Tag: protocols

4 Things Irish Fleets Must Know Before Installing Dashcams

The issue of road safety is more relevant than ever in Ireland. In 2024, there were 174 road fatalities, and the transportation sector was one of those with the highest number of work-related deaths, with RSA research showing HGVs were involved in 11% of all fatal collisions between 2019 and 2023.
In fact, according to a study conducted by Geotab, 95% of professional drivers in Ireland believe that the likelihood of having an accident has increased in the last five years. On top of this, we must add the impact of fraudulent claims – more than half of which are linked to automobiles.
In this context, more and more fleets are turning to onboard cameras, known as dashcams, as a tool to reinforce road safety, streamline claims management, and protect both drivers and fleets. While in other countries dashcams are already commonplace – 30% of U.S. drivers use them – in Ireland their adoption is starting to gain momentum. That is why Geotab, a global leader in connected vehicle and asset management solutions, has compiled the key aspects of their use in Ireland.
Legality in Ireland: requirements
To ensure that vehicle sensors capture different risk situations on the road – from sudden manoeuvres to collisions – cameras must operate with systems that store only images relevant for legitimate purposes. Ireland’s Data Protection Commissioner (DPC) establishes that accident footage may justifiably be retained longer (e.g., for insurance or legal reasons), but routine footage should be deleted regularly.
The solution lies in an event-based recording model, storing short-duration segments that are automatically overwritten. For example, when the system or built-in G-force sensor detects an incident – such as an impact, sudden braking, or a risky manoeuvre – the corresponding file is protected and not deleted.
This way, only the critical information of an accident or hazardous situation is retained, while the rest of the trip is not stored, helping ensure  both the usefulness of the images and compliance with privacy and data protection regulations.
To promote transparency, best practices is for fleet operators to inform their employees about the existence of the recording system through visible signage, identifying the data controller and the rights of those affected, and maintaining up to date compilation of evidence, use cases, retention periods, privacy statements, privacy & security assessments and other documentation. In addition, the camera must be securely installed and must not block the driver’s view or obstruct the vehicle’s windows.
Privacy and third parties
Fleet managers, in their role as data controllers (i.e., those who decide why and how the data is processed), have full control over the management of recorded videos: they can delete them at any time, schedule automatic deletion, or retain them for a period if there is a legal justification. Data should not be shared with any third parties unless required in accordance with the law.
Uses of dashcams
New-generation dashcams have evolved beyond their initial function of only recording incidents to enable faster and less costly accident management. Thanks to the integration of artificial intelligence and advanced driver assistance systems, they can now detect distractions, signs of fatigue, or misuse of mobile phones, issuing immediate alerts to drivers to correct risky behaviours. They can also provide forward collision and lane departure warnings, helping prevent accidents before they occur. Additionally, the analysis of this data can enable more effective training programs, as it helps identify unsafe driving patterns and strengthen road safety proactively.
Data cybersecurity
Managing the data generated by onboard cameras requires applying cybersecurity protocols that guarantee confidentiality and prevent unauthorized access. Common measures include encrypting information both in transit and at rest, using digitally verified software updates, and implementing role-based access controls to limit who can review the records. This can be complemented by regular security audits and compliance with recognised international certifications such as ISO 27001 or SOC
2. All of this helps ensure that the information collected by dashcams is used securely, protecting both drivers and fleets.
“Dashcams are already a key tool in Europe and are beginning to gain traction in Ireland. They can be an important tool for road safety, as they can help prevent incidents by detecting distractions, fatigue, or risky driving behaviours. Should an accident occur, they can also help exonerate the driver or provide more context to the situation,” says Phil Barnes, Business Development Manager for Geotab Ireland. “Their adoption must always go hand in hand with privacy compliance and data protection regulations, ensuring that drivers’ privacy is fully safeguarded”.

Blockchain Analytics: How Cryptocurrency Data Is Transforming Digital Marketing Measurement

In recent years, the cryptocurrency world has grown beyond just tracking digital currencies and CRO price movements. One exciting development is how blockchain technology can change the way we measure digital marketing efforts.

Understanding Blockchain Analytics Basics

When we refer to blockchain analytics, we mean the analysis of data that is recorded on cryptocurrency blockchains. Blockchains record and store data in a way that allows anyone to view that data, cannot be manipulated, and does not need centralized controls.

The blockchain record contains useful transaction data, timestamps, wallet addresses, and transfer amounts. The analysis of this information can highlight patterns, identify trends, track the movement of funds, and understand the behavior of users throughout the network. For digital marketers, this can lead to some interesting scenarios.

Blockchain data creates an alternative way to identify how people interact with digital regulations, products, and advertisements instead of relying completely on self-reported metrics from platforms. Blockchain data will allow marketers to verify actual on-chain engagement and transaction patterns to create a more stable foundation to evaluate metrics.

How Blockchain Data Differs from Traditional Marketing Data

Traditional digital marketing relies on data collected through:

  • Cookies and tracking pixels
  • User accounts on platforms
  • Third-party analytics services

 

These methods face growing challenges from:

  • Increasing privacy regulations
  • Browser restrictions on tracking
  • Users are becoming more protective of their data

 

Blockchain data offers a different approach because:

  • It exists publicly on the chain
  • It captures actual transactions and interactions
  • It cannot be manipulated after recording
  • It doesn’t rely on third-party trackers

Potential Applications for Marketing Measurement

The crypto community is exploring several ways blockchain analytics could improve marketing measurement:

  • Verifiable Ad Impressions: Traditional digital advertising struggles with bot traffic and fake impressions. Blockchain-based solutions could create systems where ad impressions are recorded on a blockchain, making them countable and verifiable by anyone.
  • Customer Journey Tracking: With proper privacy protections in place, blockchain could help track customer interactions across multiple platforms without relying on cookies or personal identifiers.
  • Loyalty Program Measurement: Many projects are creating token-based loyalty programs where customer engagement can be measured directly through on-chain activity.
  • Attribution Modeling: Determining which marketing touchpoints lead to conversions is challenging. Blockchain data could provide clearer attribution by linking marketing interactions to actual transaction outcomes.
  • Token Economics Analysis: For crypto projects, analyzing how marketing efforts affect token usage and transactions provides direct feedback on campaign effectiveness.

Community Project Possibilities

The crypto community could develop several projects to advance blockchain marketing analytics:

  • Open Analytics Protocols: Community-developed standards for how marketing data should be recorded on blockchains would help ensure consistency and interoperability.
  • Privacy-Preserving Measurement Tools: Tools that analyze blockchain data while protecting user privacy would address a significant concern in the marketing world.
  • Decentralized Attribution Systems: Community-built systems that reward content creators and marketers based on verifiable on-chain evidence of their contribution to sales.
  • Cross-Chain Analytics Platforms: As marketing happens across multiple blockchains, tools that can analyze data across different chains would be valuable.

Challenges to Address

Several challenges must be overcome for blockchain analytics to transform marketing measurement:

  • Scalability: Most public blockchains cannot yet handle the volume of transactions needed for large-scale marketing measurement.
  • Privacy Concerns: While blockchains are transparent by design, marketing measurement must respect user privacy.
  • Data Integration: Connecting on-chain data with off-chain marketing activities remains technically challenging.
  • Technical Complexity: Current blockchain analytics tools require significant technical knowledge, limiting widespread adoption.
  • Standards Development: The community needs to develop shared standards for how marketing data should be structured on blockchains.

The Road Ahead

Blockchain analytics for marketing measurement is still in its early stages. Progress will likely come through community-driven initiatives focused on solving specific problems:

  • Education Initiatives: Helping marketers understand blockchain data and its potential uses would accelerate adoption.
  • Tool Development: Creating user-friendly tools for non-technical marketers to analyze blockchain data would broaden participation.
  • Case Studies and Benchmarks: Documenting successful applications would help establish best practices.
  • Cross-Industry Collaboration: Partnerships between blockchain developers and marketing professionals would ensure solutions meet real needs.

Moving Forward

Blockchain analytics offers promising new approaches to digital marketing measurement. The technology provides transparency, accuracy, and resistance to manipulation that traditional methods struggle to match. This potential for transformation should inspire optimism about the future of digital marketing.

For the crypto community, the development of blockchain-based marketing measurement systems represents more than just an opportunity. It’s a chance to solve real business problems and advance the adoption of the underlying technology. This role should make the audience feel empowered and integral to the future of marketing.

Conclusion

Changing won’t happen instantly. It’ll require ongoing experimentation, collaboration, and community-driven innovation. However, the potential gains, in terms of better measurement, accuracy, attribution, fraud reduction, and privacy, make it a space to observe and contribute to. 

As marketing becomes more and more digital and data-driven, blockchain analytics could be as essential to measurement as web analytics are now. Community action to make the tools more accessible, privacy-centric, and interoperable will be key in defining how quickly this change occurs.

 

Cyber Security And Business Protocols: How Do They Work?

In the modern world, cyber-security and business protocols have become major concerns for many organizations. As technology continues to evolve, businesses are increasingly relying on online resources and connected systems to improve their operations, making them vulnerable to malicious attacks. Cyber security is therefore essential for protecting companies from external threats and maintaining a secure environment for their data and systems.

 

1. Understanding the Basics of Cyber Security and Business Protocols

So, what are cyber security and business protocols? Cyber security refers to the range of technologies, processes, and practices designed to protect networks, devices, programs, and data from attack, damage, or unauthorized access.For instance, the ping monitoring tool, which involves regularly checking the availability and responsiveness of network devices or servers, is a crucial component of network security. Business protocols are the rules governing how businesses should interact with each other in a variety of situations.

 

2. Types of CyberSecurity

The three main types of cyber security are computer security, network security, and application security. Computer security involves protecting physical devices, such as laptops and desktops, from unauthorized access or viruses. Network security is designed to protect a business’ networks from outside attacks, while application security focuses on protecting applications from malicious threats.

 

3. Cyber Security Practices

Cyber security best practices include regularly patching software and systems, using strong passwords, configuring firewalls to block unauthorized access, encrypting data stored on networks or devices, monitoring for suspicious activity, and developing incident response plans. For instance, if you find out how XDR works you can use it to better protect your business from cyber-attacks. That way, you can detect and respond to threats before they cause serious damage.

 

4. Types of Business Protocols

Business protocols are a set of rules or guidelines that companies follow when interacting with each other, such as during negotiations or mergers & acquisitions. They help ensure smoother transactions and minimize misunderstandings between businesses. The types of business protocols include conflict resolution, communication protocols, ethical guidelines, and legal compliance.

 

5. Benefits of Adhering to Business Protocols

Adhering to business protocols can help businesses ensure that all employees are held accountable for their actions and that they follow the same standards of conduct. This helps establish trust between companies, which is essential for successful collaborations. Additionally, it can save businesses time and money by preventing costly disputes and misunderstandings.

 

6. Common Business Protocols

Common business protocols include the use of formal communication, maintaining customer confidentiality, responding promptly to requests and inquiries, adhering to industry standards, abiding by data protection laws, and acting in the best interest of the company’s clients. For example, if an employee receives a customer inquiry via email, they should respond promptly and follow the company’s guidelines for responding to customer inquiries. 

Companies should also ensure that customer data is kept secure by implementing appropriate cyber-security measures such as encryption and two-factor authentication. Companies must also take steps to protect their intellectual property and comply with industry standards for protecting confidential information. Finally, businesses should ensure that they follow all relevant laws and regulations pertaining to data protection and privacy. 

 

7. Education Is Key

It is essential for companies to ensure that their employees are educated on cybersecurity protocols and the implications of not following them. A good way to do this is through employee training programs and a phishing simulation, which can help staff better understand how to protect confidential information and company systems from malicious attacks. 

Additionally, businesses should consider implementing a comprehensive corporate cyber-security policy that outlines proper procedures for accessing and using digital assets, as well as the consequences of not following those procedures. All employees should be held accountable for their actions and an appropriate level of enforcement should be provided in order to ensure that protocols are followed. Finally, companies should invest in technology solutions such as firewalls, anti-virus software, malware protection, and data encryption to protect against cyber threats.

 

8. Identifying Potential Threats and Protecting Against Them

As businesses become increasingly reliant on digital technology, it is essential to understand the potential threats posed by cyber-attacks. Businesses need to identify these threats and take steps to protect themselves against them.

The first step in protecting a business from cyber-attacks is to understand what types of attacks are most likely to occur. Common types of cyber-attacks include phishing, malware, ransomware, DDoS attacks, and data breaches. Businesses should be aware of these threats and take steps to protect themselves from them.

Investing in professional LLM security evaluation services can provide businesses with the insights needed to strengthen their defenses against evolving threats. This approach ensures that vulnerabilities are identified early and addressed before they can be exploited.

Once the threats have been identified, businesses can begin to put measures in place to protect against them. This includes establishing protocols for accessing sensitive information, such as passwords or customer data; implementing security measures such as firewalls and antivirus programs; regularly updating software to protect against known threats; and training employees on cyber-security best practices.

 

9. Implementing Robust Access Controls

One of the most important elements of cyber-security is controlling access to sensitive data. Access control protocols can be put in place to ensure that only authorized individuals are able to access and manipulate sensitive data. This usually involves implementing multi-factor authentication, such as requiring a password as well as a physical key or biometric identifier (such as fingerprint scanning).

Two methods of access control that can be employed are role-based access and least privilege. Role-based access involves assigning different privileges (such as read, write, edit, etc) to each user based on their job role or requirement. Least privilege is a security principle that means only granting users the exact amount of access they need to do their job, as opposed to unrestricted access.

It is also important to ensure that all users are authenticated before they can gain access, and this usually involves a combination of protocols such as passwords, encryption keys, and biometric scans. Finally, it is essential to regularly monitor the system for any suspicious activity or unauthorized access attempts. This can be done through various techniques such as audit logs, intrusion detection systems, and activity alerts.

 

10. Keeping Systems Up-To-Date with Security Patches

It is essential to keep all systems up-to-date with the latest security patches and updates in order to prevent them from becoming vulnerable to attack. Security patches are released regularly for both operating systems and applications, and it is important that these are applied as soon as possible. In addition, software should be kept up-to-date by ensuring that new versions are installed whenever they become available. 

It is also important to ensure that any outdated or unsecured versions of applications and software are removed from the system. Regularly checking for updates using an automated process can help make sure that systems remain secure and up-to-date.

Cyber-security and business protocols are essential for any organization. They help protect data and ensure that information is secure from malicious actors, which can prevent financial losses or damage to the company’s reputation. Cyber-security protocols also protect customer information, ensuring that it remains private and inaccessible to unauthorized personnel. Business protocols define policies, procedures, processes, and standards that must be followed in order to ensure operational efficiency. Thanks for reading!