Tag: scale

Dell Technologies Ireland reveals top technology predictions for 2026

Mark Hopkins, General Manager of Dell Technologies Ireland, has unveiled his top five technology predictions for 2026, outlining how Artificial Intelligence (AI), data and intelligent automation will fundamentally reshape how Irish businesses and public services operate.

The technology leader is forecasting a major acceleration in AI adoption, as organisations move from pilots and proof-of-concept projects to enterprise-wide deployment. In 2026, AI will become embedded into everyday operations, delivering measurable gains in productivity, efficiency and resilience across the Irish economy. Key predictions include the rise of physical and agentic AI, a step-change in public sector adoption, and a renewed focus on infrastructure and workforce upskilling.

“In 2026, AI will be treated not just as a tool but as a strategic asset capable of delivering measurable impact across operations, innovation and customer engagement,” said Mark Hopkins, General Manager of Dell Technologies Ireland. “Leaders who act now to integrate AI thoughtfully, modernise infrastructure and upskill their workforce will gain a decisive competitive edge.”

“From Bantry to Belfast, organisations are discovering that speed, data and intelligent automation are now the defining levers of competitiveness,” Hopkins added. “By anticipating the technology trends that will shape Ireland’s economy, Dell Technologies is helping organisations adopt AI responsibly and turn promise into real business advantage.”

  1. AI will take on a physical form – but not in the way many expect

In 2026, AI will step out of the digital shadows and take on tangible roles in the real world. Humanoid robots on every street are not expected; instead, purpose-built machines such as drones, mobile robots, and autonomous systems will be deployed to address specific challenges.

Examples include AI-powered crawlers that navigate power lines to identify issues and coordinate repairs to critical infrastructure. In healthcare, logistics robots will streamline hospital operations, freeing up staff for patient care. This new wave of “physical AI” will tackle repetitive, dangerous, and physically demanding work, delivering speed and safety at scale.

For Ireland, with its dispersed population and infrastructure needs, these innovations will help bridge geographic gaps and enhance resilience.

  1. Agentic AI will shift from helpful assistant to an integral manager

AI will move beyond chatbots and copilots to autonomous agents capable of managing complex, multi-step workflows. These systems will validate data, trigger approvals, coordinate with other agents and ensure compliance across business processes.

With nearly 90% of organisations identifying strong opportunities to create value from Agentic AI, according to the Dell Innovation Catalysts Study, Irish organisations – particularly in regulated sectors – will need secure, auditable infrastructure to manage the explosion of data and system interactions these agents create.

  1. Public sector will go all-in on AI, with healthcare leading the charge

After a period of cautious pilots, 2026 will see the Irish public sector move decisively to scale AI, with healthcare leading the way. AI-driven diagnostic support, automated clinical documentation and predictive resource planning will move from trial to production, helping to reduce waiting lists and improve patient outcomes.

As adoption increases, the focus will shift from theoretical debates about AI ethics to practical governance, with public-private partnerships playing a central role in delivering secure, sovereign AI solutions.

  1. Data deluge will redefine IT infrastructure

AI both consumes and generates vast volumes of data, much of it unstructured. As agentic AI becomes mainstream, hybrid IT architectures will become the norm. Critical data and high-value workloads will remain on-premises for control and security, while cloud platforms provide flexibility and scale.

Edge computing will push AI processing closer to where data is generated, reducing latency and keeping sensitive data local. Organisations that successfully align workloads to the right environment will gain a significant competitive advantage.

  1. Focus shifts from long-term STEM education to upskilling today’s workforce

While long-term STEM education remains critical, 2026 will be defined by immediate, practical upskilling. Almost 80% of Irish businesses expect their workforce to require digital upskilling in the coming years, with AI literacy becoming essential across every role.

The most effective programmes will combine sector expertise with hands-on AI tools, whether in healthcare, manufacturing or financial services. They will deliver immediate productivity gains when embedded into daily work and supported by strong governance.

Visa Helps Launch Klarna App in Ireland

Visa today announced it has enabled the launch of three brand new digital wallets across Europe, in partnership with BBVA, Klarna and Vipps MobilePay, and is collaborating with BANCOMAT on a pilot planned for early 2026.
These are the first Visa-enabled wallets to use NFC (Near Field Communication) technology to allow HCE (Host Card Emulation) on iOS wallets.
A major regulatory shift under the EU’s Digital Markets Act opened NFC access to third-party wallets, paving the way for greater competition and innovation in mobile payments. This allows more European players to bring new experiences to market and give consumers more choice.
According to Visa research*, mobile payments now represent more than half (59%) of all e-commerce transactions in Europe, and that figure is expected to rise to three quarters (75%) by 2030. With just under a third (32%) of Europeans saying they plan to rely exclusively on mobile wallets for purchases, there is a clear shift toward wallet-centric ecosystems, driven by demand for speed, simplicity, and control.
Visa has worked with three issuers and a domestic scheme across Europe to launch the new iOS wallets:
  • BBVA Pay, available through the BBVA Mobile Banking App, is a single issuer wallet launched in Spain. It is the first wallet in the world to use Visa’s own software developer toolkit (SDK) to directly integrate the Visa Token Service (VTS), a technology that protects sensitive card information by replacing it with a secure digital token. The wallet offers a new payment experience along with a secure, future-ready experience.
  • Klarna (the Klarna app), has launched its wallet in 14 European countries**, enhancing the app’s functionality and making the Klarna app a single, seamless experience for Klarna users on both iOS and Android.  Klarna, having launched the Klarna Card powered by Visa Flexible Credential, gives consumers further choice, and a truly integrated experience, with the addition of tap to pay as part of the Klarna app.
  • The Nordic mobile wallet company Vipps MobilePay has launched a Visa co-badged wallet in Norway, with Denmark, Finland and Sweden to follow. The wallet combines local familiarity with global reach as existing users can now tap and pay anywhere Visa is accepted, with their stored cards automatically enrolled for seamless contactless use—alongside the everyday features they already enjoy in Vipps MobilePay.
  • Italy’s domestic scheme BANCOMAT, has announced launched a pilot project with Visa to enable users of BANCOMAT wallet to make secure and contactless payments through the BANCOMAT Pay service, anywhere Visa is accepted. The pilot is based on VisaPay, Visa’s new wallet solution, which provides security and scalability by leveraging Visa’s advanced tokenisation capabilities. Testing of the solution is scheduled for early 2026.
“These launches reflect growing demand for mobile wallet-based payments and Visa’s commitment to supporting local and regional players with the scale, security and reliability of our global network,” said Mathieu Altwegg, Head of Product & Solutions, Visa Europe. “As a ‘hyper-scaler’, we’re enabling partners of all sizes to innovate faster and deliver more choice and convenience to consumers, while helping drive broader digital and economic growth across Europe.”
“This launch reflects BBVA’s strong commitment to innovation and to delivering an exceptional customer experience. It also positions BBVA as the first bank in Europe to offer a proprietary wallet powered by Apple technology — marking a milestone in the European banking industry,” said Luis Simoes, Head of Retail Experience and Value Proposition for Retail Banking at BBVA.
“Tap to Pay brings us closer to our vision of Klarna being everywhere for everything. Now you can set up a flexible payment plan and tap to pay in seconds, all inside the Klarna app. It makes the everyday shopping moments significantly smoother for our Klarna customers across Europe, giving them even more flexibility and choice at checkout.” said David Fock, Chief Product & Design Officer at Klarna.
“We’re pleased that our Vipps users can now tap seamlessly all over the world with Visa. It’s an important step toward our vision of making payments simpler and more unified for people wherever they go,” said Rune Garborg, CEO of Vipps MobilePay.
“The pilot project launched with Visa marks an important step in the evolution of BANCOMAT products, with the aim of offering Italian banks and users increasingly digital services that can also be used outside national borders,” says Fabrizio Burlando, CEO of BANCOMAT S.p.A.. “This collaboration will allow us to enhance the value of the BANCOMAT infrastructures, based in Italy, integrating them with Visa’s global network to enable new features and expand the user experience for customers. The model allows us to maintain a strong local presence, while benefiting from the international acceptance network and the capabilities of a global player. We are confident that this partnership will bring greater value to Italian banks and their customers.”
Looking Ahead: The Expanding Role of Digital Wallets
Digital wallets are quickly evolving: from simple payment tools to platforms that support peer-to-peer transfers, real-time bank payments and government IDs. With expanded NFC access, wallets could also store digital keys, loyalty cards, event tickets and more, opening the door to richer, more personalised services through a single, secure interface.
As Europe’s digital landscape evolves through advances in open banking, embedded finance and digital identity, financial institutions and fintechs have new opportunities to create more seamless, secure, and personalised experiences for their customers.
Visa’s infrastructure supports multiple payment types, including cards, account-to-account, and tokenised assets, giving partners the flexibility to build future-ready solutions that meet the needs of today’s consumers.

BUYER’S GUIDE: Should I buy a Portable or Whole-House Dehumidifier?

Between damp winters and humid summer months, keeping indoor humidity at the right level isn’t just a matter of comfort, but one of protecting both your home and health. Too much moisture creates the perfect conditions for mould and mildew to flourish, which can trigger allergies, aggravate asthma and damage fabrics, woodwork, and paint over time. That’s definitely something you’ll want to avoid.

According to building surveyors, the ideal indoor humidity sits between 40% and 60%. Anything over that and you’ll start to see moisture buildup on windows, walls, and hidden voids, creating problems you might not spot until it’s too late. Some “healthy home” strategies like insulation, ventilation, and air purification can help, but you might consider other options as well…like a dehumidifier.

If you’re thinking about tackling humidity, most households have essentially two routes to choose from; a portable room dehumidifier or a whole-house system. To be clear, both are designed to keep moisture levels in check, but they do it very differently, and making the right choice for you and your home will depend on a few aspects – including your space, budget, and overall lifestyle.

Penned with the aid of experts, this article offers a guide of things to consider before deciding which solution to implement into your home.

Cost and Upfront Investment

Since nobody likes to talk about money, let’s get the ugly(ish) details out of the way. For most people, portable dehumidifiers offer an easy and affordable entry point, and they tend to be the most common starting point.

With prices for a quality option generally starting at around £200, portable units don’t need professional installation, meaning you can have one up and running straight out of the box within minutes. This makes them ideal for rented accommodation, or for anyone looking for a quick fix in a specific problem spot.

Whole-house systems, on the other hand, are a larger commitment. Units typically cost between £800 and £2,500, and you’ll need to budget extra for installation costs. That said, if you’ve got a large property, or you know you’re in it for the long haul, this initial investment can pay off in both comfort and peace of mind.

Flexibility, Placement, Coverage and Scale

The main perk of a portable unit is that – as the name suggests – it’s portable. This means you can take and place it wherever you might need it – from a damp basement to a steamy bathroom, or even in your bedroom. Naturally, whole-house systems are a different story, and are built into your HVAC system, regulating humidity evenly across the entire property. The plus point here is the consistency, but it does mean giving up the flexibility to move it around to specific problem points.

The real gap between the two solutions starts to show when talking about coverage. A portable dehumidifier will handle a single room with no problems, typically up to around 700 square feet. Whole-house systems – as the name suggests – are designed to manage thousands of square feet at once, making them the natural choice for larger homes or multi-storey properties. If you want every room to feel equally comfortable, it’s hard to beat full-home coverage – but it’s worth considering whether you really need that much.

Energy and Efficiency

We’re all trying to save on energy bills at the moment. Thankfully, running a single portable unit is fairly efficient, but once you get into the territory of having several units dotted around the house, the costs can creep up. Whole-house systems may seem like heavy hitters in both scale and upfront cost, but they’re often more economical per square foot. By keeping humidity in check, they can even lighten the load on your heating and cooling systems, which could mean savings in other areas down the line.

Maintenance and Upkeep

Despite their overall convenience, portable models do need a bit of hands-on attention, from emptying water tanks to cleaning filters and simply making sure they’re positioned correctly. Some do allow for continuous drainage, which helps, but whole-house systems are far simpler to maintain once they’re in: connected directly to drainage, they usually only need a filter change and a yearly check-up.

Noise and Everyday Comfort

Portable dehumidifiers aren’t completely silent (yet), so if you opt for one of these, you’ll need to be comfortable with a little added white noise in the chosen space. Most aren’t too invasive (at least, not as invasive as your neighbours drilling on a Sunday morning), but it’s a factor to consider if you’re sensitive to background noises. Whole-house systems are installed out of sight — usually in a loft, basement, or utility space – so you’ll barely even notice them. In some ways, that’s a plus…though you also might not notice if there are problems that you might have clocked if you’d been able to hear the unit struggling.

So, Which Should You Choose?

The simplest way to frame your decision goes like this; If you’re renting, on a budget, or only need to dehumidify one or two problem areas, go for a portable solution. If you own a larger property, want a “fit and forget” solution, or see it as part of a long-term investment in your home’s comfort and value, you’ll want a whole-house solution.

Whatever you opt for, managing indoor humidity is one of the smartest (and simplest) things you can do to protect your home and your health. Of course, make sure you shop around to find the best solutions and keep your budget in mind when purchasing.

Why Outsourcing Still Works in 2025

If you’re running a business this year, you’ve probably got more on your plate than you know what to do with. Whether you’re a one-person show or managing a small team, the to-do list just never ends. That’s where outsourcing still comes in strong. It’s not old news. It’s not cutting corners. It’s a smart way to get things done without completely burning out.

Let’s talk about why it still makes sense.

You Can’t Do Everything Yourself

No matter how motivated or talented you are, there’s a limit to how much you can take on in a day. Outsourcing gives you a way to focus on the stuff that actually needs you. You don’t need to be the person scheduling social posts, chasing invoices, editing videos, or figuring out website bugs. Someone else out there can handle all that for you, and they’ll probably do it faster and better.

If something keeps getting pushed to the bottom of your to-do list, that’s a sign. You either hate doing it or don’t have the time. Either way, that’s exactly the kind of task you can hand off to someone else.

It Doesn’t Have To Cost A Fortune

One of the biggest myths around outsourcing is that it’s expensive. In reality, it can actually save you money. Hiring full-time staff is a big commitment. Think about wages, holiday pay, equipment, and everything else that comes with it.

When you outsource, you pay for the work you need, when you need it. That’s it. No long-term contracts or extra costs. You get expert help without blowing your budget.

And when you’re working on something technical, this is even more useful. For example, if you’re building an app or trying to fix your website, you can use software developer staffing services to find exactly the right person for the job. You don’t need to recruit someone full time. You just get the support you need and move on when it’s done.

It Frees Up Your Time

Running a business isn’t just about ticking off tasks. You need time to think ahead. You need space to plan, build, grow, and actually enjoy what you’re doing. Outsourcing helps you get there.

The less time you spend stuck in the day-to-day jobs, the more time you have to focus on the bigger picture. Want to launch a new product? Want to grow your customer base? Want to actually take a weekend off? You can’t do any of that if you’re knee-deep in admin all the time.

It’s Flexible And Easy To Scale

One of the best parts about outsourcing is how easy it is to scale. You can bring people in for a week, a month, or longer. You can test things out without a big commitment. And if your business suddenly takes off, you’re not scrambling to hire and train people from scratch. You’ve already got help lined up.

The same goes for slowing down. If you need to cut back for a bit, you can. You’re not tied to long-term costs or contracts, which takes off a lot of pressure.

Scaling digital businesses in Ireland could create 14,000 high-value jobs, and contribute €1.8 billion annually to the economy

A report conducted by Implement Consulting Group and commissioned by Google examines a highly important group of companies termed ‘innovative digital businesses’. The research is being launched at a dedicated AI Summit taking place today at Google’s EMEA Headquarters in Dublin.

Delivered in partnership with Scale Ireland, the event aims to promote discussion around the opportunity of AI for Ireland’s indigenous tech start-up and scale-up companies. Innovative digital businesses are defined as businesses likely to have digital technology at their core and a scalable business model less than 30 years old. They fall into one of three categories; startups (2–49 employees), scaleups (50–500 employees), or grownups (over 500 employees).

The economic role of digital innovative businesses

Innovative digital businesses play an outsized role in the Irish economy, paying higher average wages than other businesses. While these businesses have accounted for 4% of private sector job growth since 2017, they have created fewer jobs in Ireland compared to other EU countries. In Denmark, for example these businesses account for 11% of new jobs, and in Sweden, they account for 13%.

The use of AI in innovative digital businesses

Innovative digital businesses are key to capturing the AI opportunity and closing Europe’s competitiveness gap. These businesses are 50% more likely to create radical innovations and play a crucial role in the early diffusion of new technologies, such as generative AI. These businesses develop new AI tools, in turn enabling businesses across sectors to benefit from the new technology.

The potential of scaling innovative digital businesses

Ireland has a strong ecosystem of innovative businesses, with 56 innovative digital businesses per 100,000 working-age adults compared to the EU average of 19. If Ireland can transform more startups into grownups, reaching the same relative levels as the three leading OECD countries, it could create 14,000 jobs and contribute €1.8 billion annually to the Irish economy.

James Lawless TD, Minister for Further and Higher Education, Research, Innovation and Science said:

“It is essential businesses are supported in the adoption of AI. This includes tailored support for start-ups and scale-ups, but the foundation of all this is people – and the skills they bring to bear. My Department is acutely focused on Ireland’s future skills needs. This includes expanding digital upskilling and reskilling opportunities through initiatives like Springboard+, MicroCreds, apprenticeships, and others. Together, with the right capital, the right infrastructure, and most importantly, the right skills, Ireland is ready not just to adopt AI – but to lead in shaping it.”

Vanessa Hartley, Head of Google Ireland said:

“This is a transformative opportunity for Ireland to leverage AI to secure our position as a global leader in technology. To fully realise AI’s potential, Ireland should seek to enhance the conditions that support businesses to increase AI adoption and scale successfully. Google Ireland is committed to continuing its  role in supporting Ireland’s competitiveness in these crucial areas.”

Marina Fitzgerald, CEO of Scale Ireland added:

“Scale Ireland is hugely positive about the potential economic and societal benefits of AI, which is being deployed by the vast majority of our members. This report is very timely as it highlights the opportunity for Ireland to create a supportive environment so indigenous tech companies can leverage AI to drive innovation, economic growth and competitiveness. Put simply, we need to create the conditions to support, and match the global ambition of our founders.”

Report recommendations

The report sets out five areas of focus for Ireland to support the scaling of these businesses:

 

  1. Build an AI-empowered workforce by investing in skills and training systems, treating AI as a core component of the education system.

  2. Widening access to state-of-the-art AI tools, digital infrastructure and compute power.

  3. Invest in research and development by investing in long-term AI research and encourage private investment at a national and EU level.

  4. Risk-based regulation to provide clarity to developers, adopters and users.

  5. Capital: Unlock fragmented risk capital markets and increase the attractiveness of venture capital investment in the EU.

Report 

Why Are Companies Shifting to Senior Java Development Outsourcing: Top 5 Benefits for Complex Projects

Many companies are looking at new ways to handle complex software projects. Instead of using in-house teams, they are turning to experienced Java developers from outside sources. This trend is growing because it offers several benefits in managing intricate tasks.

Companies find that outsourcing senior Java developers provides them with the expertise needed for advanced projects. This approach lets businesses focus more on their strategic goals while letting the experts handle the technical details. As the demand for sophisticated software increases, this shift to outsourcing becomes an attractive option for many organizations.

Cost Efficiency through Specialized Talent

Outsourcing Java development projects has become a popular strategy for many companies. One key reason is the access to a vast pool of specialized talent, which can reduce costs significantly, especially in complex projects. This specialized knowledge often allows projects to be completed faster, saving both time and money.

By working with a Senior Java Development outsourcing firm, businesses can tap into expertise without the costs of hiring full-time specialists. External teams are often well-versed in the latest technologies and best practices, which can streamline the development process.

In addition to expertise, outsourcing can lower expenses by minimizing infrastructure and training costs. Businesses don’t need to invest in additional software or continuous training for internal staff. Instead, they can utilize the resources and knowledge already possessed by the outsourcing partner, making it a cost-effective solution for achieving project goals.

Accelerated Time-to-Market Advantages

Companies are now shifting focus to senior Java development outsourcing for complex software projects. One significant benefit is the ability to accelerate time-to-market for their products. This means projects can be completed and launched in less time than traditional methods.

Senior Java developers bring high levels of expertise and experience, allowing for efficient and streamlined project management. They handle coding tasks quickly, which shortens development cycles. As a result, businesses can respond faster to market demands.

Outsourcing these tasks helps companies maintain competitive advantages by introducing their products sooner. This leads to increased opportunities, such as capturing early market interest and gaining customer feedback rapidly. Accelerated time-to-market also reduces the chance of losing potential revenue to competitors.

In today’s fast-paced market, speed is key. Companies that leverage senior Java development outsourcing can take advantage of new trends and stay ahead of their competition. Businesses looking for these benefits are finding this shift increasingly appealing.

Access to a Global Talent Pool

Companies are increasingly turning towards senior Java development outsourcing. One primary reason is access to a wide range of skilled developers from around the world. This approach allows businesses to tap into talented professionals that may not be available locally.

Outsourcing opens doors to diverse perspectives and expertise, enabling companies to find specialists with unique skills in Java development. These specialists contribute to solving complex software challenges efficiently.

By reaching out to global talent, organizations can choose developers who perfectly match their needs, improving their software projects. This strategy helps in assembling a team that is equipped to handle demanding tasks and innovate with cutting-edge solutions.

Scalability and Flexibility in Development

Outsourcing Java development projects has become a popular strategy for many companies. One key reason is the access to a vast pool of specialized talent, which can reduce costs significantly, especially in complex projects. Many organizations now choose to hire developers in Poland, given the country’s strong IT expertise and competitive rates.

By working with skilled developers, organizations can bring in expertise when needed. This approach helps adapt to both market changes and technological advancements.

Access to a broader talent pool is another benefit. Businesses can find developers with diverse skills, which guarantees that their projects can evolve smoothly. As project needs change, companies can rely on external resources to adjust without significant disruptions.

Focus on Core Business Strategies

By outsourcing Java development, companies can concentrate on their main goals. This helps them improve their focus and efficiency. Businesses are able to allocate more resources to areas that directly affect growth.

Delegating software tasks allows companies to direct attention to strategy and innovation. This shift can improve performance and help reach long-term goals. It also reduces the stress of managing complex development projects.

Outsourcing partners handle technical challenges, allowing businesses to develop their unique strengths. This makes it easier for companies to stay competitive. Companies can then explore new opportunities while maintaining stability.

Conclusion

Outsourcing senior Java development is increasingly favored for complex software projects. This approach provides companies with access to experienced developers while allowing them to focus on their primary business goals.

By outsourcing, businesses can handle intricate projects more efficiently and often at a reduced cost. This method leverages specialized knowledge without the long-term commitment of hiring full-time staff.

Choosing this path enables firms to address complex needs while maintaining flexibility and quality. As businesses continue to evolve, outsourcing remains a strategic solution for development challenges.

 

8 Ways to Effectively Invest in Your Tech Business Marketing and Scale It

Are you a tech business owner struggling to make the most of your marketing efforts? If so, then you’re in luck! In this blog post, we will discuss some fantastic ways to effectively invest in your tech business marketing and scale it. With an increasing emphasis on digital transformation and showcasing customer-facing services online, staying ahead of the competition is always top of mind for entrepreneurs with digital-forward products. Understanding how best to market yourself can be one way to position your product favorably against competitors – and even tap into potential new markets beyond that. We know that investing in technology solutions can quickly get expensive; however, if done properly, these investments can ensure lasting returns from which your whole business benefits. So grab a cup of coffee (or your favorite beverage) and join us as we dive further into 8 powerful strategies for successful businesses when it comes time for them to invest their hard-earned dollars in their tasks related to marketing.

1. Establishing a Digital Presence

Establishing a strong digital presence is critical for businesses today, as it can help them reach more customers and grow their profits. Investing in learning the ins and outs of digital marketing is a great way to do this. For example, getting a graduate certificate in digital marketing can be incredibly useful for businesses that want to increase their online customer base and promote their products or services. Plus, investing in online advertising like paid search or social media campaigns can be beneficial too, since these methods are proven to get results. For businesses that want to be successful when investing in tech business marketing, taking the time to learn about the latest trends and best practices is essential.

2. Utilizing SEO and SEM Strategies

Utilizing SEO and SEM strategies are great ways to effectively increase your reach and visibility, as well as drive potential customers to your website. SEO entails optimizing your content so that it shows up higher in searches and when people go looking for similar products or services you offer. SEM stands for search engine marketing and helps you promote yourself through various digital channels, such as Google Ads, YouTube ads, sponsored content on websites, etc. It may seem daunting initially but once you understand the power of these two techniques, there’s no doubt they can be incredibly helpful in investing back into the success of your tech business’ marketing.

3. Investing in Automation Technologies

Investing in these tools can help streamline and transform mundane, repetitive tasks so employees have more time to focus on the bigger picture. Automation treatments pave the way for today’s agile marketing ecosystem and can cut costs, reduce errors, improve productivity, and provide customers with more engaging options. Whether it’s working with a platform that offers pre-built automation or customizing a solution tailored specifically to your business needs, automating processes can be one of the most cost-effective investments you make in your tech business marketing plan.

4. Implementing Social Media Marketing Tactics

By creating comprehensive social media plans, such as a TikTok marketing strategy, that include content calendars, key message points, as well as strategies on how to measure success, you can set your business up for wins while building relationships with potential customers. Within these plans, consider features such as reusable templates that make it easier to post regularly and engage with followers quickly. Beyond the basics of posting, focus on tactics like running major campaigns tied to seasonal or trending topics, leveraging influencers across all channels, and utilizing AI-based optimization services that tap into the power of data analysis and machine learning.

5. Leveraging Video Content Platforms

With these tools, you can create engaging and informative content such as educational tutorials, product demos, and interviews. Not only will your viewers get a sense of who you are as a company, but also enable them to easily access and understand the services or products you provide. From YouTube to TikTok and Twitch, utilizing this medium strategically can yield rewards both due to its visual appeal as well as its ability to reach your target market quickly. Investing in a video marketing agency to create quality video content might be the most efficient way to help you grow your brand recognition while spreading the message that you have valuable insight into what makes your industry tick!

 

6. Diversifying Advertising Strategies

One way is to diversify the platforms and channels through which you advertise. Consider different avenues like email marketing, search engine ads, influencer initiatives, and more. Even something as simple as utilizing both visuals and text on social media posts can extend your reach. Additionally, setting clear objectives for each campaign and tracking performance can guide you toward new opportunities while discontinuing lower-performing efforts. Both a diverse portfolio of strategies and a transparent forecasting system are essential components of growing your tech business – no matter what size.

7. Developing an Influencer Strategy

By developing an influencer strategy, you can increase brand awareness, drive web traffic, and boost your credibility. Start by targeting creators and thought leaders in your area of expertise- carefully identify those with the most reach and relevance to your audience. Then, collaborate on content development, marketing campaigns, product testing, and more to bring exposure for you both- along with useful insights about current trends in the tech business sector. Influencers empower businesses of any size to make an impact that lasts; investing in them is a powerful way to grow in this competitive arena.

8. Analyzing Performance and Optimizing Results

It’s important to measure how well the marketing efforts are working and make any necessary adjustments to keep up with the game. This might look like setting measurable goals for growth that can be seen on a weekly, monthly, or quarterly basis. Having an eye for detail and constantly evaluating the performance of your marketing decisions can help you better understand what works for your target audience and what does not. Keeping track of customer behavior will also allow you to create campaigns tailored to their needs, helping them get more from their investment in your product or service. Lastly, invest in tools that empower you with data-driven insights so that you can have a reliable baseline to refine your approach as needed.

Investing in tech business marketing can be time-consuming and costly. Yet, the benefits of investing in the right strategic approaches to leverage technology are invaluable. Consider contracting a Fractional Head of Marketing to plan and direct your initial strategy, pointing you in the tactical directions you need.

By focusing on establishing a digital presence, utilizing SEO and SEM tactics, investing in automation technologies, implementing social media marketing initiatives, leveraging video content platforms, diversifying advertising strategies, and developing an influencer strategy you are taking the proper steps to ensure that your investments in your tech business marketing yield results. Analyzing performance – such as view metrics for videos or pages visited on websites – is essential for assessing how well investments have paid off and optimizing results when necessary.