Monthly TV Market Tracker Reveals Shifting Leadership

Global TV shipments declined 1% YoY in November 2025, according to Counterpoint Research’s latest Global Monthly TV Tracker, reversing the growth seen in the previous two months. In MoM terms, the shipments fell 15% in November, as September and October shipments had been boosted by inventory accumulation ahead of year-end peak sales.

Samsung remained the leading global TV brand in November 2025, although its shipments declined 3% YoY, resulting in a modest decrease in market share, from 18% in November 2024 to 17%.

TCL continued to expand its presence in the global TV market, narrowing the gap with market leader Samsung. Despite the continued sluggishness in the Chinese market, TCL’s global TV shipments surged 20% YoY, demonstrating the company’s growing competitiveness.

Associate Director Sujeong Lim said, “Offering high-definition technologies such as MiniLED at competitive prices, TCL has received great response from emerging markets such as Eastern Europe and the Middle East and Africa (MEA), which are relatively cost-sensitive.”

Another Chinese brand, Hisense, maintained its third place, but its shipments declined 13% YoY. This manufacturer is heavily reliant on its home market, which accounted for 27% of its total shipments in the first half of 2025, and was hit hard by a 24% YoY decline there.

LG Electronics recorded a 7% YoY increase in shipments, raising its market share from 8% to 9%. With comparatively lower exposure to China, LG benefited from strong momentum in the North American and Latin American markets, where shipments grew 8% and 29% YoY, respectively.

Thanks to the successful completion of the Vizio acquisition in December 2024, Walmart saw significant YoY growth, quickly moving up to the top five. With its own brand, ONN, and subsidiary Vizio, the company is now emerging as Samsung’s strongest competitor in North America.

Research Director Bob O’Brien said, “For the year through November, Samsung’s lead over TCL remained stronger. Samsung’s share of TV shipments through November held steady at 16%, as total shipments decreased by 0.6%. In 2026, Samsung will remain the global TV market leader, while Chinese brands such as TCL, Hisense and Xiaomi will rapidly expand their presence across various segments. In particular, they are increasing shipments in high-growth segments such as MiniLED and mid-to-large-size screens, increasing competitive pressure.”

NOVOO Slim Smart Tracker Card Review

The NOVOO Slim Smart Tracker Card is designed to be a seamless, ultra-thin alternative to bulkier item trackers, specifically catering to wallets, passport holders, and luggage tags. Its primary appeal lies in its extremely thin profile and long-lasting battery, making it a competitive choice in the Apple Find My ecosystem and to make note early this is an iOS only product we have an Android version tag review also done.

The slimness is a good selling point and fits into all my wallets with ease. Integration with the Apple Find My network is immediate and reliable, providing the same global tracking peace of mind as an AirTag. The 6-year battery life (yet to be proven) is a massive advantage over rechargeable cards or those with 1-year replaceable batteries, minimizing maintenance. The setup process is quick and simple within the Find My app.

The main limitation is that the card is iOS-only and does not support Android devices. Furthermore, because it utilizes Bluetooth and the Find My network, it does not offer Ultra-Wideband (UWB) Precision Finding (the directional arrow feature found in AirTags), meaning you won’t get meter-specific guidance to an item nearby; you must rely on the 80dB sound cue for close-range location.

The NOVOO Slim Smart Tracker Card is an excellent choice for iPhone users seeking a dedicated, low-maintenance wallet tracker. It solves the critical problem of bulk that plagues many circular trackers, and its 6-year lifespan is unparalleled in this category. See the video down below for more

Features

 

  • Compatible with Apple Find My AppSetting up the NOVOO Wallet Tracker is fast and easy. Simply open Apple’s “Find My” app, enable Bluetooth, and pair the device within 30 seconds. Compatible with iOS devices, you can track your items across the vast Apple network. (𝐍𝐨𝐭𝐞: 𝐢𝐎𝐒 𝐨𝐧𝐥𝐲, 𝐧𝐨𝐭 𝐜𝐨𝐦𝐩𝐚𝐭𝐢𝐛𝐥𝐞 𝐰𝐢𝐭𝐡 𝐀𝐧𝐝𝐫𝐨𝐢𝐝). Note: Push Harder If It Doesn’t Turn On.
  • Long-Lasting 6-Year BatteryWith a remarkable 540mAh battery, the NOVOO Slim Smart Track Card only needs to be replaced once every six years. Say goodbye to the hassle of recharging every 3-6 months like other Bluetooth trackers. You can check the remaining battery life anytime, with notifications sent to your smartphone when it drops below 20%.(𝐍𝐨𝐭𝐞: Lasting 6-Year Battery, Battery Not Rechargeable)
  • Ultra-Slim SmartCardThe NOVOO Wallet Tracker Card is just 1.6mm thick, equivalent to two credit cards stacked together. This ultra-slim design allows it to seamlessly fit into any wallet, purse, luggage tag or backpack, making it ideal for travelers or anyone looking to keep track of valuable items without adding bulk.

 

 

IP68 Waterproof & Dust ResistantWith an industry-leading IP68 waterproof rating, the NOVOO Wallet Tracker is
  • designed to withstand splashes, rain, and even brief submersion up to 1.5 meters (4.92 feet) for 30 minutes. Perfect for outdoor activities, travel, or daily use, it ensures reliable performance even in tough weather conditions.
  • Smart Reminder Alert for Easy LocationEnjoy a Bluetooth range of up to 131 feet (40 meters) with an 80dB ringtone for long-distance tracking. If your device is within range, use the “Find My” app or ask Siri to ring it. Even if the tracker is out of Bluetooth range, you can still view the last known location and get directions through the Find My network of billions of Apple devices.
  • Lost Mode and Smart Location AlertsActivate Lost Mode to leverage Apple’s vast network of devices, helping you find your lost items. When your tracker is detected by an Apple device, you’ll automatically receive notifications. Additionally, your iPhone will notify you when the tracker moves out of Bluetooth range, and you can see the last known location in the “Find My” app.
  • Privacy Protection and Anti-Tracking AlertsThe NOVOO Slim Smart Track Card uses AES-128 encryption, ensuring your data remains secure. Get notified if an unknown tracker follows you, giving peace of mind in crowded places or while travelling. Additionally, if an unauthorized card is detected, you’ll receive an alert to protect your privacy. 𝐍𝐨𝐭𝐞: This card’s unique pairing and security require Apple devices to remove it via the FindMy app with Bluetooth enabled.

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Novoo Smart Tag NFT1-206G Review: Dual-System Tracker

The Novoo Smart Tag NFT1-206G stands out as a flexible and affordable Bluetooth tracker designed for both iOS (Apple Find My) and Android (Google Find My Device) users, supplying multi-platform support in a slim, lightweight package. The kit includes four separate trackers suitable for luggage, car, keys, and more.

 

Key Features and First Impressions

  • Dual-System Compatibility: This model works seamlessly with Apple’s and Google’s tracking apps. Resetting the tracker is necessary when switching between systems, which is worth noting for travelers using both device types at home.
  • Reliable Certified Chip: The tag uses a certified AIROHA chip, ensuring secure and stable connectivity with official apps.
  • Replaceable Battery: Each Smart Tag is fitted with a CR2032 battery lasting up to one year. Replacing the battery is straightforward, encouraging long-term use.
  • Volume and Alerts: The built-in speaker produces a 60–80dB alert — sufficient for nearby searches, though not exceptionally loud compared to some premium models.
  • Water Resistance: IPX5 rating means suitable for light rain or splashes, but not intended for full immersion or wet conditions — keep this in mind for outdoor or pet tracking.

 

Setup and Usability

Setup is intuitive and does not require technical expertise. Activating the tag and pairing it via Bluetooth and the chosen app takes less than a minute. The tracker can be renamed for practical organisation, like assigning one tag to luggage or a vehicle. In testing, tracking was reliable, and notifications about lost items worked promptly, with last-known locations displayed in-app.

 

Battery lasts up to 1 year and can be replaced with a CR2032

 

 

Note: If the tracker is left, e.g., in a car in case the vehicle is stolen, those in the area of the tracker are notified of the tracker’s presence, whether using an iPhone / Android device.

Niggles:

While the Novoo Smart Tag performs admirably for everyday use, several minor drawbacks warrant mention:

  • No Built-in Keychain Holder: The device is slim and durable but lacks a built-in hook for keys or bags, requiring extra holders to be sourced online. An included accessory would add value.
  • Alert Volume: The ring volume, while decent, may not compete with the loudest on the market, which could be limiting in noisy environments.
  • IPX5 Water Resistance: Suits everyday scenarios like rain or splashes but not immersion; this may be a limitation for pet or outdoor applications, so weigh use cases carefully.

Conclusion

The Smart Tag kit allowed tracking everyday items and vehicles, providing peace of mind for travel or parking. The renaming feature proved valuable for luggage, while the global tracking functioned reliably—useful for recovering stolen property.

The Novoo Smart Tag NFT1-206G delivers strong value in a dual-system Bluetooth tracker, offering versatility and reliable tracking for a fair price. While it excels in ease of use and multi-platform support, prospective buyers should consider the lack of a built-in holder and moderate alert volume. For users searching for an accessible, practical, and budget-friendly tracker, especially those switching between Android and iOS, this unit is worthy of consideration.

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Chipolo launches new item tracker the Chipolo POP – Review

Introducing a new product line to its family of tracking tags, Chipolo — the award-winning Bluetooth item tracker company — brings a splash of playfulness into the market with the brand new: Chipolo POP. We have been testing this out over the last few days in a nice bright Green variant and it works well with lots of new features on board and do check the video below for a full tour of how to set it up and how it works.

Vibrant, colourful and now universal, the Chipolo POP works with Apple’s Find My network or Google’s Find My Device to help busy bees find their lost keys and misplaced bags no matter the device. As a cherry on top, Chipolo POP has extra features available – like being able to call one’s phone – in the free Chipolo companion app.

Chipolo, known for its trademark of bright colours, brings its signature hues back into the Chipolo family with Chipolo POP all while extending the product’s Bluetooth range, improving its water and dust resistance, and incorporating more recycled materials into its design.

“The Chipolo POP is the embodiment of our customers’ favourite Chipolo attributes. Countless users expressed their desire for vibrant colours while others missed having access to certain features within the Chipolo app. POP therefore merges the best of our past – bringing colours, compatibility and our most popular features into a product everyone can love.” said Domen Barovic, Co-founder and CDO at Chipolo.

Available worldwide on their webpage and via Amazon, the Chipolo POP is set at £30/$29/€35 with the below features:

  • A fresh look with colourful design options: Curated with its notorious keyhole for valuables, the new product brings a pop of colour into one’s life with the hues: blue, black, green, red, white and yellow.

  • Worldwide range and compatibility: The Chipolo POP works with either Apple’s Find My network or Google’s Find My Device  – which means you can find your missing item almost anywhere in the world. To use your Chipolo POP on an Android™ device, your device must be running Android 9 or later with Google Play Services installed. To use it on an Apple device, the latest version of iOS, iPadOS or macOS is recommended.

  • User safety built-in: Chipolo POP benefits from Apple’s Find My and Google’s Find My Device built-in safety and protection features, including unknown tracker alerts – notifications that let you know if an unfamiliar tracker is moving with you that work across both Android and iOS devices.

  • Loud sound: Easily locate your items with a loud ring that is 120db high.

  • Extra features available via the free companion Chipolo app:

    • Call Your Phone: Be able to ring your phone with your Chipolo POP – even if it’s on silent!

    • Out-of-range alerts (Android only): Get a friendly notification when you leave something behind.

    • Ringtone: Change your Chipolo POP’s ringtone with a different selection of tunes.

    • Selfie Remote: Use the Chipolo as a wireless shutter to take the perfect photo.

  • Eco-friendly product materials: All products are EU-made from approximately 50% recycled materials.

  • Paper packaging: A new look for packaging, designed with sustainability in mind the new packaging comes slimmer with a matte finish – and made from paper only

  • Bluetooth range: Now up to 300ft / 90m

  • Long, replaceable battery life: Lasts up to 1 year with the easy and sustainable option to replace the battery.

Chipolo POP App

“The tracking tag market has continued to grow over the years. In fact, the market has experienced a year-on-year growth of 7.76% in the last 4 years. It highlights the people’s demand for more convenience and peace of mind. The POP further answers this desire from the market – delivering a product that gives consumers what they want while reflecting Chipolo’s core values and mission to help people live their lives to the fullest.” said Primož Zelenšek, Co-founder and CEO at Chipolo.

The Chipolo POP will be available for purchase starting on April 14th on the official Chipolo website and on Amazon, and from May, it will be available in T-Mobile stores.

Amazon UK & US links:

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Video Review

Life360 launches new Tile Bluetooth tracker line

Life360, a family connection and safety company, today introduces an all-new lineup of Tile Bluetooth trackers. Dedicated to making everyday family life better, Life360’s new Tile trackers are designed to help families effortlessly keep track of their valuable items and ensure the safety of their loved ones with enhanced location-sharing capabilities. Each tracker will feature a multi-function button that extends the Life360 app’s SOS services, providing an extra layer of security at the user’s fingertips. In addition to enhanced integration with the Life360 app, models in the new Tile lineup will feature improvements such as extended range, a louder ring, and a refined design, delivering unmatched convenience and peace of mind to customers.

Tile’s full integration with the Life360 app and network is a category-changing next step toward Life360’s vision of keeping its members safe and close to the people, pets, and things they care about. The new multi-function button on Tile’s trackers extends Life360’s SOS feature to Tile devices. In an emergency, pressing the Tile button three times triggers a Life360 SOS alert, which sends a notification and the user’s location information to their Life360 Circle and designated emergency contacts, letting them know something is wrong. SOS alerts are free for all Life360 users.

Additionally, the Life360 app can be used to locate and ring shared Tiled items or ring a connected mobile phone, allowing families to help each other quickly find important items. With compatibility across both iOS and Android, the Tile and Life360 apps ensure that these essential features are accessible to all the important people in your life, regardless of phone choice.

“As we expand Life360’s capabilities, the new Tile lineup advances our vision of a comprehensive solution for staying connected and protecting what matters most to families,” said Chris Hulls, co-founder and CEO of Life360. “With our extensive network of over 70 million monthly active users, finding lost and stolen items is faster and more reliable than ever before. By enhancing the integration of Tile and Life360, we are creating a seamless experience that provides peace of mind by keeping our members close to the people and things they love.”

The Tile lineup features a sleek redesign and four new colours, allowing each family member to select their favourite. Tile trackers also include four unique models, each ready to use right out of the box with no additional accessories. The models include:

  • Tile Mate (£24.99): Tile’s everything tracker with built-in keyring. The Mate is ideal for keeping track of anything from keys and backpacks to lunchboxes and purses.
  • Tile Pro (£34.99): Our most powerful tracker with built-in keyring, the Pro has a louder ring and the longest range. Keep an eye on your most valuable stuff – like your golf bag, camera, or car.
  • Tile Slim (£29.99): Tile’s thinnest tracker, the Slim, slides easily into wallets, passport holders, luggage, and more.
  • Tile Sticker (£24.99): The smallest Bluetooth tracker on the market, the Sticker adheres easily to your loseables and valuables – whether it’s the TV remote or a brand-new bicycle.

Tile Mate, Slim, and Pro each extended their Bluetooth range to be best in class (Tile Pro now ranges up to 500ft), while Tile Mate, Sticker, and Pro each now feature an even louder ring for a superior nearby finding experience. These new features complement Tile’s existing benefits, such as Anti-Theft Mode, a unique feature designed to protect high-value items from theft. Unlike competitors, Tile won’t alert thieves to its presence via notifications, so users have an improved chance of recovering their valuables.

Life360 offers various membership tiers – Free, Silver, Gold, and Platinum – designed to meet the diverse needs of families. The optional Gold and Platinum memberships, available in the UK, US, Australia, and Canada, provide additional benefits, including the ability to contact emergency dispatch services with the Tile’s SOS feature.

This means members do not have to call for help themselves; the dispatcher will assess the situation and contact the appropriate authorities. Other optional premium benefits include Roadside Assistance, Stolen Phone Protection, 30 days of Location History, Individual Driving Reports, and much more, offering an extra layer of security and peace of mind.

The new Tile Mate, Slim, and Sticker is available from Tile.com and major retailers worldwide. The Tile Pro will be available in early October. For more information on Tile’s latest updates and other initiatives, visit Tile.com.

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Chipolo announces the rollout of new Point trackers, exclusively compatible with the new Googles Find My Device Chipolo’s collaboration with Google ensures that Android users can easily keep track of their everyday items

Award-winning company Chipolo has announced that the much-awaited Chipolo ONE Point item trackers and the Chipolo CARD Point wallet finders, exclusively designed to work with the new Google Find My Device, will be available to users from May 27th onwards on chipolo.net, and from July onwards on Amazon and select retail stores.

After much anticipation, Chipolo is excited to roll out its Point Trackers, which are amongst the first finders in the market compatible with unwanted tracking alerts across both Android and iOS to help protect you from unwanted tracking. 

Teaming up with Google, Chipolo is transforming the way Android users track their everyday items. By leveraging a new crowdsourced network of over a billion Android devices, users will be able to effortlessly locate their keys, wallets, luggage, and bags. 

Standout capabilities of Chipolo’s new trackers that are compatible  with the new Google Find My Device  include:

 

  • Locate your everyday items: You can check the location of your items like keys, wallets, bags and see the distance in Google’s Find My Device app. 

  • Ring to find nearby: You can easily locate your Chipolo finder by playing a sound if it is nearby.

  • Fast Pair: The adding of Chipolo to the Find My Device app is seamless. Simply press the button on Chipolo and a pop-up on your Android phone will guide you through the setup process.

  • Sharing: Share your Chipolo with your loved ones and track your shared items.

 

Thanks to the hardware features of Chipolo’s Point trackers, the finding experience with Google’s Find My Device is even better. Additional benefits and features include:

 

  • Loud Sound: With a 120dB (Chipolo ONE Point) and 105dB (Chipolo CARD Point) ring, finding misplaced items is easy, even if they are hiding in pockets or inside backpacks.

  • Long Battery Life: The ONE Point has a 1-year battery life and a replaceable battery, while CARD Point has an impressive 2-year battery life and renewal program available.

  • Water resistance: With an IPX5 rating, the trackers are splashproof against rain and drizzle.

  • Designed to fit: Chipolo ONE Point attaches directly to the keyring without any accessories, while Chipolo CARD Points’ thin design (0.90in/2,4 mm) fits perfectly to wallets. 

  • Color: Off White

Primož Zelenšek, CEO and co-founder of Chipolo, said: “Having started over ten years ago as a small business between friends, we are proud to continue growing steadily, maintaining our leading position in the market, as Chipolo joins the Find My Device network. Thanks to Google’s expansive Find My Device network and Chipolo’s expert item-tracking capabilities, we are excited to bring Android users an advanced finding experience. 

“Find My Device is a truly unique experience for Android users thanks to our open ecosystem that gives people the freedom of choice and a crowdsourced network of over a billion devices to help find your lost everyday items and devices no matter where they are,” said Erik Kay, Vice President of Engineering at Google. “We are proud to work with partners to help make finding your belongings simple and seamless on Android.”

The new Chipolo ONE Point and the Chipolo CARD Point are available for pre-order here with shipment after May 27th.And watch out for our reviews soon. 

Tech Review – Chipolo One Item Tracker

The Chipolo One Bluetooth tracker is a compact and lightweight device designed to help you find your keys or other items it’s attached to. It comes in various bright colours and is inconspicuous when connected to a pair of keys, thanks to its small, plastic disc design. The tracker has a loud audio signal, making it easy to locate, and is splash-proof and water-resistant with an IPX5 rating. It also has a replaceable battery that lasts for about two years and a Bluetooth range of up to 60 metres. The Chipolo One is compatible with Android and iOS and can be set up with voice commands on Google Assistant, Amazon Alexa, and Siri.

 Key features

Product Dimensions ‏ : ‎ 3.79 x 3.79 x 0.64 cm; 7.65 Grams

Setup and use,

Download the Chipolo app from the App Store or Google Play Store. Various terms and conditions are required to be accepted as part of the setup. Once set, the unit can be used as a remote control for your phone’s camera or your smart home devices, change the ringtone, shareable with family and friends through the Chipolo app, and alerts when your tracker is out of range.

Comparison

Conclusion 

At techbuzz, we reviewed the Chipolo PLUS in May 2018 and the  Chipolo CARD Spot in June 2022, both were found to be solid and worked as required, while niggles were raised related to the battery, This model has a battery life of 2 years which is commendable but improved by the option to replace the battery as one with do with a watch battery.  In our review of the Chipolo One, we found it to be a practical and affordable choice for anyone prone to misplacing items. The device’s compatibility with both Android and iOS, as well as its free app with no subscription fees, further enhances its value. The simple design, with the ability to connect to any keys, key fobs, pet collars, or bags, and weighing only a few grams, makes it easy to forget until the item is lost or misplaced.

The extra features, such as a customizable ringtone, remote control capabilities, and out-of-range alerts, make it a fully-featured product. The Chipolo One’s two-year battery life, which is commendable and improved by the option to replace the battery, adds to its appeal. This device offers technology that works simply out of the box and keeps on working until required, making it an excellent choice for practical and affordable use’

Buy

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Tech Review – Chipolo Card

The Chipolo Card is a Bluetooth item tracker designed to help locate lost items, such as wallets or keys. It is touted as the thinnest Chipolo, measuring 2.55mm in thickness, and is used in conjunction with the Chipolo app. The card is made of solid hard plastic, ensuring durability when placed in a wallet. It is approximately half the size of a typical credit card and emits a loud 95 dB sound that can be activated from the paired phone to aid in locating the unit. The device has a range of up to 200 feet in line of sight and is water-resistant with an IPX5 standard. The word “Chipolo” is derived from “chip” and “colours.”

Setup and Use: The Chipolo Card is compatible with the Chipolo app for both iOS and Android. The setup process involves downloading the app, pairing the device with the phone, and enabling key features such as locating the Chipolo, range alerts, activating the ringer, and taking a selfie. The device also utilises the Limited Chipolo Community search to find the unit if marked as lost.

Features

Compatibility Note: Users should be aware that if the Chipolo Card is used with a Radio Frequency Identification (RFID) blocking wallet, the wallet’s design may interfere with the device’s functionality. This is not a fault of the unit, but rather a limitation of the RFID wallet design.

 

 

 Overall Assessment

The Chipolo Card is user-friendly and compatible with both Android and iPhone devices. However, it is important to note that the device is equipped with a non-replaceable battery that has a lifespan of 1 year. Chipolo does offer a renewable option for the battery. The device’s numerous features, including receiving notifications when an item is accidentally left behind, make it a valuable tool for preventing the loss of belongings. In summary, the Chipolo Card is a reliable item tracker that could prove to be a worthwhile investment in the event of misplaced property.

Buy 

Video Review

 

Last minute gift guides? Consider Tile Bluetooth trackers

With Christmas fast approaching, are you on the hunt for great gifts to include in last minute gift guides? If so, look no further than a Bluetooth tracker from Tile.

Ideal for attaching to essentials such as keys and bags, or tucked into wallets and purses – Tile is the ultimate gift or stocking filler for the person who’s always misplacing their valuables. Via the free Tile App, users can keep track of their items and ‘ring’ something if it goes missing. Tile can also be used in reverse to call a phone if it’s misplaced – even when it’s on silent. If an item is truly lost, the Tile app also lets users check its last registered location on a map.

Tile Mate

RRP from £19.99

Available from: uk.tile.com and Amazon

Mate is perfect for attaching to any frequently misplaced items, such as keys, bottles and bags! Available in limited edition colours and patterns.

Tile Slim

RRP from £29.99

Available from: uk.tile.com and Amazon

Slide Slim into wallets and luggage tags or blazer/jacket pockets. Available in limited edition colours and patterns.

Tile Pro

RRP from £29.99

Available from: uk.tile.com and Amazon

Pro is Tile’s high-end tracker. It’s ideal for keys, backpacks, athletic gear or anything else of value. Pro has a 400 ft. Bluetooth range, Tile’s loudest ring and a user replaceable battery. Available in limited edition colours and patterns.

Tile Sticker

RRP from £24.99

Available from: uk.tile.com and Amazon

Sticker is Tile’s smallest design. This tracker has an adhesive back that can be attached to almost any item including pencil cases, water bottles etc.