Tag: PGA

Tech Innovations to Elevate Fan Experience at Amgen Irish Open

The Amgen Irish Open 2025 returns to The K Club’s Palmer North Course from September 3rd to 7th, bringing with it not only world-class golf but also a cutting-edge line-up of technology and innovation experiences designed to engage fans of all ages.

Leading the way is The Academy, where visitors can step into an interactive coaching environment led by PGA professionals. Fans will be able to receive expert tips, analyse their swing, and learn from some of the game’s most respected coaches, making it the perfect stop for those looking to sharpen their skills or pick up a club for the first time.

Fans can also get into the swing of things at The Arcade which turns golf into an immersive digital experience. Visitors are offered a mix of virtual reality and golf gaming, delivering a next level experience ideal for young adults and anyone who wants to combine golf with cutting-edge entertainment.

Celebrity Pro Am

The technology attractions are just part of a wider programme at The K Club. The week begins with the Celebrity Pro-Am on Wednesday, September 3rd, featuring a line-up that includes rugby star Josh van der Flier, former Irish rugby internationals Johnny Sexton and Tommy Bowe, All-Ireland winners, Tipperary’s Ronan Maher and Kerry’s David and Paudie Clifford and lifestyle influencer Dearbhla Silke.

World-Class Golfers

Fans can watch Rory McIlroy fresh from his Grand Slam season and Masters victory, alongside Shane Lowry, Pádraig Harrington, Séamus Power, Ryder Cup Captain Luke Donald, defending champion Rasmus Højgaard, 2016 Masters champion Danny Willett, 2018 Open winner Francesco Molinari, Venezuelan Jhonattan Vegas and American Ryan Gerard, will compete for the title, as they battle for one of European golf’s most prestigious titles.

Paul Gillmon, Tournament Director of the Amgen Irish Open, said:

“Fans can expect a lot more at this year’s Amgen Irish Open. We’re embracing innovation in a big way. From interactive coaching at The Academy to immersive experiences in The Arcade, we’re creating spaces where fans of all ages can engage with the game in exciting new ways. It’s all about enhancing the fan experience and making golf more accessible, interactive, and fun, whether you’re a lifelong player or just discovering the sport.”

Music

Off the course, the Village will keep the festival vibe going with live music headlined by The Stunning on Saturday night and Simple Things on Sunday evening, plus premium food and drink, family fun, and activations from top brands.

A limited number of General Admission and select Premium Experience options are available. To purchase tickets see tickets.europeantour.com.

EA SPORTS PGA TOUR, THE EXCLUSIVE HOME OF ALL FOUR MEN’S MAJORS AND ROAD TO THE MASTERS, AVAILABLE NOW WORLDWIDE

Electronic Arts Inc. (NASDAQ: EA) launched EA SPORTS™ PGA TOUR worldwide for PlayStation5, Xbox Series X|S and PC via the EA App, Steam and the Epic Games Store. EA SPORTS PGA TOUR is the exclusive home of all four majors in men’s golf – the Masters Tournament, PGA Championship, U.S. Open Championship® and The Open. The game features 30 courses at launch, THE PLAYERS Championship and FedExCup Playoffs, the Ladies Professional Golf Association (LPGA) and all-new Pure Strike gameplay featuring ShotLink Powered by CDW. EA SPORTS PGA TOUR will also launch with Road to the Masters which incorporates challenges, online tournaments and gear tied to the Masters.

EA SPORTS PGA TOUR features the most accurate representation of Augusta National, from exact locations of its flowers and trees, bird sounds, as well as the newly redesigned hole 13 commonly known as “Azalea.” Within Road to the Masters, players can compete for a Green Jacket at the world famous Augusta National and participate in a variety of unique challenges including “Championship Moments” from the Masters, where they’ll complete quests inspired by the prestigious Tournament. Players can test their skills in exciting season-long online tournaments, earning Masters-branded rewards, and equipping their created golfers with official clubs and gear.

“From the outset, our goal was to provide golf fans a true-to-life experience that replicated the excitement and passion that real life players experience every week on the PGA TOUR, as well as the beauty and grandeur of the Masters at Augusta National,” said Cam Weber, EVP and GM, EA SPORTS. “As the only golf game with all four men’s majors featuring some of the most iconic courses and tournaments in the world and realistic gameplay powered by real-world golf data, we’re extremely excited about giving players the most realistic golf game in the world today.”

EA SPORTS PGA TOUR is powered by EA’s Frostbite engine and boasts 30 bucket list courses at launch such as The Old Course at St Andrews Links, The Country Club, Pebble Beach Golf Links and Torrey Pines, allowing players to experience some of the world’s most prominent golf destinations in stunning 4K like never before†. Meticulously crafted using drone technology, flight helicopters equipped with custom LiDAR scanners and Frostbite’s state-of-the-art Terrain Procedural Tools, each course is packed with details that fans know and love, even down to the clubhouses. The photogrammetry and scanners were also applied to create precise renderings of clubhouses, iconic vegetation, bridges, tee markers, rock formations, and other on-course elements offering players life-like visual experiences of their favorite courses. The full list of courses available at launch is available at the EA SPORTS PGA TOUR website.

The Pure Strike gameplay system, featuring ShotLink powered by CDW and TrackMan, allows players to feel like a pro golfer by incorporating fluid swing mechanics, innovative ball behavior and lifelike course dynamics. With a robust career mode, online modes for friends and competitive play, real-life pros including LPGA golfers and deep customization options, EA SPORTS PGA TOUR is the most content-rich entry in the franchise.

After the launch of EA SPORTS PGA TOUR, players can expect compelling content updates alongside golf’s biggest moments such as the Majors, FedExCup, and the Ryder Cup. New challenges inspired by current and historic golf moments will be added along with the 3-Click Swing mechanic and five new courses featuring the sites of the 2023 men’s majors including Oak Hill Country Club, The Los Angeles Country Club and Royal Liverpool as well as Olympia Fields and Marco Simone, site of the 2023 Ryder Cup. More information on these new EA SPORTS PGA TOUR content updates will be revealed later in 2023.

EA SPORTS PGA TOUR is packed with competitive content for players to experience in Career mode, including:

 

  • THE PLAYERS Championship and FedExCup Playoffs – The PLAYERS Championship and all three FedExCup Playoffs events will be in the game. Players can earn in-game FedExCup points in Career Mode for the opportunity to compete in the FedExCup Playoffs.

 

  • Ladies Professional Golf Association (LPGA) and The Amundi Evian Championship – In partnership with the LPGA, EA SPORTS PGA TOUR players can compete at The Amundi Evian Championship for the first time ever in a videogame. Players can compete as some of the top women in the sport, create a female golfer in the overhauled Create-A-Player feature, and participate in a series of LPGA-themed challenges and other events. The golfing world’s Iona Stephen will also be joining the EA commentary team,  becoming  the first woman to appear in a golf videogame providing on-course broadcast commentary.

 

  • Your Career, Your Way – EA SPORTS PGA TOUR provides players with an RPG-like progression system on the Road to the Masters. As their golf game improves, the closer they’ll be to becoming a major champion. Players will be able to create and customize a golfer, develop their skills and master each course to attack every hole like a pro. For more information on the Career Mode in EA SPORTS PGA TOUR, watch the deep dive video and read the detailed blog on all the features.

 

  • Online Gameplay – Online game modes include Competitive play featuring simultaneous rounds with up to 16 players, as well as social and private matches for more casual experiences. Players can also play in a variety of timed tournaments for exclusive rewards.

 

EA SPORTS PGA TOUR New Gameplay Trailer Ahead of Launch + Road to the Masters Invitational from Augusta

EA released a brand new gameplay video for the upcoming EA SPORTS PGA TOUR, launching Friday, April 7 on Xbox Series X|S, PS5 and PC.

Featuring sports gaming content creator TheApexHound, the video showcases many of the incredible gameplay features that players will get their hands on when EA SPORTS PGA TOUR launches globally next week. Players will get a sneak peek at the famous Pebble Beach and Bay Hill courses, while witnessing an online multiplayer match also featuring producer Ben Ramsour. The playthrough showcases the upcoming game’s stunning, realistic visuals and state-of-the-art course mapping technology.

And, in case you missed it, Augusta National Golf Club announced last week that it will host the Road to the Masters Invitational, an invite-only live streamed event on Sunday, April 2 at 3:00pm PT / 6:00pm ET. Tune in to check out the first ever gameplay of the prestigious Augusta National and watch as celebrity participants compete in EA SPORTS PGA TOUR. You can find out more at the link here.