Vitesy, a company committed to improving people’s well-being and health through the development of sustainable and smart solutions, announces the launch of an upgraded version of the original Shelfy at IFA Berlin. This upgraded smart device is designed to extend food life, eliminate bacteria and odours, and significantly reduce household food waste.
The main upgrades from the original Shelfy include a new colour option, blue LED lighting for even more effective photocatalysis and enhanced battery performance for a more efficient charging cycle. As German households continue to waste a staggering 10.8M tonnes worth of food annually, Shelfy arrives at a crucial time to help families cut costs and live more sustainably. Vitesy will be at IFA Berlin in H1.2 Booth 113. The new Shelfy will be available from Vitesy from 16th September 2025 for an RRP of £119 [ launch offer at £109]
With its advanced photocatalytic technology, Shelfy removes harmful gases and microorganisms from inside refrigerators, reducing bacteria in the air by up to 97.5% in just 10 minutes and cutting unpleasant odours by 80%, such as those from fish or cheese. It also neutralises ethylene, the natural gas emitted by fruits and vegetables that accelerates spoilage, thereby slowing ripening and decay. The result is fresher food for longer with up to 12 extra days of shelf life.
Key features of Shelfy:
- No filter replacements needed: The washable ceramic-coated filter helps maintain zero-waste usage and only needs to be washed under water when necessary and placed back in the device.
- Smart sensors: Built-in temperature monitoring and door opening detection support energy efficiency.
- Blue LED light: makes photocatalysis more efficient
- Three adaptive modes: Eco, Crisper, and Performance mode are tailored to placement and usage needs.
- Up to three weeks of battery life with easy USB-C recharging.
- Full app integration: The Vitesy Hub app provides real-time fridge analytics, energy tips, and storage advice.
- Smart home ready: Seamless compatibility with Google Assistant and Amazon Alexa.
Shelfy also contributes to broader sustainability goals. Vitesy manufactures the device without glue or harmful chemicals, packages it plastic-free and works with sustainability partner UP2You. Its reusable
design aligns with Vitesy’s commitment to a zero-waste future.
With the cost-of-living going up, Shelfy is a one-time investment that can start to pay for itself within months, making it both an eco-conscious and financially smart addition to any kitchen.