CHERRY has been shortlisted for Gaming Peripherals Vendor of the Year at the PCR Awards 2025 for its XTRFY range of performance-focused keyboards, mice and headsets.
The Gaming Peripherals Vendor of the Year category honours brands that have had a significant impact on gaming through innovation, performance and market presence.
The ceremony will take place on 24th September at The Brewery in London, bringing together leading names within the tech industry.
The CHERRY XTRFY line combines CHERRY’s expertise in mechanical switch engineering with XTRFY’s esports-driven innovation. The brand continues to redefine what gaming gear can be, from collaborating with professional players to co-developing enthusiast-grade technology.
In the past year, CHERRY has launched a range of products, including the MX Northern Lights Switch, the IK Magnetic Switch, the H3 Wireless Headset, the MX 8.3 TKL Wireless Keyboard and the KW 300 and 300W MX keyboards, which are CHERRY’s first hot-swappable models designed for productivity users.
CHERRY XTRFY products are now available both online and in Curry’s stores across the UK.
Recent collaborations with gaming enthusiasts have reinforced CHERRY XTRFY’s presence within competitive gaming. The brand’s first wireless gaming headset was recently endorsed by Counter-Strike legend Emil “HeatoN” Christensen, who praised it as “perfect for FPS games” with standout directional audio.
As the brand expands its presence across retail and esports, the PCR Awards recognition highlights CHERRY XTRFY’s role in shaping the future of gaming peripherals.
Robin Bithrey, Channel Marketing Manager at CHERRY Europe said: “We’re proud to be shortlisted for this award. At CHERRY, we’re gamers ourselves, and that passion fuels everything we create. From working closely with eSports pros to obsessing over the tiniest design details, our mission is to help every player get the most out of their game. Recognition like this tells us we’re on the right path.”