Tag: Social

Hidden Hearing Introduces Oticon Zeal

Groundbreaking new hearing device delivers exceptional sound quality, always-on AI sound processing and full modern connectivity, with a virtually unseen design

It addresses the overlooked consequences of hearing loss in the workplace and beyond

Hidden Hearing, Ireland’s leading provider of hearing healthcare, has announced the arrival of a breakthrough in hearing technology with the launch of Oticon Zeal. This next-generation hearing device combines exceptional sound quality, always-on AI sound processing and full modern connectivity in a remarkably discreet form.

Not everyone sees themselves in traditional hearing aids and with that in mind Oticon designed something different, discreet, elegant and effortless.It looks and feels more like the earbuds that many people already wear. It’s an exceptional hearing aid without the compromise or stigma of conventional designs.

With Zeal, seeing is believing. It’s the hearing aid for people who never thought they’d wear one. It delivers intelligent, high-performance hearing with seamless connectivity to today’s digital world, while remaining virtually invisible in use.

For many people, particularly those in fast-paced and demanding roles, hearing loss becomes a silent challenge. Missed information in meetings, increased listening effort and end-of-day fatigue can all affect performance long before someone realises hearing is the root cause. Despite this, most people delay seeking help for seven to ten years, often due to concerns about visibility, stigma and the belief that they must compromise on either discretion or performance.

“We regularly meet people who are coping rather than thriving at work,” said Dolores Madden, Marketing Director for Hidden Hearing. “They are working harder just to keep up, without realising how much untreated hearing loss is impacting their focus, confidence and energy. By launching this premium product in our clinics, we’re offering a solution that supports people in their working and social lives without drawing attention or requiring compromise.”

In the modern workplace, clear communication is critical. Untreated hearing loss can quietly undermine productivity, collaboration and confidence, particularly in meetings, open-plan offices and hybrid working environments. Supporting clearer hearing can reduce mental strain and help people stay engaged, effective and confident throughout the day.

“I see patients with hearing loss that is often left untreated due to perceived stigma around it,” said Dr Clodagh Gallagher, Medical Advisor for Hidden Hearing. “They also experience mental fatigue, frustration and a drop in confidence at work as a result. When you have clear hearing, it supports better decision-making, stronger communication and overall performance.”

This new innovation addresses the often unseen impact of untreated hearing loss on people’s professional performance, confidence and everyday wellbeing.

A significant barrier to early treatment is the belief that people must choose between discretion and performance. Many delay addressing hearing loss because they don’t want a visible device to define them professionally or socially.

Stigma remains one of the most powerful reasons people put off seeking help. Hearing loss affects people of all ages, yet outdated perceptions continue to hold many back.

“One of the most damaging myths around hearing loss is that it’s something to hide or ignore,” added Dr Gallagher. “The longer people wait, the more impact it can have on their personal and professional lives. Discreet, modern solutions like this help remove that stigma and encourage people to take action earlier.”

Oticon Zeal is designed to fit effortlessly into everyday life, offering a personalised hearing solution for people who want to stay active, social and fully engaged. Whether in quiet moments, busy social settings, at work, enjoying sport or listening to music, it adapts naturally to different environments while maintaining exceptional sound quality and connectivity.

With state-of-the-art innovations like Oticon Zeal now available in Hidden Hearing clinics nationwide, the organisation continues its commitment to helping people hear clearly, perform confidently and stay fully connected to their work and lives without

Extend Short Footage Naturally Using an AI Video Agent

Powerful moments are often captured with the use of short video clips, but they rarely work independently. Artists take fantastic pictures, and when the ideas are developing, the shooting is interrupted. Such a disconnection inhibits narration, diminishes memory, and limits action on social media. Even brief content forms need contemporary audiences to possess flow, clarity, and satisfactory endings.

In this context, Pippit introduces its intelligent video agent to extend clips naturally without disrupting tone or meaning. The platform does not worry about repetition but continuity, and in this regard, short footage can be built into a more comprehensive story. Pippit does not add seconds; it dismantles and puts value deliberately.

Why Manual Video Extension Breaks Flow

Manual video extension can be based on the repetition of scenes or irrelevant fillers. These tricks interfere with the flow and make the content bloated rather than better. Soon, viewers are affected by the sense of repetition, and this causes them to fall off and lose interest. Tripping over words and unsuitable images negate the authority of the message.

Abnormal rhythm also causes visual fatigue. The immersion is disturbed by abrupt changes in velocity, tone, or framing. Human editors may not be able to make a good guess about the effect of long blocks on cross-platform flow. The AI-based systems avoid such pitfalls by understanding motion patterns, scene context, and timing of the narrative and generating new frames.

Understanding Natural Video Continuity

The continuity of nature depends on the relationship between frames. Motion prediction is significant because it predicts the movement between the current frames of the subject. Frame consistency gives the uniformity of lighting, angles, and textures throughout a lengthy segment of footage. These points prevent the unnatural nature that is usually associated with artificial additions.

The pace of storytelling is also significant. The clips have their inner rhythm, which is defined by the motion and emotion. Artificial padding does not consider this rhythm, but the intelligent extension considers it. Cutups are smooth and easy to follow, and the additional time is not forced and can be intentional.

How Pippit Extends Clips Without Losing Authenticity

Pippit recreates the missing frames in an ingenious manner because he sees their movement and the images that exist. The system is not a copy of scenes but includes context-related additions. The approach is authentic and enhances clarity. The viewer experiences the stream of nature as opposed to the recycling of the material.

The platform enhances the circumstances surrounding rather than reproducing footage. Small camera movements, continuity of the surroundings, and logical progression of the scene are stimulating. Pippit gives extensions up to sixty seconds, which gives creators freedom to be flexible without losing realism. This balance converts fragments into cohesive narratives.

Steps To Extend Short Footage Naturally Using An AI Video Agent

Step 1: Upload and guide footage extension

Start by accessing Pippit and signing up. Go to the “Video generator” tab and click “Choose a model. Select “Agent mode” from the drop-down menu. Add a text prompt that explains how the short footage should extend naturally. Upload original clips or references using the “Add media” tab. Files can come from a local device, phone, Dropbox, or link. Assets are also available if needed. Click the up arrow tab once setup is complete.

Step 2: AI-driven video expansion

The AI video generator in Pippit automatically edits and generates your extended video based on the text prompt and reference media. 

It controls transitions, pacing, and video enhancements to keep the extension seamless. To refine the flow, adjust the text prompt and click the up arrow again. For manual fine-tuning, click the video and open the “edit more” tab in the top right corner to reach the main editing interface of Pippit.

Step 3: Final edits and delivery

Edit captions manually and add supporting text where required. Customize size, color, and alignment for consistency. Apply filters, effects, background music, or remove background distractions. 

When the extended video looks right, click the “Export” tab in the top right corner. Publish directly using “Publish” on TikTok, Instagram, or Facebook, or use the “Download” tab to save the video with preferred format, resolution, frame rate, quality, and file name.

Turning Micro-Clips into Full-Length Social Videos

Micro-clips are more of a teaser than a complete message. Their growth transforms short accents into structured narratives. Pippit adds depth but not distraction by visual and emotional congruency. Each moment gained is in favor of the first intention.

This technique keeps the audience in suspense and not puzzled. The flow of fluids will encourage the viewers to stay and drink the message. The result is a pre-conceived piece rather than a long snippet.

Enhancing Watch Time Through AI-Driven Flow

Content that elicits attention is rewarded in social networks. Relevance and quality to algorithms are reflected in the duration of watch time. The flow of the AI is smooth in the long term. The viewers experience less shocking edits and visual fatigue.

This balance avoids fatigue and biases algorithms. The creative focus does not have to be altered, as producers easily enter a larger audience. In this stage, Pippit functions as a free AI video editor, streamlining extension while preserving engagement metrics.

Reusing Short Footage Across Multiple Campaigns

A single clip may be implemented in numerous ways when extended in an intelligent fashion. Pippit allows one asset to generate several extensions. All the versions align with different campaign goals or platforms. This process enhances the production of content without any additional recording.

This effectiveness assists in sustaining operations. Teams are time-saving as well as consistent. Features like the AI background generator further adapt visuals to match diverse campaign themes. Short videos are everlasting and more useful.

Conclusion

The problem of extension is pertinent to modern short-form ecosystems, as concepts do not necessarily fall into raw seconds. With fast format, audiences need completeness. Pippit does not make added length unnatural. Clever continuity makes fragments an engaging story. Every second that is being captured is value addition with cautious growth.

 

How to Identify the Best Sustainability Courses for Business Leaders?

The need to be sustainable has never been as intense in the current fast moving business environment. Leaders understand that it is not only a moral but a strategic need to incorporate the environmental, social, and governance (ESG) principles. The drivers of this change are the growing stakeholder demands, the regulation requirements, and the effects of the climate change and social inequality. The rate of change in this paradigm is fast leading to the need of specialized knowledge and skills in sustainable business practices.

ESG courses come in at this stage and provide a systematic way in which professionals can enrich their knowledge and improve their ability to effect positive change. However, with an increase in the number of offerings, how does a business leader with a keen sense of discernment identify the most sound sustainability courses that genuinely align with their career aspirations and organizational needs? This guide will explore key considerations all of which can assist you to navigate through the education landscape and make an informed choice that can launch your leadership in the sustainable age.

Understanding Your Needs and Goals

Before you find a sustainability course, you need to assess what you already know, what you want to achieve in your career and what concerns you in an organization. Specify the need or not of a simple understanding or technical expertise in areas like finance of renewable energy, circular economy responses, or sustainable supply chain control. The reason this is necessary is in order to assist in customizing your educational experience in a way that it may have maximum impact on your professional life and your organizations endeavors to be sustainable.

Take into account your status, such as executive, manager or future professional to distinguish between introductory courses, specialized certifications, and executive education courses. Such self-evaluation will assist in narrowing down, making sure that the course fits your particular needs.

Key Criteria for Evaluating Sustainability Courses

When you have quite a clear picture of your needs, you may start to assess the possible sustainability courses according to a number of important parameters. These are the requirements that will assist you in determining the quality and appropriateness of a program and therefore will give the best returns in terms of investment in terms of time and resource usage.

1. Curriculum Relevance and Depth

Review course syllabus. Find a curriculum that is both theoretically and practically balanced with a range of case studies and practical projects. As a leader, a course that explores strategic sustainability, risk management, stakeholder engagement and impact measurement are of special value.

2. Faculty Expertise and Industry Experience

Conduct an investigation on the faculty. Are they well-educated, experienced in the industry and with successful sustainability history? Their life experience may be invaluable.

3. Program Format and Flexibility

Bear in mind the format that most effectively fits your learning style and schedule: face-to-face, online, hybrid, self-paced, or cohort-based. Online courses are flexible, yet they offer enough possibilities in terms of communication.

4. Accreditation and Reputation

The reputation of the institution offering the same and accreditation by known organizations can lend a lot of weight. Search through testimonials, networks and industry reputation that can help determine the status of a program.

5. Networking Opportunities

The courses that provide strong networking with other business leaders, sustainability professionals and faculty can be incredibly useful. Such networks are capable of producing new knowledge, collaborations and employment.

6. Practical Application and Impact

Does the course focus on the practical tools, frameworks, and methods you can apply in your position immediately? Find programs where the participants are encouraged to come up with projects or strategies that can be implemented.

Types of Sustainability Courses for Business Leaders

To narrow your search further, it is useful to know the various types of sustainability courses they offer that are aligned to different learning outcomes and career levels:

1. Executive Education Programs

Targeted at top managers and executives, such programs usually provide a strategic perspective on sustainability, including bringing the factors of ESG into business strategy, risk management and corporate governance. They can be short, intensive and offered by the best business schools and they offer high-level information without a long-term academic commitment. Such programs are suitable to busy professionals who should get the strategic implications of sustainability fast.

2. Graduate Degrees and Certificates

To go a little further and gain a formal degree, one can choose MBA programs with a sustainability focus, a Master’s degree in Environmental Management, or a graduate certificate. They offer in-depth information in multiple areas of sustainability and are best suited to individuals in the field who intend to make a radical career shift towards full-time sustainability work or to enhance their professional competence to a new level. They tend to include intense academic research and study.

3. Online Courses and MOOCs

Online courses such as Coursera, edX and university-specific online courses are less rigid and can be less expensive. These may be basic courses that offer a basic knowledge to the highly specialized subjects which may enable you to study at your own speed. Some of them are self-paced, whereas others can have cohort-based learning, where the instructor interacts and learners collaborate with each other, as it offers a structured but flexible learning environment.

4. Professional Certifications

Professional accreditation in certain fields of sustainability, e.g., LEED (Leadership in Energy and Environmental Design) of green building, or sustainable finance, are offered by multiple organizations. They are superb in showing specialized knowledge in a specific field and may make you have more credibility in certain areas of the industry. They frequently need to take an exam and may need further education.

5. Custom Corporate Training

Individual organizations have custom sustainability training programs available in many institutions and consulting firms. In case the company is interested in upskilling a group of people or solving certain sustainability issues that are specific to your industry, then a bespoke course can be developed to meet those specific requirements. The programs are offered locally or online and are very useful in creating a sense of collective comprehension and uniformity of approach to sustainability in an organization.

Emerging Trends in Sustainability Education

Sustainability is a dynamic discipline and education does capture the same. The important trends to consider during selection of course include:

1. ESG Integration and Reporting

The most important courses are those that concentrate on strong ESG integration in financial decision-making, performance measurement and transparent reporting. It is essential to learn such frameworks as SASB, GRI, TCFD.

2. Circular Economy Principles

Courses that provide practical strategies of introducing circularity in a business operation are very helpful.

3. Climate Change Adaptation and Resilience

Climate risk assessment, adaptation plans, and low-carbon transition plans education is on the rise.

4. Biodiversity and Nature-Based Solutions

Courses that delve into nature-based solutions, ecosystem services and how they can be incorporated in the business models are leading.

5. Digital Tools and Data Analytics

Find programs that include data analytics, AI, and blockchain use in sustainability management.

6. Social Equity and Just Transition

Holistic leadership requires courses that consider human rights, labor practices, community engagement, and a just transition to all the stakeholders.

Conclusion

Making a proper sustainability course choice is a landmark decision of every business leader who is interested in managing the intricacies of the contemporary economy and making a positive change. It is an investment in your personal development, as well as the future effectiveness and strength of your organization.

After critically analyzing your own needs, examining curriculum relevance, evaluating faculty competency, and program format and reputation, then you can be sure that you have chosen a program that gives you the knowledge and skills needed to become a leader in the sustainable age. Sustainability education is a multifaceted landscape with opportunities at all the levels of experience and aspiration. You are seeking to have a general knowledge base, become the specialist in a certain field, or bring the transformative change to the executive stage, you will find the course that will help you achieve your goals.

The knowledge you will acquire during such programs will enable you to incorporate the environment, social, and governance aspect in the main business strategies, which will promote innovation, reduce risks, and build long-term value to all the stakeholders. Finally, it is not only a matter of compliance or reputation when investing in high-quality Sustainability courses; it is a matter of creating a more sustainable, fair, and successful future of your business and the world.

How Technology Has Made Online Gaming More Personalised Than Ever

Online gaming has come a long way from its early days of basic interfaces and generic experiences. Today, technology enables a level of personalisation that was unimaginable a decade ago, making each gaming session unique to the player. Irish gamers, like others around the world, now expect platforms that adapt to their preferences, provide tailored content, and create a more engaging and immersive experience. This shift in expectation has reshaped the way developers design games and how players interact with them.

Adaptive Gameplay

One of the most noticeable ways technology has enhanced personalisation is through adaptive gameplay. Modern games can adjust difficulty levels based on a player’s skill, behaviour, and prior performance. Whether it’s a strategy game, a role-playing adventure, or an online casino title, the system can respond to how players interact with challenges, offering tailored experiences that remain engaging without being frustrating. This keeps players in a state of flow, where tasks feel achievable but still challenging enough to maintain interest.

Adaptive systems are also used in progression and reward mechanisms. Players might encounter quests, missions, or mini-games that align with their preferred play style. This creates a sense of ownership over the gaming experience, as the game feels responsive to individual choices and strategies.

Customised Content and Avatars

Personalisation extends beyond gameplay mechanics to visual and social elements. Players can now design avatars, choose outfits, and customise environments to suit their tastes. In online multiplayer and virtual worlds, these customisations are not just cosmetic; they reflect the player’s identity and style, enhancing immersion.

In online casinos, personalisation can manifest through tailored game recommendations. Platforms may suggest poker tables, slot machines, or roulette variants based on a user’s past activity, favourite themes, or preferred betting patterns. Online casino players may find personalised recommendations when playing on local domestic sites, which follow the UKGC’s rules and regulations, like GamStop, as well as when playing on offshore sites that operate outside of these rules. Recently, offshore sites have become a top choice for many at-home bettors. When playing at the best casinos not on gamstop UK bettors often find lucrative promotional offers and unique game titles. These perks have made offshore platforms a go-to option for many in recent years. When playing on either local or international sites, personalisation ensures that players spend more time engaged with content that appeals directly to them rather than navigating a one-size-fits-all interface.

Data-Driven Insights

The rise of data analytics has been central to personalisation in online gaming. Platforms now collect anonymised data on player behaviour, preferences, and patterns of engagement. Developers use this information to create more relevant experiences, optimise game balance, and improve overall satisfaction.

For Irish players, this can mean seeing offers, challenges, or events that reflect their interests. It could be a bonus in a preferred online casino game, a new level unlocked that aligns with past successes, or a notification about a live event that matches the player’s schedule. Data-driven personalisation ensures that every interaction feels curated and meaningful.

Cross-Platform Personalisation

Modern gamers often switch between devices, playing on desktop computers, tablets, or smartphones. Technology ensures that these experiences remain seamless and consistent across platforms. Cloud-based saves, synced progress, and adaptive interfaces allow players in Ireland to pick up where they left off, no matter the device.

Online casino players also benefit from cross-platform convenience. Whether they are at home or on the move, personalised dashboards, favourite game lists, and remembered settings create a continuous, tailored experience. This level of convenience strengthens engagement and satisfaction, encouraging longer and more frequent sessions.

Social and Community Features

Technology has also enhanced the social aspect of online gaming, allowing experiences to be tailored based on social connections. Friends lists, guilds, and multiplayer matchmaking systems consider player skill, location, and activity level to provide optimal gaming partners. This ensures that interactions are enjoyable and competitive rather than mismatched or frustrating.

In online casino platforms, social features like live dealer games or chat functions allow players to connect with others in real time. These features can be personalised by choosing dealers, table limits, or themes that match the player’s preferences, offering a hybrid of social engagement and individual choice.

Accessibility and Inclusivity

Personalisation in online gaming extends to accessibility. Games increasingly offer options that cater to different abilities and preferences, such as adjustable text sizes, colourblind modes, and simplified control schemes. Technology allows these features to be automatically suggested or applied based on user settings, ensuring that players can enjoy a comfortable and inclusive experience.

This inclusive approach also contributes to personalisation by recognising the unique needs of each player. Whether someone has specific accessibility requirements or simply prefers a different interface layout, technology ensures the platform adapts rather than expecting the player to conform.

Conclusion

The role of technology in personalising online gaming cannot be overstated. Irish gamers now enjoy experiences that adapt to their skill, style, and social connections. From adaptive gameplay and customised avatars to data-driven insights and cross-platform consistency, every aspect of modern gaming is designed with the individual in mind. Online casino players benefit from personalised game recommendations, tailored rewards, and interactive social features, ensuring that their experience is both engaging and unique.

As technology continues to advance, personalisation in online gaming will only become more sophisticated, creating experiences that feel uniquely tailored to each player. The result is a gaming landscape that is more immersive, enjoyable, and attuned to the needs of modern players. For anyone in Ireland or beyond, the future of online gaming promises unprecedented levels of convenience, engagement, and personal connection.

 

Airbnb Announces New Social Features With AI

Travel isn’t just about where you go—it’s about who you meet. But those connections often fade once the trip ends. That’s why we’re introducing new social features for Airbnb Experiences, to help you connect with other guests before, during and after your experience.

Airbnb Announces New Social Features for Experiences, Smarter Search, Expanded AI Support

With searches for winter travel on the rise, we’re also announcing new updates for guests and hosts in time for a busy holiday season, including:

  • Smarter search and improved maps, to help you discover hidden gems
  • A new way to pay with Reserve Now, Pay Later
  • Expanded AI-powered customer support in more countries and languages
  • More tools to help hosts manage their calendar and pricing

New social features for Airbnb Experiences

Airbnb Experiences are designed to be as much about the people as the activity. Now, we’re introducing new social features, so you can connect with other guests throughout your trip and long after.

  • Who’s going – In a recent survey, more than 7 in 10 respondents said they would like to know more about other guests before booking an experience. Now, before you book, we’ll show you guests who are already going on that experience, along with where they’re from.  
  • Direct messaging – Forget to swap contact info? You can request to directly message guests you first met during an experience to stay in touch or even plan your next experience together, all right in the app.
  • Connections in profile – Now, in the Connections section of your Airbnb Profile tab, you can see the people you’ve met on your experiences, making it easy to reconnect with them.

You can enjoy these new social features while staying in control of what you share with new people. For each experience, you can choose to share your profile, giving you clear and simple control over who can message you and how you’re displayed in other guests’ Connections.

Smarter ways to search and more ways to pay

We’re making it easier to discover great places to stay and pay in a way that works for you.

  • Flexible carousels – When you’re searching for your stay, you’ll now see more options for homes just outside of your search criteria. For example, we’ll show homes with similar prices, different amenities or stays in nearby cities for less, helping you discover great options you might have otherwise missed.
  • Improved maps – Maps now let you easily filter for nearby landmarks, attractions, restaurants and more. Tap on any point of interest to see a summary and how far it is from the home in your search—or from the place you already booked. Later this year, see different map views, including satellite, street, and transit, based on your preference.
  • Reserve Now, Pay Later – With Reserve Now, Pay Later, guests have the option to reserve an eligible stay and pay $0 upfront. We launched this in the US earlier this year, and starting next year, it will be available worldwide for both domestic and international trips.

Expanded AI-powered customer support

Our AI assistant is getting even better with smarter responses and support in more places for guests and hosts.

  • More languages, more countries – The assistant will be available in English, Spanish and French, for users in the US, Mexico and Canada.
  • Smarter answers – The assistant can recognize you, your reservation, or your listing and provide quicker, more tailored responses.
  • Built-in actions – The assistant will let you take actions right in the chat, with interactive cards for common tasks like cancelling a reservation or changing dates.

Upgrades for hosts

We’re also rolling out highly-requested features to give hosts more flexibility and insight.

  • Dynamic cancellation policies – Set different cancellation policies for specific dates—like holidays or off-peak seasons.
  • Improved price tips – View price tips for dates up to a year in advance and adopt all tips in just one tap.
  • Updated earnings dashboard – Starting next year, view earnings trends year-over-year and compare seasonal performance in an all new tab.

Understanding the Role of Social Listening + 5 Tips to Shape Online Brand Strategy

In the contemporary, quick-paced, technology-oriented environment of the digital world—where public and private discourse happens in real time—social listening has now become one of the most compelling channels of understanding customers. However, social listening is more than monitoring mentions; it’s a way of identifying context, themes, and sentiment across discourse to advise business choices to optimize brand strategies. Social listening gives brands a meaningful perspective on consumer insights, pain points, and expectations to make nimble messaging and product changes.

Social listening isn’t only about what people are saying but equally about why they are saying it. By identifying patterns across social platforms, brands can identify new opportunities, raise challenge awareness, and even predict future challenges. When strategically implemented, social listening can also impact marketing campaigns, product improvements, and integrated audience engagement and help to create longer-term brand loyalty—ultimately leading to stronger business outcomes.

5 Tips to Use Social Listening to Shape Online Brand Strategy

Recognizing social discourse is simply the beginning; the true value derives from applying this knowledge to improve a brand’s positioning, communication, and interaction with customers. Here are five best practices to use social listening in an online brand strategy.

1.Improve Overall Brand Experience

Social listening helps organizations measure and evaluate customer feelings about products, services, or campaigns in real time. Tracking conversations will give organizations insight into ongoing issues or which attributes of a product could be most valued by their customers, so they can adjust and improve the overall brand experience quickly. For instance, if customers are commenting about slow response times, the organization can work on improving the support process to try to mitigate customer concerns.

This plan of action can mitigate the risk of potential PR problems and also show customers that their comments do matter. Organizations that act on customer suggestions based on social listening typically will better reinforce an emotional connection to their target audience, which results in desired outcomes such as increased loyalty and repurchases.

2. Identify Market Trends and Competitor Insights

Social listening provides insight into trends about to enter the marketplace and competitors’ moves in the marketplace. By tracking the topic of conversations related to the industry, a business can assess competitors’ success and failure, as well as reveal any potential gaps in opportunities. These evaluations will assist in determining opportunities for product launches, timing of campaigns, and the creative execution of campaigns.

Competitor benchmarking by way of social listening also helps businesses strategically position themselves against their competitors. Understanding how competitors may be positioned helps brands play toward and against their inherently unique strengths in order to differentiate themselves in the market.

3. Refine Content and Messaging Strategies

By understanding the audience, companies can develop targeted as well as engaging content. Social listening specifically highlights popular topics, questions that are consistently asked, and perhaps even the language customers might use, directly informing content creation in various formats, from blogs to social media posts to copy for ads.

The process ensures that marketing copy is relevant and on target for what consumers need to feel when engaging with it. It allows for a smoother positioning of the campaign’s target audience and ultimately allows you to avoid wasting time and money on creating wrong or outdated content.

4. Enhance Crisis Management and Reputation Protection

Negative feedback can spread rapidly online; nonetheless, social listening can be viewed as an early warning system for companies. Social listening enables brands to galvanize mentions and sentiment regarding their brand or product and identify issues broadly before they become problems. When businesses respond quickly and communicate openly, they lessen the impact of damage to their reputation and perhaps use the opportunity to hold themselves accountable.

Crisis management is more efficient when information is available in real time. It offers businesses the knowledge and opportunity to apply messaging quickly, combat misinformation, and re-establish trust for customers, all while maintaining customer trust and brand authority.

5. Drive Product Development and Innovation

Insights derived from social listening typically generate usable insights for product development. Customers will proactively use their social channels to provide product suggestions, express desired features, or make complaints, which creates a treasure of data and insights for improving current product offerings and creating new products.

By integrating social listening insights into your development cycle, you can create products that are more aligned with customer needs, creating satisfaction both when the product is in their hands and in the market. More importantly, you are creating a brand reputation for listening and innovating with customer input.

End Point 

Social listening is not only about monitoring activities but also a strategy that will help organizations connect with audience needs, protect their reputation, and refine their strategies. By focusing on brand experience, understanding competitors, creating relevant content, and managing crises, while developing insights for ongoing innovation, this turns online discussions into powerful levers for sustainable growth and deepening customer relationships.

Tech-Loving Kids Will Love These Educational Kits from Kinia

This Christmas, Kinia, Ireland’s leading education-focused non-profit and social enterprise, is proud to unveil its specially curated collection of creative tech and educational kits from the Kinia Shop designed to delight kids (and anyone aged 8+) who love to make and empower the next generation of changemakers.

Purposeful shopping, powerful impact!

By choosing Kinia, you’re not just buying a gift, every purchase made directly fuels programmes that empower young people, giving them opportunities to grow, learn and transform their futures. Kinia’s 2030 target is to engage 800,000 young people in Creative Technology, Digital Skills, Literacy, and Numeracy programmes, equipping them with the skills they need to thrive in the digital age. Every single purchase can spark a brighter future for schools and youth services that need support and resources.

Top Christmas Tech Gifts That Inspire and Educate:

 Build a DIY Slide Projector, €18.00
A creative twist on old-school tech, this kit helps young learners understand how light and optics work, all while having fun building a functioning slide projector.

 Build a Night Lantern Kit, €18.00
Create your own starlit night sky! Create your own glowing sky full of stars, planets, and cosmic magic and learn science and design skills.

 Build a Coin Eating Robot, €18.00
This quirky maker kit is a mechanical piggy bank that doesn’t just “swallow” coins; it’s an introduction  to the world of mechanics and electrical circuits.

 Build a Remote Control Car, €18.00
Hands-on learning meets high-speed fun! Kids can build their remote-controlled car while exploring mechanics, electronics, and wireless technology.

 Mini Podcasting Starter Kit, €163.75
Kick off a holiday podcast together with this all-in-one kit, then keep creating as they master the art of audio storytelling building communication skills, creativity, and confidence that last long after the Christmas Tree comes down.

 Mobile Filmmaking Kit, €300.00
Perfect for budding vloggers and future filmmakers, this all-in-one kit transforms any smartphone into a mini pro-studio. From lighting to sound, it’s everything they need to shoot, edit, and share their stories in style while building real-world creative skills that last a lifetime.

Why Choose a Kinia Gift This Christmas?

  • Buy Irish, Give Back: With every purchase, you support an Irish non-profit and help bridge the digital divide, funding creative education for young people nationwide.

  • Gifts That Teach: All products help develop skills like creativity, critical thinking, problem solving, digital literacy, and lifelong learning. Every product is used by Kinia’s team in real educational settings, so you know it’s good, and it’s been tried and tested!

  • Learn and Build Together: These kits aren’t just for kids, they’re for the whole family. Each activity becomes a chance to connect, create, and learn together. Create lasting memories while developing skills such as communication and collaboration, that will last a lifetime.

  • Confidence Building: Kids build confidence through hands-on learning while building our STEM kits. They come with an affirmations checklist, and a Kinia skills tracker with stickers included to help celebrate their progress.

  • Sustainable and eco conscious: Kinia’s Creative and Educational STEM kits are made from mostly wooden, sustainable materials and even the packaging is recyclable and reusable. The instructions include fun activity ideas to repurpose what you’ve built so you can keep learning and having fun.

This Christmas, make your gift count. Shop local and with purpose, inspire curiosity, and empower change only at the Kinia Shop.

Shop now at https://shop.kinia.ie/

Seven in ten don’t trust social media companies to protect them from fraud

Seven in ten social media users do not trust social media companies to protect them from fraud and nearly three-quarters (73%) distrust the ads they see on these platforms. Research commissioned by Bank of Ireland for its latest fraud awareness campaign also reveals that 91% believe social media firms should be banned from profiting off fraudulent ads, while 90% say that financial service advertisers on social media should be required to prove their legitimacy.

Bank of Ireland is also issuing a warning about ‘pump and dump’ WhatsApp investment scams. Fraudsters lure victims via fake social media ads to join an investment WhatsApp group. Posing as a financial investment expert, the fraudster then spreads misleading information to group members about particular companies/stocks. Group members then buy the stock, the price is pumped up due to the increased demand and when the price peaks, the scammers sell (dump) their holdings at a profit, and disappear.

Bank of Ireland fraud research (conducted by Red C, August 2025) reveals:

 

  • 83% of consumers believe that fraud is a big problem in society today
  • 76% say that the risk of fraud scams makes them wary when they shop online
  • 69% of social media users don’t trust social media companies to protect users from fraud
  • 73% of those who use social media now don’t trust adverts on social media
  • 86% of those seeing fraudulent content on social media platforms saw it on Meta platforms
  • 91% feel social media companies shouldn’t be allowed generate revenue from fraudsters placing ads on their platforms
  • 90% feel that companies that advertise financial services on social media platforms should have to prove that the ads are genuine and the company is registered with the Central Bank of Ireland

Nicola Sadlier, Head of Fraud, Bank of Ireland said: “Social media platforms have become a lucrative hunting ground for fraudsters and consumers are paying the price while technology giants gain revenue. As we launch our new fraud awareness campaign highlighting scams originating via social media, a new spate of ‘pump and dump’ investment fraud is spreading fast, mainly using WhatsApp.

‘With results from the Latest REC C survey, seven in ten consumers now distrusting social media companies to shield them from fraud, and over 90% demanding an end to platforms profiting from scam ads, the message is clear – the public wants protection. It’s time for increased accountability, not just algorithms’

Bank of Ireland’s new fraud awareness campaign launches with the theme ‘Not all social is social’, highlighting the threat of fraud originating via social media platforms. The Bank’s consumer and business fraud education campaign for 2025 focuses on key fraud themes: Investment scams, CEO fraud, invoice redirection, smishing and fake online purchases.  The digitally-led media campaign provides actionable advice from Bank of Ireland’s fraud prevention experts and international cyberpsychologist, Professor Mary Aiken, to protect customers’ financial wellbeing.

Through extensive public affairs and PR activity, the Bank has been campaigning for a change in legislation to better protect consumers from fraud originating on social media channels.

Professor Mary Aiken said: “Fraud online is now an industrialised, platform-enabled phenomenon. Scammers leverage the same targeting and engagement tools legitimate advertisers use; the difference is that families and businesses bear the cost.

“Bank of Ireland’s findings, which show that seven in ten users distrust platform protection and over 90% want an end to profits from scam ads, reveal an overwhelming public appetite for reform. ‘Not all social is social’, much of it is commercial, algorithmic and adversarial. The solution is safety by design, verifying financial advertisers, building friction and warnings into investment journeys, and enforcing clear accountability when systems enable harm. If platforms can target us to buy, they can target protections to keep us safe.”

Anyone who suspects they have been a victim of fraud should contact their bank immediately so that the bank can try to stop the fraud and try to recover funds. Bank of Ireland customers can call the Fraud Team 24/7 on the Freephone line 1800 946 764.

CCPC and ASA sign data-sharing agreement to strengthen social media influencer regulation

The Competition and Consumer Protection Commission (CCPC) has signed a new data-sharing agreement with the Advertising Standards Authority (ASA), which will enhance regulatory oversight of social media platforms.

The agreement will enable the ASA to share information it receives through its online reporting portal while remaining in line with data protection laws. This will give the CCPC greater access to reports from the public of potential breaches of the law.

Under consumer protection law, social media influencers must not mislead consumers through unfair practices such as hidden or mislabelled advertising, or they could breach consumer protection law. This means they must clearly label posts that are commercial in nature.

A social media post may still breach consumer protection law even if it is properly labelled if the content is false or misleading.

The new data-sharing agreement means ASA will have the ability to share information regarding suspected breaches, which the CCPC may investigate further.

The CCPC, as a statutory body, has a range of enforcement tools to ensure that consumer protection law is adhered to, including compliance notices, fixed payment notices, undertakings, prohibition orders and prosecution.

Patrick Kenny, commission member at the CCPC, said:

“Consumer law protects consumers when engaging with the commercial content posted by online influencers. Commercial content from influencers must be clearly labelled as such and must also not be misleading. With the ASA, we have produced guidance for influencers to help them follow the law. This year we issued our first compliance notices against two prominent influencers.  We continue to monitor this sector closely and will act where we see breaches here.

“The new data-sharing agreement allows the ASA to share reports from the public and will support us in protecting consumers when it comes to social media advertising.”

Orla Twomey, chief executive of the ASA, said:

“We are delighted to formalise this data-sharing agreement, which marks a significant step towards enhancing regulatory outcomes for consumers in Ireland, ensuring a strong, responsive and resilient framework for the future. Social media advertising has been a key area of our focus, and this agreement is a further strengthening of cooperation between ASA and CCPC.”

Anyone concerned about suspected false or misleading advertising can contact the CCPC directly.

The agreement follows the publishing of new guidelines for influencers and social media advertisers by ASA and CCPC in October 2023.