Witness a historic win as Oakley®’s distinctive aesthetics and game-changing style come together with global cultural phenomenon Fortnite for the first time, announcing a multi-year deal and dropping in hot with their first collection.
Launched in 2017, Fortnite is an always-evolving space where culture lives and players can create, watch and play alongside a global community with friends: think the best house party of all time, where everyone is welcome. If it’s positive energy, it’s Fortnite. This same positive energy is shared and supported by Oakley, whose commitment to create, improve and expand gaming technologies in the eyewear industry has continued to strengthen from the brand’s first steps into the gaming universe in 2020 with the introduction of Oakley Prizm Gaming lens technology.
The new collaboration begins with two eyewear designs, both proudly bearing the mark of Fortnite Battle Royale’s Victory Crown etched on the lens. Oakley’s Helux Fortnite, equipped with the brand’s proprietary Prizm Gaming™ 2.0 Lens Technology, assists players in reducing glare from OLED and LED screens while providing a sharp visual acuity during intense gaming sessions. On the other hand, Oakley’s Hydra Fortnite provides the ultimate style loadout for any outdoor adventure, bearing golden Prizm™ 24k lens for victorious skies ahead.
Leading the pack is Chica, aka Maria Lopez, most recent signing of the Team Oakley roster. Chica is the first Latina LGBTQ+ creator to join Fortnite’s Icon Series. As a leader in the community, Oakley and Fortnite could not think of anyone better suited to inaugurate their new collaboration.
“I’m so excited that my favorite game and favorite glasses brand are now partnering”, said Chica. “In all my years of playing Fortnite and seeing all of the different collaborations, I’m so happy to be at the center of this one coming together. I can’t wait to share with my community!”
Starting November 29th, Oakley’s Fortnite collection will be available only on Oakley.com in initial limited quantity: get all the way to the collection for Storm survival.
This partnership between Fortnite and Oakley was facilitated by IMG.
