Tag: #TV

TCL at #IFA2025 Technological Innovations and Olympic Spirit

TCL, a global number one Mini LED TV brand and a Worldwide Olympic Partner, makes an annual presence to IFA at Berlin this September. Spanning over 2,500 square meters in Hall 21A, TCL’s Hall aims to showcase connected living – uniting display technology, immersive audio, smart home appliances, and on-the-go innovation. The booth will also highlight TCL’s latest partnership with the International Olympic Committee (IOC), including Team TCL athlete ambassadors, interactive fan zones, and dedicated activations.

TCL arrives at IFA 2025 showcasing strong growth worldwide. The brand remains the global number one Mini LED TV brand, achieving a 176% increase in Mini LED TV shipments in the first half of 2025. In Europe, TCL has outperformed the TV market, with Mini LED TV shipments rising by 91% and 75-inch and larger models up 72%. It is currently the No. 2 TV brand in France and Poland, while also holding leading positions across multiple other European markets.

“Technology can be a powerful source of inspiration, that’s why TCL makes the latest innovations in consumer technology accessible to all,” said Stefan Streit, CMO at TCL Europe. “We will continue to push the boundaries of technology, design, and sustainability, ensuring that our products not only meet the highest standards but also enrich the daily lives of our customers.”

Some of TCL’s key innovations being showcased at IFA include the world’s largest QD-Mini LED TV, 57” Mini LED Gaming Monitors, latest FreshIN and VoxIN air conditioning and Free built-in and Combi refrigeration appliances – alongside mobile innovations such as the TCL NXTPAPER 60 Ultra, which combines a 7.2-inch paper-like eye-care display with AI-powered reading and writing experience and outstanding camera performance for more comfortable and creative smartphone use. Also debuting at IFA is the TCL MOVETIME MT48 kids’ smartwatch, designed with safety, connectivity and creativity in mind. 

What’s more, TCL also showcases RayNeo AR glasses, Human-Vehicle-Home cockpit solutions, Smart Lock and TCL Solar panels and SunPower Home Solutions. Adding companionship to multiple scenarios is TCL Ai Me—the world’s first modular AI companion robot, blending lifelike expressions, interactive AI, and smart living features.

Advancing Home Entertainment

TCL’s 2025 C-Series QD-Mini LED TVs are designed to improve everyday viewing. The C9K turns movie nights into cinema-like experiences, while the C8K offers a flexible balance – rich HDR picture quality, plus smooth motion and settings optimised for gamers. The C7K’s 144Hz refresh rate keeps fast action in sport, gaming, or action films free from blur. For those seeking high picture quality at a more accessible price, the C6K delivers Mini LED color and contrast benefits. The C7K, C8K, and C9K all feature Audio by Bang & Olufsen, creating detailed sound for any entertainment.

TCL Flagship QD-Mini LED TV X11K Series is built for people who want a true home cinema at any time of day. Its powerful backlight control delivers deep blacks and bright highlights regardless of the time of day. Audio by Bang & Olufsen fills the room with rich sound, without requiring extra speakers.

TCL 115X955 Max Series is the world’s largest QD-Mini LED TV. It offers clarity and smooth motion for films, sports, or gaming. Gamers benefit from features that keep play smooth and responsive, while ONKYO Dolby Atmos sound means the audio matches the scale of the screen. 

On-the-Go Innovations

TCL’s “Innovations On-the-Go” zone at IFA 2025 presents a new generation of mobile and portable products tailored for everyday life. Equipped with a 7.2″ full-color FHD+ display, the TCL NXTPAPER 60 Ultra is the most comprehensive eye-care smartphone with NXTPAPER 4.0 featuring natural light display. It offers natural, anti-glare, zero-flicker and reflection free, and low-blue-light visuals for all-day-long comfortable viewing in any light. Designed for digital wellness and productivity, it supports AI-enhanced reading and writing, and advanced imaging technology MuseFilm powered by TCL, alongside flagship periscope telephoto camera.

Also on display is the TCL NXTPAPER 5G Junior, a family-friendly smartphone featuring eye-friendly display, digital detox mode, parental control and GPS tracking in a safe and simplified experience made for younger users. 

New this year, the TCL MOVETIME MT48 kids’ smartwatch introduces even more ways for families to stay connected. Designed with safety and independence in mind, it features diverse always-online communication methods, such as 4G video calling, Dual Frequency GPS (L1+L5) high precision positioning, along with kids-safe AI and improved 900mAh‌ battery life. The watch, whose design is inspired by Astro Aesthetics, is IP68 water-resistant and includes kid-friendly functions for healthier habits, making it ideal for active kids to embrace a bigger world. 

Rounding out the lineup are the TCL NXTPAPER 11 Plus and NXTPAPER 14 tablets – versatile tools for reading, creative tasks and productivity, alongside the TCL PlayCube, a compact entertainment device extending TCL’s projector portfolio with portable multimedia use. Now available in Europe, the PlayCube is part of TCL’s full projector range, which also includes the performance-driven A1s and C1 models. Also debuting will be new wearables, showcased as part of TCL’s growing innovation in this segment.

Next Generation Displays

TCL 57R94 QD-Mini LED Monitor is for gamers and creators who want more room to play, edit, and design. Offering a 32:9 ultra-wide Dual 4K canvas and QD-Mini LED technology, it replaces multi-monitor setups with one seamless view.

TCL 34R83Q Professional Monitor balances QD-Mini LED visuals with pro-grade color accuracy, giving designers, video editors, and gamers a screen that adapts from deep creative work to immersive entertainment.

TCL 27R83U Professional Monitor is perfect for those who need 4K sharpness in a compact size, pairing HDR performance with ultra-low lag and smooth refresh rates. It’s ideal for precision color work or competitive gaming. 

Audio Visual Brilliance

TCL Z100 Wireless Free Sound Speaker lets you position the speaker anywhere without the limitations of cables. Whether you’re watching a movie or putting on a playlist, the Z100 delivers balanced sound that fills the entire room.

Featuring Dolby Atmos FlexConnect for immersive audio and TCL Tutti Choral for synchronised playback with compatible TCL TVs, the Z100 creates lifelike sound. With 860W peak power driving its performance, it handles everything from subtle dialogue to explosive soundtracks with clarity and depth.

If you’re looking for a simple way to elevate your everyday entertainment, the Q65H offers an audio boost without the setup fuss. Recently named EISA Best Buy Soundbar 2025 –2026, the Q65H brings cinematic audio into everyday living rooms with minimal setup through Dolby Atmos sound. Conversations stay clear thanks to the built-in center channel, while AI Sonic-Adaptation automatically fine-tunes the sound to suit the room.

A wireless subwoofer delivers powerful bass without messy cables, and with Tutti Choral, the soundbar and your TCL TV work in sync to create a more unified listening experience. With up to 420W of power and HDMI 2.1 eARC for easy setup, the Q65H turns movie nights, streaming, and game day marathons into an immersive experience.

Smart Comforts for Home Living

Reinforcing TCL’s leadership in indoor air quality, TCL was named World’s No.1 Fresh Air AC Brand in 2024 according to independent research firm SHANGPU GROUP. A driving force behind this performance is the FreshIN 3.0, which efficiently purifies indoor air through its Quadrupuri four-layer filters. The upgraded T-AI Energy-Saving algorithm delivers up to 37%+ additional energy savings on top of current performance, ensuring comfort without energy waste.

The VoxIN, TCL’s new-generation voice-controlled AC, debuts at IFA as a step forward in natural, hands-free comfort.  With its minimalist design, easy installation and maintenance, the VoxIN can effortlessly be part of any home. Features such as a 56°C high-temperature self-cleaning cycle and advanced filtration with active carbon and EPA-grade filters mean fresher air throughout the room, which is especially beneficial for allergy sufferers. The VoxIN integrates advanced T-AI energy-saving technology and Gentle Breeze, delivering efficient cooling without direct wind.

Eco-Intelligent Home Solutions

TCL’s Free Built-In, Flexi, and Mega Space refrigerators are designed to fit into any kitchen with Free Built-In technology while offering flexible storage. The Flexi Series adapts to different needs with adjustable compartments, while the Mega Space Series features VIP Thin-Wall Technology, an innovative material that means the fridge has up to 19%* more usable storage space without taking up more room in the kitchen. 

The new smart dual-screen fridge makes its debut at IFA, including two smart screens and a high-end design that seamlessly blends into modern kitchen aesthetics. This appliance redefines the kitchen through cutting-edge functionality, prioritising user-friendly operation to transform the refrigerator into a smarter, more connected centerpiece of daily life.  

The P5 Super Drum Series washing machines and tumble dryers combine large capacity with Wi-Fi connectivity, so laundry can be controlled from anywhere. Besides, the P5 Washing Machine Series is rated A-40%** Energy Efficiency Class, delivering 40% extra energy savings compared to standard A-Class machines – making it both high-performance and environmentally friendly. The F4 Series washing machine brings TCL’s energy-saving design to everyday washing, certified as up to A-25%*** energy class, ensuring clothes come out fresh and clean every time. 

TCL will also preview its upcoming Washer Dryer Tower solutions, designed to save space without compromising performance. The products are set to debut soon in Europe.

As part of TCLGreen initiative, TCL has developed TCL ECORA™, a durable composite of porcelain waste and plastic that brings both sustainability and premium tactility to everyday electronics. TCL plans to introduce the first products made with TCL ECORA™ within the next year, across categories.

Design-forward brands come together in the TCL NXTHOME ® zone to shape the future of living

At IFA 2025, TCL brings premium brands together within the TCL NXTHOME ® zone to explore how innovation, craftsmanship, and emotion can redefine the living space.  

Returning for a second year of creative dialogue, TCL and Roche Bobois present a shared vision of the future home as more than a place of function, integrating seamlessly into everyday life, and showing how technology and well-crafted furniture coexist naturally and intuitively. The space explores how design can inspire emotion, movement, and meaning.

In parallel, Alcantara and TCL continue to push the boundaries between technology and design, crafting experiences that are not only smarter, but also more expressive. In the TCL Home Theater area, Alcantara presents a dedicated installation highlighting the material with an engaging display of textures, finishes and colors, bringing a sensory dimension to the space and showcasing the excellence of being made in Italy.

As another expression of craftsmanship, the TCL NXTHOME® presents the TCL NXTPAPER 60 Ultra smartphone alongside a Castelli Milano 1938 notebook. The pairing highlights the paper-like comfort of NXTPAPER display technology, complemented by the Italian artistry of Castelli’s notebook design. Together, they celebrate the fusion of screen innovation and tactile inspiration, merging modern technology with timeless craftsmanship to spark creativity in everyday life.

The TCL NXTHOME® Zone reflects the shared values of all three brands: premium craftsmanship, material innovation, and a commitment to elevating everyday environments through design.

Igniting the Olympic Spirit at IFA 2025

As a Worldwide Olympic Partner, TCL will showcase its commitment to supporting every major Games over the next eight years with European-focused campaigns. Visitors can connect with the Olympic spirit through appearances and activities led by Team TCL athlete ambassadors, and immersive storytelling from the upcoming Games. The booth will also feature an interactive Winter Olympic fan zone, where guests can experience simulated sports challenges, photo opportunities, and behind-the-scenes insights from the athletes themselves.

TCL’s most innovative products will take center stage at IFA 2025, offering visitors the chance to explore the next generation of home entertainment, mobile technology, and smart living solutions. This year’s showcase builds on TCL’s legacy of integrating advanced technology into everyday life, while unveiling new experiences exclusive to the 2025 event.

To learn more about TCL and its products, please visit:

TCL IFA 2025 Booth

Date: September 5–9, 2025

Location: Hall 21A, Messedamm Berlin, Germany

Discover more products at  https://www.tcl.com/eu/en

Other TCL News

Team GB Announce Partnership with TCL

TCL, a global leader in consumer electronics and the world’s No.1 Ultra-large, Mini LED TV brand, will bring its newly-announced partnership with the International Olympic Committee (IOC) to the UK in collaboration with Team GB ahead of the upcoming Olympic Winter Games Milano Cortina 2026.
As a  Worldwide Olympic Partner, TCL will support Team GB to bring British athlete stories to life, using technology to amplify the human stories of resilience that define Olympic greatness and drive meaningful engagement with fans and communities alike.
TCL offers the leading Mini-LED technology on the market which represent the ultimate way to experience the Olympic Games from home. Featuring industry-leading Mini LED technology and Dolby Vision support, TCL’s ultra-large screen Mini LED TVs deliver exceptional picture quality, rich colours and immersive sound. Whether enjoying the games alone or with family and friends, TCL’s award-winning TVs provide a front-row seat to the action, making every moment feel larger than life and accessible to more households across the UK.
TCL’s 8-year partnership with the IOC is rooted in a shared ambition to inspire greatness through sport and technology. By getting behind Team GB, TCL is committed to supporting athletes on their journey to the world’s biggest sporting stage while enriching the Olympic experience for millions of fans across the UK. This marks the beginning of a sustained, long-term commitment to sport, innovation and community in the UK which will stretch across the entirety of the 8-year partnership.
Adam Aldred-Lane, Marketing Director, TCL UK, commented: “TCL, as a Worldwide Olympic Partner, is honoured to be working with Team GB, a symbol of sporting excellence and national pride. Our mission to ‘Inspire Greatness’ aligns perfectly with the values of Team GB. Through our industry-leading technology and a shared vision for innovation and well-being, we aim to empower British athletes and connect fans with unforgettable moments of Olympic glory.”
Tim Ellerton, Chief Commercial Officer at the British Olympic Association, said:
“We’re delighted that TCL are getting behind Team GB athletes, particularly at such a crucial stage along the road to Milano Cortina 2026. We’re proud of the work we have done to date to bring sports fans across the nation into the heart of the Olympic Games, and we look forward to working with TCL to take this another step further.”
The partnership further cements TCL’s position as a global supporter of sport, following its Worldwide Olympic and Paralympic Partnership with the IOC in the Home Audiovisual Equipment and Home Appliances category. TCL continues to drive global sport engagement through its intelligent products, delivering exceptional experiences that connect people, sport and technology.

PRIME DAY DEALS: TCL TV’s UP TO £120 OFF

Looking for a new TV? TCL list their latest Amazon Prime Day promotions running until Friday 11th July. TCL is offering brilliant discounts up to £120 off across some of their top-rated TV’s, combining high-spec performance with exceptional value.

 

 

TCL 43SF560:

WAS: £299, NOW £194 – 35% OFF

A standout mid-size TV featuring direct-LED QLED panel for vivid colours and strong contrast. Comes with Amazon Fire TV built-in and an Alexa Voice remote, letting users’ brows apps, adjust volume, switch inputs and control smart home devices hands free. Idea for streaming hundreds of channels effortless. You can now purchase this TV for £194 with Amazon Prime Day deal saving you 35% off!

 

 

TCL 55QM8B:

WAS: £692.87, NOW £449 – 35% OFF

The 55” 4K QM8B QLED Mini-LED Smart TV features TCL’s flagship QD-Mini LED panel with peak brightness to deliver striking contrast, vivid colours and deep blacks. This TV combines premium picture quality, strong gaming features, and a sleek smart TV experience in a compact 55” form. Normally retailing for £692.87, this TV is on sale currently for Amazon Prime Day for only £449!

 

 

TCL 55RC650K:

WAS: £299, NOW £257 – 14% OFF

The TCL 55RC650K is a 55” RK QLED Pro Smart TV that delivers vibrant visuals with Dolby Vision, HDR10+, and Dolby Atmos sound. Powered by Roku TV, it offers seamless access to top streaming apps and supports Alexa and Google Assistant voice control. With Game Master mode, HDM 2.1, and a sleek frameless design, it’s a feature-rich choice for home entertainment. Now just £257 (was £299) in Amazon Prime Day deals.

 

 

TCL 40RS550K:

WAS: £209, NOW £137 – 34% OFF

This sleek 40” FullHD Roku Smart TV delivers HDR10 and HLG-enhances visuals via direct-LED panels. Powered by Roku OS, it provides effortless access to 500,000+ movies and shows, and seamlessly integrates voice control with Alexa, Google Assistant, and Apply HomeKit. Featuring Dolby Audio, dual HDMI ports, Wi-Fi/Ethernet, and Freeview Play, it is the perfect mid-size entertainment hub. You can get the 40RS550K for less than £150 during Amazon Prime Day making it outstanding value for the built in smart features and crisp picture quality.

 

Please find all of TCL’s Amazon Prime Day Deals available HERE.

TCL Wins Best Innovation in Consumer Electronics at the IER Awards 2025

TCL, a global leader in consumer electronics and the world’s No.1 Ultra-large, Mini LED and Google TV brand, has today been awarded one of the highest honours at the IER Awards 2025, winning the Best Innovation in Consumer Electronics category for its standout C805K Mini-LED TV series.

TCL offers the leading Mini-LED technology on the market and this win recognises TCL’s technological leadership and commitment to delivering cutting-edge, premium features at accessible price points. The C805K Mini-LED series stood out to the IER judging panel for its fusion of performance, design, and value, offering consumers true cinematic quality powered by Mini-LED backlighting.

Meanwhile “TCL Everywhere”, the brand’s cross-channel integrated marketing campaign, earned high praise for its 360° creative execution and real-world relevance receiving Highly Commended in the competitive Best Manufacturer Marketing & Advertising Campaigns category for its creative impact and brand resonance. Designed to elevate brand visibility across TV, gaming and smart home verticals, the campaign was applauded for its creative execution and integrated storytelling across digital, retail and experiential platforms. The recognition reflects the campaign’s strong reach, engagement and effectiveness in driving brand affinity across key audiences.

Adam Aldred-Lane, UK Marketing Director at TCL said: “These awards are a testament to the relentless drive of our global and local teams, who consistently strive to merge forward-thinking technology with powerful storytelling. The C805K MiniLED series perfectly exemplifies TCL’s unwavering commitment to innovation, while the ‘TCL Everywhere’ campaign has been instrumental in deepening our connection with consumers. We are truly honoured to be recognised by the IER and incredibly proud of the significant strides we continue to make.“

With UK market share on the rise, TCL’s performance at the IER Awards 2025 reflects the company’s momentum across both product innovation and brand building, continuing to shape the future of visual and connected entertainment.

Digital News Report Ireland 2025

A majority of Irish people are either extremely or very interested in news, according to the annual Digital News Report Ireland 2025, published today by Coimisiún na Meán. Research for the Digital News Report is undertaken by the Reuters Institute for the Study of Journalism at the University of Oxford and analysis of the Irish data is provided by the DCU Institute for Future Media, Democracy and Society (FuJo).

The Irish Report, which is in its eleventh year, shows that most people in Ireland (56%) across all age groups are interested in news. This represents the highest level of interest in news since 2022, up 3 points from last year, but down from a peak of 70% in 2021, during the Covid pandemic. This enthusiasm for news puts Irish audiences ahead of their UK (39%) and US (51%) counterparts and ahead of the European average (45%).

When asked about trusted sources of news, RTÉ News (72%), local radio news (72%) and local newspapers (71%) emerge as the most trusted brands, underlining the continued importance of both national and local news sources for Irish audiences.

Rónán Ó Domhnaill, Media Development Commissioner at Coimisiún na Meán said: ‘’Coimisiún na Meán is delighted to offer our continued support to the Digital News Report Ireland, which reflects our commitment to a media landscape that consumers can trust, by supporting access to high-quality sources of news and information.

Whether watching, listening, streaming, or reading, the Digital News Report shows that most Irish people can’t get enough of news. It is encouraging to see that interest in news remains high in Ireland when compared internationally, even as the formats used to consume news continue to change. We are heartened to see the continuing trend of the Irish public’s unique and longstanding relationship with radio, which remains a cornerstone of Ireland’s media landscape. It is also important to see the trust Irish people place in local news sources, with local radio and local newspapers among the most trusted brands for Irish audiences.

While the Report gives us cause for optimism about the Irish news sector, considering the public’s strong appetite for news, we recognise that An Coimisiún’s ambition of developing and shaping a media landscape that reflects who we are as a society requires ongoing and sustainable levels of funding for media outlets to support high-quality journalism, and news that people can trust.’’

Key findings from this year’s Report include:

Interest in news – Interest in news in Ireland remains robust compared to other countries. 22% of Irish people say they are ‘extremely interested’ in news, with 34% saying they are ‘very interested’ and 33% saying they are ‘somewhat interested’. Just 3% say they are ‘not at all interested’ in news.

Trust in news – Overall, Irish audiences trust news more when compared to other countries. When asked if they trust the news most of the time, 50% of respondents in Ireland ‘agreed’ or ‘strongly agreed’, compared to 35% in the UK, 30% in the US and 39% for merged data from Europe.

Trust in brands – Traditional news outlets continue to perform well when Irish audiences are asked about their trust in brands. RTÉ News (72%), local or regional radio (72%), and local or regional newspapers (71%) are the most trusted brands. 70% of Irish respondents described the Irish Times as trustworthy, with the same percentage for BBC News, 68% for the Irish Independent and 66% for each of Newstalk, Today FM and Sky News.

Source of News – When asked which platforms you have used in the last week as a source of news, 58% of Irish respondents said television, with the same percentage (58%) citing online media (excluding social media and blogs). 47% say they have used social media as a source of news in the last week, with 36% saying radio, 22% saying printed newspapers, 12% saying podcasts and 5% citing AI chatbots.

Paying for News – The Report shows that 20% of people in Ireland are now paying for news, up from 7% in 2015 and a 3-point increase from last year. When asked if they have had a paid subscription/membership to a digital news service in the last year, the two frontrunners among Irish audiences are the Irish Independent (36%) and the Irish Times (33%).

Radio and Podcasts – In 2025, 11% of Irish respondents say they use radio as their primary source of news, which is significantly higher compared to the UK (8%), US (3%) or the European average (7%). When asked about the use of radio as a source of any news consumed, this figure increases to 36%. Irish audiences are also on-board with podcasts, with 12% listening to podcasts as a source of news in the last week, higher than in the UK (7%) and the European average (9%) but lower than the US (15%).

Artificial Intelligence – Audiences’ attitudes to the use of AI for news are changing. Last year, those ‘very’ and ‘somewhat’ comfortable with news mainly produced by AI with some human oversight were 15%. This has increased to 19% this year, with under-35s almost twice as comfortable as over-35s when considering the same measure.

 Disinformation and Misinformation – When asked for their thoughts about online news, 68% of Irish respondents say they are concerned about what is real and what is fake on online. All age cohorts show concern about fake information online, with the highest rate (72%) among those aged 65+ and the lowest rate (62%) among those aged 18-24.

Commenting on the Digital News Report Ireland 2025, Dr. Eileen Culloty, Deputy Director of the DCU Institute for Future Media, Democracy and Society (FuJo) said: ‘’Local media enjoy strong public trust, an indication of their deep roots in Irish life. But trust alone doesn’t pay salaries or sustain newsrooms. The big challenge is to convert trust into viable careers in local journalism so that local media can continue informing communities.”

Earlier this year, Coimisiún na Meán awarded €5.7 million through new Journalism Schemes, funded by the Department of Arts, Culture, Communications, Media and Sport and which covered Local Democracy and Courts Reporting. These Schemes have to date facilitated over 100 new or enhanced journalism roles in Ireland. By the end of this year, An Coimisiún will have run the second round of those Schemes, as well as two new Journalism Schemes, covering Digital Transformation and News Reporting.

The Digital News Report Ireland 2025 can be found on the Coimisiún na Meán website.

Blast Off and Go Green with ERP’s EcoTrashShip at St. Patrick’s Festival

The European Recycling Platform (ERP), Ireland’s only pan-European compliance scheme for Waste Electrical and Electronic Equipment (WEEE) and Waste Batteries continues their Sustainability Partnership with St. Patrick’s Festival, coinciding with their 20th anniversary in Ireland. ERP, in collaboration with artist group FORJA Works, has created a WEEE-inspired installation entitled ‘EcoTrashShip’ that will take festivalgoers on a mission to reduce electrical waste on Earth while reaching for the stars! With research showing that 1 in 3 people are hoarding unused or broken electrical items in their homes, ERP is encouraging everyone to Go Green and Boldy Recycle their electrical waste over the long weekend.
The ERP ‘EcoTrashShip’ is a fun, space-themed installation that stands over 16 feet tall, is fully solar powered, and is composed of more than 100 electrical items, such as TVs, laptops, phones, and cables, which are some of the most frequently recycled electrical items in Ireland. Research conducted by Coyne Research in January 2025 revealed that 1 in 5 (20%)  people in Ireland recycled old TVs in the past 12 months, 1 in 6 (17%) recycled old mobile phones, and 1 in 8 (13%) recycled old laptops. Since the WEEE Directive was launched in Ireland in 2005, ERP has collected almost 220,000 tonnes of WEEE, and 4,500 tonnes of batteries in Ireland – that’s 480 times the weight of the International Space Station!
 
This year’s St. Patrick’s Festival theme, Adventures (Eachtraí), celebrates the adventurous spirit that defines Irish culture. The ERP ‘EcoTrashShip’ aligns with this spirit by blending art and activism, aiming to inspire change and highlights ERP’s commitment to a circular future where nothing goes to waste.
James Burgess, Country General Manager of ERP Ireland said: “What if your old kettle, laptop, or hairdryer became part of a spaceship? When you recycle your electrical waste, these products are broken down, and the materials can be reused. Every wire, chip, and circuit in this spaceship has had a past life— from the gadgets we’ve outgrown to the stars we dream of — the EcoTrashShip is transforming everyday waste into something extraordinary.
 
We are excited to be working with St. Patrick’s Festival again this year to join them on eco-friendly adventure! We hope our EcoTrashShip will inspire the thousands of visitors in Dublin over the weekend to join our mission to Go Green and Boldly Recycle their old and broken electrical items!”
Richard Tierney, CEO of St. Patrick’s Festival said: “We are thrilled to continue our partnership with the European Recycling Platform for a second year, building on the success of our collaboration in promoting sustainability. Last year, the Trash Mammoth captured imaginations and sparked vital conversations about responsible recycling. This year, it has evolved into the EcoTrashShip—taking our mission to new heights and inspiring even more communities to embrace sustainable practices. Sustainability remains at the heart of our organisation, and by working with the European Recycling Platform, we can continue leading the way toward a greener future.”
FORJA Works ensure a circular construction process; the spaceship will be disassembled after the weekend and all materials re-purposed for future art projects. This approach transforms discarded technological components into functional and artistic materials, promoting sustainability while addressing the growing challenge of e-waste.
The EcoTrashShip installation will be on display at St. Patrick’s Park, Dublin 8, from the 15th and 16th March, 11:00am to 5:00pm.

Almost half of people in Ireland use their smartphones during meals

Almost half of people in Ireland (47%) use their smartphones during meals and 70% say they spend too much time on their devices, a new Deloitte survey has found.

The survey of 1,000 people in Ireland was carried out as part of Deloitte’s Digital Consumer Trends report.

It shows that three-quarters of adults (74%) tend to use their mobile phones as soon as they wake up while 54% say they tend to stay awake later than planned because of their devices. Over one third (34%) check their phone at least 50 times a day and 15% do so more than 100 times.

Young people are also more likely to stay up later than planned due to phone use with 73% of those aged between 18-24 and 60% of those aged 25-34 years admitting it delays their bedtime. More women (74%) than men (66%) say they spend too much time on their smartphones while adults aged 18 to 44 express the most concern.

Nearly everyone in Ireland, 95%, now owns a smartphone, and almost half of those surveyed (47%) use their smartphone or smartwatch to pay for goods and services in-store through digital wallets, up from 36% in 2023.

The use of wearable devices (55%) has declined from 67% in 2023 while the ownership or use of games consoles is down from 40% to 37%, most likely due to the lack of new console releases in 2024. Just 7% of people own or have access to a VR headset.

42% of those surveyed own a Samsung, the most popular mobile phone brand, up from 38% in 2023, while 38% own an Apple phone.

Android is the most popular phone type in every age group with the exception of 18-24 where 64% own Apple handsets and 35% own Android. Almost three-quarters of those aged 65-75 (74%), 69% of those aged 45-54 and 66% of those aged 35-44 use Android phones.

The survey found the average respondent has access to 2.3 subscription services. 74% have access to a video streaming service and Netflix is the lead service by a significant margin despite a drop in penetration from 65% of respondents in 2021 to 59%.

Just 26% now say they share a video streaming service with someone from outside their household, down from 37% in 2023. This comes amid a clampdown on password sharing by Netflix, which introduced new rules and now effectively only allow users to regularly stream from one main location.

Younger subscribers are more likely to share accounts with people outside their households with 39% of those aged 18-24 doing so and 44% of those aged 25-34.

27% of those surveyed cancelled a video streaming subscription in the last 12 months. Unsurprisingly cost was the main reason for doing so jumping from 24% to 31%, followed by lack of usage at 29%, down 4 percentage points on 2023.

Fake news on the rise

 71% of respondents to the survey said they’d been exposed to online information designed to deliberately mislead. A total of 53% said they had more regularly found material online that was subsequently proven to be fake. This is up from 46% in 2023.

Television remains the most popular choice for news consumption in Ireland with more than half the population (57%) preferring it for updates. This trend is particularly strong among older demographics with 83% of those aged 65-75 choosing TV over other mediums.

The most popular method of staying up to date for the 18-24 (67%) and 25-34 (57%) age group is social media, which is cited by just 24% of the 55-64 and 11% of 65-75 age groups.

Overall, 40% say they like to get their news from radio, 39% use news websites or apps, and 38% use social media. Only 14% cite print as a preferred source.

Interestingly, more than half (58%) of 18–34-year-olds have made a purchase through social media in the last year. 22% of 18–24-year-olds and 29% of 25-34 year olds have bought something through a brand advert or a sponsored post.

John Kehoe, partner, Audit & Assurance, Deloitte Ireland said: “Our digital consumer trends survey shows that smartphones have become the most essential device, surpassing laptops (81%) and tablets (61%) in accessibility and consistent use across all ages. They are replacing physical wallets and remain the preferred tool for banking, shopping, browsing and gaming. However, recent innovations have been incremental rather than groundbreaking. Generative AI could change this by making smartphones more personalised and intuitive. Despite their benefits, concerns about excessive use persist – 47% use phones during meals, and many delay sleep to stay online. As smartphones shape daily life, it’s important to balance convenience with mindful usage.”

Commenting on the rise of fake news revealed in the report, Lorraine Griffin, partner and Chair of Deloitte Ireland, Tax & Legal, said:

“Our research highlights the increasing exposure to misinformation, particularly online. As news consumption shifts towards social media, and almost three in four respondents in our survey encountering intentionally misleading content, the need for media literacy and critical thinking has never been greater. Education remains key in empowering individuals to navigate digital spaces responsibly, ensuring access to information is accompanied with the skills to assess its accuracy.”

Sky launches Glass Gen 2 with updated features

Sky has unveiled the new Sky Glass TV, now featuring an even brighter 4K HDR screen and an enhanced seven-speaker Dolby Atmos® sound system built in this comes several years after the first Gen

Sky Glass Gen 2 is available now to buy, starting from just €16 per month at Sky.com/ie and in Sky stores. Also on sale in Currys stores soon.

Sky Glass is the only TV that comes with Sky TV built in, with no dish or box needed to stream over Wi-Fi. It’s built for an immersive entertainment experience by combining cutting-edge design, cinematic sound, 4k HDR picture and intelligent Sky OS software all in one device, with just one wire.

There are three sizes to choose from, 43”, 55” and 65”, as well as three updated colours, Volcanic Grey, Arctic Silver and Atlantic Blue.

A 4K advanced HDR TV

The brighter 4K Quantum Dot display delivers crystal clear picture, while new advanced HDR and precision contrast enhancement makes darks darker and brights brighter. It has a wider viewing angle and an even more immersive picture with a brighter, more accurate display.

With a tailored viewing experience based on what’s on screen, viewers can enjoy content as the creator intended. Sky Glass knows what’s on and will automatically optimise the picture and sound accordingly. On the new Sky Glass TV, all the picture modes have been refreshed, to be even better at bringing out the best in every moment, whether it’s Entertainment, Movies, Music, Auto, Vivid, Extra Vivid and Sport.

Re-engineered sound. Built in

Sky Glass Gen 2 has been re-engineered to project even richer 360° cinematic sound. The enhanced Dolby Atmos® sound system now has seven speakers, including a soundbar and dual subwoofer built-in, and has been designed to deliver a richer bass with improved vocal clarity.

From helicopters flying overhead to a stadium filled with applause, viewers can experience it all from the comfort of their sofa.

With no need to buy a separate soundbar, customers can make great savings vs. buying a comparable UHD TV and soundbar.

Commenting on the launch, Fraser Stirling, Global Chief Product Officer for Comcast and Sky said: “We built Sky Glass as a brilliantly simple way for people to watch TV, making it easier to find the things they love from Sky and streaming apps. The new Sky Glass Gen 2 gives people our best TV experience yet, with a brighter picture and even more cinematic sound, and with flexible ways to buy it, it’s more affordable than ever to get Sky TV.”     

Design that feels right at home              

Three new colours – Volcanic Grey, Arctic Silver, and Atlantic Blue – have been chosen to complement modern interiors. The remotes are colour matched to the TV and now the speaker fascia is too.

Whether choosing the 43”, 55” or 65”, everything needed to set up Sky Glass is in one box. Simply take it out, place it on the stand, connect to Wi-Fi and enjoy TV from Sky, Netflix and streaming apps in minutes.  The new stand is designed to be easier than ever, with two prongs that the TV slides onto, no screws or tools needed.  Alternatively, people can choose to add the new bespoke wall mount, that tilts, swivels and sits completely flush against the wall.​It is also compatible with universal TV mounts for anyone who already has their own.

Powered by Sky OS, the new name for Entertainment OS

Sky Glass Gen 2 runs on the Sky OS platform, the intelligent software that powers Sky’s much-loved TV viewing. And it keeps getting smarter, with more than 500 new features and updates since it launched.

It does the hard work by bringing entertainment from Sky and other apps into one place, getting viewers to what they want to watch, faster. It’s smart and learns what viewers like to watch, curating collections of the best entertainment based on viewing habits. With personal Playlists, viewers can save all their favourites from Sky and other apps in one place, ready to watch later. Playlist will save previous and future episodes, even if the series moves across different channels and steaming apps.

Powered by Comcast’s global voice platform, Sky Glass has a far field microphone, so it listens and responds when viewers say “Hello Sky…”. Use it to find shows from Sky and other apps, search for actors or genres, as well as to turn Sky Glass on and off, change volume, fast forward, pause and add to Playlist.

Get the Sky experience from only €34

People can pay for the new Sky Glass like a mobile phone, either all in one go, or spread the cost with interest-free monthly payments from as little at €16 per month for the 43”, €22 per month for the 55”, or €28 month for the 65”.

They can also choose the length of TV subscription they want, with a 12-month TV subscription offering the best price, or a 31-day rolling contract for more flexibility.

It’s never been more affordable to become a Sky customer, thanks to Sky’s new Essential TV pack, giving new customers a taste of Sky for just €18 a month. It brings together over 100 channels including Sky Atlantic, featuring hits The Day of the Jackal and House of the Dragon, along with favourites from Netflix like Squid Game and Stranger Things, plus a wealth of reality shows, documentaries and adventure on Discovery+.

Or choose Sky Ultimate TV, for only €25 a month – perfect for those who want a never-ending supply of the best entertainment. Sky Ultimate TV includes everything in Sky Essential TV, plus even more channels such as Sky Max, Sky Comedy, Sky Documentaries, Sky Crime, Sky History, Sky Showcase, plus many more.

Say hello to Sky Glass Air

Later this year, Sky will launch Sky Glass Air, the smarter TV for less. Expanding the Sky Glass range to offer customers more choice about how they get the Sky TV experience.

Sky Glass Air will have a 4K Quantum Dot HDR screen, plus global dimming and contrast enhancement that automatically brightens the screen for a clearer, more vivid picture. As well as 2.0 stereo speakers with Dolby Audio.

Just like Sky Glass Gen 2, it runs on Sky OS, with all its advanced features, including far-field voice and superior content aggregation.  It will come in three stylish colours, Carbon Grey, Cotton White and Sea Green, and three sizes, 43”, 55” and 65”. Pricing to follow later this year.

It will join the Sky range alongside Sky Glass Gen 2 and Sky Stream, giving customers the option to have a combination of all three in their home if they wish, all working seamlessly together.

For more, visit https://www.sky.com/ie/glass

What Are the Advantages of a 4K Smart TV?

Should you consider a TV update, you know about “4K Smart TV.” Though that seems impressive, what mainly justifies your expenditure? This essay rationally separates the advantages to assist in deciding the best course of action for your home.

Perfect Image Quality Clear Crystal

Most people referring to 4K TVs talk about their ultra-high-density resolution. These 3840 x 2160 pixel screens have four times the detail of a regular full HD TV. Returning to regular HD is challenging once you have seen the difference, since this upgrade greatly improves the viewing experience.

The end effect is… a more vivid, realistic image. Colors flash, and minute elements are more clear. On larger screens, where conventional resolutions could seem grainy, this is especially obvious. Imagine viewing a nature documentary in which every strand of fur on a lion or ripple on the surface of the water is clearly seen. Whether your viewing is of action-packed films or wildlife documentaries, the clarity is rather amazing.

Upscaling technology improves even older shows and DVDs on these TVs. On a 4K screen, this function sharpens and polishes lower-resolution content, significantly enhancing its appearance. When you revisit your favorite 90s sitcom, for example, you will find better lines and a cleaner presentation, revitalizing your beloved classics.

Improved Hue and Contrast

Many 4K TVs come with other technologies, including HDR (High Dynamic Range). That relates to you as well. Simply said, your viewing experience may be much enhanced by your screen’s more natural and lifelike colors.

Enhanced Color Spectrum and Contrast

Aside from a larger spectrum of colors, HDR improves contrast between light and dark areas. This creates terrific vistas even as it hides data in the shadows. Imagine seeing a scene set in a darkly lit cave; you could now see minute elements like the feel of pebbles or glints of light bouncing off moist surfaces. While sunset is vibrant and warm, with a mix of flaming colors and subdued purples that feel more genuine, dark scenes offer depth and richness.

Practical Benefits Across Content

This function goes beyond simple cinematic color accuracy. Streaming shows, gaming, and browsing your holiday pictures on a large screen also find great use. HDR gives movies and TV shows a better visual narrative, which makes the action feel like you are part of it.

Flawless Connectivity and Streaming

A “smart” TV beats superior pictures. Its capacity to run programs and link to the internet is clever. Direct access to well-known streaming services such as Netflix, Disney+, and Amazon Prime comes directly from your television via a 4K Smart TV.

Optimization for Streaming Services

Usually, these sources have a lot of 4K video available, therefore you are optimizing your screen. Specifically meant to shine on 4K televisions, shows like Stranger Things or The Mandalorian have detailed visual effects that become more immersive. Here none of any twisted cables or devices are required. Many 4K Smart TVs also include voice commands, simplifying channel switching, setting adjustment, or program search. “Play the latest episode of The Crown” will get you going without requiring a remote.

Seamless Content Sharing

Smart TVs also usually include built-in capability to cast material from your tablet or smartphone. This function effortlessly enables you to share images, movies, or even presentations on the big screen. It makes presenting a PowerPoint of your trip experiences simpler and more enjoyable for organizing a party.

Experience Playing an Immersion Game

Most gamers consider a 4K Smart TV to be practically necessary. Modern game consoles like the Xbox Series X and PlayStation 5 give unmatched images when matched with these TVs, meant to maximize 4K quality.

Superior Graphics and Features

Better images, usually better performance, and smoother gameplay follow from this. On a 4K display, games like Elden Ring or Horizon Forbidden West highlight wonderfully realistic landscapes, rich character designs, and finely realized textures. Faster refresh rates on some TVs also help to cut lag and increase the enjoyment of fast-paced games, such as first-person shooters or racing titles, where every millisecond matters.

Advanced Gaming Capabilities

Furthermore, advanced gaming capabilities such as Auto Low Latency Mode (ALLM) and Variable Refresh Rate (VRR) are supported by 4 K Smart TVs. These characteristics guarantee seamless frame transitions and lower input delay, therefore providing competitive game participants with an advantage. Whether you’re exploring open-world adventures or facing online rivals, the immersive gaming experience on a 4K Smart TV is unparalleled.

Slick Design and Space Conservation

The long-gone era of big TVs is behind us. Most 4K Smart TVs are little, beautiful, lightweight machines. They hardly occupy too much space and fit rather beautifully in contemporary houses. Indeed, their elegant designs sometimes take the right stage in living areas.

Compact and Stylish Design

Some models even provide practically endless wall-mounting choices or designs. They are ideal for minimalist homes, where little is more. Some models’ almost bezel-less designs produce a “picture-on—wall” impression that effortlessly fits your home décor. These TVs offer a big-screen experience without the bulk for compact houses or flats where space is a luxury.

Subtle Accessories

Even the accompanying stands and accessories are made to be understated so the TV blends naturally into your environment. This combination of utility and beauty transforms an ugly TV into a showcase item, enhancing the look of your living space.

Longevity and Energy Consumption

4K Smart TVs not only appear better but also are more efficient. LED and OLED technologies help them to use less energy than previous versions. This is a major benefit for environmentally concerned consumers trying to lower their energy footprint.

Durability and Cost Efficiency

This makes homeowners striving to cut their energy consumption a better option. A 4K Smart TV is a reasonably priced investment since, over time, the energy savings can mount up. Furthermore, their better build points to their intended survival, therefore you won’t have to replace your TV very soon. Extended warranties, which many companies now provide, help consumers even more to be confident of their durability.

Availability of Smart Characteristics

Watching movies or shows on a 4K Smart TV provides more than entertainment. You might check the weather, search the internet, or even link your smart house appliances. Some types work fairly neatly with devices like Alexa or Google Assistant.

Integration with Smart Homes

Would you like to lower the thermostat or cut the lights without leaving your sofa? Ask your TV just like you would. Done correctly, it is convenient. Modern smart TVs’ advanced artificial intelligence capabilities also allow them to suggest material depending on your viewing behavior, therefore assuring you never run out of things to see.

Personalized User Experience

These TVs also allow multi-user profiles, enabling everyone in the family to have a customized experience. Everyone has fast access to their preferred material, from children’s cartoons to sports highlights.

It really Excellent Value for the Money

Four years ago, 4K Smart TVs were considered a luxury. These days, they are far more reasonably priced. Reduced pricing brought about by brand competitiveness has increased the audience who can use them.

Affordable and Worthwhile

Given their features and lifetime, you are most definitely getting great value. Even mid-range models today show exceptional performance and include features traditionally only in pricier versions. These TVs’ low cost makes them available to a larger spectrum of buyers, therefore assuring that more people may take advantage of 4K technology.

Long-term Value

Furthermore, considering their innovative features, durability, and energy economy helps one to clearly see the long-term value of a 4K Smart TV. Fantastic quality is not something you must go broke for; this is enjoyment made available.

Flexibility for All Your Needs

A 4K Smart TV finds applications elsewhere other than essential TV viewing. Perfect family movie evenings, fierce game sessions, or online meetings would all fit here.

Multipurpose Usability

Screen mirroring lets you directly cast movies, presentations, and pictures from your laptop or smartphone. This adaptability makes it ideal for any family member and hence a great addition to any house. Professionals working from home, for example, might use the TV as a second screen for presentations or video calls, while children might enjoy their educational apps on a big display.

Fitness and Beyond

Fitness aficionados who can stream yoga lessons or workout videos and follow along on a large screen also fit under this versatility. This function converts your living room into a multifarious area fit for your way of life.

Wall Mounting a 4K TV

Wall mounting a 4K TV is an excellent way to enhance your viewing experience and maximize space. Here are some essential considerations for a successful installation:

  • Choose the Right Mount: Ensure the wall mount is compatible with your TV’s size and weight. Look for VESA compliance, as this standard ensures a secure fit.
  • Select the Best Wall Location: Pick a wall that minimizes glare and provides an optimal viewing angle. Measure the height to ensure the screen aligns with your eye level when seated.
  • Cable Management: Use cable covers or in-wall solutions to keep cords organized and hidden. This not only enhances aesthetics but also ensures safety.
  • Proper Tools and Safety: Gather necessary tools like a drill, level, and stud finder. Mounting the TV onto studs provides secure support. If unsure, consider hiring a professional installer.
  • Accessibility: Ensure the mounted TV is accessible for connections and adjustments. Swivel or tilting mounts provide flexibility for different viewing positions.

Wall mounting your 4K TV transforms your living space into a sleek, modern entertainment hub while improving safety by keeping the screen out of reach of children or pets.

Final Thoughts

Getting a 4K Smart TV has many advantages, from amazing visuals to clever tools that streamline your life. Beautiful, flexible, and well-built, they are meant to provide tech aficionados as well as entertainment junkies an immersive experience.

A 4K Smart TV delivers great value whether you purchase your first flat-screen or upgrade from an older model. It goes beyond just following trends here. It’s about increasing your appreciation of the chosen games, movies, and more. Investing in a 4K Smart TV is never a better time, given its sophisticated features and reasonable price.