Tag: notes

Show Your Customers How Much Their Business Means To You

Doing things to make your customers feel valuable helps maintain loyalty, which empowers your business to flourish, meaning you’ll prevail in the end, handling any challenges that arise and serving as a role model for others. Here are some examples of what excellent customer care looks like.

Send Handwritten Notes

Sending thank you notes is a simple yet effective gesture that fosters stronger relationships with your customers throughout the buying journey. In a world of mass email blasts and tweets, sincerely and personally thanking shoppers illustrates the human side of your brand, establishes good feelings, transforms first-time shoppers into repeat customers, and maximises their lifetime value. You can send handwritten notes to the first 50 customers in a day or to top customers to show appreciation for their business.

Throw In A Free Gift With A Purchase

If you’re already shipping a customer’s order, you might as well take advantage of the opportunity to add some goodies for a surprise. For example, a printed t-shirt suits your brand and your audience’s needs. Naturally, you must think about the type of consumer you’re trying to impress and other factors, namely their age and key interests. Offering a free gift helps build a genuine connection, showing the person they’re more than just a name on your list but rather an invaluable part of your business.

Thank Customers On Social Media

One in three consumers use social networking sites to learn about or discover new products, services, and brands. Those people can become followers, customers, and supporters of your brand, so share content, engage in conversations, respond to inquiries, and gather feedback. Most importantly, snap photos of loyal customers, obviously with their permission, and post them online. It shows authenticity, so take the time to thank those who engage with you most often to build trust and loyalty; they won’t be easily swayed by price or availability, meaning they’ll pay more to enjoy the same product and service they know and love.

Host Competitions, Raffles, Or Giveaways

What matters most is how one or several winners are selected or drawn. During a contest, prizes are given away, but participation requires a level of skill, so every submission is reviewed and judged based on a strict set of criteria. A raffle is a chance-based competition in which participants buy tickets with numbers on them. The winners are drawn at random. And finally, a giveaway, which can range from a website promotion to a social media contest, offers anything from personalised lighters to real-world experiences. People almost always appreciate weekend getaways.

75% of adults deem minute-long voice notes the max

Pure Telecom, Ireland’s high-speed broadband and telecoms provider, today announces the results of its annual Connected Lives survey, which has found that three-quarters (75%) of the population think that sending voice notes exceeding a minute’s duration is unacceptable. The research found that adults in Ireland are prolific users of voice notes, with 54% saying they send them at least once a week and a chatty 23% send them at least once a day.

The nationally representative survey of 1,006 adults in Ireland was conducted by Censuswide on behalf of Pure Telecom and examined the growing trend of voice notes as a means of communication. The research found that in total, 77% of adults have recorded and sent a voice note in the last 12 months. In fact, voice notes are so popular, that one-third of the population report that they are the primary way in which they communicate with their friends.

While voice notes have exploded in popularity, there is a limit to recipients’ patience with them – but women have a lot more time for them than men do. The research found that just 11% of men will tolerate a voice note that goes beyond one minute in length, compared to 21% of women. Almost all adults (94%) consider voice notes of longer than three minutes unacceptable.

The research found that the public is divided in their overall opinion of the voice notes, with less than half (45%) saying they actually like receiving them. Going even further than this, nearly a quarter (23%) admit to being irritated when they see that they have received a voice note. This could explain why a similar proportion (22%) say they have been reprimanded by a recipient for sending one.

The survey also revealed that not everyone gives voice notes the attention and commitment they require, with 40% finding it difficult to take the time to listen to voice notes in their entirety. This may explain why 34% of adults admit that they don’t always listen to the full message and more than one in 10 people (14%) don’t listen to them at all. More than half (51%) confessed that they often forget what was said in a lengthy recording, while 46% said that they often forget what they, themselves, have said in their voice notes.

Paul Connell, CEO, Pure Telecom, said: “While convenient when on-the-go or when we have our hands full, the Irish public has spoken – and they are saying to get to the point! We might be renowned as a nation of storytellers, but rambling is out, as our research shows.

“The way in which we communicate and connect with each other is always changing and evolving and it is clear that voice notes are a growing, if divisive, medium. By providing our nationwide customers with the best quality broadband available in their location, Pure Telecom’s network is here to help people to connect and stay in touch with each other. However, while our network won’t be the cause of cutting a rambling voice note short, we can’t always say the same for the recipients!”