CCPC warns consumers to avoid dangerous car seat head straps

The Competition and Consumer Protection Commission (CCPC) is warning consumers against the use of head straps in children’s car seats.

The product safety warning comes after extensive online market surveillance by the CCPC. Through these searches, the CCPC conducted a sweep of 100 product listings and attempted to obtain the required safety documentation for each product. All 100 listings were removed as the safety of the products could not be demonstrated.

The products in question were being sold across five online marketplaces; Amazon, Cdiscount, Joom, Shein and Wish. They may be for sale on other platforms or websites.

The head restraint accessory, which is sometimes described as a car seat head strap, a neck protection belt, head support hugger or a nap aid/sleep holder belt, claims to prevent a child’s head from falling forwards or sideways if they fall asleep.

However, an investigation by the CCPC’s product safety team established that these products are dangerous and could cause serious injuries to a child’s spine or neck during a collision or suffocation if the strap slips over the child’s nose and mouth, or strangulation if the strap moves down to their neck.

These products have already been recalled in Malta, Germany and Australia. While the number of products sold in Ireland is unknown, the CCPC is issuing a safety warning about the car seat head straps due to the serious risk they pose.

Grainne Griffin, CCPC Director of Communications said:

“Products like this prey on a parent’s basic instinct to protect their child. But instead of making a toddler safer, they put the child much more at risk. If the strap slips down over the child’s face or neck, there is a serious risk of suffocation or strangulation.

“CCPC sweeps have led to the removal of 100 product listings across various platforms. However, we’re asking the public to remain vigilant and contact us if they see car seat head straps like these being advertised, be it online or in physical stores.”

Dr Katharine Harkin, Consultant in Public Health Medicine, HSE Child Health Public Health said:

“Do not place straps across your child’s forehead in a car seat. They claim to prevent your child’s head from falling forwards or sideways if they fall asleep. There is no evidence that these products are safe to use.

“Car seats are designed to keep your child as safe as possible while travelling. The safest approach is always to use a properly fitted, appropriate car seat and do not use any additional products. The HSE’s mychild.ie has more advice for parents on keeping their child safe while driving and other areas of child safety.”

The Road Safety Authority (RSA) does not recommend the use of devices or accessories that are purchased separately from a child’s car seat.

Christine Hegarty, Road Safety and Education Manager at RSA said:

“Child car seats are highly regulated and vigorously tested and are designed to perform and react in a specific way in the event of a collision. Any device that changes that process is dangerous.”

Advice for consumers

  1. Do not use car seat head straps as they are extremely dangerous.
  2. Product add-ons or accessories for car seats should only be used when they have been tested and approved by the car seat manufacturer.
  3. Using any other accessories may change the performance of the car seat or introduce other hazards during normal use.

SHEIN Launches EMEA Headquarters in Dublin City

SHEIN, a global e-retailer of fashion, beauty and lifestyle products, has officially launched its Europe, Middle East and Africa (EMEA) headquarters, based in Dublin City Centre, Ireland. The Dublin office will host SHEIN’s strategic IT hub for EMEA and will function as the heart of SHEIN’s operations in the region, building on our
commitment to local economies, communities and consumers.

The opening ceremony was joined by Ireland’s Minister for Enterprise, Trade and Employment, Simon Coveney, where he met with SHEIN’s Global Head of Government Relations, Leonard Lin, and other company leaders to discuss SHEIN’s strategy in Ireland. This included discussing the growth of SHEIN’s workforce in Dublin, to fill roles in data analytics, security engineering, finance management and legal, as well as expanding SHEIN’s graduate program in Ireland. SHEIN aims to fill 30 key roles in the Ireland office by end 2023, with a view to increase that number as the company grows.

Minister for Enterprise, Trade and Employment Simon Coveney TD said: “I warmly welcome the announcement that SHEIN has launched their new EMEA Headquarters and IT hub in  Dublin, creating 30 new jobs in 2023. These positions will be in a range of specialist areas and no doubt SHEIN will have no problem filling these rolls from our skilled workforce. It is a vote of confidence that another global leader has chosen Ireland to launch their EMEA HQ and highlights that we have the environment to attract FDI companies to our shores. I wish all the team at SHEIN the very best in their new Dublin office and ventures.”

As part of SHEIN’s efforts to empower local entrepreneurs, SHEIN’s in-house fashion incubator programme, SHEIN X, has collaborated with 390 designers and artists across EMEA since its launch in January 2021, supporting them in their aspirations of launching a fashion collection by providing them with the knowledge, experience, network and global sales channel, so that they can focus on what they do best – create. SHEIN aims to continue to grow this number in the coming years.

In 2023, SHEIN plans to host around 30 pop-ups around the EMEA region, with the next Ireland pop-up happening from May 12 to 17, 2023, at the exciting Opera Lane, in Cork. Last year, SHEIN’s pop-up at Jervis Shopping Centre, Dublin, attracted over 4,000 visitors per day. These pop-ups form an integral part of the SHEIN business model, allowing consumers to experience products first-hand as well as allowing the brand to engage with consumers.

SHEIN’s nearshoring strategy has also seen three new distribution centres opening across EMEA in 2022, including a 40,000m2 distribution hub in Wroclaw, Poland, as well as centres in Italy and the United Arab Emirates, growing its nearshoring bases in EMEA to eight. By nearshoring its distribution hubs, SHEIN aims to improve the speed of fulfilment in the region. Both initiatives are prime examples of SHEIN’s dedication to offering the best customer service and experience for consumers in EMEA.

As part of SHEIN’s social impact efforts, SHEIN has made monetary donations and donationsin-kind, in the form of apparel, household items and home decorations, to various women’s and children’s charities across EMEA. These include Irish charities and NGOs such as The Marie
Keating Foundation and The Society of St. Vincent de Paul, Ireland, which support causes that are aligned with SHEIN’s social impact focus areas.

Said Leonard Lin, Global Head of Government Relations for SHEIN, “I am delighted to launch our EMEA headquarters in Ireland. Ireland’s pro-business environment and great access to talent make it an excellent hub for companies, including SHEIN, to manage and grow our business in the region. Our Dublin office opening marks an important milestone in SHEIN’s growth in EMEA – which is one of our most important markets. We look forward to contributing to the growth of the local economies and to supporting local communities.”

Michael Lohan, CEO, IDA Ireland said: “The arrival of SHEIN in Dublin is a welcome addition to Ireland’s IT sector along with their plans to hire 30 people by the end of 2023. Ireland is an ideal location in terms of talent and experienced resources from which SHEIN can grow and expand their offering in Europe. I wish them great success here.”