Tag: #streaming

The Latest Advances in OTT Technology for Advertisers

The world of advertising has experienced a seismic shift with the rise of over-the-top (OTT) platforms. As more viewers migrate away from traditional cable TV to streaming services, advertisers are increasingly turning to OTT technology to engage consumers in new and innovative ways. In this article, we explore the latest advances in OTT technology that are reshaping digital marketing and offering advertisers new opportunities to enhance campaign performance.

Understanding OTT Advertising

OTT (Over-The-Top) advertising refers to ads that are delivered through internet-connected devices rather than traditional cable or satellite television. OTT platforms like Netflix, Hulu, Amazon Prime Video, and YouTube are becoming dominant forces in the media industry, providing advertisers with a unique avenue to reach targeted audiences across multiple devices.

OTT advertising allows advertisers to deliver personalized, data-driven ads to consumers watching their favorite shows or movies, creating a more engaging and less disruptive experience than traditional TV ads. As OTT consumption continues to grow, leveraging OTT technology for advertising is becoming increasingly important for businesses looking to remain competitive in a digital-first world.

The Shift from Traditional TV to OTT

Traditional TV advertising has long been a cornerstone of the advertising industry. However, in recent years, there has been a clear shift toward OTT platforms as viewers increasingly cut the cord and opt for streaming services. According to recent studies, over 50% of U.S. households have adopted some form of connected TV, making it an essential platform for advertisers.

This migration presents both challenges and opportunities for advertisers. The challenge lies in navigating the fragmented landscape of OTT platforms and devices, while the opportunity is in leveraging the power of digital tools like data analytics and programmatic advertising to reach more precise audiences.

Latest Developments in OTT Technology

1. Advanced Targeting Capabilities

One of the most significant advances in OTT technology is the ability to target specific audiences with high precision. Thanks to the vast amounts of data available through digital streaming services, advertisers can now reach their target demographic more effectively than ever before.

Modern OTT platforms offer advanced targeting options that allow advertisers to target users based on:

  • Demographics: Age, gender, income level, etc.
  • Location: Geographic targeting to local, regional, or national audiences.
  • Viewing Habits: Based on the type of content viewers consume (e.g., sports, drama, comedy).
  • Device Type: Whether viewers are watching on smart TVs, mobile devices, or desktops.

By using this rich data, advertisers can deliver more relevant, personalized ads, improving both engagement rates and ROI.

2. Programmatic Advertising in OTT

Programmatic advertising has become a game-changer for OTT advertising. This automated buying and selling of digital ad space allows advertisers to optimize their campaigns in real-time, targeting the right viewers at the right time with minimal manual intervention.

With programmatic advertising, advertisers can leverage:

  • Real-Time Bidding (RTB): This feature allows advertisers to bid on ad inventory in real-time, ensuring they pay the optimal price for ad placements.
  • Data-Driven Optimization: Ads can be optimized based on viewer behavior, maximizing effectiveness and return on investment.
  • Cross-Platform Integration: Programmatic ads can be served across various devices, ensuring consistent messaging regardless of the viewer’s screen.

This level of automation and data-driven optimization helps advertisers achieve more efficient campaigns and reduces the complexity of managing multiple ad placements.

3. Connected TV Advertising

Connected TV (CTV) is one of the most significant trends in the OTT space. CTV refers to any television set that is connected to the internet, including smart TVs and gaming consoles. Advertisers are increasingly turning to CTV as a way to combine the targeting capabilities of digital with the expansive reach of traditional TV.

The key benefits of CTV advertising include:

  • Broad Reach with Precision: CTV allows advertisers to reach a mass audience, but with the ability to target viewers based on data insights.
  • Engaging Ad Formats: CTV ads offer more engaging formats compared to traditional TV, such as interactive ads that allow viewers to take immediate action.
  • Seamless Integration: CTV ads integrate well into the streaming experience, making them less intrusive and more likely to be viewed in their entirety.

CTV offers an opportunity for advertisers to leverage the power of both TV and digital, allowing for a more integrated and effective advertising strategy.

4. Interactive and Shoppable Ads

With the increasing demand for more interactive and engaging ad experiences, OTT platforms are introducing new formats that go beyond passive viewing. Interactive and shoppable ads are gaining popularity as they allow viewers to engage with the content directly.

  • Interactive Ads: These allow viewers to interact with ads by choosing their preferred options, watching additional content, or even participating in polls or quizzes. These ads lead to higher viewer engagement and brand recall.
  • Shoppable Ads: Shoppable ads enable viewers to purchase products directly from the ad itself, providing a seamless transition from viewing to buying.

By incorporating these interactive features into OTT ads, advertisers can create more immersive and actionable experiences, driving higher conversion rates and improving campaign performance.

5. Advanced Analytics and Attribution Models

As the OTT advertising space matures, the importance of advanced analytics and attribution models has become more evident. Advertisers now have access to sophisticated tools that provide insights into how ads are performing across various platforms and devices.

  • Cross-Device Tracking: With OTT technology, advertisers can track users across multiple devices, providing a more holistic view of their behavior and interactions with ads.
  • Attribution Models: New attribution models allow advertisers to understand which touchpoints along the customer journey contributed most to conversions, helping them optimize future campaigns.
  • Real-Time Analytics: Access to real-time data enables advertisers to adjust their campaigns on the fly, making improvements to targeting, messaging, and ad spend allocation.

These advancements in analytics empower advertisers to make data-driven decisions and ensure that their OTT campaigns deliver maximum ROI.

6. Privacy and Data Protection

As the digital landscape evolves, so too do concerns around privacy and data protection. OTT platforms are investing heavily in securing user data and complying with regulations like the GDPR and CCPA. Advertisers must also stay ahead of these regulations to ensure their campaigns are compliant and transparent.

  • Data Security: Advanced encryption methods are being implemented to protect user data from breaches.
  • User Consent: OTT platforms are adopting clear consent mechanisms, allowing users to control the types of data they share.
  • Regulatory Compliance: Advertisers must navigate increasingly stringent privacy laws to ensure their campaigns adhere to legal standards while still delivering personalized ads.

As privacy concerns continue to grow, advertisers must find ways to balance personalized targeting with consumer privacy rights, ensuring they maintain trust and comply with regulations.

The Future of OTT Advertising

The future of OTT advertising looks promising, with continuous innovations in technology creating new opportunities for advertisers. From AI-driven targeting to enhanced programmatic capabilities, the potential for highly effective, data-driven advertising is greater than ever. However, as the OTT space becomes more competitive, advertisers will need to adapt quickly to stay ahead of the curve and leverage the latest tools to connect with their audiences.

Key Takeaways

  • OTT Technology is revolutionizing the advertising landscape by offering advertisers more precise targeting, better campaign optimization, and improved ROI.
  • Programmatic Advertising enables real-time bidding and data-driven optimization, streamlining the ad-buying process.
  • Connected TV Advertising combines the reach of traditional TV with the precision of digital, allowing advertisers to deliver more relevant, engaging ads.
  • Interactive and Shoppable Ads offer more immersive experiences, driving higher engagement and conversion rates.
  • Advanced Analytics and Attribution Models enable advertisers to optimize campaigns with real-time insights and data-driven decisions.
  • Privacy and Data Protection are crucial considerations as advertisers navigate the growing complexities of user data management and regulatory compliance.

Conclusion

OTT tech continues to reshape the advertising landscape, offering new and innovative ways for advertisers to reach and engage with consumers. As the industry evolves, staying up-to-date with the latest advancements will be key to maximizing the impact of your advertising campaigns. By leveraging the power of OTT, connected TV, and programmatic advertising, businesses can drive more effective, targeted, and engaging campaigns, ensuring they remain competitive in an increasingly digital world.

Edifier Announces M60 Compact Multimedia Desktop 2.0 Speakers

Designed for High- Resolution audio, delivering impressive power output and perfectly suited for any desktop set-up.

With a 3-inch full-range driver and an efficient bass reflex port, the M60 delivers rich, immersive audio for all your multimedia needs.

Stream high resolution audio with the built-in Bluetooth V5.3 audio receiver. It supports the LDAC codec, offering a maximum transmission bitrate of 990 kbps. Stream high-resolution audio up to 24-bit/96kHz from Android devices running version 8.0 or later.

Measuring 100 mm (W) x 168 mm (H) x 147mm (D) the M60 fits perfectly on any desk or shelf.

Edifier International, the award-winning audio electronics designer announces the M60 Hi-Res Multimedia Speakers with Bluetooth. The Edifier M60 multimedia speaker system enhances your desktop audio with its compact size and powerful performance, making it ideal for streaming music, watching videos, or gaming. With a focus on delivering crystal-clear sound and user-friendly operation, the sleek design seamlessly fits into any workspace, elevating your everyday audio experience.

Compact Design/Powerful Output

Offering a stylish and compact design the Edifier M60 enhances workspace aesthetics while providing exceptional sound quality. Featuring hand-crafted wooden cabinets with a 1″ silk dome tweeter and a 3″ long-throw aluminium mid-low driver driven by a high-efficiency Class-D amplifier from Texas Instruments, the M60 produces 66W RMS for a powerful and clear audio performance.

Wireless Streaming

Supporting wireless streaming through Bluetooth V5.3 and LDAC codec, The M60 enables high-resolution audio transmission up to 24-bit/96kHz at 990 kbps for Android devices running version 8.0 or later. 

Modern Aesthetic Meets Functionality

The Edifier M60 is designed for versatile audio enhancement across various media, including music, podcasts, movies, and gaming. Users can switch effortlessly between two audio sources—USB for PC or an analog connection—without the hassle of constantly plugging and unplugging cables. The M60 features a user-friendly top-mounted touch panel that automatically lights up when your hand approaches, enabling easy control via simple touch and swipe gestures,

Speaker Stands Included

The M60 includes a pair of exclusive aluminium speaker stands which effectively minimize sound colorations caused by reflections from the desktop surface. The stands are designed with a 15-degree angle, ensuring the sound is directed precisely at ear-level when placed on a desktop.

EDIFIER ConneX App

Download the EDIFIER ConneX mobile app to unlock a suite of enhanced features for your speaker, including playback control, customization of sound effects, settings for the touch panel backlight, and access to the user manual along with various other configurations.

See our Edifier reviews

Price & Availability:

The Edifier M60 is available at £159.99 from Amazon and K & B Audio – https://www.kbaudio.co.uk/products/edifier-m60-multimedia-speaker?srsltid=AfmBOornYUSR1muVn3a2tPu3CHG7_2iV3CIblyAsIVTfuN9DNoHnu10c

Dua Lipa and Coldplay’s Glastonbury 2024 performances to be livestreamed globally on BBC.com

For the first time, the BBC will livestream headline Glastonbury performances to a global audience, with Dua Lipa and Coldplay’s 2024 Pyramid Stage sets available to view on the recently relaunched BBC.com. 

Music fans around the world can tune into the stream, which is produced by BBC Studios, to watch Dua Lipa’s headline performance on Friday 28th June from 11pm-12.45am CEST and Coldplay’s headline set on Saturday 29th June from 10.45pm-12.45am CEST, both at BBC.com/pages/Glastonbury-live. Fans can also follow along with festival highlights, updates and analysis on BBC.com throughout the weekend. 

Tara Maitra, Chief Commercial Officer at BBC Studios says: “The Glastonbury Festival is an icon of British culture, and this livestream will give fans around the globe a front row seat to headline performances like never before. This is just the latest example of our focus on bringing more cultural-defining moments like Glastonbury to fans on our platforms outside the U.K. so users can experience the best of British culture wherever they may be.”  

Lorna Clarke, BBC Director of Music says: “At the BBC, we bring Glastonbury to you, and we’re incredibly proud of our coverage. It enables millions of people to access the magic of Emily and Michael Eavis’ festival each year. The global streams of Dua Lipa and Coldplay’s performances are another exciting addition to our offer, allowing us not only to unite music fans across the country, but across the world with the opportunity to experience these world class performances as they happen.” 

Seven-time BRIT and three-time GRAMMY Award winner Dua Lipa is making her first ever appearance on the famous Pyramid Stage, while seven-time GRAMMY Award winner Coldplay returns to headline Glastonbury for the fifth time, and for the first time since 2016. 

The BBC has been bringing Glastonbury Festival to UK audiences since 1997 and in 2024, returns with extensive coverage of the festival – including Pyramid Stage, headline performances from Dua Lipa, Coldplay and SZA – across its platforms. There will be over 90 hours of live performances from the five main stages on BBC iPlayer, 90 hours of radio programmes broadcast live from Worthy Farm, extensive coverage on TV and much more to discover on BBC Sounds.

More information about the BBC’s 2024 UK broadcast – a six-week long celebration of Glastonbury – is available here. 

Lenbrook Media Group Partners with HDtracks to Create Streaming Service for Music Enthusiasts and Audiophiles

Lenbrook Media Group, specialists in high resolution audio technology, and HDtracks, the pioneering service for audiophile quality music downloads, have announced a partnership to develop a streaming service aimed squarely at discerning music fans. Among a set of unique features, the service will offer consumers choice in formats and will be the first subscription service using a novel application of the AIRIA by MQA Labs codec.

“We have wanted to launch an HDtracks streaming service for some time. In Lenbrook we have a partner with global reach to help us launch a service ensuring quality and consumer choice,“ says HDtracks co-founder David Chesky, who has been a leader in high resolution audio alongside his brother Norman. “Fans will get to choose their format – either PCM/FLAC or MQA – in a service that will ensure high resolution audio streaming whether you are in your home or on-the-go.”

The HDtracks service will be the first to use Lenbrook’s AIRIA by MQA Labs, a transparent delivery codec equally suited for streaming from the cloud or wirelessly from a device to headphones. Designed for low-latency wireless communications by the inventors of lossless compression, it brings the benefits of a format-agnostic, scalable codec with an unmatched combination of audio quality, reliability, and data-efficiency.

“Our industry has been built by providing discerning music enthusiasts with choices while using innovation to advance digital music delivery,” explains Lenbrook’s Chief Strategy Officer, John Banks. “As audiophiles ourselves, it’s an exciting prospect to bring a service to life for the millions of global audiophiles that care so passionately about the quality of the music they listen to.”

The service will be available across platforms. In addition to its own applications for mobile, the service will find its way into many of the world’s leading high-end audio ecosystems, apps, and brands, that count on service providers for their content.

Mike Jbara, VP and GM of Lenbrook Media Group adds, “Norman and David are the perfect partners for Lenbrook. Their experience and understanding of the high-end audio fan is unique and their history with quality and innovation speaks for itself. We are ready to embark on this journey with them and think music fans are going to love it.”

Twitch Has Shut Down Its Streaming Platform in South Korea

In a surprising turn of events, Twitch, the globally renowned live-streaming platform, bid farewell to South Korea in December, leaving its community of streamers and viewers in the region in a state of uncertainty. The decision to shutter its operations in the country was driven by the formidable challenges posed by high-performance costs, signaling a significant shift in the dynamics of South Korean live-streaming market. 

Twitch’s Departure: A Loss for South Korean Streamers

For years, Twitch has been a cornerstone of the South Korean live-streaming scene, providing a platform for content creators to showcase their talents and engage with audiences in real-time. However, with the announcement of its departure, streamers and viewers alike were left grappling with the implications of losing access to the platform’s extensive array of features and community-driven culture.

Impact on the South Korean Live Streaming Landscape

Twitch’s exit from South Korea created a void in the live streaming market, prompting a reevaluation of the platforms available to both creators and consumers. With Twitch out of the picture, alternative platforms such as AfreecaTV and CHZZK quickly stepped in to fill the gap, vying for dominance in a landscape ripe for disruption.

AfreecaTV and CHZZK: Rising Stars in South Korea

AfreecaTV, a longstanding player in the South Korean live-streaming scene, emerged as a frontrunner following Twitch’s departure. With 98 million hours watched in the first quarter of the year, AfreecaTV reaffirmed its position as a leading platform for content creators and viewers alike. Additionally, CHZZK, backed by Naver, made significant strides, securing 59 million hours watched during the same period, cementing its status as a formidable competitor in the market.

The Emergence of Global Platforms: AfreecaTV’s SOOP and CHZZK’s Expansion

In response to the shifting landscape, both AfreecaTV and CHZZK announced plans to expand their reach beyond South Korea. AfreecaTV unveiled its plans to launch the beta version of SOOP, its global streaming service, in the first half of 2024, signalling its intent to compete on a global scale. Similarly, CHZZK, with Naver at its helm, initiated a beta rollout of its platform, setting the stage for a worldwide expansion in the near future.

South Korean Twitch Users Seek To Preserve Stream Memories

Amidst the uncertainty surrounding Twitch’s departure, South Korean users flocked to third-party software tools to download their favorite streamer’s content. Clipsey is one of the most popular software tools used, as it allows users to download a streamer’s clips for offline viewing. It provides South Korean users with a means to preserve cherished memories even as they bid farewell to Twitch.

Looking Ahead: The Future of South Korean Live Streaming

As the dust settles on Twitch’s departure, the South Korean live-streaming market finds itself at a crossroads, poised for transformation and innovation. With platforms like AfreecaTV and CHZZK leading the charge, the landscape is ripe with opportunities for both creators and viewers to explore new avenues of content creation and consumption. As the industry continues to evolve, one thing remains certain: the spirit of live streaming in South Korea will endure, fueled by the passion and creativity of its vibrant community.

Shure Empowers Content Creators With Next-level Recording and Streaming Equipment: Introducing The New MV7+ Microphone

Today, Shure announced the evolution of its hybrid XLR/USB dynamic microphone with the launch of the MV7+ Podcast Microphone. This marks a significant step forward from its predecessor, the award-winning MV7 Podcast Microphone, by integrating a sleeker design and software upgrades built to meet and exceed the needs of modern creators, offering even better audio quality with ease of use.

Engineered for discerning streamers, podcasters, and musicians, the MV7+ is the ideal choice for those seeking to capture broadcast-quality audio in even the most challenging of spaces. With Shure’s cutting-edge Voice Isolation Technology, the focus lies on the user’s voice, avoiding annoying background noises and ensuring outstanding audio for every recording and streaming session. It also includes a new, innovative onboard Digital Signal Processing (DSP) engine which powers a suite of advanced features, like an improved Auto Level Mode, a Digital Popper StopperTM for enhanced plosive control, Real-time Denoiser, and Adjustable Reverb. Thanks to its unique full-touch LED live meter display and numerous customisation options, the MV7+ sets a new standard in sound quality and personalisation while diving into a vibrant world of colour.

To elevate the user experience to the next level, the MV7+ podcast microphone integrates with the free, new MOTIV Mix™ Desktop app, Shure’s latest MOTIV software interface. MOTIV Mix provides users with the ability to configure all aspects of the MV7+. The software also offers multi-track recording and routing to support users with a greater control of their live streaming and recordings. With MV7+ and MOTIV Mix, it’s easier than ever to sound authentic, freeing up creators to let their imagination shine brightly.

“Modern content creators and streamers are constantly searching for new ways to customise their set up and sound to set themselves above the pack,” said Sean Sullivan, Associate Director of Global Product Management at Shure. “The MV7+ is our answer to this challenge. It builds off the legacy of the MV7 and delivers broadcast-quality audio in any setting while empowering creators with intuitive customisation and control. Through our latest DSP innovations and the new MOTIV Mix desktop app integration, the MV7+ is set to redefine excellence in audio recording for every session.”

New Features and Benefits:

  • Multi-Colour LED Touch Panel: Elevate the audio experience with a customisable LED touch panel. Choose from over 16.8 million colors to visualise your sound levels or engage an ambient pulse effect. A simple tap anywhere on the LED Panel Live Meter instantly mutes the microphone, ensuring privacy and control.

  • Real-time Denoiser: Leverage the advanced DSP technology of the MV7+ to eliminate background noise. It works in harmony with the microphone’s Voice Isolation to deliver pristine sound, even in less-than-ideal recording environments.

  • Digital Popper Stopper:  Remove harsh plosives sounds to avoid acoustic distractions and a cumbersome physical pop filter on camera.

  • Improved Auto Level Mode: Intelligent audio adjustment adapts the microphones gain based on the distance, volume, and room dynamics, providing perfectly balanced sound automatically.

  • Onboard Reverb: Choose from three types of onboard reverb settings – Plate, Hall, Studio—and set intensity levels to add desired depth and richness to recordings.

  • Hybrid XLR and USB-C outputs: The MV7+ integrates into any setup as it provides hybrid USB-C and XLR output and connects seamlessly with your laptop or phone (iOS and Android), offering unparalleled flexibility and ease of use.

MOTIV Mix™ Desktop App: 

Unlock the full potential of the MV7+ microphone through the MOTIV Mix software interface. This platform allows users to customise the LED panel, access up to five multi-track recording and routing channels, and fine-tune settings like sound signature, gain, and more. A Beta version of the new software will be available to experience with the MV7+, helping users reduce the number of apps needed to streamline their workflows. Key features of MOTIV Mix include:

  • Multi-channel Mixer: Control multiple channels of audio to record, monitor or use your mixed audio for your livestream.
  • Soundcheck: Check your mic’s gain setting and optimise it with the help of Soundcheck.
  • A redefined Monitor Mix Slider: Mix mic output and system audio playback levels individually.
  • Full access: to advanced DSP features of your MV7+ Podcast Microphone.

MOTIV Mix will soon be compatible with other legacy MOTIV products such as the MV7 and the MVX2U, serving as a building block for forthcoming software innovations and premium features.

Pricing and Availability:

The MV7+ Podcast Microphone comes in two colours (black and white). The black MV7+ is available now at Shure.com and select retailers, starting at $279 / £279/ 329€. This summer, the white version will be available starting at $279 / £279 / 329€, along with a special bundle, the MV7+ Podcast kit, that includes the microphone in black and a Gator mic stand, starting at $299/ 349€ / £299.

Each purchase comes with a 3m USB-C to USB-C cable, a printed quick start guide, and a MOTIV MIX Art Card with download instructions. Other accessories such as a 15-inch USB-C to lightning cable and a replacement foam windscreen are available for purchase individually.

For additional information on the MV7+ Podcast Microphone, please visit http://www.shure.com/mv7plus.

Mapped: How Much Netflix Costs in Every Country

Netflix, the renowned streaming giant, has transformed the way we consume entertainment, providing a vast library of movies, TV shows, and documentaries at the touch of a button.

However, the cost of accessing this digital haven varies significantly from country to country, reflecting economic disparities and market dynamics.

This graphic from Preyash Shah, via Visual Capitalist, maps Netflix price by country, using standard (basic) package subscription monthly rates from Netflix.com and converting to USD as of December 10, 2023.

What is the Netflix Price by Country?

Across 244 countries and territories that had Netflix available in December of 2023, Switzerland was the most expensive at $21.48 per month. That was $5 more than the second-most-expensive country on the list.

Countries Netflix Cost (USD)
 Afghanistan $7.99
 Åland Islands $12.92
 Albania $8.61
 Algeria $7.99
 American Samoa $15.49
 Andorra $14.00
 Angola $7.99
 Anguilla $12.99
 Antigua & Barbuda $12.99
 Argentina $3.57
 Armenia $10.76
 Aruba $12.99
 Australia $11.19
 Austria $14.00
 Azerbaijan $10.76
 Bahamas $12.99
 Bahrain $10.49
 Bangladesh $7.99
 Barbados $15.29
 Belarus $10.76
 Belgium $14.54
 Belize $5.99
 Benin $9.99
 Bermuda $12.99
 Bhutan $7.99
 Bolivia $5.99
 Bosnia & Herzegovina $8.61
 Botswana $7.99
 Bouvet Island $9.99
 Brazil $8.10
 British Indian Ocean Territory $7.99
 British Virgin Islands $12.99
 Brunei $11.99
 Bulgaria $8.61
 Burkina Faso $7.99
 Burundi $7.99
 Cambodia $7.99
 Cameroon $7.99
 Canada $12.13
 Cape Verde $7.99
 Caribbean Netherlands $12.99
 Cayman Islands $12.99
 Central African Republic $7.99
 Chad $7.99
 Chile $9.58
 Christmas Island $7.99
 Cocos (Keeling) Islands $11.19
 Colombia $6.75
 Comoros $7.99
 Republic of the Congo $7.99
 Democratic Republic of the Congo $7.99
 Cook Islands $11.32
 Costa Rica $12.99
 Côte d’Ivoire $7.99
 Croatia $8.61
 Cuba $5.99
 Curaçao $12.99
 Cyprus $11.84
 Czechia $11.42
 Denmark $16.46
 Djibouti $7.99
 Dominica $5.99
 Dominican Republic $7.99
 Ecuador $7.99
 Egypt $3.88
 El Salvador $7.99
 Equatorial Guinea $7.99
 Eritrea $7.99
 Estonia $10.76
 Eswatini $7.99
 Ethiopia $7.99
 Falkland Islands $12.99
 Faroe Islands $16.46
 Fiji $7.99
 Finland $12.92
 France $14.54
 French Guiana $13.46
 French Polynesia $11.99
 French Southern Territories $12.92
 Gabon $7.99
 Gambia $7.99
 Georgia $12.70
 Germany $14.00
 Ghana $7.99
 Gibraltar $14.00
 Greece $11.84
 Greenland $16.46
 Grenada $5.99
 Guadeloupe $13.46
 Guam $15.49
 Guatemala $7.99
 Guernsey $13.79
 Guinea $7.99
 Guinea-Bissau $7.99
 Guyana $5.99
 Haiti $5.99
 Heard & McDonald Islands $9.99
 Honduras $7.99
 Hong Kong $9.99
 Hungary $9.85
 Iceland $14.00
 India $5.98
 Indonesia $7.72
 Iran $9.99
 Iraq $7.99
 Ireland $16.15
 Isle of Man $13.79
 Israel $12.67
 Italy $14.00
 Jamaica $5.99
 Japan $10.28
 Jersey $13.79
 Jordan $7.99
 Kazakhstan $10.76
 Kenya $4.52
 Kiribati $7.99
 Kuwait $9.99
 Kyrgyzstan $10.76
 Laos $7.99
 Latvia $10.76
 Lebanon $7.99
 Lesotho $7.99
 Liberia $7.99
 Libya $7.99
 Liechtenstein $21.48
 Lithuania $10.76
 Luxembourg $14.54
 Macau $9.99
 Madagascar $7.99
 Malawi $7.99
 Malaysia $9.65
 Maldives $11.99
 Mali $7.99
 Malta $14.00
 Marshall Islands $15.49
 Martinique $13.46
 Mauritania $7.99
 Mauritius $7.99
 Mayotte $13.46
 Mexico $12.62
 Micronesia $15.49
 Moldova $10.76
 Monaco $14.54
 Mongolia $7.99
 Montenegro $8.61
 Montserrat $12.99
 Morocco $6.41
 Mozambique $7.99
 Myanmar (Burma) $7.99
 Namibia $7.99
 Nauru $11.99
 Nepal $7.99
 Netherlands $12.92
 New Caledonia $11.99
 New Zealand $11.32
 Nicaragua $5.99
 Niger $7.99
 Nigeria $4.48
 Niue $11.32
 Norfolk Island $11.19
 North Macedonia $8.61
 Northern Mariana Islands $15.49
 Norway $9.99
 Oman $10.49
 Pakistan $2.82
 Palau $15.49
 Palestine $7.99
 Panama $8.99
 Papua New Guinea $7.99
 Paraguay $5.99
 Peru $9.28
 Philippines $7.19
 Pitcairn Islands $7.99
 Poland $10.68
 Portugal $12.92
 Puerto Rico $15.49
 Qatar $9.99
 Réunion $12.49
 Romania $10.76
 Rwanda $7.99
 Samoa $7.99
 San Marino $14.00
 São Tomé & Príncipe $7.99
 Saudi Arabia $11.47
 Senegal $7.99
 Serbia $8.61
 Seychelles $7.99
 Sierra Leone $7.99
 Singapore $13.02
 Sint Maarten $12.99
 Slovakia $10.76
 Slovenia $8.61
 Solomon Islands $7.99
 Somalia $7.99
 South Africa $8.41
 South Georgia & South Sandwich Islands $9.99
 South Korea $10.25
 South Sudan $7.99
 Spain $14.00
 Sri Lanka $7.99
 St. Barthélemy $5.99
 St. Helena $7.99
 St. Kitts & Nevis $12.99
 St. Lucia $5.99
 St. Martin $5.99
 St. Pierre & Miquelon $14.54
 St. Vincent & Grenadines $5.99
 Sudan $7.99
 Suriname $5.99
 Svalbard & Jan Mayen $9.99
 Sweden $12.32
 Switzerland $21.48
 Taiwan $10.49
 Tajikistan $12.70
 Tanzania $7.99
 Thailand $9.90
 Timor-Leste $7.99
 Togo $7.99
 Tokelau $11.32
 Tonga $7.99
 Trinidad and Tobago $12.99
 Tunisia $7.99
 Türkiye $3.38
 Turkmenistan $10.76
 Turks & Caicos Islands $12.99
 Tuvalu $7.99
 U.S. Outlying Islands $9.99
 U.S. Virgin Islands $15.49
 Uganda $7.99
 Ukraine $8.07
 United Arab Emirates $10.62
 United Kingdom $13.79
 United States $15.49
 Uruguay $12.99
 Uzbekistan $10.76
 Vanuatu $7.99
 Vatican City $14.00
 Venezuela $5.99
 Vietnam $9.08
 Wallis & Futuna $7.99
 Western Sahara $9.99
 Yemen $7.99
 Zambia $7.99
 Zimbabwe $7.99

Other wealthy countries like Denmark, Ireland, and the U.S. were in the top five most expensive countries for Netflix subscriptions, ranging from $16.46 to $15.49.

On the opposite side of the pendulum, Pakistan had the lowest Netflix subscription cost at $2.82 per month. It was followed by Türkiye at $3.38 and Argentina at $3.57.

Several factors influence the flux in pricing of Netflix subscriptions across different nations. These include:

  • Economic Factors: Netflix tailors its prices to align with the purchasing power of consumers in each market. Countries with higher average incomes typically bear higher subscription costs.
  • Market Competition: The presence of strong local streaming services can exert downward pressure on Netflix prices, forcing it to adjust its offerings to remain competitive.
  • Content Licensing: The cost of acquiring content rights varies across regions, influencing the overall pricing structure. Countries with higher licensing fees may experience higher subscription costs.
  • Currency Fluctuations: Currency exchange rates can impact Netflix’s pricing model, leading to occasional adjustments or fluctuations in subscription costs.

While affordability remains a primary concern for consumers, Netflix’s pricing strategy also aims to balance accessibility with content acquisition and profitability.

As the streaming industry continues to evolve, it will be interesting to observe how Netflix adapts its pricing model to maintain its global dominance while catering to the diverse needs and preferences of its audience.

Streaming TV from Virgin Media has arrived – Infinite entertainment from one tiny box

Ireland’s Best Broadband provider, Virgin Media, has today announced the arrival of its new Streaming TV platform, offering infinite entertainment from one tiny box.

Streaming TV puts an ocean of entertainment at your fingertips and offers the best of both worlds, from your favourite traditional TV shows and channels to the most popular streaming apps (like Netflix, Prime Video, AppleTV+, Paramount+ and YouTube) and players (including the Virgin Media Player, Channel 4 Player and TG4 Player). And it does it all over your WiFi – making cable a thing of the past.

The fun-sized box fits in the palm of your hand and is completely portable, so you can move it anywhere around the home. All you need is our amazing WiFi to make every room in the home your own personal playground for world-class entertainment.

Streaming TV connects via Wi-Fi or Ethernet with live TV, recordings, continue watching, replay, on-demand, radio and pause live TV options available.

It’s now even easier to find the shows you love no matter where they live (be it live TV or your favourite apps) with one single search. It also comes with voice control, with 69% of Virgin Media customers now using voice search on a weekly basis. Add a show to your watchlist and get a notification when the latest episode drops into your app or is scheduled on TV. You can also access the streaming apps in 4K HDR with Dolby Atmos support.

Its award-winning design boasts extraordinarily strong sustainability credentials, thanks to extremely low power consumption, averaging 70% less power than a traditional set top box. It is also made from 35% recycled plastics with no single-use plastic being used in the packaging.

New customers can add Virgin Media Streaming TV with Loaded TV to their broadband package for as little as €15 per month for 12 months and €34 per month thereafter. Existing Broadband customers can add Streaming TV at any time and can add an extra Streaming TV box or upgrade their current box depending on their circumstances.

Paul Higgins, VP of Consumer of Virgin Media said, “We are delighted to finally bring this incredible and exciting new Virgin Media product to our customers. With its award-winning design, the TV streaming box is as unique as it is compact.

“We also understand how imperative it is to keep sustainability at the forefront of our business goals and objectives when we bring a new product onto the market. Thanks to its small size, its subsequent packaging is also relatively small and kept to a minimum.

“Virgin Media Streaming TV also comes packed with a number of user-centric features across live TV and streaming apps, giving each of our customers a bespoke experience so, no matter what your TV viewing style is, you can play it your way.”

You can learn more about the new Streaming TV at virginmedia.ie.

Breaking the Mold: Cryptocurrency and the Future of Music Streaming

The way we listen to and consume music has changed as a result of the music streaming industry. It has, however, also encountered many difficulties, such as revenue allocation and payment mechanisms. With the emergence of cryptocurrencies and blockchain technology, there is growing curiosity about how these developments could completely transform the market. In this post, we’ll look at how cryptocurrencies could revolutionize the way people listen to music by giving fans and artists more power, better transparency, and fresh financial opportunities. Additionally, we will talk about the difficulties and potential drawbacks of utilizing cryptocurrencies in the sector and examine some of the decentralized music streaming platforms that are already beginning to appear. To get started trading cryptocurrencies, go to Bitcode Method This outstanding trading platform offers a fantastic trading experience.

Cryptocurrency and Monetization in Music Streaming

The monetization of the music streaming market could be completely changed by cryptocurrency. The ability for fans to pay for each song or album they stream directly through micropayments made possible by cryptocurrencies could lead to more fair revenue sharing for artists and greater transparency in payment structures. However, obstacles to wider use may include issues like the volatility of cryptocurrency markets and the need for greater knowledge and adoption. Despite these difficulties, cryptocurrency-based commercialization holds the promise of developing a more equitable and long-lasting market for both artists and fans.

Cryptocurrency and Music Industry Funding

By introducing new, more democratic and open formats for crowdfunding and investing, cryptocurrencies have the potential to completely change the way that the music industry raises money. Blockchain technology allows for direct collaboration and fan participation in music projects, fostering more personal and meaningful connections between musicians and their audiences. Widespread acceptance could be hampered by the volatility of the cryptocurrency markets as well as the need for further education and adoption of cryptocurrencies. Despite these difficulties, cryptocurrency-based fundraising has many potential advantages, including more resource democratization and empowering of up-and-coming artists and independent companies.

The Future of Cryptocurrency in the Music Industry

With the potential to revolutionize music streaming, ticketing, and fundraising through improved convenience, security, transparency, and accountability, the future of cryptocurrencies in the music industry appears bright. The potential for a more decentralized and democratic music industry, with greater collaboration between artists and fans and more varied funding structures, exists as the technology underlying cryptocurrencies continues to advance. Adoption, meanwhile, won’t be simple; it will require education and awareness among customers and artists. Overall, the introduction of cryptocurrencies into the music business has the potential to transform it into one that is more creative, sustainable, and diversified.

Cryptocurrency and Fan Engagement

Fan participation in the music business could be revolutionized by the use of cryptocurrencies. Artists can develop brand-new methods for fans to interact with their music and careers by utilizing blockchain technology, including the usage of cryptocurrency-based fan tokens, crowdfunding, and investing. While offering artists more immediate access to financing and resources, these models can give fans additional avenues to support their favorite musicians. However, it is essential to carefully weigh the advantages and potential hazards of adopting cryptocurrencies. Overall, adopting this technology can enable a more open and democratic music industry with meaningful and direct interactions between artists and fans.

The Benefits of Cryptocurrency in Music Streaming

The benefits of using cryptocurrency in music streaming include greater convenience, lower transaction fees, increased security and transparency, and more efficient royalty payments. However, there are also potential challenges and drawbacks, such as the need for education and awareness among artists and consumers, volatility and risk associated with cryptocurrency markets, and the potential for disruption of the traditional music industry. Therefore, careful consideration and evaluation of the risks and benefits are necessary for successful adoption of cryptocurrency in the music industry.

Conclusion

In conclusion, the adoption of cryptocurrency in the music industry has the potential to revolutionize the way music is streamed, monetized, and funded. While there are potential challenges and drawbacks associated with its use, such as the need for education and awareness, volatility and risk, and potential industry disruption, the benefits of using cryptocurrency in the music industry are significant. Cryptocurrency can provide more efficient royalty payments, lower transaction fees, greater security and transparency, and new ways for fans to support their favorite artists. Overall, by embracing this technology, artists and fans can create more direct and meaningful relationships, and help to build a more democratic and transparent music industry.