Tag: #square

Square Loyalty And Square Marketing Launch For Irish Businesses

Square has announced two new products in Ireland to help businesses grow their sales and engage their customers with just a few clicks. The two pieces of software, Square Marketing and Square Loyalty, are now available as separate subscriptions for Irish businesses of all types and sizes.

Square Marketing helps businesses reach customers at the right time and all in one place. The tool allows businesses to create, send, and track email marketing campaigns in minutes – from one-time email campaigns to personalised automations – expanding customer reach and helping sellers gain key business insights with analytics.

Businesses can now also build a loyalty program in minutes with the launch of Square Loyalty. This new to market tool can help turn one-time visitors into regulars and increase repeat visits. It’s easy to set up a customised loyalty program that rewards customers both in-store and online.

“Square Loyalty has allowed us to introduce a new way of turning one-time-visits into repeat customers,” said Jonathan Hughes, Founder of Shoe Lane Coffee – one of the first businesses to use Square Loyalty in Ireland. “As the tool works both in-store and online, our customers have the flexibility to redeem their points any way that suits them, with the process being straight-forward and streamlined for us at the same time. We’re now looking to roll out Square Loyalty across all three of our coffee shops, meaning our customers have the choice of where they want to spend and collect their points.”

This double-product launch aims to further level the playing field for businesses, as it provides all sellers with easy-to-use, powerful marketing tools that have typically only been accessible to big businesses. Along with Square products already available to Irish sellers like Square Point of Sale, Square Online, and Digital Gift Cards, Square provides a whole suite of customer capability products that enable sellers to manage the entire consumer lifecycle in one place.

“Square is helping its sellers bring more value to their customers by expanding the ecosystem of products and services in Ireland,” said Saumil Mehta, General Manager of Customers and Square Point of Sale. “Sellers are increasingly turning to Square as the one-stop-shop to run every part of their business, from payments and online commerce to inventory, team management, loyalty programs and more. We’re excited to help sellers run and grow their business with the addition of these new tools that enable them to retain and re-engage their customers.”

Data from Square’s email marketing platform shows a 25% average increase in spend by customers who redeem email coupons. Square Marketing key features include:

  • Drive buyer engagement & ROI – Square Marketing offers businesses a powerful tool to help grow their customer base, drive repeat visits, and increase buyer spend.
  • Plan ahead, automate, and send – Businesses can schedule or immediately send emails to customers by leveraging Square Marketing’s automation capabilities, saving them time and effort.
  • Measure campaign results – Real-time tracking is available in the Square Marketing Dashboard around active campaigns, open and click through rates, as well as attributable sales.

Square’s global data shows that customers who enroll in a Square Loyalty rewards programme are twice as likely to be repeat customers. Key features include:

  • Drive visits and sales – Businesses can encourage repeat customers through the implementation of a loyalty program.
  • Omnichannel integration – Square Loyalty is built into businesses point-of-sale and website meaning businesses can reward customers wherever they choose to purchase, whether that’s in-store or online.

“It’s been a challenging couple of years for businesses and it’s more important than ever for sellers to stand out from competitors and see the impact on their business,” said Stephen Smythe, Head of EU Marketing at Square. “We’re coming up to one year since launching in Ireland and have seen great demand for products like Square Loyalty and Square Marketing from our sellers – we’re delighted to be launching them into such an innovative and entrepreneurial market.” 

To find out more about Square Marketing businesses can visit: https://squareup.com/ie/en/software/marketing and for Square Loyalty: https://squareup.com/ie/en/software/loyalty

Irish food app’s explosive growth helps hard-hit hospitality industry during COVID-19 recovery

An Irish food ordering app has seen its revenue rocket by more than 400% in the last year as part of its mission to help the local hospitality industry recover from the impact of the pandemic. Dublin headquartered Bamboo also experienced an uplift in customers of 230%, with orders rising by 136% in the 12 months to July 2021.

Bamboo allows customers to order and pay from hundreds of restaurants, cafés and hotels across Ireland seamlessly through its app and suite of ordering tools. Bamboo gives hospitality businesses a platform to offer advance ordering and contactless pickup for their customers.

To help fuel its growth, Bamboo has agreed a new partnership with Square, the globally trusted software, payments, and hardware solution.

The partnership with Square, the first of its kind in Ireland, will help Bamboo increase its support of local hospitality businesses by introducing Square’s point-of-sale technology to help manage orders and payment processing.

The new technology will be a major driving force in helping to increase sales for Bamboo’s partners across Ireland.

One of the many venues to benefit from Bamboo’s partnership with Square is On The Go Coffee Co. in Buncrana. Andrea Kelly, Owner of On The Go, said:

“Being a part of the Bamboo platform means we can offer a click and collect service to our customers without the hassle and cost of investing in additional technology. Bamboo’s partnership with Square will make our experience with the app even better, giving us access to world-class payments technology that will really help our business continue to grow.”

In addition to the point-of-sale technology, Bamboo’s partners will also be able to leverage Square’s vertically integrated restaurant technology to help them get online and easily manage orders from the Bamboo platform. Ireland’s leading food truck manufacturer https://vstreetfood.com/food-trucks/ireland/ swears by this app and has said; “this app has truly changed the food truck industry in Ireland”.

Nicholas Harris, Head of Partnerships at Square UK, said: “We’re thrilled to be partnering with Bamboo and understand the huge demand in Ireland for safe and seamless mobile food ordering. We know that together, we can provide the tools to help F&B businesses adapt and grow as they look toward the future after an unpredictable year.”

 With hundreds of venues in Ireland relying on Bamboo to order ahead for a contactless pick up, it is now accelerating hiring and investing heavily in on-boarding new restaurants, cafés, bars and hotels as it introduces the next generation of in-venue dining to Ireland.

Conor Moules, Country Manager at Bamboo, added: “Our partnership with Square is the latest in a long line of amazing things that are happening at Bamboo, all designed to help our partners reach more customers and increase their sales. Teaming up with Square will not only help our partners, but it’s also a clear signal of Bamboo’s intent to dominate the Irish food apps market; something we’re well on our way to achieving after a trailblazing period of growth in the last 12 months.” 

Square’s suite of products are designed to seamlessly work with each other to save businesses time and money, reduce inefficiencies from managing multiple systems, and help sellers grow their businesses in the future.

Additionally, Square offers fair, transparent, and merchant-friendly pricing for business software and payment processing without requiring long-term contracts or extra fees. Square takes care of fraud prevention, dispute management, security, and compliance at no additional cost. Businesses can access their funds as soon as the next working day and only pay a transaction fee when they accept a card or mobile payment.