Tag: show

IFA 2025: Ticket sale for private visitors open now!

IFA Berlin, the world’s largest event for home & consumer tech, has officially opened the ticket sale for private visitors for its 2025 edition: ifaberlin.seetickets.com. The event will take place from 5 to 9 September 2025 at Messe Berlin. 

This year’s ticketing model introduces new access times and an adjusted price structure – with a clear focus on comfort, inclusivity and value to enhance the visitor experience across all audience groups. Furthermore, select exhibition halls are under renovation during the event, and the updated entry structure is designed to ensure better crowd management and smoother operations.

New ticketing structure. Same WOW. 

IFA 2025 places greater emphasis on accessibility, comfort, and value. The updated ticketing model reflects how most guests plan their time at the event, while enabling more focused access to exhibits, activations and features.

The opening hours of IFA 2025:

  • Private visitors:
    Friday, 5 September: 12:00–18:00 
    Saturday to Tuesday, 6–9 September: 10:00–18:00

  • Families, school groups & visitors with disabilities:
    Daily, 5–9 September: 10:00–18:00

  • Trade visitors, professionals & media:
    Early entry with access to the Trade Visitor Lounge from 08:00 via “Messe Süd” entrance, exhibition access from 09:30.

These adjustments ensure a safer, more relaxed and comfortable experience during peak times – particularly on Friday mornings, which continue to be reserved for political, media and business delegations as well as for families, school groups and visitors with disabilities. To avoid missed moments, major public programming will start after 12:00 on Friday.

Fair pricing that prioritises experience 

Following the special pricing during IFA’s 2024 centenary, ticket prices have been adjusted for 2025 to reflect a fair balance of access and experience.
Visitors who book in advance online save up to 22%:

  • Adults: €19.50 advance / €25.00 on site
  • Students: €12.00 advance / €14.00 on site 
  • People with disabilities: €12.00 advance / €14.00 on site (free companion ticket)
  • Kids: Free admission for children aged 15 and under
  • School Group: €39.00 (2 teachers + up to 33 students) 
  • Family: €39.00 advanced / €50.00 on site (2 adults + up to 3 children)

Meanwhile, the IFA Sommergarten will once again host concerts and live programming, with separate tickets available for all IFA visitors. Each IFA Sommergarten ticket includes same-day admission to IFA.

Join them in Berlin from 5 to 9 September 2025 – where inspiration, entertainment and next-gen tech come together. More information at ifa-berlin.com.

IFA Moments launches: Where tech meets culture – IFA Berlin cooperates with Home Again Club Festival

IFA Berlin, the world’s largest home and consumer tech event, brings back IFA Moments – a platform for cultural highlights that extends well beyond the main event in September and unfolds throughout the year. The campaign kicks off with a partnership with the Home Again Club Festival, taking place at Berlin’s Club Revier Südost from 28 May to 2 June 2025.

The IFA Moments campaign launches with a clear focus: Tech meets Techno. Loud, creative and deeply rooted in Berlin’s club scene, it forms a space where culture and innovation collide – uniting electronic music, community and future-facing technology. Headline acts include Peggo Gou, Solomun, Helena Hauff, Job Jobse, I Hate Models, Octo Octa and many more.

At the heart of this collaboration with the Home Again Club Festival is the panel “Innovation, imagination and the future of the music scene“, on 31 May. Artists, DJs and tech visionaries will explore how sound, innovation and community co-create tomorrow´s cultural spaces – openly, inspiringly, and with a visionary spirit. Expect fresh perspectives, honest conversations and a preview of how IFA Moments is redefining what a tech platform can be.

“With Home Again Festival, we’ve found a partner who shares our vision: To make technology something you don’t just see but feel and experience. In the club, on stage, and through dialogue. Technology is part of a wider cultural movement and that’s exactly what we aim to highlight with IFA Moments, as our contribution to the cultural scene,” says Leif Lindner, CEO of IFA Berlin.

IFA Moments creates direct exchange between brands, artists, communities and technologies. Through events, co-creations and creative partnerships, IFA Berlin makes it clear: IFA is not only the world’s largest consumer tech event – it’s also a platform that drives cultural momentum, enables meaningful encounters, and opens new perspectives at the intersection of tech, culture and community disciplines.

Learn more about the IFA Moments platform and the 31 May panel at:
ifa-berlin.com/ifa-moments 

Viltrox Reveals Innovative New Lenses at CP+ 2025 Japan

Viltrox, known for its advanced, compact autofocus lenses and camera accessories, is expected to be significant presence at the Camera & Photo Imaging Show 2025 (CP+ 2025), Japan’s premier photography and imaging trade show. In a series of highly-anticipated product launches, Viltrox aims to redefine the lens market and expand possibilities for photographers at all levels.

CP+ 2025 is Asia’s premier photography trade show, showcasing the latest camera technology and innovations. The event is held at Pacifico Yokohama, Japan from February 27 to March 2, 2025. Visit Viltrox at Hall D, Booth 49 to experience cutting-edge products, join insightful seminars, and network with industry professionals.

“This is the perfect venue to showcase our commitment to innovation and dedication to providing the tools photographers need to capture stunning images,” said Viltrox CEO, Daniel Dai (戴锦辉). “We welcome attendees to visit our booth, and experience the future of photography.”

Taking photography into a new era
Viltrox is set to debut several new standout unreleased products at the exhibition, including the AF 35mm F1.2 LAB FE, AF 85mm F1.4 Pro FE, AF 50mm F2.0 Air lenses, and Viltrox AF 135mm F1.8 LAB Z.

Viltrox will also introduce two new products at the upcoming CP+ show, with the Viltrox camera battery charging case debuting on February 27th, followed by the launch of the Viltrox AF 25mm F1.7 Air lens on February 28th.

These innovative lenses, making their exclusive debut at CP+ 2025, are expected to be available for purchase soon. These products set new standards in their respective focal length classes, with the potential to become the go-to lenses for professionals and enthusiasts alike.

Expert insights and advice
In a keynote speech, renowned award-winning Japanese photographer and videographer, Haseo, will offer inspiration and advice for photographers, and insights into Viltrox lens advantages. This exclusive presentation can be attended on March 1 from 2:30pm to 3pm, at Hall D Booth No. 49.

The AF 35mm F1.2 LAB FE, the second lens in Viltrox’s acclaimed LAB series, is revolutionizing the 35mm category. This exceptional lens delivers stunning image quality, boasts precise autofocus, and features a wide aperture for superior low-light performance, making it a standout choice for professionals and enthusiasts alike.

“We are empowering photographers with the tools they need to express their own unique perspectives,” said Viltrox’s Dai. “Our new lenses and innovative accessories inspire creators to extend creative boundaries and capture stunning images.”

Lenses and accessories that empower creativity
The new AF 85mm F1.4 Pro FE redefines portrait photography with its sharp details and creamy bokeh. Meanwhile Viltrox’s AF 50mm F2 Air FE combines lightweight, compact design with a versatile focal length, making it ideal for street photography and everyday photography.

As well as these exceptional lenses, Viltrox will also unveil a brand-new camera battery charging box and several other exciting innovations, such as the Viltrox DC A1 monitor, and Viltrox DC L2/L3 monitor.

“These new products embody Viltrox’s dedication to meeting the diverse needs of photographers, from hobbyists to professionals,” said Kahn Wang, Viltrox marketing director. “At CP+ 2025, we will not only introduce groundbreaking lenses but also a range of creative accessories designed to elevate the entire photography experience. We will soon announce the official release dates.”

Find out more
For more information about these new Viltrox products, visit https://geni.us/prfebcp and drop in at the Viltrox booth (CP+ 2025 Hall D, Booth 49), at Pacifico Yokohama, Japan from February 27 to March 2, 2025.

 

Event details: https://www.cpplus.jp/?hl=en

Ground-breaking live stage show asks audience to ‘game’ their way through performance in real time – 7 Deadly Sins in The Civic Theatre on July 12th and 13th

Imagine a stage-show where you don’t just immerse yourself in the story, enjoy the music and marvel at the spectacle, but you also get to actively ‘game’ your way through the performance and influence what happens on stage?

‘7 Deadly Sins’ is the world’s first hybrid eGaming and storytelling stage show, and it will premier a number of development performances in The Civic Theatre, Tallaght on the 12th and 13th of July. Utilising ground-breaking mapping technology, created in partnership with Maynooth University, the audience use a simple app on their mobile phone to become ‘active’ participants, creating a seamless interaction between the audience and performers in real-time. So instead of being told to ‘put your phone away’ when you enter the theatre, this performance will be asking you to get your phone out and be a part of the show!

This steam-punk rock opera, created by Irish playwright and technologist Niall Austin and directed by Prof. David Bassuk, re-imagines Dante Alighieri’s iconic 14th century masterpiece ‘Inferno’ for the 21st century. The 7 Deadly Sins are positioned as digital or social media channels such as:

  • Photo and video sharing apps represent Envy
  • Dating apps represent Lust
  • Cryptocurrency represents Greed

While the performance is taking place live on stage, audience members can engage in combat with an array of virtual demons, zombies and dragons through an app available on IOS and Android. Spectators are encouraged to hold up their phones during the show and partake in the performance by using the app which features augmented reality gaming technology contextually designed around the on-stage production.

Starring opera sensation Claudia Boyle, rising hip-hop star Fortune Igiebor and singer and actress Aoife Spratt, the performance also features a host of other, never before seen interactive features.

Niall Austin, the show’s creator, says: “7 Deadly Sins not only brings a traditional piece of literature into the 21st century, it is a dynamic experience which offers the audience a new frontier in live entertainment – where technology, narrative and performance marry together create an unforgettable stage show. Live entertainment is constantly evolving with many young people now attending concerts and shows to take photos and videos. I am looking forward to enhancing audience engagement and creating an incredible experience for attendees.”

Donal Shiels, Artistic Director at The Civic, says: “It is an exciting time in the world of theatre where technology can be incorporated into stage productions to create a new and interesting experience for audience members. We are delighted to be bringing a world first to The Civic Theatre as we remain committed to evolving with the ever changing technology landscape. Following the incredible success of Niall’s last two shows – PL-AI and Deep Fake – we are looking forward to seeing the interaction between the audience and the performers.”

 7 Deadly Sins takes place in The Civic Theatre, Tallaght on Friday 12th July and Saturday 13th July at 7:30pm

 As a ‘development performance, tickets are available for €12 here: https://www.civictheatre.ie/whats-on/7-deadly-sins/

Nevo Electric Vehicle Show Electrifies Dublin, Reinforcing Consumer Commitment to Sustainable Transportation

The Nevo Electric Vehicle Show, presented in partnership with the Bank of Ireland, concluded on a high note on Saturday, February 17, 2024, marking the end of an electrifying spectacle that showcased the latest advancements in Electric Vehicles (EVs) from various manufacturers and key suppliers within the EV sector.

Held at The RDS in Dublin, the event attracted a staggering attendance of 12,672 individuals, comprising curious newcomers, industry professionals, and avid EV enthusiasts, firmly establishing its status as a prominent fixture in the Irish automotive calendar, with expectations of its return in the future.

Featuring exclusive Irish car launches, live test drive opportunities, and a dynamic schedule of events on the Bank of Ireland stage, the execution of the event appeared seamless, thanks to the collective efforts of Drive Inc. and the Nevo Team, marking a significant milestone in their event management portfolio. In partnership with AXA Ireland and with the support of ZEVI (Zero Emission Vehicles Ireland), the show was meticulously crafted to provide attendees with a glimpse into the future of sustainable transportation.

The doors opened promptly at 9:30 AM to welcome an eager queue of hundreds of early attendees, setting the tone for a day filled with anticipation and excitement. Within the first hour alone, the exhibition halls buzzed with activity as visitors explored the offerings of over twenty leading automotive brands. Beyond generating substantial leads and genuine interest, many exhibitors reported tangible sales, with numerous deposits secured on-site.

Simon Andreucetti, Head of Growth & Show Organiser, comments:

“We deeply appreciate the overwhelming feedback we have received through various channels, including social media, text messages, and calls, commending the success of the Nevo Electric Vehicle Show over the weekend,” He elaborated. “We take great pride in the fact that every facet of the event was meticulously managed internally by the Nevo team and the broader Drive Inc. team. Through our collective dedication, guided by a clear vision, strategic planning, ownership, and steadfast focus, the outstanding outcome witnessed at the RDS this weekend stands as a testament to our collaborative ethos and unwavering determination.”

Reflecting on the success of the Nevo Electric Vehicle Show, Derek Reilly, General Manager & Show Organiser at Nevo, adds:

“The enthusiasm and dedication exhibited by the electric vehicle community have elevated the Nevo EV Show beyond mere success, transforming it into a vibrant celebration of innovation reflective of our transition towards a more sustainable future”, he remarked. “I was thrilled to host insightful discussions on the main stage and observe first hand the palpable thirst for knowledge and information as we navigate towards an electric future.” Continuing his statement, he added, “Nevo has ambitious plans for 2024 and beyond. As Ireland’s sole dedicated electric vehicle platform, we are equally enthused to collaborate with the Irish automotive industry in fostering the growth and advancement of our collective journey towards a greener tomorrow.”

The Nevo team has demonstrated that the Irish automotive marketplace is poised for transformation, with a clear surge in demand for the latest electric vehicles. The unveiling of various new models at the event elicited a remarkable display of enthusiasm from attendees, who seized the opportunity to gain first-hand insights from industry experts. The Nevo team would like to thank all attendees and exhibitors who contributed to the success of Ireland’s inaugural Electric Vehicle show. Preparations are already underway for the next instalment, promising even greater advancements and experiences, which will be happening in Q4 this year.

Test Drives:

On show day at the RDS, the Nevo team recorded an impressive 205 test drives across a range of 17 available electric vehicles within the designated test-drive zone, each one lasting 15 minutes. Individuals who could not secure a test drive allocation were redirected to the respective brands’ booths, where arrangements could be made for a local dealer test drive.

Nevo EV Show Customer Survey. Infographic attached. 

 Survey data based on 1,119 responses from people who attended the event on 17th February 2024.

 

  • Audience age: 70% in 35 – 64 profile
  • 43% have a household income over €80,000
  • 10% over €150,000
  • 61% did not yet own an EV
  • 43% plan to purchase an EV in the next 3 – 9 months
  • 50% plan to buy an EV in 2025
  • 48% have access to a charger at work
  • 72% wanted to learn more about battery range
  • 52% believe EVs are cost effective
  • 67% see EVs as better for the environment
  • 73% would switch to an EV to save money on fuel costs
  • 61% would switch to environmental damage
  • 50% want to purchase an EV for the latest advances in technology

Virgin Media’s Ireland AM to broadcast world-first AI-inspired show tomorrow

Ireland AM, the country’s longest-running breakfast television show, will wake up the nation tomorrow morning with a world-first, broadcasting through co-creating content with the power of artificial intelligence.

Set to revolutionise morning television, the AI-powered special has been shaped entirely by input from ChatGPT and Google Bard, two of the world’s most popular AI content generation platforms, to create an innovative blend of entertainment and information. Delving deep into the capabilities of AI, the show will focus on what unique and imaginative content it can create on the live three-hour show presented by Tommy Bowe, Muireann O’Connell, Alan Hughes and Deric Hartigan.

A world-first, the live show tomorrow, Thursday 14th December, will be pushing the boundaries of what was once deemed impossible with the help of international companies such as the first provider of synthetic media for long form TV, StudioNeural. Tune in for a special mystery guest, a live cooking challenge and more!

Anthony Nilan, Head of Content Strategy at Virgin Media Television, said: “Ireland AM has been a trusted and valuable information source for Irish viewers for nearly 25 years. This AI curated show is about using current accessible versions of artificial intelligence tools and giving our viewers, presenters, and production team a taste of what it is capable of and how it could potentially assist us. It also ensures that Ireland AM is best placed to ask the important questions and give real insight into the emerging technology as it develops further.”

From the formatting and content of the show to the scriptwriting and interviews, AI will be doing the thinking for us from 7am – 10am!

Watch the special AI ‘Ireland AM’ from 7am-10am tomorrow morning on Virgin Media One and Virgin Media Player.

Nevo Announce Ireland’s First Electric Vehicle Show in Partnership with Bank of Ireland

Nevo, the driving force behind Ireland’s electric vehicle movement, is delighted to announce the ground-breaking Nevo Electric Vehicle Show 2024 in partnership with Bank of Ireland. Taking place at the RDS in Dublin on February 17th 2024, this landmark event is set to bring together cutting-edge automotive technology, innovative sustainable solutions, and an electrifying atmosphere all under one roof.

On the day, you will get to view more than fifty of the latest electric vehicles from over twenty of Ireland’s leading automotive brands. Get up close and personal with a wide selection of electric vehicles, from premium cars to family SUVs, city cars to saloons, and everything in between. We cannot wait to welcome a selection of exciting new brands that are new to the Irish marketplace. Chat with industry experts from finance, insurance, home & public charging, alternative e-mobility solutions and much more. Join us at the main Bank of Ireland stage during the day to listen to expert speakers on a range of topics around electric driving.

As a leading event partner, Bank of Ireland recognises the importance of supporting initiatives contributing to a sustainable future. Derek McDermott, Managing Director of Bank of Ireland Finance, commented on their involvement, stating, “Bank of Ireland is excited to be at the forefront of Ireland’s electric vehicle movement as it joins forces with Nevo for their upcoming Electric Vehicle Show. We have established ourselves as the market leader in providing funding for customers looking to go electric with partnerships across twenty-two brands. This exciting event will allow the Irish public to get up close and personal with electric vehicles from these brands”.

Derek Reilly, General Manager of Nevo, expressed his enthusiasm for the collaboration, stating, “The Nevo Electric Vehicle Show is more than just an exhibition; it’s a celebration of Ireland’s commitment to sustainable transportation. We are proud to partner with Bank of Ireland to create an event that showcases leading automotive brands and provides attendees with a platform to explore everything you need to go electric, from insurance, finance, e-mobility and much more”.

In collaboration with AXA Ireland and supported by ZEVI (Zero Emission Vehicles Ireland), the electric vehicle show is set to be an immersive experience, offering attendees a glimpse into the future of sustainable transportation. Showcasing the latest advancements in electric mobility, the event will feature leading automotive brands, bespoke finance and insurance solutions, and a comprehensive range of all things related to electric mobility.

In addition to featuring leading automotive brands and comprehensive finance and insurance solutions, the Electric Vehicle Show will offer attendees a chance to access expert insights from industry leaders and get behind the wheel of Ireland’s most popular electric vehicles, with test drives available on the day. The event promises to be a one-of-a-kind experience for those interested in the future of sustainable transportation.

For more information about the Electric Vehicle Show and to register for your free tickets, please visit https://www.nevo.ie/electric-vehicle-show .

How to perfect your marketing strategy at a trade show?

Trade shows are among the best methods companies can use to market their products. They provide the perfect opportunity for many potential customers to interact with your company and products. If utilized effectively, trade shows can help your company get new clients and increase profitability. 

As part of your company’s marketing efforts, you must plan for trade shows early. Ensure you have a budget to enter the exhibitions, research, and the right staff representing your company.

Here are tips on how a trade show can enhance your marketing strategy.

Increase your company visibility

Hire a contemporary exhibitions booth design company to conceptualize and build an attractive booth that helps you drive your marketing efforts. They will create a booth that brings out the best in your company and attracts people to it at trade shows. 

Marketing seeks to create awareness of a business and its existence. The right trade show for your business will help you achieve a substantial percentage of your marketing targets. 

You get the best return on investment in a trade show if you attract many people to your company booth. You will do this by designing and creating an attractive booth and providing a pleasing experience, knowledge, and products. 

Besides the booth, ensure you have sufficient branded marketing materials and samples for the exhibition. It will increase your visibility in the trade show and ensure many visitors come to your booth.

Incorporating direct mail advertising before and after the trade show can help reinforce your brand message and maximize your outreach

Speak at the trade show

Another efficient and effective marketing activity for a trade show is speaking. Often, high-level trade exhibitions allow a few of their exhibitors to book a speaking session. It is a paid-for marketing opportunity for your business. 

To make this opportunity pay off, identify the people in the crowd and how your products can benefit them. Besides providing a demonstration of your product, it is a public invitation to hundreds to visit your booth. 

The better your presentation, the more likely people who watch or listen to it will visit your booth. 

Identify the best trade show for your company

If you use trade shows as part of your marketing strategy, attend only the best industry trade shows. Only attend exhibitions that will attract potential customers for your products.

They may be expensive to exhibit, but the benefit is visible in your company’s bottom line. 

Have the right people in the booth

While you may have the most attractive booth at the exhibition, ensure that the people inside are well-trained to handle customers, demonstrate your product, and develop new leads. 

Follow up with connections made

As part of your marketing strategy, create a plan to follow up on leads generated by the exhibition. It will lead to impactful sales, profits, and partnerships for the company. 

Conclusion

Trade shows are essential activities that enhance marketing and strengthen your company’s brand. Therefore, they require proper planning and preparation to get a return on investment, for this reason, choose the trade shows you attend carefully for maximum benefit.