Vittori, a visionary new hypercar company with roots in both America and Italy, has debuted its inaugural vehicle, Turbio, this October in Miami. This limited-run hybrid hypercar, based on an original visual concept by Vittori and designed in partnership with the legendary Italian design house Pininfarina, will feature a perfect package of impeccable production, quality, craftsmanship, aesthetics, and of course, speed. Headquartered in the U.S. but manufactured in Italy, Vittori’s debut represents a fusion of timeless artistry and cutting-edge technology, redefining what is possible for our future while also respecting the beloved aesthetics and qualities of classic car design.
Founder and CEO, Carlos Cruz, began Vittori after a career scaling multi-million-dollar businesses across finance, tech, and AI industries. Cruz notes, “Our dream was to create a beautiful, high-speed vehicle that evoked emotion and a sense of connection. We didn’t want to make another supercar—we wanted to build something that feels like flight, like sculpture, like power at your fingertips. We sought to build a reality where performance, beauty, control, and freedom could exist in one car—without compromise.”
The model debuting in Miami is a running concept, just the beginning of Vittori’s journey towards the production version. The key to the vehicle’s debut is a design deeply rooted in both legacy and innovation. The Vittori team aimed to prioritize craftsmanship, old-world artistry, and a timeless Italian presence. To achieve this vision, they collaborated with Italian icon Pininfarina, the global design house behind some of the most enduring silhouettes in automotive history, including models for Ferrari and Maserati, to drive Vittori’s concept development, dream manufacturing, and the production of exclusive limited series. Pininfarina’s expert understanding of not only materiality, but their unparalleled experience with designing silhouettes and interiors built for velocity, top-tier ergonomics, and superior functionality, made them the perfect partner for this debut vehicle.
“Partnering with Vittori on a new vision for the hypercar market embodies one of the essential traits of Pininfarina,” states Giuseppe Bonollo, SVP Mobility, Pininfarina. “For decades, Pininfarina has leveraged its heritage in coachbuilding and its ability to transform pure design exercises into industrial realities through comprehensive, turn-key solutions. These skills remain paramount at Pininfarina in serving global customers, and we are therefore pleased to support Vittori in its mission.”
Debuting this October in Miami, the first Vittori vehicle will be a limited-run hybrid hypercar, with only 50 cars available for purchase. The car will debut as a proprietary powertrain developed by Italtecnica, showcasing advanced aerodynamics and additive manufacturing technology. The exterior design is driven by aerodynamic performance. The clean, pure, and seamless body surfaces naturally integrate with the air intakes and exhausts required for cooling flow management. The active rear wing allows the driver to reduce drag or increase downforce depending on the route and driving style. Inside, Vittori also stands apart by putting the driver back in control. Instead of filling the cabin with touchscreens, physical controls and switches have been meticulously restored, placing every element with intent to bring back the pure thrill of mechanical engagement.
More details will be available in the coming months, following the car’s debut in October. For more information, visit go.vittori.com
