Tag: #ubisoft

Ubisoft and Riot Games announce the “Zero Harm in Comms” research project to detect harmful content in game chats

Today, Ubisoft and Riot Games announced the “Zero Harm in Comms” research project, a technological partnership to enhance the reach of their artificial intelligence-based solutions in order to prevent harmful player interactions. This research initiative aims to create a cross-industry shared database and labeling ecosystem that gathers in-game data, which will better train AI-based preemptive moderation tools to detect and mitigate disruptive behavior.

Both active members of the Fair Play Alliance, Ubisoft and Riot Games firmly believe that the creation of safe and meaningful online experiences in games can only come through collective action and knowledge sharing. As such, this initiative is a continuation of both companies’ bigger journey of creating gaming structures that foster more rewarding social experiences and avoid harmful interactions.

“Disruptive player behaviors is an issue that we take very seriously but also one that is very difficult to solve. At Ubisoft, we have been working on concrete measures to ensure safe and enjoyable experiences, but we believe that, by coming together as an industry, we will be able to tackle this issue more effectively.” said Yves Jacquier, Executive Director, Ubisoft La Forge. “Through this technological partnership with Riot Games, we are exploring how to better prevent in-game toxicity as designers of these environments with a direct link to our communities.”

Through the “Zero Harm in Comms” research project, Ubisoft and Riot Games are exploring how to lay the technological foundations for future industry collaboration and creating the framework that guarantees the ethics and the privacy of this initiative. Thanks to Riot Games’ highly competitive games and to Ubisoft’s very diversified portfolio, the resulting database should cover every type of player and in-game behavior in order to better train Riot Games’ and Ubisoft’s AI systems.

“Disruptive behavior isn’t a problem that is unique to games – every company that has an online social platform is working to address this challenging space. That is why we’re committed to working with industry partners like Ubisoft who believe in creating safe communities and fostering positive experiences in online spaces,” said Wesley Kerr, Head of Technology Research at Riot Games. “This project is just an example of the wider commitment and work that we’re doing across Riot to develop systems that create healthy, safe, and inclusive interactions with our games.” 

Still at an early stage, the “Zero Harm in Comms” research project is the first step of an ambitious cross-industry project that aims to benefit the entire player community in the future. As part of the first research exploration, Ubisoft and Riot are committed to sharing the learnings of the initial phase of the experiment with the whole industry next year, no matter the outcome.

To learn more about the “Zero Harm in Comms” research project go to http://www.ubisoft.com/r/Ubisoft_RiotGames_Join_Forces and https://www.riotgames.com/en/news/riot-games-ubisoft-tackling-toxicity-in-games-with-new-project

Tourism Ireland unveils new Assassin’s Creed Valhalla campaign #TourismIreland #Gaming

Tourism Ireland has teamed up with Ubisoft, the creator of the popular video game Assassin’s Creed® Valhalla, in a new campaign to promote Ireland. Celebrating Ireland’s starring role in the recently launched expansion of the video game, called Wrath of the Druids, Tourism Ireland aims to reach a new audience of gamers around the world.

Playing as Eivor, a fierce leader of a Viking clan, gamers must make their way through Ireland’s haunted forests and stunning backdrops, while gaining influence among Gaelic Kings. The game gives players a chance to immerse themselves in our beautiful landscapes and includes many real-life locations, such as the Giant’s Causeway, the Hill of Tara, Benbulben and Dublin.

The Tourism Ireland campaign will include a collaboration with popular influencers in key tourism markets, including Great Britain, Germany, France, Spain and the Nordic countries. This is the first time that Tourism Ireland has worked with popular gaming content creators; all have a strong following on Twitch, a live streaming platform mainly used by gamers. The content creators will showcase the otherworldly landscapes, rich culture and folklore of Ireland – which feature in Wrath of the Druids – to their hundreds of thousands of followers. The aim is to highlight those landscapes to gaming communities – and encourage them to come and discover them for themselves.

The campaign also includes a new video featuring gameplay footage from Wrath of the Druids combined with footage of the real-life locations which feature in the video game. Tourism Ireland will share the video with its millions of fans and followers on social media – bringing the various featured locations to life and highlighting Ireland’s connections with the game. To view the video, click here.

Mark Henry, Tourism Ireland’s Central Marketing Director, said: “Ubisoft has done an incredible job in bringing aspects of Celtic Ireland to life in amazing detail. Tourism Ireland’s campaign is a fun and innovative way to bring Ireland to the attention of a new audience of gamers. We want to spike players’ curiosity about the featured locations and inspire them to come and explore them in the real world.”