Irish businesses explore next wave of AI adoption at Dell Technologies Innovate

Pictured attending the Tech Rally at the Dell Technologies Innovate event at Royal Hospital Kilmainham recently were Mark Hopkins, Managing Director, Dell Technologies Ireland, and Alex Rice, Field Product Manager at Dell Technologies Ireland, alongside over 100 technology leaders, industry experts and IT decision-makers who explored how organisations across Ireland are preparing for the next phase of AI-driven transformation.

The event also featured Dell’s ‘Tech Rally Anywhere’ showcase, bringing a hands-on experience of the latest devices and technologies shaping the future of work in Ireland. The showcase provided IT leaders with the opportunity to experience Dell’s latest AI PCs and latest devices and how they can empower employees in the workplace.

With AI continuing to move from concept to practical deployment, discussions throughout the day centred on the importance of building strong digital foundations from modern devices to resilient, secure and scalable infrastructure.

Attendees explored how modern devices and emerging technologies are evolving new ways of working. A dedicated showcase area gave audience the opportunity to experience the latest generation of Dell devices and workplace solutions first-hand, including newly launched AI PCs. The interactive setup demonstrated how advancements in device performance, collaboration tools and connectivity are enabling more flexible and productive ways of working across today’s hybrid work environment.

With technology decisions now more closely tied to business performance than ever before. Irish organisations are increasingly focused on how they can future-proof their operations, embrace AI responsibly and unlock new opportunities for growth in an increasingly complex digital economy.

Speaking at the event, Mark Hopkins, Managing Director at Dell Technologies Ireland said “AI is rapidly becoming a key driver of innovation and competitive advantage for organisations across Ireland. As businesses move from experimentation to real-world deployment, the focus is on building the right foundations, from modern devices at the edge to secure, scalable infrastructure, to fully realise its potential.

“At Dell Technologies Ireland, we are supporting customers to turn AI ambition into tangible outcomes, helping them innovate faster, operate more efficiently and move forward with confidence in an increasingly data-driven world.”

Dell Reimagines Commercial PCs with New Sleek and Powerful Designs

Dell Technologies introduces a transformed commercial portfolio spanning Dell Pro notebooks, Dell Pro Precision workstations, desktops, monitors and client peripherals.

Thinner, lighter, and more powerful, the new lineup brings a bold, refined design language to commercial devices—prioritizing sleeker silhouettes, premium materials and modern details that elevate everyday productivity. With advances in cooling, power efficiency and support for on-device AI, the portfolio delivers improved performance and long battery life in more portable form factors, enabling a consistent, elevated experience for everyone from frontline workers to senior executives.

Why it matters

Users want sleek, powerful devices. IT needs security, manageability, and budget discipline. Dell’s reimagined commercial portfolio delivers both. Advanced engineering—modular architecture, improved thermals, AI-ready silicon—allows thinner, lighter designs that maintain enterprise-grade performance and control. Organizations can now deploy modern hardware that professionals prefer without compromising on the standards IT demands.

Dell Pro notebooks: Thinner. Lighter. More powerful.

The all-new Dell Pro notebook lineup delivers the performance business users need for everyday productivity: running multiple applications simultaneously; real-time collaboration on video calls or whiteboards; manipulating large datasets and using AI assistants. Available with the latest Intel Core™ Ultra Series 3 and AMD Ryzen™ AI 400 processor options, users have powerful on-device AI, long battery life and Copilot+ PC experiences. Dell’s new modular design approach shrinks the motherboard to create room for larger fans and better thermals, packs more energy into smaller batteries and supports a wider range of silicon options within the same chassis. This flexibility gives organizations more configuration options within the design and faster responsiveness in a dynamic silicon market, even in supply-constrained environments. Additional Intel Core Series 3 systems will be introduced at a later date.

The Dell Pro notebooks include Dell Pro Premium, designed for executives and customer-facing managers who are frequently on-the-go. which sets a new standard for executive-class notebooks. Up to 7% thinner than the previous generation in a sleek form factor, the 14-inch laptop features a lightweight magnesium alloy chassis finished in magnetite. The Tandem OLED display option provides exceptional color and contrast, and the 8MP HDR camera offers remarkable video call quality. As the lightest Dell Pro laptop, Dell Pro Premium sets a new standard for executive-class notebooks.

Dell Pro 7 is built for consultants and sales professionals who refuse to choose between portability and capability. Combining versatility with design, these are the thinnest 13- and 14-inch commercial laptops and 2-in-1s in their class. Now up to 18% thinner than the previous generation Dell Pro 7 features an elegant aluminum chassis with the performance to handle demanding business applications. The sleek edge-to-edge Gorilla Glass touchscreen with up to 500-nit display provides a beautiful viewing experience on the 2-in-1s—whether working on a client presentation at an office or in a cramped airline seat. With premium options for an elevated experience—such as OLED displays, up to 8MP cameras and battery-saving mini-LED backlight keyboard technology—customers can customize the experience to fit their user needs.

Dell Pro 5 offers the most scalable performance in its class. Organizations can configure these systems across a selection of Intel and AMD processor options, display choices, and memory and storage configurations to match their specific workflow requirements and IT standards. Available in 14- and 16-inch sizes, Dell Pro 5 is up to 12% thinner than the previous generation and up to 21% thinner than competing designs, providing mobility for users like financial analysts and project managers, while maintaining performance needed for business-critical applications. Brighter 400- and 500-nit displays with up to OLED improve visibility in any working environment, while the large 70Wh battery delivers extended runtime for long work sessions.

Dell Pro 3 delivers reliable business computing for administrative assistants or support specialists handling core productivity tasks—email, web applications, document creation and video conferencing—at maximum value. Starting at just 2.89 pounds in 14- and 16-inch form factors, the new metallic topcoat gives a smooth and scratch-resistant finish, and sleek and tapered profile provides a modern appearance. With WWAN, Wi-Fi 7, 400- and 500-nit display options, and long battery life, Dell Pro 3 packs notable features in a highly portable device.

Dell Pro 5 Micro Desktop: Compact and Powerful

Dell Pro’s growing desktop family adds the new Dell Pro 5 Micro, delivering desktop-class performance in an ultra-compact form factor designed for space-constrained environments. With integrated Type-C connectivity up to 100W power delivery-in, the Micro can be powered directly from a USB-C monitor, such as a Dell Pro P Monitor, minimizing cord clutter. As Dell’s first Copilot+ PC mainstream desktop, it delivers 50 TOPS NPU for low-power acceleration of AI workloads and supports memory speeds up to 7200 MT/s for smoother multitasking. The rest of the Dell Pro desktop family continues to ship this year.

Dell Pro Precision Workstations: Power Meets Refinement

Dell brings back Precision—now Dell Pro Precision—with industry-leading workstations designed for professionals who demand exceptional performance. As the global leader in workstations,[xii] Dell Pro Precision continues the same design-forward thinking while delivering greater capabilities for AI workloads, complex simulations and advanced rendering.

Dell Pro Precision 5S debuts as an entry point to the family, built for power users who need more than a business notebook can provide—engineers handling light CAD modeling, content creators doing video editing and designers working in graphic applications. Starting at 3.1 pounds, it’s Dell’s thinnest and lightest workstation ever [xiii] and features a sleek three-sided aluminum design, providing a polished, robust build. Available with 14‑ and 16‑inch display options and Intel® Core™ Ultra Series 3 featuring integrated Intel Arc™ Pro graphics with up to 12 Xe or AMD Ryzen™ AI 400 processors with AMD Radeon™ PRO graphics, it delivers high performance for business and industry applications in an ultra‑mobile form factor. The large integrated graphics engine and shared memory complex enable additional edge inferencing capabilities for AI workloads. ISV-certified and equipped with up to 64GB of 8533MT/s LPCAMM2 memory, it offers a cost-effective price point for bringing workstation capabilities to a broader range of users..

Dell Pro Precision 5 and 7 series mobile workstations with NVIDIA RTXTM Pro Blackwell Generation GPUs, announced at GTC, deliver workstation-class power in thinner, sleeker designs for advanced creation, rendering and accelerating AI workflows. Plus, the all-new designed Dell Pro Precision 9 T2/T4/T6 desktops power the most demanding workloads—3D CAD, complex AI development and simulations—with up to 15 PCIe slots accommodating up to five NVIDIA RTXTM Pro Blackwell Generation 300W GPUs.

Across the Portfolio: Built for IT

At the core, Dell continues to offer the world’s most secure and manageable commercial AI PCs,[xiv] simplifying IT management and helping product data from evolving threats. New quantum-resistant upgrades help protect BIOS and the root of trust against future cryptographic threats, while Halcyon on-the-box now makes Dell the only commercial PCs equipped for ransomware resilience. Dell’s standardized BIOS across silicon partners allows IT teams to deploy multiple processor types under a single image, while the industry-first cloud-based Intel vPro provisioning solution provides remote, zero-touch fleet deployment.

Modular designs and the use of recycled, renewable and low-emissions materials support customers’ sustainability ambitions and extend PC longevity. As the first PC manufacturer to introduce modular USB-C ports in commercial PCs, Dell now brings modular components, including USB-C ports, mainboards and customer replaceable batteries, to Dell Pro notebooks and select Dell Pro Precision mobile workstations. Dell also has the widest portfolio of commercial PCs with 100% recycled cobalt batteries.

Dell Pro P Monitors and Peripherals: Designed for How People Actually Work

Most professionals do not have dedicated desks anymore. They hot-desk, work remotely and jump between conference rooms. Dell’s expanded Pro P monitors and accessories lineup are designed for that reason.

Dell Pro P 34 USB-C Hub Conferencing Monitorcertified for Microsoft Teams and Zoom, turns any workspace into a virtual meeting-ready setup. Its Sony Starvis 5MP HDR camera delivers professional-grade clarity even in low light conditions, while AI auto-framing keeps users centered on-screen. Dual beamforming AI noise cancellation microphones cut user background noise for distraction-free conversations and a mechanical privacy shutter plus Windows Hello sign-in add security.

Dell Pro P 27 USB-C Hub Monitor is for users who do not require built-in conferencing features but want reliable performance. It offers an FHD IPS panel with up to 120Hz refresh rate and supports up to four monitors daisy chained. Silent Firmware Update completes updates up to 90% faster and runs silently during idle state, eliminating reboots, alerts and any disruptions to employee productivity.

All Dell Pro P Monitors are TÜV Rheinland 4-star certified for eye comfort, made with up to 95% post-consumer recycled plastic and meet ENERGY STAR®, EPEAT Gold and latest TCO Certified Edge standards.

 

New peripherals complete the setup:

  • Dell Pro 5 Wired Fingerprint ESS Mouse provides advanced, hardware-level protection through Enhanced Sign-in Security (ESS) for Windows Hello authentication, making it more secure against malicious attacks. This mouse is a fast, convenient and secure alternative to long complex passwords.
  • Dell Pro 7 Slim Keyboard and Mouse are a full-size keyboard and mouse combo that deliver quiet keys, silent clicks, precise tracking and industry-leading battery life up to 48 months on the keyboard, 36 months on the mouse.[xxii]
  • Dell Pro 7 Rechargeable Compact Keyboard and Mouse combine a compact design with supercapacitor technology for exceptional battery life. A quick five-second charge delivers a day of use, while a full charge in under five minutes powers the keyboard for up to three months and the world’s lightest non-Lithium-ion rechargeable mouse for up to 1.5 months.

Together, these systems form a cohesive commercial portfolio for modern hybrid work with on-device AI.

Rob Bruckner, president, Client Solutions Group, Dell Technologies: “At CES, we showed what’s possible when consumer design and innovation come together. Today, we’re proving we can scale that same strategy across our entire commercial portfolio – and do it fast. IT leaders can deploy sleek and modern devices users actually want to use at every level of the organization, along with improved performance, without sacrificing the manageability, security or value they demand.”

Pat Moorhead, CEO, founder and chief analyst, Moorhead Insights & Strategy “Enterprise buyers are navigating a major PC refresh cycle with rising demands for security, manageability and workload flexibility. As CIOs prioritize long-term value, they are focusing on systems that align to specific workloads, offer silicon choice and can be deployed consistently across distributed environments. Supply chain volatility and longer planning cycles are also driving interest in platforms that reduce procurement risk while maintaining standardization. Dell’s engineering and design updates across its commercial PC portfolio deliver on these dynamics, combining multiple silicon options with enterprise-grade security and manageability to give buyers greater flexibility as they plan and standardize their endpoint environments.”

 

 

Availability

  • Dell Pro 14 Premium will be available on March 31.
  • Dell Pro 3 14/16, Dell Pro 5 14/16 and Dell Pro 7 13/14 notebooks will be available in May.
  • Dell Pro 5 Micro will be available on March 31.
  • Dell Pro Precision 7 14/16 with Intel integrated graphics will be available on March 31.
  • Dell Pro Precision 5 Series 14/16 and 7 Series 14/16 mobile workstations with NVIDIA RTXTM PRO Blackwell Generation GPUs will be available in May.
  • Dell Pro Precision 5S mobile workstations will be available in May.
  • Dell Pro Precision 9 T2/T4/T6 will be available in May.
  • Dell Pro P 34/27/24 USB-C Hub Conferencing Monitor (P3426WEB/P2726DEB/ P2426HEB) and Pro P 34/27/24 USB-C Hub Webcam Monitor (P3426WEV, P2726DEV, P2426HEV) are now available for sale globally.
  • Dell Pro P 27/24 USB-C Hub Monitor (P2726HE, P2426HE) and Dell Pro P 24 16:10 USB-C Hub Monitor (P2426E) are now available for sale globally.
  • Dell Pro 7 Slim Keyboard and Mouse (KM726) are now available for sale globally (launch dates vary by region).
  • Dell Pro 5 Wired Fingerprint ESS Mouse (MS526C) is now available for sale in North America (launch dates vary by region).
  • Dell Pro 7 Rechargeable Compact Keyboard and Mouse (KM746) will be available starting April 16 in North America (launch dates vary by region).

From Classrooms to Careers: Dell Simplifies Learning With Purpose-Built Education PCs and Future-Ready Programs

We’re at a critical moment in education. New research and emerging technologies, such as Generative AI, have the potential to reshape how we teach and learn. With decades of leadership in education technology, Dell Technologies is supporting schools in this transformation – equipping students and educators with tools and programs designed for the AI era, ensuring they are prepared for the opportunities ahead.

This commitment is reflected in Dell’s expanded education portfolio – including new Dell Pro Education and Dell Chromebook devices – alongside programs that help prepare students for the future. These new PCs are purpose-built for modern learning environments: durable enough to withstand the school day, serviceable enough to maximize institutional investment and powerful enough to support the curricula.

Expanding the Portfolio: New Purpose-Built Devices for Education 

Dell is expanding its education portfolio with new devices designed to meet the diverse needs of modern learning environments.

These PCs are engineered for the realities of student life – ruggedized to military standards (MIL-STD 810H) with reinforced corners, spill-resistant keyboards and 180-degree lay-flat hinges tested to withstand tens of thousands of cycles. Powered by Intel N-Series processors, they deliver all-school day battery life and the performance modern curricula demand.

Serviceability is built in from the start, with customer-replaceable batteries, shared parts across models and up to five years of warranty coverage to maximize investments and reduce e-waste. Wi-Fi 6E connectivity, built-in security and robust device management give IT teams the tools they need to deploy and support technology at scale, while Dell’s Managed IT Services offer schools 24/7 monitoring, proactive issue resolution and dedicated support options.

The lineup includes:

  • Dell Pro Education 11 Laptop & 2-in-1 (Windows OS): Compact and lightweight with optional touch capability, ideal for younger students.
  • Dell Pro Education 14 Laptop (Windows OS) and Dell Chromebook 14 Laptop (Chrome OS): New 14-inch additions to the portfolio offer larger screen real estate for multitasking, well suited for high school students. Schools can choose the operating system that best fits their environment and curriculum needs.

This expanded portfolio joins the Dell Chromebook 11, launched late last year, giving schools more choice in how they equip their students and staff.

Shaping the Future Through Education Programs & Partnerships

Beyond technology solutions, Dell has focused on making lasting impact through collaboration with educators, non-profits, and community leaders to foster critical skills for the digital era. Recent examples include:

  • Student TechCrew (U.S.): A program that helps schools create a student-led helpdesk, teaching 9th -12th graders about technology and repair while supporting peers and school staff with tech issues. Learn how to start a Student TechCrew chapter at your school here.
  • Girls Who Game (U.S./Global): Fosters early interest in STEM fields while building leadership and critical thinking skills. This program was developed in partnership with Microsoft and Intel.  Learn more about Girls Who Game here.
  • Tech Career Circuit (Global): In partnership with Discovery Education, this initiative equips students in grades 6-12 with complementary hands-on resources, digital skills and AI-focused learning to prepare for in-demand IT careers. Access the Tech Career Circuit resources here.
  • Data Dunkers (Canada): A program that uses basketball statistics to teach students in grades 5-12 data science and AI skills, fostering critical thinking and career exploration. Learn more about how to bring Data Dunkers to your school here.
  • U.S. Presidential AI Challenge (U.S.): Dell is the technology partner to the U.S. Presidential AI Challenge, expanding access to free, on-demand training for K-12 students focused on tech literacy and workforce readiness. Learn more about the Presidential AI Challenge and access resources here.

 

A Legacy of Leadership in Education

“Dell’s leadership in education is rooted in a deep understanding of how learning evolves alongside the students and teachers who shape it,” said Kevin Terwilliger, head of product, Client Devices, Dell Technologies“When we design technology for the classroom, we look beyond utility to create tools that foster resilience, spark curiosity, and enable meaningful connections. Our expanded portfolio of purpose-built education devices reflects this commitment—offering durable, high-performing solutions that meet the real-world demands of students and educators alike.”

Availability and Pricing
The new Dell Pro Education and Dell Chromebook devices will be available for order in February 2026. Dell Chromebook 11 is already available at Dell.com. 

OneOdio Studio Max 1 Wireless Over-Ear DJ Headphones Review

The OneOdio Studio Max 1 Wireless Over-Ear DJ Headphones are a pair of ove-ear cans that impress from a listening experience via a mobile in my tests as I have no DJ equipment they have been tested on both Android and iOS and with not having a companion app which is dissapointing they still deliver on audio and its all good.

The build quality is great here and not too heavy eiather with plus cups that cover the ears nicely and block out much of the external noise with not having ANC listed on the specs, having said that if you are at home and turn these up to the max you will hear NOTHING!!

These also fold up and you get a nice carry bag inside along with all the extra cables and a dongle and they have ultra low latency which is 20ms with wired connectivity via 3.5mm/6.35mm jacks for instruments like guitars and keyboards and so on which again I do not own.

The OneOdio Studio Max 1 are equipped with 50mm drivers featuring OFC copper-clad coils, these headphones deliver deep bass and crystal-clear highs, lows and mids are fine and all genres tested in my usual test run these did not dissapoint even down to to hearing more intricate details than you would not expect to which was a win for me and when the volume is turned up to the max you will be impressed and I can only imagine how they would sound in a DJ set up and so on. Calls also sounded great during my testing and clear both ends again maxed out volume which is how I prefer to use my earbuds and headphones.

There is some controls on the right cup being your power on/off volume up and down skip and reverse tracks and play and pause, there is also the option to change modes, there is 4 in total and access to your voice assistant and the keys work really well. you also have your headphone socket and USB-C charge port.

 

Features
  • Versatile Multi-Scenario Connectivity – Achieve ultra-low latency (20ms) in Dongle Mode for seamless DJ mixing, effortless Bluetooth 5.2 pairing with mobiles or PCs, and wired connectivity via 3.5mm/6.35mm jacks for instruments like guitars and keyboards.
  • Exceptional 120-Hour Playtime – Revel in up to 120 hours of battery life in Bluetooth mode or 50 hours in Dongle mode—effortlessly power through weeks of music production, gaming, or podcast sessions without worrying about recharging. With quick-charge support, just 5 minutes of charging delivers 5 hours of use.
  • Studio-Grade Hi-Res Audio – Equipped with 50mm drivers featuring OFC copper-clad coils, these headphones deliver deep bass and crystal-clear highs. Certified by Hi-Res Audio and Sony LDAC, plus LC3 decoding for lossless wireless streaming—perfect for mixing and mastering with precision.

Comfort Meets Professional Design – Designed with ergonomic protein leather earpads and an adjustable metal headband for all-day comfort. Features 180° rotatable ear cups for single-ear monitoring and a foldable design, making them ideal for travel and on-the-go use.
  • Eco-Conscious & Pro-Ready Build – Crafted with recyclable packaging materials to reduce environmental impact. Includes a premium travel case, a 6.35mm adapter, and a 1/4″ to 3.5mm cable, ensuring compatibility with DJ controllers and amplifiers.
  • Dual-Mic ENC for Crystal-Clear Calls – The Dual-Mic ENC technology intelligently isolates your voice from background music or crowd noise—ideal for taking calls near DJ booths or live stages. Stay heard even in the most chaotic environments, ensuring your commands remain clear and audible.

15% discount codes below

Other OneOdio Reviews 

Video Review

STEALTH expands its range of cross platform light-up gaming accessories

STEALTH, one of the UK’s leading gaming accessories brands, has expanded its range of light-up gaming accessories to include more innovative lighting designs and premium features, ideal for bedrooms and gaming dens for gamers of all ages.

The latest collection includes stylish headsets with full RGB light-up earcup designs, headset stands with light-up trims and PC peripherals which add a splash of personality to any desk setup, whether that be for gaming, study or work.

All of the below products are available from high street retailers now, and are cross-platform compatible, including the Nintendo Switch 2. The timely launch makes them ideal gifts for Christmas.

In addition to its commitment to producing affordable, yet high quality gaming accessories, STEALTH also prioritises sustainability and was the first UK gaming brand to introduce 100% plastic-free packaging in 2018.

STEALTH RADAR Glow Headset

Price: £29.99

Available in black from Smyths

Available in White from Argos and Very

 

 

This stylish white LED aviator-style gaming headset by STEALTH features five animated RGB effects on the earcups for a fun and immersive gaming experience.

The 40mm speaker drivers deliver clear sound and a built-in mic with pop filter ensures clear streaming and chat functionality.

Compatible with PS4, PS5, Xbox One, Xbox series X and S, PC, Nintendo Switch (including Switch 2), and Switch OLED.

STEALTH Radar Light-Up Night Sky Headset & Stand Bundle

Price: £49.99

Available from Smyths

 

Budding astronauts will love this night-sky themed matching LED headset and stand bundle by STEALTH. Perfect for kid’s bedrooms, both the stand and headset feature night-sky LEDs on the base of the stand and earcups of the headset, with 5 changeable RGB lighting effects.

The RADAR headset boasts 40mm speaker drivers for immersive sound and pop mic with filter for clear chat when gaming with friends. It also has additional charging ports to charge other devices.

Compatible with any headphone jack, so they can also be used for remote learning on desktops/mobile devices as well as gaming on many different platforms, including Nintendo Switch 2.

STEALTH Panther white LED headset

Price: £29.99

Available from Smyths

 

Previously only available in black, STEALTH has released its premium Panther headset with light-up ear cup trims in white, to coordinate with more consoles and colour schemes.

Multi-platform and lightweight, it has an adjustable headband and soft foam, breathable mesh earcups for comfort during long gaming sessions. The speakers offer high quality audio for immersive gameplay, while the pin-point mic and integrated audio controls make in-game chat functionality seamless and won’t disrupt the flow.

Its wired design, featuring a braided cable for extra durability, means set up couldn’t be easier – just plug and play.  Compatible with most gaming platforms thanks to the 3.5mm audio jack, including Playstation, Xbox, Nintendo (including Switch 2), PC and mobiles and tablets. Older Xbox One controllers may require a separate headset adaptor.

STEALTH Light-Up 3D Wired Gaming Mouse

Price: £12.99

Available from Argos

 

With a light-up 3D geometric design, this wired mouse from STEALTH is ideal for a PC gaming setup. Compatible with consoles and PCs, it has 13 static and animated lighting effects to choose from.

It has six sensitivity settings up to 7200dpi for selecting the perfect speed, making it perfect for gaming and regular use alike.

STEALTH Light-Up Wired Gaming Keyboard and Mouse

Price: £27.99

Available from Argos

 

Featuring a full-sized keyboard with numeric pad and four-button mouse, this matching light-up set has three different, co-ordinated, animated lighting effects, including breathing mode.

The keyboard has a 360 light-up base for creating the perfect gaming ambience on a desk. It also has silent click keys, so late night gaming sessions don’t disturb others, and anti-ghosting keys so that complex commands register correctly.

The mouse has adjustable sensitivity for different types of gameplay, four buttons and a scroll wheel.

See some gaming reviews

Dell Technologies Forum – AI and innovation drive peak performance

The Dell Technologies Forum took place at the RDS in Dublin with Peter O’Mahony, former Ireland rugby captain and Grand Slam winner, Lynne Cantwell, most capped Irish women’s rugby player and Head of Women’s Strategy at the IRFU, David Humphreys, former Ireland international and Performance Director at the IRFU headlining the event which showcased how AI can help organisations drive peak performance, increase productivity and spark innovation.

The Forum brought together approximately 600 of business and IT leaders to explore the latest developments in AI-powered transformation, the next generation of AI PCs, modern data centres and multicloud strategies. Conversations centred on how these advances can help strengthen competitiveness and unlock new growth opportunities.

Across the keynote, solutions expo, curated breakout sessions, insightful panels and more, decision makers heard from a range of exciting experts and speakers on the innovative solutions that can empower them to transform at speed and scale up their success.

 This comes as Dell’s Innovation Catalyst Study 2025 revealed that while 76% of Irish organisations view AI as a strategic driver of business growth, almost half (46%) are struggling to keep pace with rapid technological change and concerns around security, expertise and compliance.

Peter O’Mahony took to the stage to share lessons from elite sport on building a high-performance culture on and off the pitch, while Lynne Cantwell and David Humphreys discussed how teamwork, leadership and innovation can help organisations thrive in an era of technological transformation.

Other speakers included Jason Ward, EMEA North Vice-President and Managing Director of Dell Technologies Ireland; Alyssa Boyle, Head of Commercial Operations at Studio Ulster; and Gemma Leo, Head of Business Support & Projects at the Crann Centre.

Speaking at the Dell Technologies Forum, Mark Hopkins, General Manager of Dell Technologies Ireland said: “AI is no longer a question of “if” – it’s a question of how to make it work better, faster, and more securely to provide the right outcomes for your business. Leaders across Ireland are now looking to scale AI responsibly, modernise infrastructure and prepare their workforce for what’s next. Through this year’s Dell Technologies Forum, we’re bringing together the technologies, insights, and collaborations that help businesses turn ambition into action. Whether it’s scaling GenAI, modernising infrastructure, or empowering the workforce with AI-enabled devices, the Forum is where organisations see what’s possible – and how to make it real.

“The insights of Irish rugby legends, alongside leading voices from the technology and business sectors, highlighted how teams can achieve peak performance – whether on the field or in the boardroom. At Dell Technologies Ireland, we are committed to helping organisations across the country harness AI and emerging technologies to innovate with confidence and turn potential into tangible results.”

To find out more about the Dell Technologies Forum, visit: https://events.dell.com/event/31e5bc77-5cbf-427e-8dcb 262fcd187937/summary?dgc=ba&cid=dtf25_ba_EMEA_IE&lid=cal&RefID=ba_EMEA_IE_cal

Dell introduces AI PCs and smart dock portfolio to boost workplace productivity

Today Dell Technologies announced the availability of its streamlined Dell Pro and Dell Pro Plus AI PCs, alongside the newly unveiled Smart Dock portfolio, designed to optimise AI-powered workflows and enhance workplace management.

Building on its commitment to simplifying computing solutions, Dell’s streamlined AI PC lineup is categorized into three distinct offerings: Dell (for play, school, and work), Dell Pro (for professional-grade productivity), and Dell Pro Max (for maximum performance). The Dell Pro range now features expanded silicon choices, including AMD Ryzen processors for the first time, as well as Intel® Core™ Ultra processors (Series 2), delivering extended battery life and improved performance.

Amongst the latest additions the Dell Pro 13/14/16 Plus business laptops, offers a sleek aluminum design, unified BIOS management, and a combined driver set across silicon options to simplify IT operations. Meanwhile the Dell Pro 14/16 models cater to everyday productivity with 14- and 16-inch displays featuring a 16:10 aspect ratio.

Introducing the Dell Pro Smart Dock Family

Dell’s latest Smart Docks portfolio offers industry-leading power and connectivity for AI-optimised workflows.

These docks include the Dell Pro Dock, Dell Pro Smart Dock, Dell Pro Thunderbolt 4 Smart Dock, and Dell Pro Thunderbolt 5 Smart Dock. Designed to support AI PC workstyles, the docks deliver impressive power ranging from 100W to 300W and allow simultaneous support for up to four high-resolution displays without unnecessary cable clutter, and feature USB-A PowerShare ports for charging additional devices.

To further streamline IT management, Dell’s Device Management Console and Display and Peripheral Manager introduce cloud-based remote management for dock and peripherals, enabling firmware updates, fleet-wide device oversight, and large-scale updates without requiring direct PC connections or additional software installations.

Security & Sustainability

Dell continues to prioritise security and sustainability across its product range. The new docks integrate tamper-resistant hardware-based encryption and Wi-Fi protection to safeguard sensitive data. Sustainability efforts include the use of up to 65% post-consumer recycled materials and packaging made from 100% recycled or renewable content. The Dell Pro Dock also reduces standby power usage by up to 72%, supporting businesses in their energy efficiency goals.

“For enterprises adopting AI PCs, the stakes are higher than ever,” said Ed Ellett, Senior Vice President & General Manager, Client Peripherals Product Group, Dell Technologies. “AI workloads require a strong infrastructure, streamlined management and tools to maximize user productivity. Dell Pro Docks and workspace management solutions meet these demands while paving the way for smarter workplaces.”

Whether powering intensive AI workloads or simplifying the management of thousands of devices, Dell offers a trusted lineup of premium devices and software.

Pricing and Availability

 

  • Dell Pro Dock (WD25) priced at €244.50 (IRL) and is now available, click here.
  • Dell Pro Smart Dock (SD25) priced at €295.36 (IRL) and is now available, click here.
  • Dell Pro Thunderbolt 4 Smart Dock (SD25TB4) priced at €381.51 (IRL) and is now available, click here.

AI-Powered PCs: Transforming How We Work, Create, and Innovate

Over the decades, personal computers have evolved from simple work tools into indispensable companions that shape how we live and work. Tara Gale, Client Solutions Country Lead at Dell Technologies Ireland tells us more.

But now we’re on a cusp of game-changing revolution with Artificial Intelligence (AI) transforming the PC and other devices we use on a daily basis. We are entering a new era in workplace technology, with AI redefining productivity, efficiency, and sustainability for Irish businesses.

Rise of AI-powered PCs

As organisations in Ireland navigate an increasingly data-driven world, the demand for faster and more secure workflows is growing. AI PCs step up to this challenge by integrating powerful on-device AI capabilities that reduce reliance on the cloud.

At its core, AI PCs are accelerated desktops, laptops, and workstations capable of running AI-optimised apps locally on device.

By processing data locally with embedded accelerators like Neural Processing Unites (NPUs), these devices offer a more responsive user experiences and a seamless approach to manage workloads all while ensuring improved security and energy efficiency. This not only enhances operational efficiency but also opens new opportunities for AI development, deployment, and fine-tuning directly at the user’s fingertips.

These next-generation devices are more than just an upgrade. They represent a fundamental shift in workplace technology, designed to meet the evolving needs of modern enterprises.

Leveraging decades of innovation in purpose-built accelerators, such as NPUs and GPUs, our latest AI PCs at Dell Technologies help to unlock the power of AI for the end user. With devices like the Dell Pro Max PC can handle up to 30 billion-parameter AI models, equipping Irish enterprises to tackle complex challenges effortlessly.

AI PCs are designed to empower users with unparalleled productivity capabilities. By leveraging on-device AI, these PCs streamline workflows and enable employees to handle complex tasks with ease. Features like intelligent automation and predictive analytics reduce time spent on repetitive processes allowing user to focus on higher-value work.

Sustainability and Innovation

Beyond performance, efficiency, and sustainability what remains a key priority for businesses across Ireland is to align themselves and support Ireland’s environmental commitments while allowing their business to integrate eco-friendly practices without compromising on technological advancement. AI PCs contribute to these goals by optimising energy usage and reducing overall carbon footprints.

At CES 2025, Dell Technologies unveiled its latest AI PC portfolio, showcasing a range of devices built to support diverse business requirements. Devices in the Dell Pro portfolio, features low emissions aluminium and a modular USB-C Port to minimise carbon footprint.

Dell is all-in on the AI PC experience and we’re aligning this innovation with the broader vision to lead the industry and offer the most comprehensive AI portfolio spanning from desktop to data centre to cloud, all under one roof.

At a recent event, we brought our AI-enabled PCs and tools directly to Irish customers, developers, and IT administrators, providing hands-on experience of our products designed to build and deploy AI applications seamlessly. By streamlining AI capabilities into everyday workflows, these devices empower users to work smarter and drive real business value.

Our collaboration with industry leaders such as NVIDIA has resulted in innovations like the Dell AI Factory, an end-to-end solution combining cutting-edge hardware and software to deliver unmatched AI performance. Meanwhile, the Dell Data Lakehouse simplifies data management and accelerates insights by up to 90%, allowing businesses to make smarter decisions faster.

Benefits of Adopting AI PCs

In 2025, Irish businesses will embrace AI-powered PCs as essential tools for boosting productivity and redefining the future of work. These advanced devices, equipped with embedded AI, will streamline daily tasks such as drafting follow-ups, organising to-do lists, and summarising emails before the workday even starts.

With AI capabilities soon becoming a standard expectation in PCs, the benefits are clear:

  • Enhanced productivity: Future workloads are increasingly going to be AI-driven, making AI PCs indispensable for tackling complex data challenges. People working with AI PCs will have an edge of fast and more responsive performance, leaving those on outdated devices unable to harness the benefits.
  • PC refresh opportunity:  With over 1.5 billion units in the global commercially installed based and nearly 30pc of them being four years old or more, now is the perfect time to upgrade to AI PCs. Older PCs lack NPUs making them obsolete to handle AI workloads.

With the Windows upgrade cycle ending in October 2025 where hardware requirements may exceed the capabilities of older devices, businesses have a strategic opportunity to embrace smarter, more sustainable technology.

With a wave of PC upgrades anticipated this year, nearly every device will feature an AI accelerator or NPU, enabling seamless execution of AI-driven apps and workloads. For companies still relying on outdated hardware, upgrading to smarter technology will be pivotal to staying competitive in this rapidly evolving landscape.

The Road Ahead: Embracing AI-powered future

As AI continues to demand greater data processing capabilities, Irish business have opportunity to embrace and innovate. The shift to AI PCs represents as significant advancement in enhancing their workforce productivity and addressing complex data challenges with ease.

This integration of AI into everyday devices is only the beginning. As technology evolves AI PCs will deliver even more intuitive and adaptive computing experiences, ranging from smarter workflows to enhanced collaboration tools.

For businesses here in Ireland, adopting these AI powered devices is far more than a routine tech upgrade, it’s a forward-thinking strategy that aligns innovation, sustainability and competitiveness. By investing in these transformative devices, businesses can unlock the power to drive their success and redefine the future of work.

Dell Technologies announces availability of its Dell Plus portfolio in Ireland

Dell Technologies today announced the availability of its new Dell Plus portfolio in Ireland. At CES, Dell unveiled a new simplified portfolio of AI PCs, unifying the naming under Dell Technologies brand with three product categories – Dell (designed for play, school and work), Dell Pro (designed for professional-grade productivity) and Dell Pro Max (designed for maximum performance).

Within these categories, Dell introduced three consistent tiers – Base, Plus and Premium.

The Plus tier features the most scalable Dell PCs, balancing versatility, and productivity. The four new Dell Plus devices are designed with a brand-new aesthetic and powered by Intel® Core™ Ultra (Series 2) processors, offering up to 39% longer battery life.

 

The new devices include:

  • Dell 14 Plus: A sleek and portable device powered by Intel Core Ultra processors, ideal for reliable performance on the go. Starting Price: €1,149.00 Available in Ice Blue.
  • Dell 14 Plus 2-in-1: A versatile device with a convertible design featuring 360-hinge, catering to productivity and everyday needs. Starting Price: €998.99. Available in Ice Blue.
  • Dell 16 Plus: Equipped with an optional QHD+ mini-LED touchscreen display this laptop allows creators to design, edit and share their work seamlessly. Starting Price: €1,148.99. Available in Ice Blue.
  • Dell 16 Plus 2-in-1: Boasting a larger screen and stereo-quality speakers, this device supports both traditional and creative workflows, easily transitioning from tablet to laptop mode. Starting Price: €1,149.00

These new devices are now available across Ireland, offering Irish consumers powerful, scalable, and versatile options to meet their diverse needs. Businesses in Ireland can future-proof their IT infrastructure and maintain a competitive edge with the newly equipped AI PCs in the ever-evolving digital landscape. Dell Technologies aims to support the Irish market with innovative technology solutions tailored to enhance productivity and creativity.

Check out the full line up of new Dell Plus portfolio – https://www.dell.com/en-ie/shop/scc/scr/laptops/appref=dell-product-line