Tag: #music

British music streaming firm ROXi launches new FREE TV Music App on millions of TVs

British music streaming company ROXi, backed by Kylie Minogue and Robbie Williams, announces the launch of its revolutionary new free TV Music App available on millions of TVs across the UK.

Until now music streaming services simply gave you something to listen to, in audio. ROXi changes everything by igniting all the senses, transforming the way you experience new music and your favourite tunes in the home.

Dedicated entirely to music and featuring an intuitive new TV user interface, ROXi is the only holistic TV Music App designed to bring friends and families together to enjoy unlimited  free music videos, sing karaoke and play interactive music games on TVs, for free with ads.

ROXi provides unlimited access to every original music video, album and song with 70 million music recordings from all the major and leading independent labels constantly updated with the latest releases.  For creators and performers, ROXi also offers access to a growing library of copyright free music perfect for background use or inspiration.

ROXi also features hundreds of exclusive music video channels for every mood and occasion and for karaoke fans there are 140,000 traditional karaoke and ‘Karaoke With The Stars’ singalong tracks, plus interactive music games to test your musical knowledge, and more.  For versatile soundscapes and content creation, explore royalty free music options.

An optional upgrade to the ROXi Premium tier offers full ad-free access to all of ROXi’s features for just £6.99 per month and comes with a no obligation 30-day free trial.

Millions of free ROXi Karaoke Microphones

To celebrate the launch of ROXi’s new TV Music App, the company is giving away more than ONE MILLION ROXi Karaoke Microphones worth £29.99 to new users.** The ROXi Karaoke Microphone features a built-in amplifier and speaker, and works with any TV, perfect for singing along to ROXi’s 140,000 karaoke tracks with friends and family.

Revolutionary new TV User Interface

Dubbed “Netflix for music” by new users, ROXi’s new TV Music App user interface makes it easy to find and play all your favourite music videos, songs and albums, browse and select music video channels for every mood. You can check out the latest releases and discover new music with a familiar and intuitive on-screen design and simple controls via your TV or set-top box remote control or ROXi’s Mobile Companion App (available for Android and iOS).

ROXi CEO, Rob Lewis said, “ROXi’s new free TV Music App is the best way to enjoy music together at home. It gives millions of households across the UK free unlimited access to every music video, album and song as well as karaoke sing-a-longs and music games to enjoy together on their TV – delivering unlimited fun with family and friends for free. With ROXi, we’re shifting the dial away from solitary to shared music experiences.”

“Following the lead of Netflix and Disney+, we’re bringing ROXi’s TV Music App to millions of UK households this year through Apps on Smart and Pay TVs. We’re doing for music what the video-on-demand services have done for movies on the TV, but for free.”

“The launch of our new TV Music App is just the beginning. We have a raft of exciting innovations for the ROXi platform in the pipeline”, concludes Lewis.

The new ROXi TV Music App launches today for the vast majority of UK households using connected TV devices on Sky Q, Fire TV, Android TV, Google TV including compatible Sony, Panasonic, Philips, Toshiba, TCL, HiSense and Shield Smart TV platforms with Samsung TV and others coming soon.

New ROXi research published

New research carried out by CensusWide for ROXi and published for the first time – found 83 per cent of UK households now use Smart TVs. Video-On-Demand services like Netflix and Disney+ are driving a surge in consumer downloads and use of TV Apps on Smart and Pay TVs with over 63 per cent of Brits now downloading Apps to their TV.

The research also found the average British household downloaded their first TV App over two years ago.

In addition to watching on-demand movies and box sets on TV, the ROXi poll found 64 per cent of Brits expressing a preference were interested in free unlimited music video streaming on their TVs with 78 per cent of 25 to 44-year old’s the most enthusiastic at the prospect.

Multi-million pound ROXi TV Ad Campaign

ROXi’s launch of the new Music TV App will be supported by a multi-million pound TV ad campaign across hundreds of UK TV channels and with over 500 million TV ads by the end of 2021.

To ensure users with older TVs can still enjoy the service, ROXi offers the ROXi Console and Microphone Controller which works on any TV.

New ‘360 by Deezer’ cast now available on Sony’s SRS-RA5000 & RA3000 speakers. #Deezer #Sony

Give your headphones a break and let your speakers transport you to the universe of 360 Reality Audio. Global music streaming Deezer is giving our music fans a chance to experience spatial music at home with our new ‘360 by Deezer’ cast feature. Now, HiFi subscribers can play their favourite tunes in full surround sound with Sony’s SRS-RA5000 or RA3000 wireless speakers. HiFi users just need to open the ‘360 by Deezer’ app, pick their favorite track, and select the ‘cast’ button in the top right hand corner to begin.

Different parts of the song as many independent sound “objects” like vocals and instruments are placed in positions in a virtual auditorium to create a truly immersive experience for the listener. Playing 360 Reality Audio through the SRS-RA5000 or SRS-RA3000 wireless speakers really gives you the illusion that the artist is performing right there in front of you.

The ‘360 by Deezer’ app offers a growing library of music and albums from artists such as Doja Cat, David Bowie and Alicia Keys. They have all been remastered in the 360 Reality Audio format. Fans can also discover dedicated 360 editorial playlists in the app’s recommendation page. This includes the new Deezer “360 Sessions” playlist featuring live performances from global stars like Dua Lipa, Anne-Marie and Circa Waves.

“We know our HiFi fans appreciate every detail and emotions that can be felt through 360 Reality Audio. Now, with Our ‘360 by Deezer’ app, all they have to do is hit cast to have the home experience of their dreams,” said Franziska Schwarz, VP Partnerships. 

For HiFi fans who don’t have the SRS-RA5000 & RA3000 wireless speakers, music from ‘360 by Deezer’ can be cast to other regular speakers, but in regular premium sound quality.

The ‘360 by Deezer’ cast feature is available worldwide on iOS and Android.

Note: ‘360 by Deezer’ will only work with an active Deezer HiFi subscription.

Savant brings Deezer HiFi to smart home owners worldwide #Savant #Deezer

A supreme music experience deserves high-quality home audio hardware. That’s why Deezer HiFi has been fully integrated into the Savant Music experience. Starting today, you can fill your home with the music of your choice, in lossless audio quality, through Savant’s award-winning smart home audio products.

Savant’s latest Pro 9.4 software allows users to enjoy an on-demand music experience within a personalised and customizable app, letting all users access Deezer music effortlessly. Users can also enjoy top sound quality in lossless FLAC audio, just like you’d hear from a CD. The service plays the full range of frequencies that the human ear can hear (16-Bit/44.1 kHz), while making sure that data and energy isn’t wasted on huge file sizes.

The Deezer HiFi experience with Savant allows you to:

  • Play Deezer HiFi on any Savant enabled audio product to experience exceptional sound quality.
  • Search for and play a song directly from the Savant app. Simply type in your  favourite artist to discover albums, tracks and more in one easy-to-navigate app experience.
  • Wake up to your favourite tunes, party to the best playlists or listen to relaxing music
  • Savant ‘scenes’ include music settings as well as lighting, shading, and other entertainment settings. Press one button to activate multiple devices and create the perfect mood for any occasion.
  • Control all of your music from on all mobile devices, Savant Remotes and in-wall touch screens.
  • Create a unique personalised dashboard experience on the app of favourite albums, artists, playlists, podcasts and more.

All Savant users will also benefit from a free two-month trial of Deezer HiFi. Deezer HiFi offers advert-free access to over 70 million tracks in high fidelity, plus exclusive artist content from the dedicated ‘HiFi Room’, as well as a wide range of curated and personalised content for every listener.

“Our new partnership with Savant means that enjoying exceptional sound across your home couldn’t be any easier. Together we’re bringing music fans the best lossless quality music with just a quick touch of a button. HiFi music brings out the best from every song. Experiencing music through high quality speakers in the home will really make your smart home stand out,” said Deborah Jourdan, Head of North and Central America at Deezer.

Deezer has made the free two-month trial easy to access, simply ask your Savant representative for the free trial code or open Deezer on the Savant app and redeem today.

Deezer brings offline listening to Apple Watch. #Deezer #AppleWatch

Deezer, has released a new Apple Watch app which will allow users to benefit from offline listening on the Apple Watch, a feature currently unavailable on Spotify for example. This will provide Apple Watch users with a greater variety of potential streaming services, and Deezer users with an optimal experience when using an Apple Watch.

Key features:

  • Offline listening
  • Download music straight to Apple Watch
  • add or remove playlists that you no longer want to hear.
  • Family subscribers will also be able to download playlists and favorites from individual profiles

 

Introducing the next generation of ANC with Mobi. #Mobi #ANC #AI

Mobi Earbuds: The Hybrid ANC Headphones Powered by Artificial Intelligence. Artificial intelligence (AI) is going to take over the world. But first, it might be taking over your music collection. And after trying the Mobi next-gen hybrid ANC earbuds, we’re warming up to the robo-apocalypse!

These brand new earbuds feature a new kind of hybrid ANC technology that cancels the full range of audio frequency. That means you can listen to your music in total silence even when you’re out and about. 

The headphones also have AI-powered features that keep you safer and more aware while you’re on the go. Don’t worry, we’ll explain everything below. If you want to see Mobi for yourself, you can check them out here. You can get a pair for nearly 60% off if you pre-order! 

Here’s what you need to know about the new Mobi Earbuds. 

Key Features

Here’s a breakdown of the features of these premium earbuds.

  • Next-gen hybrid ANC 
  • AI-powered Transparency Mode 
  • 12 mm speaker drivers
  • 100-hour battery life
  • IPX6 waterproof
  • Ergonomic fit
  • Bluetooth 5.2
  • Quad-beamforming mic (with AI-boosted calling)
  • Digital assistant access (Siri, Google, etc.)
  • Wireless charging
  • Touch controls 

Mobi delivers some features we’ve seen before and some we haven’t. Below, we’ll go into more detail on what Mobi does better than the competition. 


Next-gen Hybrid ANC 

Next-gen hybrid active noise cancelling (ANC) sounds cool, but what is it? Mobi’s new version of hybrid ANC is like standard hybrid ANC but with an extra microphone. This allows the ANC program to detect movement and distance with much more precision than before (think of it like having two eyes instead of one). 

But before we get ahead of ourselves, let’s brush up on hybrid ANC tech. Here’s a quick recap. 

Hybrid ANC uses one feedforward mic on the exterior of the earbud and one feedback mic on the interior to cancel more noise than just one mic could do. The exterior mic captures sounds from your environment, and the interior mic listens to what you hear from the speakers to correct the sound neutralisation or cancel additional noise. 

Mobi’s hybrid ANC has an extra feedforward mic, so it can better detect and cancel a broader range of noises from your environment. This is how Mobi is able to offer full-frequency ANC—from high pitches like conversations and car breaks to low ones like motors and fans. 

The AI-assisted feedback mic listens to your music with you, further correcting the ANC until all you hear is your music. The AI is so precise that it can even cancel the noises made by the earbuds when they shift in your ears.

Mobi’s 30 dB of ANC power is much stronger than competitors’. Apple’s AirPods Pro only have 20 dB ANC, or 50% less. 



The Power of AI

We already spoke a bit about Mobi’s AI and how it assists the hybrid ANC. But, it has another ANC mode all its own. 

Mobi’s AI Transparency Mode is an ANC feature you can turn on and off when you need it. It selectively filters sounds from your environment through the ANC barrier to keep you aware when you need to be.

Mobi’s AI recognizes 6000+ different ambient sounds, and with Transparency Mode active, it will pass certain sounds through the speakers to your ears. These sounds include sirens, alarms, digital assistance like Alexa and voices speaking to you.  This will keep you safer when you’re on the go, especially if you listen to music while you cycle or run. It’s also helpful for commuters on foot. 

Another perk is that you won’t have to turn off your music or take out your earbuds to have a conversation. Mobi’s AI will detect the voice speaking to you and pass it through the earbuds’ speakers. When it does this, the volume of your music will lower automatically.



Bigger Speakers for Better Sound

The easiest way to find out if your headphones have high-quality audio is to check the driver size. Bigger drivers almost always mean better sound. That’s because larger speakers reverberate more air molecules to produce bigger, body-hugging audio.

This is an important distinguishing factor in true wireless earbuds because the speakers inside them are tiny. Most earbuds contain speakers between 4-8 mm in diameter. 

Mobi’s are 12 mm. These oversized drivers make the earbuds look a bit bulkier. But the improvement in sound quality is well worth it. These giant drivers make Mobi sound like over-ear headphones. They have that surround-sound-esque quality that you only get from nice studio headphones.

Mobi excels at bass tones. The bass actually shakes your body like it’s coming from an external speaker! I’m not sure how good it is for your ears, but if you’re into electronic music, Mobi are the earbuds you want. 



Waterproof and Durable

I don’t know about you, but if I can’t wear a pair of headphones in the rain, I won’t buy them. Mobi pass my durability tests on all counts. IPX5 waterproofing is all you need for the weather we get in Ireland, and Mobi has an IPX6 rating.

This is more than enough for any type of weather, and as an added bonus, you can wear them in the shower or the sauna. 

Besides waterproofing, Mobi are sealed and reinforced to prevent the entry of debris. You can wear them to sandy or dusty places without anything getting lodged inside.



An Industry-topping Battery

Mobi’s 100-hour battery seemed too good to be true. But it’s the real deal. Mobi earbuds can go 10 hours on a charge, and there are 90 more hours of power in the carrying case.

Mobi’s battery lasts so long thanks to a little help from artificial intelligence. The AI-powered ANC doesn’t put up a wall of ANC like other headphones do. It targets each sound and uses only the necessary amount of power to cancel it. This makes the ANC much more energy-efficient. 

When the earbuds are ready for a charge, they can power up to 6 hours of playback with just a 15-minute charge in the carrying case. The case itself charges in just 2 hours. And, it can charge via USB-C or Qi wireless charging.



Clearer Calls from More Mics 

If you make a lot of hands-free calls, you’ll want to switch to Mobi. All those feedforward mics used for the ANC do double-time as beamforming mics when you make calls. They make a sort of quad-beamforming mic for much more accurate voice and movement detection. 

Mobi’s mics can isolate your voice even when you’re moving quickly or in a noisy environment. The person or people you’re calling will hear nothing from your surroundings, which can be helpful if you’re taking important meetings in the car or at the gym. 

The AI will also work during calls to cancel any noises based on what it hears from the feedback mic.


Your Own World of Music

I don’t know what sort of world AI will make for us in the future. But with Mobi, you can enjoy your own world of music right now. The hybrid ANC cancels all noise for a studio-quality listen. And the oversized drivers make your music feel like it’s all around you. 

If you’re a hardcore over-ear headphone fan, Mobi may be the earbuds to change your mind. And why not pick up a pair? If you pre-order, you can get Mobi earbuds for about €60. That’s an unbelievably low price for a pair of premium earbuds. Let me remind you that Mobi’s oversized drivers, ANC tech and battery life run circles round €200+ earbuds by Apple, Bose and Sony.   

This price is only available for another week or so during Mobi’s pre-sale. Make sure you click the link above or head to mobiearbuds.com to get yours! 

Experience, feel and see the power of sound. Top Ten effects music has on us. #Sony #Tech #Music

A ground-breaking report has uncovered the astounding ways in which music impacts our everyday lives, as well as the ways it affects us physically and psychologically more than we know. Scientific studies have proven that music can be a mood regulation tool, with tempo significantly altering our emotional response. Major and minor tones can take something from uplifting to melancholy.

 

  • 58% of people across Europe report feeling lower than ever before during the pandemic, with 72% of people recognising that music has helped them through a difficult time
  • The report uncovers the relationship between Emotion vs. Music: led by Dr David Lewis of Mindlab International and reveals the power of sound, with music acting as a mood regulation tool that can aid wellbeing
  • The findings have been brought to life in two beautifully compelling videos; experiment for yourself to see how you feel after watching them. Watch as the body reacts to music – powered by Sony’s MHC-V83D High Power Audio Speaker – with the science of Cymatics demonstrating how omni-directional soundwaves influence paint, sand and liquid to the beat in an erratic but mesmerising way
  • With 85% of people across Europe having seen their mood affected by music (from instilling happiness and excitement to feelings of nostalgia and sadness), to test this out the second video shows the powerful influence and effect lower tempo music can have.

Dr David Lewis at Mindlab International, said: “Sad music can help us through tough times. The most intense emotional responses, whether of happiness or sadness, were found to occur when one tune contrasts emotionally with that heard immediately before it. The next time you want to be uplifted and re-energised by music, create a musical sandwich. Play a song that saddens you right before one that makes you cheerful, positive and optimistic. That way the power of the uplifting track will prove even more impactful”.

Music is also a powerful cue that can restore, often vividly, long-forgotten emotional experiences, with 88% of those polled across Europe admitting they have a memory where music has played a significant role.

Play a song that saddens you right before one that makes you cheerful, positive and optimistic.

It can affect how our mind works but equally the ways in which we behave and respond to those around us.

 On average, we listen to over 285 hours of music a year (12 full days), giving it a unique power to brighten our lives during these difficult times. With 80% of people saying they want to listen to more music, knowing it has benefits to both our physical and mental wellbeing.

Informed by research from Dr David Lewis, Sony has created two new visual representations of how powerful music can impact us physically and emotionally. Powered by Sony’s new High-Power Audio speakers, the MHC-V83D and MHC-V73D the videos portray the ways in which high and low tempo music, coupled with the speakers omnidirectional sound and lighting features, effects our bodies and the objects around us.

 Experiment for yourself; put the power of music to the test to see what emotions it evokes for you…

  • Watch the video with a slower tempo music track first, which should evoke more melancholic feelings with Tails by Jack Chown, The Music Lab
  • Then re-energise with a song that has a faster tempo that should evoke happiness; brought to life by Gutenmorgen from Jack Chown, The Music Lab

Top 10 effects music has on us

Dr David Lewis looked at the effect music has on our bodies, minds and emotions, from increasing our memory function, heartbeat and pupil dilation to triggering teardrops, inducing sleep and instilling happiness.

Tears

Increase memory function

Happiness

Slow down, relax or speed up heart rate

Affect our actions

Create friendships and relationships, and even shape one’s identity

Create a ‘curing’ effect

Help induce sleep

Cause your spine to tingle and make hair stand on end

Pupil dilation and trigger ‘fight or flight’

 

A Sony spokesperson, said: “We can all think back to a moment in our lives where music has played an integral role. From nursery rhymes as children to our wedding day dance song; it evokes feelings and memories, taking us on a journey.”

 “2020 has been a tough year for us all, we wanted to create this report and video to demonstrate how powerful music is, inspiring more people to use it as a tool for positivity in their lives. Our range of High-Power Audio speakers bring the power of sound out loud and clear, perfect for those wanting to enjoy listening to music together.”

Sony’s two exciting new models in its High-Power Audio Systems range, the MHC-V83D and MHC-V73D, have been designed to expand choices for party lovers and families with omnidirectional sound and lighting, portable design and ultimate party entertainment.

New A.I. artist discovery platform connecting artists to the music industry. @AndrsonMusic partners with @MakeAWish_ie #Andrson #AI #Music #Uploaded

Andrson, an A.I. artist discovery platform, has launched Uploaded – an international song competition offering emerging musicians the chance to win a grand prize of €10,000. Open to artists globally, the competition runs until 30th November 2020 with monthly prizes available and will culminate in a live event showcase to declare the eventual winner – due to be held in Dublin, February 2021. Uploaded will not only reward unique musical talent, but will showcase some of the world’s best undiscovered artists.

Launching this week, Andrson invites all aspiring and emerging musicians, across all genres of music to enter by submitting an original song which will be judged by top level music industry execs. With no limit on the number of submissions, artists can enter up to one song per month until the competition closes in November – creating as much music as they like.

 

Each month, twenty-three artists will be chosen to advance to a semi-final whereby eventually the long list of semi-finalists will be whittled down to a shortlist of 10 talented finalists – chosen by a leading panel of handpicked judges from the music industry. The 10 finalists will then be invited to perform live in Dublin next year for a chance to battle it out to win €10,000. Additionally, a second prize will be available at the event offering the public a chance to vote for their favourite artist in the People’s Choice award and a cash reward of  €2,500.

To enter the competition, artists can simply download the Andrson app from the App Store or Google Play, then upload their chosen song and lastly complete the entry form on the contest landing page. The grand final will take place in Dublin, in February 2021. The 10 finalists will be invited to perform their songs live in front of fans, music industry execs and a select panel of judges. Winners will be announced during the evening. 

 

Neil Dunne, Co-Founder of Andrson, commented: “We want to be a source of inspiration and support all budding musicians globally. By launching Uploaded, we hope we’ve created a space whereby not only can their music be heard by the right people but we will hear the incredible talent from some of the best undiscovered musicians.”  

 

To launch Uploaded, Andrson has partnered with children’s charity, Make-A-Wish Ireland. Twenty percent of sponsorships and donations from the competition will be committed to the charity – raising vital funds to help grant wishes to seriously ill children.

 

Uploaded is an opportunity for all budding songwriters to showcase their talents whereby their music will be judged on originality, lyrics, melody, composition, production and the potential to be a ‘smash hit’.

A sound-driven A&R platform, Andrson is a brand new A.I.-powered tool which connects emerging artists to the right industry professionals, helping them to become discovered. For more information and to enter Uploaded, head to andrsonuploaded.com.

Everyone can play music thanks to the JOUE PLAY INSTRUMENT.. #Music #Tech #JouePlay

Joué Music Instruments, an innovative French-based music company plans to launch its next-generation instrument called Joué Play on popular crowdfunding site Kickstarter starting today. Joué aims to democratize music creation via engaging music instruments and a user-friendly app. 

Designed by Pascal Joguet, co-creator of the multi-touch Lemur controller made popular by artists such as Daft Punk and Nine Inch Nails, the Joué Play is a series of modular instruments that can turn even an amateur music lover into a creative musician. Three years ago, Joué launched its first MIDI controller aimed at seasoned musicians now used by many artists throughout the world today. 

The second generation Joué Play is specifically designed for amateur musicians looking for an easy, fun way to create meaningful music without complexity. Joué Play then introduces budding artists to a whole new way to share and co-create music with others. Crafted in France from sustainable materials Joué Play was designed by experienced musicians to please both touch and ear. 

“We wanted to eliminate the frustration of all people who do not play an instrument because of the complexity of the art. We are therefore delighted to offer simple and fun Joué instruments to a new generation of musicians. “says Joué founder and CEO Pascal Joguet. “At the crossroads of electronic machines and traditional instruments, we have created new types of instruments which encompass the power & ease of the digital world coupled with the expressivity and beauty of the traditional one.” 

Made of natural Beech wood, the Play board supports swappable silicone pads that resemble piano keys, guitar neck, synth keyboard or drum pads in addition to being easy to use: simply plug Joué Play into your tablet or smartphone, launch the app, and start making music. Joué Play’s colourful pads reminiscent of your favourite instruments make the experience fun regardless of music skill level. 

 

Perfect for parents who want their kids to get into music in a simple, fun way. Aspiring musicians alike can make a beat, add a deep pad sound, then switch to a distorted guitar solo in a snap and share it online via the dedicated app which allows you to play, record and make loops on the fly. 

Joué players can then share their music online and even collaborate with others. Easy to carry in a backpack, Joué Play allows creators to make music, jam with friends, practice on the road, or just have fun anywhere. 

Joué Play has won a 2020 CES Innovation Award and was named by TIME MAGAZINE, WIRED and Techcrunch as one of the best new products of CES 2020. 

Music lovers will have a chance to reserve their Joué Play via a Kickstarter crowdfunding campaign that opens to backers starting now, and runs until June 8th, 2020. Backers will have a chance to purchase the entire bundle which includes the Joué board and four instrument pads (drums, piano, guitar, and synthesizer) for a low $289. 

Skullcandy Partners With Artists Rina Sawayma, Rico Nasty & More on Mood Boost Campaign #Skullcandy

Together With Non-profit Partner, To Write Love On Her Arms, Skullcandy Looks To Bring More Awareness To Mental Health Issues By Celebrating A Feel-good Mood Every Month

PARK CITY, Utah, April 7th, 2020 – Skullcandy announced today the launch of MOOD BOOST, a vibrant and uplifting program, combining colourful new designs with inspiring content from musicians, athletes and artists.

Every month, MOOD BOOST will spotlight a positive mood and collectively lift spirits through:

Exclusive music artist content
Four fast-rising music stars have joined the campaign to represent a diverse range of music genres and world views: Rapper Rico Nasty; Latinx singer-songwriter, Cuco; Indie-pop singer-songwriter Gus Dapperton and London-based pop sensation, Rina Sawayama.

Insightful athlete content
As a brand founded at the intersection of music and board sports, Skullcandy will also profile its rich roster of surf, skate and snow athletes through interviews designed to offer uplifting stories. Followers will hear from iconic professional athletes like surfer Coco Ho, snowboarder Mark McMorris and skateboarder Jenn Soto, among others.

Limited-edition product/art bundle drops
The hottest Skullcandy true wireless products will be released in small-batch, custom colorways and bundled with free limited-edition art prints by renowned graphic designers and pop-culture artists, including London-based Tina Touli and design duo Rude, as well as New York City artist Queen Andrea and France/Asia-based Paiheme Studio.

“As we looked to create our new take on moods and music, we wanted to listen carefully to the voices of our core customers. It became very clear that mental health is a critical topic for them. Mood Boost is our way of shining a spotlight on this issue and ways to seek help,” says Skullcandy Chief Marketing Officer, Jessica Klodnicki.

Part of every bundle sale will benefit To Write Love on Her Arms to help directly fund treatment and recovery for youth suffering from depression and addiction.

“Music can play a big part in coping with depression and anxiety. Music reminds us that it’s okay to feel and it’s okay to be honest, and those truths relate directly to mental health,” says Jamie Tworkowski, Founder, To Write Love on Her Arms.  “We couldn’t be more excited about this new partnership with Skullcandy. Our dedication to helping people find hope fits perfectly with their Mood Boost program”

The campaign kicks off April 7 by celebrating the mood ‘Blissful.’ For the next 12 months, Skullcandy will explore and spotlight additional moods such as ‘Original,’ ‘Strong,’ ‘Hopeful’ and ‘Determined’ — all designed to bring a daily dose of positivity to the social feeds of the brands’ many followers.

“Our younger customers believe that, if they buy from us, we should have a greater responsibility to the issues facing their generation,” added Klodnicki. “Mood Boost is an important answer to their request that businesses do good in the world.”

About To Write Love on Her Arms
To Write Love on Her Arms is a non-profit movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury and suicide. TWLOHA exists to encourage, inform, inspire and also to invest directly into treatment and recovery. Since 2006, the organization has responded to more than 250,000 messages from individuals in 100 countries. TWLOHA has invested over $2.6 million directly into treatment and recovery. More about the story behind the movement can be found at https://www.twloha.com

About Skullcandy®
Skullcandy is the original lifestyle audio brand with the mission “to unleash the visceral power of music for all.” Based in Park City, Utah, Skullcandy designs, markets, and distributes audio products around the globe. The company’s web site can be found at https://www.skullcandy.com.

Limited edition Sesh – https://www.skullcandy.eu/shop/earbuds/bluetooth-earbuds/blissful-bundle