Tag: #PURETELECOM

9 in 10 adults in Ireland want online retailers to become greener.

Pure Telecom, the Irish-owned high-speed broadband company, today announces the results of a survey, which explores the sustainable online shopping habits and attitudes of adults in Ireland. It found that 89% of adults in Ireland are eco-conscious shoppers who want online retailers to adopt more sustainable practices, including disclosing the CO2 emissions required to deliver a product to them.

The online research, conducted by Censuswide on behalf of Pure Telecom, surveyed 1,002 people as part of a nationally representative study. It found that 60% of consumers would like online retailers to reduce packaging when sending products, while 41% would be willing to collect online goods from a pick-up point to reduce CO2 emissions. One-in-four (23%) of buyers would like online retailers to provide an estimate of the CO2 emissions required to deliver a product.

To make delivery more sustainable, one-third of adults said they would be more likely to choose an online shop that uses electric or sustainable delivery vehicles. In fact, 21% of consumers would pay more for shipping if sustainable delivery vehicles were used.

The survey also revealed that 55% of adults in Ireland buy second-hand goods online, while 38% sell pre-loved goods online. Of those who buy second-hand goods, 43% are driven by offsetting the rising cost of living and the same proportion do so because it’s better for the environment. Meanwhile, 31% say they can get unique items by purchasing second-hand goods online, while 22% credit second-hand online stores for having more variety.

The survey found that of the 45% of consumers who don’t buy second-hand goods online, 42% worry that items will be damaged, while 36% do not know where to buy decent quality products. Other reasons for not purchasing pre-loved items online include believing that items won’t be clean (33%), that they will be poor quality (28%), or that they won’t fit (26%).

Paul Connell, CEO, Pure Telecom, said: “Consumers are getting creative about not only reducing their spending, but also their carbon footprint. Our survey suggests that the growing focus on sustainability and the circular economy is driving consumers to turn to online second-hand shops. There has been a welcome shift in the stigma that used to surround purchasing previously owned items, enabling consumers to make greener choices.

“It is interesting to see that this heightened environmental awareness amongst consumers is impacting their attitudes to pricing. While many retailers now offer free delivery, more than one-in-five adults in Ireland would be willing to pay more if their goods are delivered sustainably. Now is the time for retailers to adapt to these emerging consumer sentiments before they get left behind.

“The internet has revolutionised how we buy and sell goods online, transforming the act of purchasing and selling pre-loved items into a more mainstream activity, while also empowering consumers to choose the store that best reflects their sustainability values. At Pure Telecom, we are dedicated to ensuring customers are connected throughout Ireland, enabling them to shop sustainably whenever and wherever they want.”

Two-thirds of Irish adults attempt to offset cost-of-living crisis using online tools

Pure Telecom, the Irish-owned high-speed broadband company, today announces the results of a survey, which found that adults in Ireland are turning to online resources en masse as they battle the impact of soaring prices on their personal finances. The research found that 66% of adults in Ireland are resorting to tools such as internet banking, budgeting apps and cashback apps to combat the rising cost of living.

The online research, conducted by Censuswide on behalf of Pure Telecom, surveyed 1,002 people as part of a nationally representative study and found that 94% of adults in Ireland are being negatively impacted by the cost-of-living crisis. As a result, 50% of respondents report that they have cancelled streaming or TV subscriptions in the last 12 months to reduce their outgoings.

The survey found that a quarter of adults in Ireland are now using cashback apps – which enable consumers to get discount codes and vouchers, or cash back, on select purchases – in an effort to offset the rising cost of living.

A similar proportion (24%) are using apps and websites that help them to find the best local deals for items on their shopping list, while 16% are using personal finance apps that can monitor their spending. Four-in-10, meanwhile, credit internet banking for helping them to keep track of their spending during the cost-of-living crisis.

Pure Telecom’s research found that the internet is also helping adults in Ireland to make more informed buying decisions. Some 61% of respondents said that they are spending more time researching prices online before making a final purchase.

The survey also found that remote working is helping workers to combat rising prices. Of those who are working remotely or on a hybrid basis, 44% say working from home helps them to reduce their cost of living. From this cohort, 69% say it is reducing their spend on fuel, 53% report that they are saving money on food and 42% are saving on public transport. A quarter of those working remotely or on a hybrid basis believe that remote working is increasing their cost of living.

Paul Connell, CEO, Pure Telecom, said: “With inflation and the ever-rising cost of living, we found that almost everyone is feeling the financial pinch and most are looking for ways to tighten the purse strings. Our survey found that adults in Ireland are getting creative and many are using multiple online resources to ensure they don’t pay a cent more than they need to.

 “It is natural that in this current climate, people are looking at their monthly outgoings and cutting back where they can, so it is interesting to see that half of all adults have cancelled at least one streaming or TV subscription in the past year. At Pure Telecom, we are always conscious of customer needs for great quality at an affordable price, which is why we are so proud of our extremely competitively priced Pure TV offering and broadband packages. We want to help people to reduce their cost of living without cutting back on the things they enjoy most.”

48% of adults want to be online influencers study finds.

Pure Telecom, the Irish-owned high-speed broadband company, today announces the results of a survey that found that 48% of adults in Ireland would like to have a job as an online influencer, either as their main source of income or in addition to their existing job. The research also found that one-in-five (21%) people would choose recognition on social media over kudos from their boss.

The survey of more than 1,000 adults across Ireland, carried out by Censuswide on behalf of Pure Telecom, found that men (58%) are more likely than women (45%) to aspire to become online influencers. In fact, 21% of men would like it to be their main source of income, versus 11% of women. The broadband company also found that at 78%, Gen Z adults are significantly more likely than all other generations to want a job as an influencer. However, there are also considerable aspirations among the older generations – Millennials (47%), Gen X (34%), and Baby Boomers (25%).

The survey also highlighted the value that adults in Ireland place on likes and comments on social media platforms versus the value they place on recognition from their boss for a job well done. Interestingly, at 29%, men are considerably more likely than women (19%) to favour online recognition. Meanwhile, Gen Z (39%) is the most likely generation to choose recognition on social media.

Geographically, Meath (60%) and Carlow (60%) have the highest proportion of residents who would like to be influencers, followed by Wexford (57%) and Laois (53%).

Paul Connell, CEO, Pure Telecom, said: “The online world now forms a significant part of our daily lives. So much of what we do is now online – socialising, shopping, learning – so it’s natural that many people want their careers to be online, too. We always expect the younger generations to be more drawn to the digital world, but it is interesting to see that even the older generations have aspirations of becoming influencers. And, our research shows that a significant proportion of all generations believe that recognition on social media trumps praise from their boss!

“Platforms like TikTok and Instagram have created even more opportunities for people to share content, go viral and build an audience, making the idea of earning a living online more achievable and appealing than ever. As an Irish-owned broadband company, Pure Telecom is proud to provide the best value high-speed broadband to support aspiring content creators in Ireland.”

Two-thirds of people have noticed rise in fake news since start of the pandemic. #FakeNews #Clickbait

 A new survey by Pure Telecom, Ireland’s high-speed broadband and telecoms provider, today announces the results of a survey which found that 67% of people in Ireland have noticed an increase in fake news being circulated online since the start of the pandemic. It comes amidst a sharp rise in online activity globally, with Pure Telecom reporting a 30% increase in internet traffic since mid-March when the first wave of restrictions was announced in Ireland. A pet hate of mine with fake news and clickbait this is a trend that needs to be addressed.

The survey, carried out by Censuswide on behalf of Pure Telecom, found that 56% of adults in Ireland are now consuming more online news since the outbreak of COVID-19. That percentage is significantly higher for Baby Boomers, with 67% saying they are now getting more of their news from online publications.

Social media use is also up considerably, with 53% saying they have been using social media platforms more. At 62%, Gen Y counts for the greatest increase in social media use. More than a quarter (26%) of adults in Ireland, meanwhile, have been listening to a greater number of podcasts.

 

Paul Connell, CEO, Pure Telecom

Paul Connell, CEO, Pure Telecom, said: “Our reliance on online services has been heightened since the start of the pandemic. We all want to get instant updates on the spread and containment of the virus and that has led to a significant increase in online news consumption. Usually, it’s the younger generations driving the move to digital, so it is interesting that the Baby Boomer generation has seen the biggest rise in online news consumption. Given the increased appetite for online news, our research highlights the importance of ensuring that we are all getting our information from reliable, trusted sources.

 

“The COVID-19 restrictions were – and are continuing to be – hard on us all, so it’s not surprising that more of us have been resorting to social media. It is allowing us to stay connected and maintain some sense of social activity and normality at a time that has been extremely stressful for everyone.

 

“While we all look forward to attending celebrations and gatherings again, it is clear that the online world is going to play an even greater role in our lives even after COVID-19. At Pure Telecom, we understand the central role that internet connectivity has played in the last six months and have been working round the clock to ensure we are keeping our customers connected online, and to each other, throughout.”

Pure Telecom targets Ireland’s lucrative streaming market with new TV service. #Netgem #PureTelecom #Streaming

Pure Telecom, Ireland’s high-speed broadband and telecoms provider, today announces that it is entering the triple-play market through a partnership with TV service provider, Netgem. To mark the partnership, which represents Netgem’s largest distribution partnership in Ireland so far, Pure Telecom is revealing insights from a national survey of 1,000 Irish adults, conducted in July 2020. It found that the majority of the Irish population is now paying for a video streaming service, with the average adult spending €18.91 per month on streaming services.

Pure Telecom will tap into this lucrative market by giving Irish viewers access to Netgem’s range of live and on-demand content through broadband and TV bundles starting at €43. Subscribers will be able to access live TV from Saorview channels, along with 20 additional channels. They will also have access to streaming services from providers including YouTube, Amazon Prime Video, All4 and Plex, as well as ad-free kids’ TV provider Hopster. The service is integrated with Alexa voice control.

Pure Telecom’s research found that some 81% of Irish adults are currently paying for at least one streaming service. And, it found that the COVID-19 lockdown caused 34% of Irish adults to increase the amount they spend on streaming channels.

The survey revealed that the average Irish adult spends 13 hours, 35 minutes watching streaming channels each week. That figure increases to 15 hours 28 minutes per week for Millennials and 14 hours, 25 minutes for Gen Z.

According to the survey, residents in Carlow watch the most streamed content at 19 hours, 23 minutes per week. That is followed by Louth (18 hours, 12 minutes) and Wicklow (17 hours, 26 minutes). Offaly and Sligo residents, meanwhile, clock up the least amount of time watching streaming channels at 9 hours, 23 minutes per week. That is followed by Monaghan (10 hours, 30 minutes) and Kildare (11 hours, 54 minutes).

Paul Connell, CEO, Pure Telecom

 

“At Pure Telecom, top-quality customer service along with extremely competitive prices have always been our priority. We are delighted to be partnering with Netgem to provide a genuine alternative for Irish viewers seeking both broadband and TV.”

Sylvain Thevenot, Chief Commercial & Customer Officer, Netgem, said: “Pure Telecom is a really strong local player in an Irish broadband market that is heating up rapidly. We are delighted to be working with them to reach new audiences in Ireland and showcase how quickly and easily ISPs can launch compelling TV services via Netgem with a low overall investment.”