Zyler Virtual Try-On for Menswear Launched

Anthropics, the world leaders in virtual fashion try-on technology, has announced the launch of Zyler Virtual Try-On for Menswear today. Zyler enhances the way consumers shop for clothes, providing a realistic virtual try-on experience. Customer uploads a headshot, enters some measurements, and then sees themselves on the screen wearing the outfit. Zyler fashion retail partners have seen an increase in browsing time and higher engagement among other positive outcomes.

Powered by the latest research in Artificial Intelligence, Zyler creates a lifelike virtual representation of the user, allowing them to see how different garments fit and look on their unique body shape.

Commenting on the launch, Alexander Berend, CEO of Anthropics, expressed excitement about the potential impact of Zyler Virtual Try-On on the men’s fashion industry, stating, “We believe that Zyler will transform the way men shop for clothes online. By combining advanced artificial intelligence technology with a user-friendly interface, we aim to provide an unparalleled virtual try-on experience.”

Zyler Virtual Try-One for Menswear in action
This innovative solution not only sets retailers apart in a competitive market but is also a valuable tool for driving customer engagement, satisfaction and loyalty.

Expanding Zyler Virtual Try-On for menswear from an in-store installation, as, for example, currently used by Larusmiani – an iconic Italian bespoke menswear retailer – to an online offering is a natural move.

 

To learn more about Zyler Virtual Try-On, please visit: www.zyler.com.

Marks & Spencer Pilots Zyler Virtual Try-On Technology

UK department store Marks & Spencer and technology company Zyler partnered to deliver an in-store virtual try-on experience. M&S brought the technology to their Oxford Circus and Harrogate branches, where the feature was trialed with clothing brand Jaeger .

The introduction of this technology provides a personalized shopping journey where customers become the model. Shoppers add a head and shoulders photo and basic measurements to see themselves digitally in the Jaeger collection. Sales assistants guide customers through the process and give style advice.

Marks & Spencer pilots Zyler virtual try-on technology CEO of Zyler, Alexander Berend, describes the partnership as “a wonderful opportunity to get customers excited about shopping in-store. Shoppers could see themselves in the entire Jaeger range, including items not in stock at that location, to find the best items for them”. He adds, “We are delighted to be working with such an iconic brand as Marks & Spencer to improve the shopping experience”.

M&S Jaeger Zyler virtual try-on Zyler CEO, Alexander Berend

Visit http://www.zyler.com for more information about Zyler’s virtual try-on offerings.