Bird’s Opening Statement to the Joint Committee on Transport and Communications

Bird is a last-mile electric vehicle company dedicated to bringing affordable, environmentally friendly, and safe transportation to cities and towns across the world. 

Now trusted to operate in over 350 markets – half of which are in Europe – we provide shared micromobility programs through our electric scooter and electric bike partnerships with local authorities. Shared micromobility helps communities strengthen the local economy, alleviate traffic and parking congestion, reduce harmful emissions, and enhance transit access and first/last mile connectivity. 

Bird is one of the few shared micromobility companies to research, develop, design and manufacture our own scooters. Our team of former automobile and aerospace engineers build to strict vehicle standards using components, systems and testing processes from electric cars. Our goal is to create the safest and most sustainable vehicles in the industry, which are built to last in all environments. 

Last November, Bird became the first major micromobility company to list on the New York Stock Exchange, with a valuation of over $2.3bn. The significant capital raised ahead of the public listing ensures Bird will continue to drive innovation . Introducing our industry-leading micro-EV’s to Ireland is a top priority for us. 

As the category creator operating in more cities than any other company, we have a wealth of data and experience in places large and small. We understand how to partner with Governments and local Councils to help them achieve their own goals – in particular making their towns and cities more livable. 

We applaud the progress the Irish government, and in particular Minister Ryan and Minister Naughton, have made in the creation of a new category of Powered Personal Transport, through which electric scooters will be legalised on Irish roads. In particular, we believe that the specifications set out in the legislation – with a maximum speed of 25 km/hr and a maximum weight of 55 kg – are appropriate to ensure electric scooters are a viable alternative to private car use. 

Furthermore, we welcome the statement from Ministers Ryan and Naughton last week that the proposed maximum power rating of 250W for electric scooters could be adjusted through secondary legislation to account for technological developments as well as their safe and efficient use across hilly terrain. 

We are encouraged by the fact that Minister Ryan has proposed outlawing the use of electric scooters on footpaths. Our view is that electric scooters, like bikes in Ireland, belong on the road or in the cyclelane, and that local councils should decide, in partnership with their preferred shared scheme providers, specific areas of the Council in which their use should be encouraged or restricted. 

As an organization, our number one priority is safety, from a vehicle, from a rider, and from a general public perspective. We therefore welcome the strict prohibition and appropriate sanctions against the consumption of alcohol while operating an electric scooter. And, while helmets and high-visibility clothing should not be made mandatory through the legislation due to the impact it would have on modal shift, it is essential that we educate the public on the importance of using such protective equipment. 

That is why Bird recently announced a first-of-its-kind partnership in Ireland with the launch of our E-Scooter Safety School. The partnership with the Irish School of Excellence – Ireland’s largest youth driving school – will see 80% of all secondary schools in Ireland have access to best-in-class e-scooter safety training for those 16 and older. 

Our E-Scooter Safety School will launch as soon as legislation is passed, and will be available in every county and indeed constituency across the country, teaching participants essential safety requirements such as: the rules of the road, how to park properly, how to ride safely and how to interact with other road users, including those

who are more vulnerable. Bird would be delighted to extend an invitation to all members of this Committee to attend such a safety course in a school in their  locality, or alternatively to set-up a demo of this course for Committee members. 

In summary, we are thrilled by the potential Ireland holds for the uptake of shared micromobility. While Ireland remains heavily reliant on the car as the primary mode of transport, even for journeys under 2km, we believe that this legislation could be the dawn of a new era of sustainable travel across the country, complementing existing and planned infrastructure. 

Studies have shown electric scooters could help us reduce emissions from energy consumption by 68% by 2030, which is in line with the Irish Government’s goals of reducing emission from transport by 42-50% set forth in the Climate Action Plan 2021. Ireland is in a unique situation whereby the current date of adoption of this new transport mode allows you, Committee members, to take learnings from mature markets across the world. There can be no one-size-fits all approach, and so we warmly welcome the invitation from the Committee today to share our learnings from our 350 markets, and offer our views on what constitutes best-practices, so that the Committee can develop a bespoke set of rules for Personal Powered Transporter users domestically. 

TIER and Luna announce strategic partnership agreement. #micromobility #TIER #Luna

Europe’s leading e-scooter operator TIER and Irish micromobility tech platform Luna have announced a strategic partnership to explore the piloting and deployment of computer vision and smart city technology on shared e-scooter fleets, across Europe and the Middle East. In response to today’s announcement, Luna will also create 15 new full time jobs to assist with the work on these pilot projects. These jobs will cover computer vision/AI, hardware, IoT and project management roles in Ireland.

The announcement comes as part of an Enterprise Ireland trade mission to Germany where Tánaiste, Leo Varadkar T.D. met with representatives from Luna and Tier in Berlin. The meeting was to further understand the nexus between Ireland and Germany within the e-mobility and automotive industry, and the future role of shared e-scooter schemes in Ireland once the required legislation is passed.

The strategic partnership builds on the Dublin pilot which is taking place across DCU’s five campuses, and which also involves the Insight SFI Research Centre for Data Analytics. TIER and Luna are exploring the option of partnering in Paris and examining the possibilities of how vision-enabled e-scooters can assist the Mayor’s Smart City ambitions, using high fidelity and high frequency imagery captured by a portion of TIER’s fleet of 5,000 scooters there.

In addition to Paris, both companies are also exploring partnering in the Middle East with Smart City stakeholders, to examine the potential for bespoke computer vision solutions to tackle local issues around safety, infrastructure optimisation, as well as current and future municipal governance requirements. Additional pilot projects are also being explored in Spain amongst other locations, but details on these locations are yet to be finalised.

Another element of today’s announcement is that there will be a further collaboration with various digital mapping platforms, which will look at how TIER riders and computer vision on scooters can be utilised to capture more accurate and up to date mapping data, that will assist the deployment of micromobility schemes in cities on a global scale. Existing mapping platforms scan cities maybe once or twice a year, whereas scooters can capture and infill additional street level data on a daily basis.

Finally, as part of the strategic partnership, TIER and Luna are also embarking on a technical integration project to examine how the Luna computer vision hardware can be embedded into TIER vehicles at the point of manufacture. This will allow Tier to develop a next generation e-scooter that allows the current Luna standalone computer vision tech to integrate more deeply with the vehicle, similar to how Advanced Driver Assistance Systems (ADAS) tech has evolved in the automotive industry.

Speaking at the announcement of this strategic partnership, Tánaiste (Irish Deputy Prime Minister) and Minister for Enterprise, Trade and Employment, Leo Varadkar T.D. said: “I’m really happy to see this strategic partnership between Irish company Luna and Europe’s leading e-scooter operator TIER. Ireland is introducing a new law to allow for the legal usage of scooters on our roads in our towns and cities, as they become an increasingly popular option for commuters. Luna will hire 15 people as a result of the partnership, which will help build on the current pilot project that is taking place in DCU. These kinds of innovative partnerships can provide Ireland with a ‘second mover advantage’, helping us avoid some of the safety and other teething issues of earlier e-scooter schemes elsewhere. With this in mind it’s reassuring to see TIER, not only bringing advanced technology to solve some of the challenges we will no doubt also face in Ireland, but also to see them working with Irish stakeholders such as the NCBI and the Irish Wheelchair Association, through their recently established Safety Board.” 

 

Matthias Laug, CTO and Co-Founder of TIER, said: “We are already working closely with Luna in Dublin, and this broader strategic agreement allows us to expand the scope and ambition of our partnership. We see computer vision as a valuable tool in our mission to change mobility for good and to lead the way towards seamless, sustainable and safe micro-mobility. Alongside our world-leading parking capabilities with Fantasmo, this powerful collaboration with Europe’s leading computer vision and edge AI startup in the scooter space, allows us to explore the full potential of this exciting technology on our fleet. Luna thinks about cities in the same way as we do, and we look forward to jointly developing new solutions that address some of the key smart city challenges our city partners are identifying, from pavement riding to infrastructure monitoring and from litter alerts to road condition reports.” 

Andrew Fleury, Co-Founder & CEO, Luna said: “Luna is thrilled to be partnering so closely with TIER across multiple geographies in the EU and Middle East. Cities and stakeholders everywhere are looking towards smart technology to help find solutions to some of the operational challenges that are holding the shared scooter industry back from fulfilling its potential. TIER is embracing Luna technology, even at this early stage of its evolution, in order to pioneer the future of micromobility, and deliver safe and sustainable services that not only do the basics of looking after rider and pedestrian safety, but also look to the future where scooter fleets act as mobile sensor networks in the smart cities of tomorrow. The rate of industry advancement is astonishing in the shared scooter sector, and TIER is very much to the fore in this regard, having already developed an innovative Energy Network infrastructure for its user swappable batteries, as well as pioneering the deployment of Augmented Reality parking technology. Luna sees TIER as a natural partner in our mission to keep people safe and make cities smarter, and we’re excited to see how the partnership develops over time.

 

We were also excited to announce the expansion of our team with the creation of 15 brand new jobs over the coming months especially in the presence of the Tánaiste, who responded positively to the work we are currently undertaking in the micromobility sector.”

Voi launches world-first large scale e-scooter trial of computer vision technology #escooter #micromobility #Voi

Voi, Europe’s largest shared e-scooter operator, today launches the world’s first large scale pilot of computer vision on e-scooters, installing AI technology that can detect when an e-scooter leaves the road and rides on a pavement, or when the vehicle is parked incorrectly. The technology could also detect if an e-scooter is standing up and parked in a rack, thereby helping to alleviate parking issues.

Voi, which hopes to operate in Ireland when regulations allowing for the safe use of e-scooters and the development of shared escooter schemes is passed later this year, is working with Irish micromobility startup Luna, whose technology offers real-time lane segmentation and pedestrian detection for scooters, similar to that available in high-end cars.

Voi e-scooters fitted with the new technology were tested on Stockholm streets today in advance of deployment in Northampton later this month, to demonstrate the potential of the technology which will increase the safety of e-scooters by fixing the problem of pavement riding. The technology will also provide tools to identify problem areas and adapt infrastructure for micromobility, by conveying real-time data about how the vehicles are being used.

The ‘smart camera’ hardware and electronics have been honed by Luna and Voi over the last 6 months, to integrate with the latest Voi vehicles, while the computer vision algorithms have been trained extensively using hours of video footage from Northampton.

The first pilot will begin this month in Northampton in the UK, where Voi has an exclusive licence to operate as part of the British government’s national trial of e-scooters, which started last year and runs until spring 2022.

Two phase pilot

Voi will initially install cameras on a number of e-scooters in Northampton for a two-phase pilot starting in July. In the first phase, a controlled user group will road test the computer vision technology to collect real-time visual information on the environment the e-scooter is travelling through, as well as detecting pedestrians in the path of the e-scooter. The technology will also be able to detect the surface that an e-scooter is being ridden on, such as a bike lane, pavement, or roadway, and alert the rider accordingly with an audible alarm if they are riding on the footpath.

In the second phase of the trial later in the summer, about 100 cameras will be installed on the publicly available scooter fleet in Northampton. As well as the audible alert, this phase of the pilot will explore the potential to automatically slow scooters if inappropriate riding is detected on footpaths or in heavily pedestrianised areas.

 

Data from the pilot will be shared with the council so that it can collect a detailed record of how and where the e-scooters are being ridden, helping Voi to correct bad behaviour and enabling the city to have data driven insights into e-scooter use and the interactions with other modes of transport and pedestrians. By 2022, Luna expects to be able to integrate its camera technology directly into the stem or handlebars of the e-scooters for rent.

Fredrik Hjelm, co-founder and CEO of Voi Technology, said: “With computer vision e-scooters can be trained to see and recognise situations that are hazardous. This world-first pilot will set new standards of safety for this new form of transport. Having helped riders to take more than 60 million rides across Europe we understand deeply the issues involved in e-scooter safety and are always looking for ways to do better. We are very proud to be the first e-scooter operator to incorporate the computer vision technology at scale for the benefit of our riders, pedestrians and authorities and as we hope to expand our award-winning fleet into Ireland are delighted to be collaborating with the team in Luna on this important pilot.”

Andrew Fleury, co-founder & CEO, Luna, said: “With this trial, we look forward to demonstrating how computer vision equipped e-scooters can make a verifiable difference to rider compliance and sidewalk riding behaviour in cities. We’ve noticed cities across the world requesting technological solutions to challenges like pavement riding and it’s fantastic to be working with such a safety conscious operator like Voi, in order to develop market ready solutions. The value of the smart city data that can be generated by vision equipped scooters is only beginning to be understood by micromobility stakeholders, and we’re excited to be exploring these early use cases with Voi.”

Improving e-scooter compliance

Voi will use the Luna technology to improve compliance not just in terms of riding behaviour, but also in relation to proper parking. The Luna parking algorithm can spot if a scooter is positioned correctly in a ‘virtual dock’ by using a painted scooter logo or corral on the ground, or any other surrounding visual clues that it is trained to detect. Using the camera as a sensor, Luna can also help e-scooters to be parked with a level of accuracy that standard GPS technology cannot match.

Voi is committed to using innovation to ensure that every e-scooter ride is a responsible one, and every stationary e-scooter is a safe one. By collaborating with Luna, Voi will be able to build a record of where and how the scooters are being ridden and parked. Cities are expected to use the data not just to understand poor rider behaviour but also to identify where infrastructure improvements to the public realm could help e-scooter riders and other road users.

By working in partnership with local councils and companies like Luna, Voi is dedicated to empowering people to leave their cars behind and move around their city in a safer, more sustainable way. The Luna technology will give authorities across Europe the confidence that they can have greater control over rental e-scooters, which provide a new carbon-neutral and socially distanced solution to urban travel.

After operating for more than three years, Voi is now the leading e-scooter operator across Europe, with a presence in more than 60 cities. The company recently published its first annual safety report – the first of its kind from a micro-mobility company – as part of its commitment to Vision Zero, in which it wishes to eliminate all fatal accidents.

New research shows closer ties between micro-mobility companies and public transport benefit cities #escooters #Voi #MicroMobility

Voi – Europe’s number one e-scooter operator –  has revealed how a joint initiative with Stuttgart’s rail operator S-Bahn Stuttgart to integrate Voi and the Mobility Stuttgart app and improve organised parking in a central station, pushed ticket sales in the Mobility Stuttgart App to Voi users up by a third. The research was published to coincide with a symposium on the 15-Minute City philosophy during which academics, transport operators, city mayors and other experts discussed how cities might improve if everything could be reached within 15 minutes.

The 15-Minute City concept, first described by leading academic Carlos Moreno, proposes that micro-mobility and public transport, working in conjunction with one another, have the power to unlock the true potential of cities; to turn them into vibrant places to live and work, where everything you need can be reached within a quarter of an hour.

Carlos Moreno, Scientific Director of the ETI Chair at the Sorbonne Panthéon University- IAE Paris and creator of the 15-Minute City concept, said:  

“For too long we have accepted that cities will be noisy, polluted and draining places but there is no need to continue with the status quo. The time is now to rethink and design our cities to put people first and the answer is the 15-Minute City. By prioritising walking, scooting and cycling, we can transform cities into liveable places. This change is not only necessary for our well-being but also for the planet. I’m glad that Voi is interested in becoming a major player in micro-mobility for the 15-Minute City. If we want to make urban life more healthy and flexible, we need to ensure that all citizens are empowered and informed in this transformation and discussions like this are needed to achieve real change.”

Fredrik Hjelm, co-founder and CEO of Voi Technology, said: 

“The reality is that cars still carry a large part of the daily traffic in our cities but we need to reduce our reliance on them and create cities where we can enjoy our lives, reach all important services and breathe more easily. We think micro-mobility is the key to unlocking the vision of 15 minute cities and we want to do everything we can to make that transition happen.”

E-scooters and public transport providers in Stuttgart benefit from collaboration

Data released today to coincide with the symposium shows that shared e-scooter operations can lead to an increase in public transport, thereby addressing some of the challenges of increased traffic and congestion in cities.

Based on a pilot integration carried out in Stuttgart in the second half of 2020, researchers were able to show that:

  • Partnership between Voi and S-Bahn Stuttgart led to at least a 35% increase in rail tickets purchased by Voi users terminating at the Bad Cannstatt station, compared to the rest of the city of Stuttgart
  • The number of last-mile Voi trips increased by more than 250% in the Bad Cannstatt station after parking racks were installed
  • Integrating the Mobility Stuttgart and Voi apps increased the use of micro-mobility in the last mile, which may translate into a reduction of car trips

The research suggests that there is a positive correlation between commuting by rail and e-scooters, which can provide the last-mile mode. The findings also suggest that public transport accessibility is improved, due to a combination of the physical, digital and commercial integrations that Voi made with S-Bahn Stuttgart and Mobimeo, a Mobility-as-a-Service platform provider founded by Deutsche Bahn, as the technology partner.

Voi’s own research has made similar findings with 42% of users saying they combine their e-scooter trip with public transport, and only 11% with private cars. This suggests that shared e-scooters may contribute to the reduction of Vehicle Kilometres Travelled (VKT), meaning that the vehicles help to reduce congestion and pollution. Having been the first e-scooter company to receive certification for its scooter in Germany in 2019, Voi is now delivering over 500,000 rides a week in each of Germany’s five biggest cities.

Inclusivity

Voi also revealed that it would begin an exclusive year-long research programme with independent consultancy 6t, to look at how to make shared e-scooters a more inclusive transport service.  Currently women, older age groups, lower-income citizens and also those living outside

dense city centres are under-served by this new mode of transport and Voi wants to work on tailoring its service better so that it can reach these groups.

Marion Lagadic, project manager at 6t, said: 

“Since the beginning of the micro-mobility boom, 6t’s studies have highlighted the lack of inclusiveness in this field. We were delighted when the Voi team asked us to support them in tackling this important topic. Today, Voi has adopted a purposeful and ambitious strategy to address this issue, and we are looking forward to seeing its effects.”

A call to arms 

Voi’s virtual international symposium is a call to key industry players in public transport to join the company in supporting the 15-Minute City concept, as well as an opportunity for leaders in the field of transport, city planning and micro-mobility to discuss the challenges that lie ahead.

Voi in Europe

After operating for more than three years, Voi is now the leading e-scooter operator across Europe, with a presence in more than 60 cities. Since its launch in 2018, Voi is now the market leader in terms of market share. It was the first e-scooter operator to launch in Europe in 2018; the first to go carbon neutral; the first to launch swappable batteries; the first to resell e-scooters at scale; the first to create an accredited traffic school.

Voi has won the greatest market share (40%) of licences continent-wide, more than twice that of its nearest competitor, meaning that it is committed to working in a regulated environment with other public transport operators. Voi is now the largest micro-mobility company in Europe from fleet size to ride numbers and utilisation figures. It’s also the founding member of the European Sustainability Pledge aimed at improving sustainability across the continent.

Voi recently published its first annual safety report – the first of its kind from a micro-mobility company – as part of its commitment to Vision Zero, in which it wishes to eliminate all fatal accidents. The report contains the following findings:

  • 16% of crashes occur on first rides  – according to Voi’s own data
  • 31% of Europeans say that the lack of dedicated bike lanes is a key issue for e-scooters (source Eurobarometer)
  • 70% of city authorities in Europe believe that fewer car trips and more micro-mobility are good for overall safety

Bird Gears up for Irish Launch with $150m Investment in European Business. #MicroMobility #Escooters #EVS

Leading micro mobility operator Bird has today announced that it plans to operate in Ireland once legislation is passed. The company is investing $150m into its European business, to help cities remain car free as they start to ease restrictions following the pandemic. This investment will be used to open safe, sustainable micro mobility programmes in more than 50 new European locations, including towns and cities throughout Ireland.

The announcement comes as Bird ramps up engagements in Ireland with local councils, businesses and civil society organisations throughout the country. Bird has ambitious plans for Ireland and hopes to be operational not only in larger cities like Dublin, Cork, Limerick and Galway, but also smaller cities and larger towns throughout the country.

Bird is the largest, most experienced and best-funded micro mobility operator yet to signal intentions for operating in Ireland. The planned $150m investment indicates the level of commitment which the company puts on the European region, including Ireland.

The investment will see Bird streamline its offer to local cities and customers, with new market-leading technologies. For example, once launched in Ireland, Bird will be able to provide new mobility products and safety initiatives and implement the next generation of recycling and second life applications for vehicles. The company will also be investing in industry-leading equity programmes and securing partnerships across the region designed to improve transportation for all Europeans, including those in Ireland.

To manage the Irish operations, former EMEA Expansion Lead Charlotte Bailey has been appointed General Manager of Bird UK & Ireland. Speaking about the European investment and Bird’s plans for Ireland, Bailey said: “Everyone at Bird is  really excited about this significant investment we’re making in our European business and the progress Ireland is making towards shared micro mobility. We’ve got big plans for Ireland and hope to operational not only in cities like Dublin, Cork, Limerick and Galway, but also smaller cities and large towns throughout the country”.

As part of its investment, Bird is also introducing new Ride Pass products to give people even more reasons to leave their cars at home. These Ride Pass options, which would be available to Irish customers once launched, include:

  • Daily Unlimited Rides Pass
  • Monthly Unlimited Rides Pass
  • Monthly Unlimited Unlocks Pass
  • 3-Month Unlimited Unlocks Pass

To further push Bird’s European mission Irishman Brendan O’Driscoll has taken up the role of Head of Product, Growth and Data and will oversee Bird’s global product strategy and implementation. Ex-Boston Consulting Group Managing Director Renaud Fages is also taking the reins as Head of Global operations to help cement Bird’s European market leading position. Bird will double its footprint in the region over the spring and summer by launching in more than 50 new cities across Europe and increasing its fleet size in existing ones.

Speaking following the investment and about the Irish launch plans, Brendan O’Driscoll, Global Head of Product at Bird said: “I’ve been excited for years about the prospect of helping to bring Bird and shared micro mobility home to Ireland. Once legislation is passed in Ireland, promoting e-scooter access and encouraging routine micro mobility use will absolutely critical as we slowly lift pandemic restrictions and businesses begin to reopen. By simplifying our Global Ride Pass features and adding new pricing plans based on rider needs, Irish customers would be getting Bird’s very best customer offering.”