Across Europe, televisions are increasingly becoming part of interior design, shaping how modern living spaces look and feel. According to recent data[1] from Eurostat, more than 68% of people in the European Union live in homes they own, reinforcing the importance of creating living spaces that reflect personal style and lifestyle priorities.
As televisions become larger and more central to the living room, consumers face a familiar dilemma: design-first TVs often sacrifice picture quality, while performance-focused TVs can dominate the room with their size.
TCL addresses this challenge with the TCL A400 Pro NXTVISION TV, a new QD-Mini LED television designed for style-conscious viewers who want cinematic picture quality without sacrificing aesthetics. Confirmed to be launching into the UK Market, the A400 Pro combines an art-inspired design with advanced display technology to reimagine what an Art TV can be.
TCL’s leadership in large-screen and advanced display technology is reflected in its global market performance: according to the Omdia TV Sets Emerging Technology Market Tracker (Q4 2025), TCL ranked No.1 worldwide in Mini LED TV shipments in 2025 with 3.954 million units (31.1% market share) and also No.1 globally for 75-inch and above TV shipments, reaching 4.938 million units (19.1% market share).
Strong Picture Quality with Style
While many art-style televisions prioritise appearance over performance, the TCL A400 Pro boasts some of TCL’s best display technology.
At its core is the flagship QD-Mini LED technology, addressing a common limitation of art-style TVs that often rely on basic edge lighting. By using precise Mini LED backlighting and up to 448 dimming zones, the TCL A400 Pro delivers deeper contrast, brighter highlights, and more accurate colour reproduction, allowing films and series to appear more detailed and lifelike.
The TSR AiPQ processor continuously analyses each scene to optimise contrast, colour, and motion in real time for films, sports, and games. Combined with support for 4K 144Hz refresh rates and up to 288Hz acceleration, the television ensures smooth, responsive visuals that reduce blur and lag during fast-paced gaming or intense action films.
To match the picture experience, the TCL A400 Pro integrates an ONKYO 2.0 Hi-Fi audio system with Dolby Atmos and DTS support, meaning that all dialogue is clear and immersive without requiring an external audio setup.
Seamless Integration into Modern Homes
Many art-inspired televisions promise gallery aesthetics but often introduce complex installation setups or visible hardware that disrupts the clean look of a living space.
The TCL A400 Pro has a unibody integrated design, eliminating the need for external connection boxes and additional wiring. Its light walnut woodgrain frame and matte HVA panel create a picture-like appearance that blends naturally into home décor, whether mounted flush against the wall or displayed on a stand.
Art Gallery mode transforms the screen into a digital canvas, featuring curated artwork and AI-generated visuals. Users can also personalise the experience with AI-created wallpapers and ambient on-screen settings, allowing the TV to complement the mood of the home throughout the day.
Adapting to Everyday Routines
Beyond design and performance, the TCL A400 Pro can adapt naturally to users’ daily routines.
During the day, the matte HVA panel reduces reflections and recreates the texture of framed artwork, allowing the display to function as a decorative element. Throughout the day, an integrated brightness sensor automatically adjusts the screen to maintain a comfortable viewing experience.
In the evening, the television transitions into a premium entertainment hub. The combination of Mini LED contrast, immersive audio, and TCL’s AI-enhanced processing brings movies, streaming content, and games to life with clarity.
Running on Google TV, the TCL A400 Pro also provides quick access to streaming services, personalised recommendations, and voice-enabled control, ensuring the television remains as practical as it is beautiful.
The TCL A400 Pro will be available in four screen sizes: 43”, 55″, 65″ and 75″ giving UK consumers flexibility to match the television to their living space and will see the following promotional retail prices (RRP):
- 75A400 PRO-UK – £1,399.00
- 65A400 PRO-UK – £1,099.00
- 55A400 PRO-UK – £899.00
- 43A400 PRO-UK – £599.00*Specifications may vary based on sizes and final pricing is at the retailer’s discretion.
- For more information visit: www.tcl.com/en/uk
- TCL A400 Pro – Quick Reference
| Everyday Problem | How TCL A400 Pro Solves It | |
| Art TVs with weak picture quality | The World’s First Artistic TV featuring QD-Mini LED | QD‑Mini LED with high‑zone local dimming (up to 448 zones) delivers deeper contrast and brighter highlights for cinema‑level picture quality |
| TVs that dominate the room | Integrated unibody design with light walnut woodgrain frame blends naturally into interior décor | |
| Messy installation with extra boxes | Integrated design with no external connection box keeps installation simple | |
| Screen glare in bright rooms | Matte HVA panel with brightness sensor reduces glare and adapts to changing daylight | |
| Fast motion in sports, films, and gaming can appear blurry or laggy | TSR AiPQ processor with 4K 144Hz refresh rate and up to 288Hz acceleration optimises contrast, colour and motion in real time to keep action smooth and responsive |