, Dual Frequency GPS (L1+L5) high precision positioning, along with kids-safe AI and improved 900mAh‌ battery life. The watch, whose design is inspired by Astro Aesthetics, is IP68 water-resistant and includes kid-friendly functions for healthier habits, making it ideal for active kids to embrace a bigger world. 

Rounding out the lineup are the TCL NXTPAPER 11 Plus and NXTPAPER 14 tablets – versatile tools for reading, creative tasks and productivity, alongside the TCL PlayCube, a compact entertainment device extending TCL’s projector portfolio with portable multimedia use. Now available in Europe, the PlayCube is part of TCL’s full projector range, which also includes the performance-driven A1s and C1 models. Also debuting will be new wearables, showcased as part of TCL’s growing innovation in this segment.

Next Generation Displays

TCL 57R94 QD-Mini LED Monitor is for gamers and creators who want more room to play, edit, and design. Offering a 32:9 ultra-wide Dual 4K canvas and QD-Mini LED technology, it replaces multi-monitor setups with one seamless view.

TCL 34R83Q Professional Monitor balances QD-Mini LED visuals with pro-grade color accuracy, giving designers, video editors, and gamers a screen that adapts from deep creative work to immersive entertainment.

TCL 27R83U Professional Monitor is perfect for those who need 4K sharpness in a compact size, pairing HDR performance with ultra-low lag and smooth refresh rates. It’s ideal for precision color work or competitive gaming. 

Audio Visual Brilliance

TCL Z100 Wireless Free Sound Speaker lets you position the speaker anywhere without the limitations of cables. Whether you’re watching a movie or putting on a playlist, the Z100 delivers balanced sound that fills the entire room.

Featuring Dolby Atmos FlexConnect for immersive audio and TCL Tutti Choral for synchronised playback with compatible TCL TVs, the Z100 creates lifelike sound. With 860W peak power driving its performance, it handles everything from subtle dialogue to explosive soundtracks with clarity and depth.

If you’re looking for a simple way to elevate your everyday entertainment, the Q65H offers an audio boost without the setup fuss. Recently named EISA Best Buy Soundbar 2025 –2026, the Q65H brings cinematic audio into everyday living rooms with minimal setup through Dolby Atmos sound. Conversations stay clear thanks to the built-in center channel, while AI Sonic-Adaptation automatically fine-tunes the sound to suit the room.

A wireless subwoofer delivers powerful bass without messy cables, and with Tutti Choral, the soundbar and your TCL TV work in sync to create a more unified listening experience. With up to 420W of power and HDMI 2.1 eARC for easy setup, the Q65H turns movie nights, streaming, and game day marathons into an immersive experience.

Smart Comforts for Home Living

Reinforcing TCL’s leadership in indoor air quality, TCL was named World’s No.1 Fresh Air AC Brand in 2024 according to independent research firm SHANGPU GROUP. A driving force behind this performance is the FreshIN 3.0, which efficiently purifies indoor air through its Quadrupuri four-layer filters. The upgraded T-AI Energy-Saving algorithm delivers up to 37%+ additional energy savings on top of current performance, ensuring comfort without energy waste.

The VoxIN, TCL’s new-generation voice-controlled AC, debuts at IFA as a step forward in natural, hands-free comfort.  With its minimalist design, easy installation and maintenance, the VoxIN can effortlessly be part of any home. Features such as a 56°C high-temperature self-cleaning cycle and advanced filtration with active carbon and EPA-grade filters mean fresher air throughout the room, which is especially beneficial for allergy sufferers. The VoxIN integrates advanced T-AI energy-saving technology and Gentle Breeze, delivering efficient cooling without direct wind.

Eco-Intelligent Home Solutions

TCL’s Free Built-In, Flexi, and Mega Space refrigerators are designed to fit into any kitchen with Free Built-In technology while offering flexible storage. The Flexi Series adapts to different needs with adjustable compartments, while the Mega Space Series features VIP Thin-Wall Technology, an innovative material that means the fridge has up to 19%* more usable storage space without taking up more room in the kitchen. 

The new smart dual-screen fridge makes its debut at IFA, including two smart screens and a high-end design that seamlessly blends into modern kitchen aesthetics. This appliance redefines the kitchen through cutting-edge functionality, prioritising user-friendly operation to transform the refrigerator into a smarter, more connected centerpiece of daily life.  

The P5 Super Drum Series washing machines and tumble dryers combine large capacity with Wi-Fi connectivity, so laundry can be controlled from anywhere. Besides, the P5 Washing Machine Series is rated A-40%** Energy Efficiency Class, delivering 40% extra energy savings compared to standard A-Class machines – making it both high-performance and environmentally friendly. The F4 Series washing machine brings TCL’s energy-saving design to everyday washing, certified as up to A-25%*** energy class, ensuring clothes come out fresh and clean every time. 

TCL will also preview its upcoming Washer Dryer Tower solutions, designed to save space without compromising performance. The products are set to debut soon in Europe.

As part of TCLGreen initiative, TCL has developed TCL ECORA, a durable composite of porcelain waste and plastic that brings both sustainability and premium tactility to everyday electronics. TCL plans to introduce the first products made with TCL ECORA within the next year, across categories.

Design-forward brands come together in the TCL NXTHOME ® zone to shape the future of living

At IFA 2025, TCL brings premium brands together within the TCL NXTHOME ® zone to explore how innovation, craftsmanship, and emotion can redefine the living space.  

Returning for a second year of creative dialogue, TCL and Roche Bobois present a shared vision of the future home as more than a place of function, integrating seamlessly into everyday life, and showing how technology and well-crafted furniture coexist naturally and intuitively. The space explores how design can inspire emotion, movement, and meaning.

In parallel, Alcantara and TCL continue to push the boundaries between technology and design, crafting experiences that are not only smarter, but also more expressive. In the TCL Home Theater area, Alcantara presents a dedicated installation highlighting the material with an engaging display of textures, finishes and colors, bringing a sensory dimension to the space and showcasing the excellence of being made in Italy.

As another expression of craftsmanship, the TCL NXTHOME® presents the TCL NXTPAPER 60 Ultra smartphone alongside a Castelli Milano 1938 notebook. The pairing highlights the paper-like comfort of NXTPAPER display technology, complemented by the Italian artistry of Castelli’s notebook design. Together, they celebrate the fusion of screen innovation and tactile inspiration, merging modern technology with timeless craftsmanship to spark creativity in everyday life.

The TCL NXTHOME® Zone reflects the shared values of all three brands: premium craftsmanship, material innovation, and a commitment to elevating everyday environments through design.

Igniting the Olympic Spirit at IFA 2025

As a Worldwide Olympic Partner, TCL will showcase its commitment to supporting every major Games over the next eight years with European-focused campaigns. Visitors can connect with the Olympic spirit through appearances and activities led by Team TCL athlete ambassadors, and immersive storytelling from the upcoming Games. The booth will also feature an interactive Winter Olympic fan zone, where guests can experience simulated sports challenges, photo opportunities, and behind-the-scenes insights from the athletes themselves.

TCL’s most innovative products will take center stage at IFA 2025, offering visitors the chance to explore the next generation of home entertainment, mobile technology, and smart living solutions. This year’s showcase builds on TCL’s legacy of integrating advanced technology into everyday life, while unveiling new experiences exclusive to the 2025 event.

To learn more about TCL and its products, please visit:

TCL IFA 2025 Booth

Date: September 5–9, 2025

Location: Hall 21A, Messedamm Berlin, Germany

Discover more products at  https://www.tcl.com/eu/en

Other TCL News

75% of adults deem minute-long voice notes the max

Pure Telecom, Ireland’s high-speed broadband and telecoms provider, today announces the results of its annual Connected Lives survey, which has found that three-quarters (75%) of the population think that sending voice notes exceeding a minute’s duration is unacceptable. The research found that adults in Ireland are prolific users of voice notes, with 54% saying they send them at least once a week and a chatty 23% send them at least once a day.

The nationally representative survey of 1,006 adults in Ireland was conducted by Censuswide on behalf of Pure Telecom and examined the growing trend of voice notes as a means of communication. The research found that in total, 77% of adults have recorded and sent a voice note in the last 12 months. In fact, voice notes are so popular, that one-third of the population report that they are the primary way in which they communicate with their friends.

While voice notes have exploded in popularity, there is a limit to recipients’ patience with them – but women have a lot more time for them than men do. The research found that just 11% of men will tolerate a voice note that goes beyond one minute in length, compared to 21% of women. Almost all adults (94%) consider voice notes of longer than three minutes unacceptable.

The research found that the public is divided in their overall opinion of the voice notes, with less than half (45%) saying they actually like receiving them. Going even further than this, nearly a quarter (23%) admit to being irritated when they see that they have received a voice note. This could explain why a similar proportion (22%) say they have been reprimanded by a recipient for sending one.

The survey also revealed that not everyone gives voice notes the attention and commitment they require, with 40% finding it difficult to take the time to listen to voice notes in their entirety. This may explain why 34% of adults admit that they don’t always listen to the full message and more than one in 10 people (14%) don’t listen to them at all. More than half (51%) confessed that they often forget what was said in a lengthy recording, while 46% said that they often forget what they, themselves, have said in their voice notes.

Paul Connell, CEO, Pure Telecom, said: “While convenient when on-the-go or when we have our hands full, the Irish public has spoken – and they are saying to get to the point! We might be renowned as a nation of storytellers, but rambling is out, as our research shows.

“The way in which we communicate and connect with each other is always changing and evolving and it is clear that voice notes are a growing, if divisive, medium. By providing our nationwide customers with the best quality broadband available in their location, Pure Telecom’s network is here to help people to connect and stay in touch with each other. However, while our network won’t be the cause of cutting a rambling voice note short, we can’t always say the same for the recipients!”

Infographic + data – phishing is more prevalent via email than SMS/voice, plus latest on mobile connections

𝐌𝐄𝐅 𝐃𝐚𝐭𝐚 𝐈𝐧𝐬𝐢𝐠𝐡𝐭 – 𝐇𝐚𝐫𝐦 𝐨𝐧 𝐌𝐨𝐛𝐢𝐥𝐞

Most incidents of Phishing or Spoofing on smartphones still occur via Email, according to MEF’s (Mobile Ecosystem Forum) 9th Annual Trust Study, with 52% of users reporting personal experience of data harm via this channel. Surprisingly, 39% of those users still took no preventative measures to protect their online data.

SMS and Voice (phone calls) were the joint second most reported channels for Phishing and Spoofing attempts for 39% of users, followed by WhatsApp (30%). However, more users are taking protective action against breaches on these channels – perhaps highlighting the acceptance of Email as a ‘dirty’ channel.

Full details are available to download at https://mobileecosystemforum.com/mefs-9th-annual-trust-study/

 

𝐌𝐄𝐅 𝐃𝐚𝐭𝐚 𝐈𝐧𝐬𝐢𝐠𝐡𝐭 – 𝐌𝐨𝐛𝐢𝐥𝐞 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬

The total number of cellular connections worldwide with mobile data (excluding M2M) has risen 75% since the end of 2016 – from 3.89 billion to 6.82 billion. Mobile data connections comprise both Talk, Text & Data SIMs and Data-only SIMs.

Over the same time, the total number of cellular connections rose from 7.25 billion to 8.44 billion meaning that cellular connections with mobile data now comprise almost 81% of the total versus just 54% at the end of 2016.

Mobile connection data and user data for over 200 countries worldwide is available to view at MEF Data https://mobileecosystemforum.com/mef-data/

Virgin Media publishes its top 10 voice control searches, as 69% of customers use voice control each week

Virgin Media have released their top 10 voice-controlled searches from the past 30 days, as 69% of Virgin Media customers are now using voice search capabilities on a weekly basis.

Using voice search allows individuals of all ages to effortlessly search for the content they want to consume, be it on linear channels, via streaming services such as YouTube, Prime or Netflix, or from on-demand players.

The topmost voice-searched show was Love Island, bringing up results for the OG show as well as spin-offs welcoming previous cast members in Love Island: All Stars and fan-favourite islanders from various Love Island series in Love Island Games.

The Irish love their soaps, with all the action from Albert Square coming in 2nd place with fan favourite Eastenders. Other popular soap operas also appeared in the top 10 searches, with Coronation Street in 4th place, Emmerdale in 6th and Fair City in 7th.

Coming in as the 3rd most popular search by voice control was Peppa Pig, as children’s TV was also highly popular in the top 10 rankings, with YouTube’s Miss Rachel in 5th position, Cocomelon in 8thPaw Patrol in 9th and Bluey in 10th.

Paul Higgins, VP of Consumer of Virgin Media said, “Voice control is available on Virgin Media’s new Streaming TV, making it even easier to find the content you love no matter where it lives at the push of a button. It’s great to see more and more customers are making use of voice control capabilities, making our products more accessible for people of all ages.”

Voice control is available on Virgin Media’s new Streaming TV, making it even easier to find the shows you love no matter where they live with one single search.

New customers can add Virgin Media Streaming TV with Loaded TV to their broadband package for as little as €15 per month for 12 months and €34 per month thereafter. Existing Broadband customers can add an extra Streaming TV box or upgrade their current box depending on their circumstances.

You can learn more about the new Streaming TV at virginmedia.ie.

1. Love Island
2.EastEnders
3.Peppa Pig
4. Coronation Street
5. Miss Rachel
6. Emmerdale
7. Fair City
8. Cocomelon
9. Paw Patrol
10. Bluey

 

 

 

 

 

 

 

How to Change Your Voice in Real Time with HitPaw Voice Changer?

Explore a variety of entertaining voice effects, from robotic to celebrity-inspired, and elevate your online experience. Unleash your creativity, enhance privacy, and add a touch of fun to your conversations. Change your voice on the fly with HitPaw and redefine how you connect and communicate in the digital world.”

In the age of digital communication, there are plenty of ways to express ourselves online. From text messages to video calls, we’ve come a long way in connecting with others virtually. The ability to rapidly change your voice is one feature that has remained exciting and, for some, elusive. Imagine being able to change your voice for privacy or entertainment during a video chat or phone call. This is where real-time voice changers come into play.

What is a Real-Time Voice Changer?

A real-time voice changer is a software tool that allows users to change their voices while speaking or recording audio and video content. These voice changers are used for a variety of purposes, including entertainment, privacy enhancement, and simply having fun by experimenting with various voice effects. 

How to Select a Free Real-Time Voice Changer?

When selecting a real-time voice changer, one of the critical factors to consider is whether it offers free features. Free real-time voice changers provide accessibility to a broader audience and allow users to experience the software’s capabilities before committing to a purchase. 

Part 1: How We Pick the Best Voice Changer?

Selecting the best voice changer involves considering key factors to ensure you find a reliable and effective tool for transforming your voice. We will explore HitPaw Voice Changer, a real-time voice changer with various magic sound effects, change your voice on all gaming, live streaming and VOIP software, offers both free and premium features, making it an excellent choice for users of all levels.

 

Follow these steps to choose the right free real-time voice changer for your needs:

  • Compatibility

Ensure the voice changer is compatible with your operating system (Windows, macOS, Linux, etc.). 

  • Features and Effects

Check the range of voice effects offered by the free voice changer. Look for a variety of options, from funny and whimsical to more serious and realistic results.

  • Real-Time Capability

Confirm that the selected voice changer has a real-time feature. This enables you to change your voice during live conversations or recordings.

  • Ad-Free Experience

Look for a voice changer that provides an ad-free experience. Excessive ads can disrupt your user experience and diminish the enjoyment of the tool.

Features of HitPaw Voice Changer

  1. Real-Time Voice Changer: Alter your voice during live conversations, gaming sessions, or content recording.
  2. AI-Powered Celebrity Voices: Replicate the voices of famous personalities with remarkable accuracy.
  3. Text-to-Speech: Convert text into spoken words with various voice effects.
  4. Voice Effects Library: Select from various voice effects, including robotic, funny, and others.
  5. Create Your Voice Effects: Save your voice effects for later use.

Part 2: How to Get Your Best-Liked Voice Using the Real-Time Feature?

The real-time voice-changing feature of HitPaw Voice Changer allows you to transform your voice on the fly. Whether you want to sound like a movie villain or an adorable cartoon character or simply add a touch of humor to your conversations, HitPaw has you covered.

How to Use the Real-Time Feature?

HitPaw Voice Changer’s real-time feature is a powerful tool that allows you to transform your voice on the fly during live conversations, gaming sessions, or recording content. Follow these simple steps, accompanied by screenshots, to make the most of this exciting feature.

Step 1: Download and Install HitPaw Voice Changer

Start by downloading HitPaw Voice Changer from the official website. Once the download is complete, run the installation wizard to set up the software on your computer. It’s available for both Windows and macOS.

 

Step 2: Select Real-Time Voice Changer

Launch the application and choose the “Real-Time Voice Changer” option from the main menu.

 

Step 3: Customize Voice Effects

Browse through the extensive library of voice effects, select your preferred one, and customize it to suit your taste.

 

Step 4: Adjust the Voice Settings

Select the desired voice effect, then tweak the pitch and voice similarity. You must click “Change Voice” after adjusting the settings.

Step 5: Start Real-Time Voice Transformation and Download

After selecting your voice options, click “change voice” to change your voice with AI. Free users can only process for 30 seconds and cannot export, whereas members can process for 10 minutes and download.

 

Benefits of Using the Real-Time Feature

  • Enhanced Entertainment: Add a layer of amusement to your online interactions, gaming sessions, or streaming by surprising your audience with unique and entertaining voices.
  • Dynamic Content Creation: For content creators, the real-time feature opens up possibilities for creating dynamic and engaging content, especially in genres like gaming or comedy.
  • Live Role-Playing: Engage in live role-playing scenarios by changing your voice to suit different characters, making your gaming or streaming experience more immersive.

Part 3: Other Wonderful Features You Must Try

  • Get Celebrity Voices with AI

Immerse yourself in the world of stardom with HitPaw’s AI-powered Celebrity Voices feature. Replicate the voices of your favorite celebrities, from iconic movie stars to beloved fictional characters. Elevate your conversations and content creation by adding a touch of glamour and authenticity.

  • Turn Text into Songs and Remix Genres with AI Magic

Unleash your inner musician with HitPaw’s AI Magic feature. Transform text into melodious songs and explore various pop, rock, and classical genres. Create personalized tunes with your voice, adding a unique and creative dimension to your content.

  • Customize Voice Effects with Text-to-Speech

Take control of your voice with HitPaw’s Text-to-Speech feature. Convert written text into spoken words and apply a spectrum of voice effects. Whether you’re narrating a story or experimenting with different tones, this feature offers endless possibilities for customization.

  • Personalize Your Voice with Custom Voice Effects

Craft a voice that is uniquely yours with HitPaw’s Custom Voice Effects feature. Tweak pitch, speed, and intensity to create a signature sound. Whether aiming for a comedic twist or a mysterious aura, the power to customize is at your fingertips.

 

HitPaw Voice Changer is not just a tool; it’s a creative hub for expressing yourself in ways you never thought possible. Explore these wonderful features and redefine how you communicate, create, and entertain.

FAQs:

1. What is the Best AI Real-Time Voice Changer?

When it comes to AI-powered real-time voice changers, HitPaw Voice Changer stands out as one of the best choices. Its AI-driven technology provides accurate voice replication and a wide range of effects.

2. Is There a Best Real-Time Voice Changer for Discord?

Discord is a popular platform for gamers and communities. HitPaw Voice Changer is an excellent option for Discord users, as it allows you to apply real-time voice effects while communicating with others, adding an extra layer of fun to your Discord experience.

3. Is It Possible to Fake Your Voice?

Yes, real-time voice changers like HitPaw Voice Changer enable you to modify your voice and create entirely different personas. While it’s fun for entertainment and privacy, using this technology responsibly and ethically is essential.

4. What Do YouTubers Use for Voice Changing?

Many YouTubers use voice-changing software to add humor and uniqueness to their content. Because of its ease of use and diverse voice effects, HitPaw Voice Changer is the best pick among content creators.

Conclusion:

The digital world of HitPaw Voice Changer offers limitless opportunities for expression and creativity. HitPaw’s real-time voice changer is simple to use, whether you’re a gamer, content creator, or looking to spice up your online interactions. Boosts your online experience, with HitPaw Voice Changer‘s amazing AI technology, broad voice effect library, and special features like automated speech and AI magic. 

Don’t pass up the chance to explore and express yourself like never before – try HitPaw Voice Changer and discover the power of voice transformation.

GTT and Zoom Phone Join to Deliver Resilient, Global Voice Solutions

GTT Communications, Inc., a leading global provider of managed network and security services to multinational organizations, has announced that its SIP Trunking customers can now enjoy Zoom Phone Bring Your Own Carrier (BYOC) services with even more ease with the introduction of Zoom Phone Provider Exchange capabilities. The peering relationship between GTT and Zoom now allows GTT customers to use the self-service means of Provider Exchange to easily enable GTT as the global voice provider inside their Zoom Phone platform.

Zoom Phone and GTT SIP Trunking provide low latency global calling on six continents across GTT’s voice network, supported by GTT’s global Tier 1 IP backbone. Zoom Phone BYOC allows customers to use GTT for phone numbers, including number porting and global and emergency calling. Any organization with locations and employees in countries supported by GTT can use Zoom Phone through BYOC connectivity.

“With GTT’s SIP Trunking and Zoom’s BYOC services, enterprises now have a clear and simplified migration path to a cloud solution from their organization’s legacy on-premises PBX, allowing them to stay productive, efficient and connected,” said Mark Jenkins, Head of Strategic Alliances, Zoom.

“Delivering critical business communication capabilities over a single global IP connection, GTT SIP Trunking improves collaboration and infrastructure efficiency,” said Todd Kiehn, Senior Vice President of Strategy and Product, GTT. “GTT’s fully redundant, global and robust SIP-based network has been purpose-built to meet the demands of bandwidth-intensive applications like Zoom Phone, providing a better-quality user experience for enterprise customers.”

Customers can now enjoy all the features of Zoom Phone while benefiting from GTT’s global voice solution for outbound calling, as well as free office-to-office calls, new and ported Direct Inward Dialing numbers and toll-free services.