Tag: Norway

In Finland, smart collars and satellite positioning put every reindeer on the map

For some, Finland conjures up magical images of Lapland, the Northern Lights, Santa Claus and reindeer. Others know Finland as an innovative powerhouse of telecoms and digital technology. Now, a creative innovation from Elisa is bringing both these views together, utilising satellite-based positioning and smart technology to make the daily work of reindeer herders significantly easier and improve the animals’ welfare.

In Finland, reindeer are a normal part of life – a typical herd animal and an important source of livelihood for many people in the wild north of the country. A single reindeer farm can own hundreds of reindeer, which roam freely over vast areas across the frozen landscape in search of food. In the past, tracking their herds required farmers to travel long distances and to have a profound understanding of nature and the local conditions.

Now, Elisa has launched a reindeer tracking service developed in close collaboration with reindeer herders themselves. The system utilises the excellent coverage of Elisa’s mobile network and the Internet of Things to provide precise, real-time data about the location and welfare of each and every reindeer in a farmer’s herd, freeing up a significant amount of time for herders.

A simple yet sophisticated solution

The concept behind the service is simple: a collar with a positioning device is attached to the reindeer’s neck. The collar is designed so that it does not disturb the reindeer. Reindeer herders can monitor the movements and welfare of their herds via an app on their phone or computer, making it easy to follow where their animals are and making their work significantly easier.

“For example, rounding up reindeer from across the wilderness and sorting them or marking and tagging the calves has always been very time-consuming and laborious work. If you know the exact location of each individual reindeer, the work becomes considerably quicker and easier”, explains Markus Ahokangas, Elisa’s Regional Director for northern Finland. “Reindeer also sometimes get trapped in deep snow or by thin ice, and they can get injured by predators or road traffic. This system sends out alerts in real time if an animal’s situation changes, making it much easier for herders to rescue their animals. Without these devices, many of these animals would be trapped in the wilderness with little chance of help.”

Elisa provides the entire solution – positioning device, app and subscription – making it simple to acquire the system and roll it out across the herd.

Similar solutions have been tried before, but the new service takes advantage of the excellent coverage and connectivity of Elisa’s network, which is crucial in the challenging conditions that prevail in Lapland. As reindeer do not respect national borders and will wander between Finland, Norway and Sweden, the system has versatile map views that cover Finland’s neighbours as well.

Developed with reindeer herders to meet real-world needs in challenging conditions

The service has been developed through two years of close collaboration with around 20 reindeer herders in Finland, Sweden, and Norway in real usage environments – the fells, forests and wilderness of Lapland. The aim of the thorough development work was to meet the actual needs that reindeer farmers have, and the system is available to herders in Sweden and Norway as well.

“Our system utilises the latest technology and up to 130 positioning satellites to make sure that location tracking is accurate and extremely precise. Battery life was a core factor in the development of the system, and for example, herders can adjust how frequently the collars send updates to optimise the batteries’ power use and make sure they last throughout the season”, says Jale Naskali, who is responsible for IoT solutions at Elisa.

Reindeer herders have been enthusiastically signing up for the service since its launch in the autumn, with advance sales of hundreds of devices to dozens of customers.

“In Finland alone, there are around 6,000 reindeer herders with about 200,000 reindeer, so there’s a lot of room for growth. We are actively seeking feedback from users to help us in continuing to develop the service. We’re already planning changes and improvements to the map views based on what herders have told us”, says Ahokangas.

With real-time location tracking, reindeer herders can monitor their animals across the vast Arctic landscapes, improving safety and efficiency like never before. Now Santa will always know where Rudolph is.

Car rental websites improve consumer information and contract terms following CCPC and EU-wide online sweep

The Competition and Consumer Protection Commission (CCPC), working with EU consumer authorities, has proactively engaged with Etrawler Unlimited Company, trading as Holiday Autos and Argus Car Hire, to clarify consumer information on these car rental websites.

The improvements follow a coordinated EU-wide sweep of 78 third-party car rental websites conducted in 2022 by consumer protection authorities in 10 EU member states and Norway, led by the European Commission. The aim of the sweep was to assess and improve compliance with EU consumer protection laws.

The sweep identified areas of potential non-compliance with consumer protection laws by various car rental websites. Issues raised with Etrawler were addressed to ensure that consumers can make informed choices based on clear information.

Since early 2024, Argus Car Hire and Holiday Autos have implemented a number of positive changes across their websites:

  • Contact email addresses were added on the Argus Car Hire and Holiday Autos websites as an additional contact channel alongside a pre-existing phone number, chat function, WhatsApp and customer portal. 
  • While road taxes and airport fees were included in the quoted price, following engagement with the CCPC the price summary box now clearly states that these charges are part of the total cost, making it easier for consumers to understand exactly what they’re paying for. 
  • Clearer information on the use of credit and debit cards is provided during the booking process and in booking confirmation emails. 

During engagement with the CCPC, Argus Car Hire and Holiday Autos stated that they were already in the process of updating their no-show policies so that consumers are offered an alternative car with no fees in the event that a supplier cannot fulfil a booking due to a flight delay or cancellation. In addition, if a consumer is a no-show but contacts Argus Car Hire or Holiday Autos within 72 hours of the scheduled pickup, they receive a refund minus the flat cancellation fee.

The CCPC has been monitoring the implementation of these changes.

Pat Kenny, CCPC commission member, said:  

“We want consumers to feel confident and protected when renting a car online. Online car rental should be transparent and fair for every consumer.

“We welcome the action taken by Etrawler to enhance clarity and transparency of the information available to consumers, enabling them to make informed decisions.

“The results of the sweep on car rental websites demonstrate how the CCPC and consumer protection authorities across Europe work together to ensure consumers’ rights are upheld.”

Under the Consumer Protection Cooperation framework, national authorities work together to effectively tackle widespread infringements of EU consumer law and to review the commercial practices of traders.

The Competition and Consumer Protection Commission (CCPC) is the statutory body responsible for enforcing and promoting compliance with competition, consumer protection and product safety law, with new and expanding roles in digital and data regulation. We make markets work better for consumers and empower consumers to make informed choices through our consumer helpline, our website, public awareness campaigns and our financial education initiatives. For more information, visit CCPC.ie.