Netflix, Disney+, HBO Max and Hayu in one subscription, exclusively on Sky

Sky has today announced that in a world-first, it is bringing together Disney+, HBO Max, Netflix and Hayu into a single Sky TV subscription
.
Sky becomes the home of must-watch entertainment, with the most popular streaming apps sitting side by side alongside Sky Originals including Amadeus and Under Salt Marsh, and Sky Exclusives like Heated Rivalry, all in one place and integrated as part of the Sky TV experience.
For the first time, new customers can get Sky, HBO Max, Disney+, Hayu and Netflix together as part of Sky Ultimate TV from €28 a month, delivering the best value in the market. Existing customers will get easy access as part of their Sky TV subscription, with over €30 worth of streaming apps included each month, with:
  • Disney+ Standard with Ads arriving in March
  • HBO Max Basic with Ads from when it launches in the UK & Ireland on the 26th March
  • Hayu from July, with a selection of top shows available from March
NOW TV – Also from launch, HBO Max Basic with Ads will be packaged together with NOW Entertainment, included at no extra cost for existing customers and fully integrated into the NOW platform.
Speaking on today’s announcement, Caroline Donnellan, Sky Ireland’s Director of Marketing and Brand said: “This marks a new era for Sky and NOW. In a world-first, we’re setting a new standard for TV value by bringing together Sky, Netflix, Disney+, HBO Max and Hayu into a single Sky TV subscription. Nowhere else offers all of this incredible entertainment, in a fully integrated experience, with everything customers love watching side by side so viewers can jump from show to show with ease.” 
Matthew Price, Commercial Director at Sky Ireland said: “For our customers, it couldn’t be simpler. We are committed to offering them the best value and the best experience. Existing Sky TV customers, whether on Sky Q, Sky Stream or Sky Glass, will get easy access to this new line-up as standard. All NOW Entertainment customers will get access to HBO Max, included at no extra cost, all integrated within the NOW app. We’re proud to continue Sky’s legacy of innovation, making it easier than ever for people to enjoy the very best entertainment, all in one place,”
 
Unmissable TV series and blockbuster movies on Disney+
Sky and Disney have signed a new multi-year agreement in the UK and Ireland, giving more Sky customers access to Disney stories and entertainment. From March, eligible Sky TV customers will receive Disney+ Standard with Ads included in their subscription, worth up to €8.99 a month, with the option to take the Disney+ Standard or Premium plan while keeping that saving.
This includes Sky Stream and Sky Glass customers with Ultimate TV, eligible Sky Q customers, and Sky Essential TV customers with Sky Cinema. Existing Disney+ customers can also choose to move their current Standard or Premium plan to Sky, saving €8.99 a month, keeping their profile and watch history.
Customers can enjoy a constantly growing library of unmissable entertainment, from acclaimed TV series including Rivals and FX’s The Bear to blockbuster movies such as Disney’s Moana 2 and Marvel Studios’ The Fantastic Four: First Steps, from Disney, Pixar, Marvel, Star Wars, National Geographic, Hulu, FX, 20th Century Studios, and more.
Sky Cinema customers will also get a new Disney+ Cinema channel, giving them access to even more great movies as part of their subscription.
HBO Max included with Sky
Sky has expanded its partnership with Warner Bros. Discovery to continue bringing HBO shows and Warner Bros. movies to Sky and NOW customers through HBO Max, available from 26th March. Sky Stream and Sky Glass customers with Ultimate TV, and Sky Q customers will get HBO Max Basic With Ads included as part of their Sky subscription. Serving up unmissable HBO drama, including fan-favourite shows like Succession and The Wire as well as new productions like the 2025 Emmy and Critics Choice Award Winning Max Original The Pitt, and a selection of Warner Bros. movies.
Sky+ customers will also be able to watch HBO Max Basic with Ads content. Sky Cinema customers will continue to enjoy new Warner Bros. movies such as One Battle After Another and Superman, alongside hit films from Sky, Paramount, and NBCUniversal.
Sky Atlantic will air the upcoming seasons of much-loved HBO shows that customers have previously enjoyed on Sky, such as Euphoria, House of the Dragon and The White Lotus, alongside HBO Max.
Top reality telly from Hayu on Sky
From July, Hayu, the home of reality TV, will also be included in the Sky subscription, bringing customers the best binge-worthy telly. They’ll be able to catch new episodes of iconic reality franchises, like The Real Housewives and Below Deck, the same day as they air in the US. Sky Stream and Glass customers with Sky Ultimate TV, Sky Q and Sky+ customers will get all this included on demand, easily discoverable from the homepage.
For those who can’t wait until July, from March fans can enjoy a taste of Hayu’s top shows including Below DeckBelow Deck Mediterranean, The Real Housewives of Beverly Hills, and The Real Housewives of Salt Lake City on Sky TV.
An unrivalled range of content, powered by Sky OS
With Sky, HBO Max, Netflix, Disney+ and Hayu all together, Sky is the ultimate destination for the best shows, movies and sport side by side in one simple subscription.
Sky OS, the smart platform that powers Sky Stream and Sky Glass, curates entertainment from Sky and other apps into one place, helping viewers get to what they want to watch, faster. Shows and movies will appear side by side in the personalised Top Picks rail on the homepage, so they can jump from Saturday Night Live UK to Stranger Things, or The Pitt to The Real Housewives of Beverly Hills or High Potential, in a flash.
For the first time, Continue Watching lets viewers jump back into Disney+ and Hayu shows, alongside Sky, Netflix, HBO Max, as well as content from any channel, quickly picking up where they left off or the next episode. Playlists allow viewers to save favourites from apps and channels in one place to enjoy whenever they want. Everything integrates with Sky voice control, so customers can easily search across apps, ‘Hello Sky, play The Bear,’ and control their TV.
Sky OS is always getting smarter, with regular updates and new features added for an even more effortless, personalised experience. Later this year, a comprehensive update will be rolled out to the user interface, Sky OS 2.0. As well as an improved Sky Go app, which will allow customers to enjoy the brilliant Sky OS experience on more devices, in the home or wherever they are.
NOW customers to enjoy HBO Max at no extra cost
Existing NOW Entertainment customers will also get HBO Max Basic with Ads at no extra cost in a new NOW Entertainment & HBO Max membership.
HBO Max brings HBO’s library of content, including hits such as Game of Thrones and new series like A Knight of the Seven Kingdoms, to the NOW platform from 26th March. This will be seamlessly integrated alongside Sky Originals and Exclusives like Amadeus and Gangs of London, meaning viewers won’t need to lift a finger. The new NOW Entertainment & HBO Max membership will be available from €7.99 a month for new customers.
For those who just want Sky shows, a new NOW Entertainment membership will be available from just €5.99 a month. This will still give access to the upcoming seasons of returning hit series from HBO on Sky Atlantic, like favourites The Last of Us and Euphoria.
Disney+, HBO Max, Netflix, Hayu. Included with Sky from just €28 a month
New customers will get Sky Originals and Exclusives, Netflix, Disney+, HBO Max and Hayu as part of the Sky Ultimate TV pack from just €28 a month. Designed for those who want a never-ending supply of brilliant entertainment for the best value in the market, it brings together over 110 channels including Sky Comedy, Sky Documentaries, Sky Crime, Sky History, plus many more.
For those who want a taste of Sky, Sky Essential TV offers great value from just €18 a month. It gives you access to over 30 channels, all in one place including Sky Atlantic, featuring hits like The Day of the Jackal and Brassic, plus new seasons of much-loved HBO shows that have previously aired on Sky, such as House of the Dragon and The White Lotus. Alongside Netflix including fan favourites like Wednesday and Bridgerton, and a wealth of reality shows, documentaries and adventure on discovery+.

Sky OS gets smarter: new Sky Glass and Sky Stream features now live

Sky’s ever-evolving operating system, Sky OS, just got better, giving Sky Glass and Stream customers even smarter ways to control their TV. Here’s what’s new:
Set reminders for unmissable shows  
  • Reminders are rolling out to all Sky Glass and Stream customers now, so no more scrambling for the remote at kick off or that big season finale. Programme reminders can be set for anything in the TV guide. Viewers simply need to go to the showpage of what they’d like to watch and select “Set a reminder.”
  • A notification will appear at the top of the screen when the show begins – perfect for live sport and must-watch Winter telly. Football fans, consider this the new pre-match whistle.
A smarter way to control the TV
  • Sky Glass and Stream customers can now control their TV from their phone with the new digital Sky remote app, available on iOS and Android.
  • Find favourite shows in seconds, change channels, and manage playback (play, pause, skip) with just a tap. Remote app users can also enjoy built-in accessibility features like screen reader support.
Settings, simplified
  • Settings are now easier to reach – just press the three dots on the Sky remote and scroll right. No need to scroll down.
  • They’ve moved to the quick access menu for faster navigation to picture and sound settings, parental controls, accessibility and more.
A whole host of new accessibility features
  • Upgraded voice guidance experience: Customers can now adjust the voice guidance speed to their preference when navigating the UI, as well as some of their favourite apps including RTÉ Player, Sky Sports+, Sky Store, Netflix, YouTube and Prime Video, with more to come.
  • High contrast in Sky apps: Change the contrast between the background and text in Sky apps, by turning on High contrast via the Sky Glass or Sky Stream settings.
  • Magnification: Turn on magnification mode via Accessibility settings to zoom in up to 400% and use the number keys on the remote to pan across the UI.
  • Audio Description on demand: Audio Description is rolling out for Sky on-demand shows, bringing the same accessible experience already available on Sky broadcast channels to Sky Cinema and Sky Entertainment on-demand content.
Find out more at www.sky.com/tv. 

CHERRY releases new ProScroll technology and the STREAM DESKTOP ULTIMATE

The new CHERRY STREAM DESKTOP ULTIMATE is the ideal solution for anyone who values efficiency, comfort and precision. The set includes a wireless mouse and keyboard designed to perform across a range of tasks, from software development and graphic design to managing complex spreadsheets and extended coding sessions.

“The CHERRY STREAM ULTIMATE series is built to make precision feel easy. With the CHERRY ProScroll wheel powered by electromagnetic technology, you can pick from preset modes or fine-tune the feel to suit your work. From tactile steps for detailed tasks to freewheeling for fast navigation. Combined with great ergonomics and flexible wireless connectivity, the STREAM DESKTOP ULTIMATE is built to keep you comfortable and in control wherever you work”, says Joakim Jansson, Head of Product & Portfolio at CHERRY.

CHERRY STREAM MOUSE ULTIMATE features ProScroll technology, offering a fresh level of scrolling customisation with four preset profiles, basic, smooth, control and precision, each designed to deliver distinct resistance, tactile feedback and speed.

Users can customise the scroll wheel using CHERRY UTILITY software, which offers control over seven parameters such as drag force, free-running, grid resistance and an optional blocking function. With up to 288 million possible combinations, the mouse can be tailored to individual preferences. Profiles can be saved locally and reloaded whenever needed.

The ergonomic design of the CHERRY STREAM MOUSE ULTIMATE, complete with a textured thumb rest, is built for comfort during long working days. With seven buttons, including two side buttons and a DPI/profile switch ranging from 1000 to 4000 DPI, the mouse offers flexible customisation alongside the ProScroll wheel. Low-noise buttons help maintain a quiet and focused working environment.

By combining dual Bluetooth® 5.2, 2.4 GHz wireless connectivity and a USB-C cable the mouse is highly versatile, with support for up to four devices. Its sleek design, featuring black marble accents and bronze highlights, ensures the CHERRY STREAM DESKTOP ULTIMATE complements modern workspaces.

The new wireless CHERRY STREAM KEYBOARD ULTIMATE stands out for its thoughtful design and practical features. Its CHERRY SX scissor mechanism delivers precise, quiet and comfortable typing, while white backlighting with five brightness levels ensures clear visibility in any lighting. Additional status LEDs provide instant updates on key functions such as active connections and caps lock status.

Three adjustable tilt angles (0°, 4°, 8°), a sturdy metal plate and rubberised feet offer ergonomic comfort and reliable support. Eight hotkeys for media and office functions speed up your workflow, while the integrated Co-Pilot button provides direct access to AI support. The battery lasts up to five months on a single charge, ensuring uninterrupted work.

The CHERRY STREAM DESKTOP ULTIMATE, which includes a wireless keyboard and mouse, will be available in stores soon with an RRP of £174.99. The CHERRY STREAM MOUSE ULTIMATE is already available at £89.99, while the CHERRY KEYBOARD ULTIMATE (UK layout) is set to launch shortly at £104.99.

Further information on CHERRY products can be found at: https://www.cherry.de/en-gb

Aviva Insurance Ireland and ClubberTV join forces in multi-year partnership

Aviva Insurance Ireland, one of Ireland’s leading insurance providers, has today been announced as a major partner of ClubberTV, the fast-growing sports streaming platform transforming how grassroots GAA and community sport are brought to fans across Ireland and beyond.

The new partnership marks a significant moment for both organisations, bringing together Aviva’s long-standing commitment to Irish sport with ClubberTV’s innovative approach to live and on-demand sports coverage.

Under the new agreement, Aviva will become an official partner of all ClubberTV coverage for the upcoming 2025/26 season, with prominent branding integrated across Clubber’s live match broadcasts, digital platforms, and community outreach initiatives, reinforcing both organisations’ dedication to growing grassroots sport.

Speaking at the announcement, Declan O’Rourke, CEO at Aviva Insurance Ireland commented, “At Aviva Insurance Ireland, we understand the power of sport to connect communities, and grassroots GAA is at the heart of communities throughout the country. We are proud to support the growth and development of ClubberTV in making our national game more accessible to national and global audiences. We’re delighted to support a platform that gives communities more in terms of access, entertainment and inspiration”.

Founded in 2020, Clubber has become Ireland’s leading live streaming platform for local and grassroots sport. Using cloud-based technology, it removes the need for traditional broadcast infrastructure, enabling high-quality, live coverage from any location. This year alone, it will stream over 1,500 games, cementing its position as the go-to platform for grassroots and semi-professional sports. Clubber holds exclusive, multi-year GAA broadcast rights across Ireland and is actively expanding its footprint into additional counties, sports, and international markets.

Jimmy Doyle, CEO of Clubber TV added, “To welcome Aviva Insurance Ireland as our first major partner is a proud moment. It validates the vision we’ve had from day one: to unlock the power of local sport and bring it to fans everywhere. Together with Aviva, we look forward to increasing the visibility of grassroot sport.”

 Fans can watch games from 14 counties including the Tipperary, Cork and Kilkenny Club Hurling Championships, as well as the Kerry, Kildare and Meath Club Football Championships, plus some of the Camogie Club Championships with flexible subscription options.

The Impact of View Count on Twitch Algorithms

Becoming a Twitch superstar is a dream for many. But at the same time, with such harsh competition consisting of literally thousands of other people in the same niche, it may look like an impossible task. Not necessarily, there are ways to make yourself count and benefit from Twitch’s algorithms.

From this point of view, there are a few factors you need to pay attention to. Having a good view count, for example, can put you in the live section of Twitch. That’s where most people look for when they’re interested in something new or exciting.

On the same note, a good view count will also make you go viral by introducing you to the discovery section. This means more and more people will see your work. Obviously, you need quality work as well, if you want these people to actually stick to your channel.

Now, all these things may seem easy, but gaining those views and other elements related to Twitch’s algorithms can be tricky. With this aspect in mind, here’s everything you need to know about the view count and other relevant factors for your popularity on Twitch.

A Visibility Boost

Simply put, Twitch works like a human being. If you see a full restaurant with one empty table, you’ll pick it over an empty restaurant. You naturally assume that food and prices are great there; that’s why there are so many customers.

Well, Twitch works in the exact same manner. A high view count tells Twitch that your stream is popular and engaging. The platform wants everyone to see viral and popular things, so it will be mentioned in the live section. You’ll also become a top recommendation for those looking to discover new content creators.

The higher your view count is, the better your placement will be in these sections. This visibility creates a snowball effect, it means more viewers attract more viewers and your stream gains popularity overnight.

From this point of view, botted Twitch viewers make an excellent addition to your growth techniques, since they’ll help you achieve more organic traffic, let alone potential followers.

Better Rankings

A high view count every now and then will make you more visible in live and discovery sections on Twitch. But having high view counts on a regular basis will make things even better, as you’ll become more of an authority, so you’ll gain even more recommendations from the platform.

Now, the way this works is based on recommendations in the search function. When someone searches for something in particular and the criteria match you, having a regular high view count will make you an authority, so you’ll be among the first results if not even the top one.

Once again, this translates into a better placement and more organic traffic. While the method to get botted viewers isn’t necessarily natural, it pushes your channel into an organic growth line, meaning you’ll become more visible to a wide audience.

However, over time, your channel’s success will depend on your ability to engage real viewers, foster loyalty, and consistently deliver quality content.

Other Relevant Factors

The view count can and will make the difference, but it’s not the only factor to take into account. In fact, it goes hand in hand with other metrics. Plus, you don’t want to look suspicious. You can’t have 10,000 viewers when your channel barely has 500 followers, so you need to focus on other elements too.

Apart from matching the view count to the total number of followers, you should also pay attention to the activity in your channel during streams.

For example, an active chat room indicates good times, which also affects the algorithms. You’ll get even more recommendations and better positions if your chat room is active too.

Any form of interaction can and will help your streams become popular and more visible. This includes responding to chat messages, running polls, and encouraging viewers to participate in discussions or games.

The watching time is not to be overlooked either. If every viewer watches your stream for a few seconds, Twitch will interpret it as being boring and not interesting. That’s what people would actually do. You get in, watch for a bit and get out if you don’t like it.

From this point of view, short watching times will affect your discoverability in a negative manner. You need those views to be long in order to affect the algorithms positively.

Back to the actual interaction, it relates to the title of the stream too, let alone the description. Any form of interaction, whether it’s viewers chatting, sharing your stream, or liking your content, helps your channel grow and become more visible on the platform.

Shared Viewership Helps Too

Last, but not least, shared viewership is another important element in the algorithm, especially if you’re trying to grow and become more popular. This means you shouldn’t overlook any collaboration whatsoever. As long as you can get introduced to someone else’s audience, simply go for it.

Shared viewership means your viewers and your collaborator’s viewers are counted altogether. Not only do you get more visibility, but this also affects the view count, meaning both of you will get better rankings and discoverability. It sends a message to the algorithm and it helps your channel with the exposure. It’s not only about numbers but about building connections, sharing audiences and creating unique experiences as well.

Sky Glass Air, the newest addition to Sky’s TV range

Sky has unveiled Sky Glass Air, the smarter TV for a smarter price. The stylish new TV comes with vibrant 4K picture quality, Dolby Audio, voice control, and Sky built in, all streamed over Wi-Fi, with no dish or box required. Designed to make Sky’s entertainment experience accessible to more households and for those wanting Sky TV in more rooms, Glass Air is available to buy from just €8/month (on 48-month interest free credit-sale agreement) with a Sky TV subscription from €18 a month for 12 months for new customers*, when it goes on sale Tuesday 10th June.
With a Sky Essential TV subscription starting from €18/month for new customers, which includes Sky Atlantic, Netflix, and discovery+, TV fans can enjoy a wide variety of entertainment along with the smart Sky Glass Air TV experience from €26/month.
Sky Glass Air runs on Sky OS, the smart software that powers Sky Glass Gen 2 and Sky Stream, making it a great option for a second TV in the home for existing customers.
4K picture meets Dolby Audio
 With a 4K HDR Quantum Dot screen, Sky Glass Air delivers a vibrant picture packed full of colour. Global dimming and contrast enhancement automatically adjust the display for sharp, true-to-life visuals, combined with a Dolby Audio speaker system for rich sound. The TV intelligently adapts to what’s on screen, bringing out the best in every moment, whether watching the latest series of The Last of Us or a nail-biting Premier League match.
Simple set up and sleek design
Available in three stylish colours – Sea Green, Carbon Grey, and Cotton White – and three sizes, 43”, 55”, and 65”, Air’s sleek design, slim frame and colour-matched remote and stand complement any room. It’s quick and easy to set up, with no tools required, it can simply be lifted onto the stand included in the box. It’s also compatible with universal wall mounts, as well as Sky’s own.
Caroline Donnellan, Marketing & Brand Director of Sky & NOW said, “With the launch of Sky Glass Air, we’re bringing the Sky TV experience to even more households in Ireland. Combining an elegant design, superb picture quality and rich sound from just €8 a month, Sky Glass Air is our smarter TV for a smarter price. It’s about giving our customers their favourite content with greater flexibility, without compromising on the quality our customers expect from Sky.”
Sky OS: The smartest way to watch
Sky OS does the hard work by bringing together entertainment from Sky and all the popular apps in one place, helping TV fans get to what they want to watch, faster.  And it keeps getting smarter, with regular updates and new features added.
With hands-free voice control, simply say “Hello Sky…” to turn on the TV, search for shows or genres from Sky and apps, adjust volume, add to Playlist and much more.
Sky OS learns what viewers like to watch, curating collections of the best entertainment based on viewing habits, so there’s always something new to enjoy. There are now 30 more genre rails on the homepage, which are personalised based on watch history and bring together suggestions of what to watch across Sky content, apps and channels. With collections including Hilarious sitcomsThrilling action movies, and Suspenseful crime drama, there’s something for everyone.
With personal Playlists, viewers can save all their favourites from Sky, live TV and apps in one place, ready to watch later. Plus, the Continue Watching rail allows customers to quickly pick up where they left off, whatever channel or app their show is on.
Premium entertainment for less
Sky Glass Air is available from just €8/month for the 43”, €12.50 for the 55” and €15.50 for the 65” on 48-month interest free credit-sale agreement. New customers can combine it with Sky Essential TV (€18/month for 12 months), to enjoy top-rated shows from Sky, Netflix, and discovery+, all on a smart new TV from just €26/month*.
Sky Essential TV offers customers a taste of Sky for an affordable price, with over 70 channels including Sky Atlantic, home to The Last of Us and Sweetpea, plus Netflix smash-hits like Stranger Things and Squid Game, and discovery+ for a wealth of reality shows, documentaries and adventure.
For those who want unlimited entertainment, upgrade to Sky Ultimate TV for an extra €7/month**, unlocking even more channels including Sky Max, Sky Comedy, Sky Documentaries, Sky Crime, Sky History, Sky Showcase, plus many more.
More choice for every home
Sky Glass Air expands the Sky Glass range, giving customers more ways to enjoy Sky’s award-winning entertainment experience in any room. Whether it’s the centrepiece of the living room, a second screen in the bedroom, or a stylish setup for renters, Glass Air offers premium design and performance at an incredibly accessible price.
Air joins the recently launched Sky Glass Gen 2, which offers the ultimate picture and sound experience, with a brighter 4K HDR screen and an enhanced seven-speaker Dolby Atmos® sound system built in, from €16/month.
Together, Sky Glass Air, Sky Glass Gen 2 and Sky Stream create a flexible family of products that work seamlessly together, or standalone, giving customers choice to suit every room and budget.
The new Sky Glass Air will be available to buy at Sky.com/ie, Sky stores and via Sky’s call centres from 10th June. It will also be on sale in Currys stores later in June.