Coimisiún na Meán publish revised Media Services Codes and Rules

Coimisiún na Meán has published revised Media Services Codes and Rules, completing the process of updating its regulations to implement changes under the EU Audiovisual Media Services Directive (AVMSD) and the Online Safety and Media Regulation Act 2022. Under the Online Safety and Media Regulation Act, Coimisiún na Meán is empowered to develop codes and rules which apply to video-on-demand providers as well as television and radio broadcasters established in Ireland.

The AVMSD provides for minimum standards and obligations that video-on demand providers and television broadcasters must adhere to in a variety of areas, including child safety, the accessibility of their services, and the prohibition of content that incites hatred. The Online Safety and Media Regulation Act establishes the regulatory framework for these services and for radio broadcasters.

Aoife MacEvilly, Broadcasting and Video-on-Demand Commissioner at Coimisiún na Meán said: ‘’To ensure a thriving and safe media landscape for Ireland, it is crucial that the Codes and Rules which apply to broadcasters and now, for the first time, to video-on-demand service providers are up-to-date and in-line with EU regulations. We have been engaging with media service providers in recent months and following the conclusion of our public consultations, are happy to have published nine sets of Codes and Rules which are now in effect.’’

The nine regulations published include a new Audiovisual On-Demand Media Service Code and Rules, marking the first time that video-on-demand (VOD) services have been subject to formal regulatory oversight by Coimisiún na Meán. These new Codes and Rules were developed following a public consultation which concluded in August 2024.

The other existing Codes and Rules have undergone updates to comply with the AVMSD, and includes the Code of Programme Standards, the Access Rules for Television Broadcasters, and the General Commercial Communications Code. These Codes and Rules were updated following a public consultation which concluded in October 2024.

The new and revised Media Services Codes and Rules which have been published are:

In 2025, Coimisiún na Meán will commence the work required to update the Codes and Rules based on the feedback received as part of the consultation process which took place this year.

Facebook and Instagram most identified by public for featuring fraudulent adverts

In advance of International Fraud Awareness Week, research commissioned by Bank of Ireland has shown that 90% of the population believe fraud is a big problem in Irish society, with fake online purchase scams being the most common way for consumers to lose money.

One third of those surveyed said they had been targeted by a fraudulent advert on a social media platform. When these respondents were asked to identify the platform, 65% identified Facebook, 28% identified Instagram, with X at 13%, TikTok at 11%, and Snapchat at 4%.

In addition, almost half (47%) of citizens aged 18+ have seen adverts for investments or crypto currency on a social media platform featuring a well-known personality, politician or musician. The impersonation of well-known people and media organisations is a tactic used regularly in fraudulent ads to trick consumers into fake crypto investments, bond purchases, or savings products.

This can include impersonation of individuals such as President Michael D. Higgins, An Taoiseach Simon Harris, An Tánaiste Micheal Martin, former Taoiseach Leo Varadkar, Denis O’Brien, Dáithí Ó Sé, Brian Dowling and Tommy Tiernan.  Adverts can also include links to fake websites impersonating RTE, the Irish Independent, Forbes, The Irish News, BBC News, the Irish Mirror, and many others.

Nicola Sadlier, Head of Fraud, Bank of Ireland said: “Fraudulent adverts are a blight on social media platforms. These adverts are all about one thing – the theft of money from consumers and businesses by criminals. They cause harm to people, the financial services system, and the economy. 

“Much more needs to be done. One common sense step would be to ensure that online platforms check that adverts are from companies that are regulated to sell financial products and services. The current approach, which is allowing fraudsters run fake ads that impersonate celebrities, politicians, and legitimate media organisations – all with the aim of stealing money – is clearly broken. 

“That’s why Bank of Ireland is calling for legislative change at European Union level so that online platforms will have to verify that advertisers of financial services are regulated to sell those services.”

Findings from the Red C poll among the Irish general public include:

  • Fake advertisements were most commonly seen on Facebook and Instagram followed by Twitter/X (13%), TikTok (11%) and Snapchat (4%).
  • The majority of people (66%) report fraud to their bank, followed by the Gardai (17%)
  • When asked to select all parties they believe responsible for protecting people from fraud in Ireland 66% selected Banks and Financial Services companies, along with the Gardai (51%), mobile phone (39%) and social media companies (39%).  60% of the population believe they themselves have a role.

The research was conducted as part of an ongoing campaign to raise awareness among Bank of Ireland customers and the general public around the danger of fraud to their personal finances and how to safeguard against the main causes of fraud. International Fraud Awareness Week runs from Monday 18 November, with a series of communications planned by Bank of Ireland to further raise awareness among the general public around fraud protection.

Virgin Media Turns Black Friday ‘Red’

Virgin Media is shaking up the Black Friday season by turning it ‘Red’ with a series of fantastic offers across its Broadband, TV, and Mobile services. Starting from November 12th, Virgin Media is inviting customers to experience top-of-the-line connectivity, entertainment, and mobile plans at outstanding prices with exclusive free gifts and savings.

The headline offer for new customers, is a FREE 43” TCL 4K Smart TV when they sign up to Virgin Media’s ultrafast, reliable 1Gb broadband combined with Virgin Media’s popular  ‘Streaming TV’ package, perfect for immersing themselves in the latest and greatest entertainment.

Virgin Mobile customers also have plenty to celebrate this ‘Red Friday.’ Those who purchase a Samsung Galaxy S24 (128GB), Apple iPhone 14 (128GB), or Google Pixel 8 Pro (128GB) from November 12th will receive a complimentary pair of JBL Live Pro 2 earbuds (RRP €149.99), delivering premium sound quality to match their top-tier devices.

Virgin Mobile is also offering upfront savings and reduced monthly fees on some of its most popular handsets. The Samsung Galaxy Z Flip6, now available for €199 upfront and €40 per month, offers customers an €80 saving. In addition, the Samsung Galaxy S24 (128GB) can be purchased with no upfront cost and a reduced monthly bill of €35, giving customers a €5 monthly saving.

“Our ‘Red Friday’ deals are our way of giving back to our customers with offers that bring exceptional value across broadband, TV, and mobile services,” said Paul Higgins, VP of Commercial at Virgin Media Ireland.

“From fast, reliable internet and immersive entertainment to cutting-edge mobile devices, we’re committed to providing unbeatable experiences for Irish households. This Black Friday, Virgin Media is making it easier than ever for customers to access the very best in connectivity and entertainment at incredible prices.”

 

  • All free gifts with Virgin Mobile are subject to availability, available for a limited period only, and are provided at the time of purchase with delivery or upon collection.
  • Free TCL 43” 4K Smart TV is subject to availability, available for a limited period only, and will be within 5 days once the customer has been installed for 28 days.
  • All offers are subject to application check, availability, and contract terms and conditions.
  • All offers are correct as of November 12, 2024.

For full T&Cs and more information, please visit www.VirginMedia.ie.

Removing Objects from Videos for Social Media: Practical Examples and Tips

In the fast-paced world of social media, engaging content can make all the difference in capturing audience attention. A common hurdle for creators is the presence of unwanted objects in their videos, which can detract from the overall message. Fortunately, a video object removal app offers an effective solution to this issue, enabling creators to produce cleaner, more professional-looking content.

What is Video Object Removal?

Video object removal refers to the process of eliminating unwanted elements from video footage. This could range from distracting backgrounds to unexpected objects or people that divert attention from the main subject. With the right tools, creators can enhance their videos, making them more appealing and focused.

With advancements in technology, many applications now offer user-friendly features for object removal. A well-chosen TikTok video editor can help creators achieve impressive results without needing extensive editing skills. Here are some practical scenarios where object removal proves beneficial:

  1. Clearing Up Backgrounds: Videos shot in busy environments often capture random individuals or objects. Using a video object removal app, creators can seamlessly eliminate these distractions, directing focus toward the main subject.
  2. Enhancing Product Displays: For brands, showcasing products without interference is crucial. Object removal tools can effectively polish promotional videos, ensuring that products are the main focus.

Practical Tips for Successful Object Removal

To get the most out of a removal app, consider these practical tips:

  • Shoot with Intent: Whenever possible, try to frame your shots to minimize distractions. While object removal is effective, planning your shots can reduce the need for extensive edits.
  • Explore Editing Tools: Experiment with different applications. Finding the right TikTok editing app that meets your needs can significantly enhance the editing experience and results.

When it comes to creating captivating content on platforms like TikTok, knowing how to effectively edit TikTok video material is invaluable. A well-edited video that flows naturally attracts more viewers and increases engagement.

In summary, the power of removal app is vital for anyone looking to enhance their social media presence. By effectively eliminating distractions, creators can produce videos that are not only polished but also engaging. As the landscape of social media evolves, adapting to these tools will be key for success. Utilizing the best TikTok editing app can simplify the process, allowing creators to focus on what truly matters: delivering impactful content that resonates with their audience.

Coimisiún na Meán adopts final Online Safety Code

Coimisiún na Meán has today (21.10.2024) published the finalised Online Safety Code. The Code sets binding rules applying to video-sharing platforms who have their EU headquarters in Ireland. The general obligations contained in the Code will apply from next month and platforms will have an implementation period for certain detailed provisions, which require IT build, to come into compliance.  Coimisiún na Meán will take a supervisory approach to enforcing the Code, ensuring that platforms implement appropriate systems to comply with the provisions of the Code

 

The Code introduces obligations on video-sharing platforms to protect people, especially children, from harmful video and associated content, including:

  • Prohibiting the uploading or sharing of harmful content on their services including cyberbullying, promoting self-harm or suicide and promoting eating or feeding disorders as well as incitement to hatred or violence, terrorism, child sex abuse material, racism and xenophobia.
  • Using age assurance to prevent children from encountering pornography or gratuitous violence online and having age verification measures in place as appropriate.
  • Providing parental controls for content which may impair the physical, mental, or moral development of children under 16.

 

These platforms will also have to ensure that they have ways for people to report content that breaks the rules, and act on those reports in line with their Terms and Conditions.

The development of the Code was informed by an initial call for inputs in summer 2023, followed by a full public consultation from December 2023 to February 2024, which received nearly 1400 responses. Coimisiún na Meán’s Youth Advisory Committee was also consulted on the development of the Code. The Code was then notified to the European Commission under the Technical Regulations Information System (TRIS) Directive process to ensure alignment with the EU Digital Services Act.

They protect users from harm online. The updated Code, combined with the other parts of the Online Safety Framework, will deliver on the objectives of the Online Safety and Media Regulation Act, leading to safer online experiences for people across Ireland. The overall Online Safety Framework gives Coimisiún na Meán the tools to address the root causes of harm online, including the availability of illegal content, the harmful impacts of recommender systems, and inadequate protections for children on social media services.

The Online Safety Commissioner, Niamh Hodnett, said: “The adoption of the Online Safety Code brings an end to the era of social media self-regulation. The Code sets binding rules for video-sharing platforms to follow in order to reduce the harm they can cause to users. We will work to make sure that people know their rights when they go online and we will hold the platforms to account and take action when platforms don’t live up to their obligations.”

Executive Chairperson of Coimisiún na Meán, Jeremy Godfrey said: “With the adoption of the Online Safety Code, all the elements of our Online Safety Framework are now in place. Our focus now is on fully implementing the Framework and driving positive changes in peoples’ lives online. Our message to people is clear: if you come across something you think is illegal or against a platform’s own rules for what they allow, you should report it directly to the platform. Our Contact Centre is available to provide advice and guidance to people if they need help.”

Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media, Catherine Martin TD commented: “I welcome Coimisiún na Meán’s adoption of its first Online Safety Code. Building upon the foundation set out in the Online Safety and Media Regulation Act 2022, this code is a major step forward in online safety. It introduces real accountability for online video sharing platforms and requires them to take action to protect those that use their platforms, including by having robust complaints handling procedures and introducing effective age-verification. It will make all of us, but particularly our children, safer online.”

ISPCC honoured with award for ‘hard-hitting campaign that exposed truth about childhood in Ireland

ISPCC has received the top accolade for the Best Short-Term Media Campaign at the Awards for Excellence in Public Relations for its campaign ‘For some children, Christmas doesn’t happen’.

The awards, which have been co-hosted by the Public Relations Consultants Association Ireland (PRCA) and the Public Relations Institute of Ireland (PRII) for the past 30 years, recognise the best in Irish public relations, public affairs and internal communications across the public and private sectors.

There had been an initial 37 submissions in ISPCC’s category, which was then short-listed to a group of five finalists.

The judges said that it was a close contest, “but the winning entry was a hard-hitting campaign that showed no fear of exposing harsh truths about childhood in Ireland.”

They added that “this was a strategic and well-planned campaign, with excellent use of research and timing. Challenging objectives were clearly achieved with tangible results.

Kudos to an in-house team that surely worked long hours over the holidays period.”

Deirdre McNamara, ISPCC Head of Marketing and Communications, said that “ISPCC was delighted to see our campaign recognised by our peers. This achievement is testament to the amazing work of everyone at ISPCC.

“For too many children and young people, Christmas is sadly just another day. For some, the issues they encounter all year can worsen. It can mean abuse, neglect and loneliness.

For others, Christmas can present new worries and concerns.  Whatever the reason, they turn to Childline for support and for someone to listen.”

“At Childline we rely heavily on public generosity to help us to be here for every child who needs us.  We depend on this generosity to keep us listening 24 hours a day, seven days a week, 365 days of the year.”

  • To support Childline and help keep volunteers listening to children and young people, please support the Childline Summer appeal and donate at www.ispcc.ie.

Virgin Media further expands market reach adding 254,000 premises nationwide in deal with National Broadband Ireland (NBI)

Virgin Media has agreed a network deal with National Broadband Ireland (NBI) whereby Virgin Media will offer a full range of superfast broadband and digital TV services to over 254,000 currently enabled NBI premises throughout Ireland.

Virgin Media’s ongoing €200m network upgrade to full fibre is continuing to 2025 and will support speeds up to 10Gbps. Virgin Media has recently upgraded over 281,000 premises to fibre, offering speeds of 2Gbps across its own network. The Virgin Media network already provides broadband speeds of 1Gbps (gigabits per second) to 1 million premises across Ireland.

Virgin Media’s deal with NBI, along with other already announced wholesale network access developments, brings to 1.4 million the number of premises now able to access Virgin Media’s fastest ever broadband services nationwide.

Virgin Media Ireland CEO Tony Hanway said“With lightning-fast speeds of up to 2 Gig and 99.9% reliability, our full fibre broadband network is designed to revolutionise the way we connect and experience the digital world. This announcement today with NBI brings our ultrafast broadband and TV services to even more premises across Ireland, enabling homes, businesses, communities and regions nationwide to further prosper and grow.”

Peter Hendrick, CEO of National broadband Ireland (NBI) said, “We’re delighted that Virgin Media will join the growing number of retail service providers offering broadband packages on our network. There are now 70 retail service providers on our network, meaning there is huge choice for anyone connecting to high-speed fibre through NBI. Our rollout will ensure that every home, farm and business in Ireland has access to high-speed broadband with minimum speeds of 500 megabits per second available. We’ve now passed over 254,000 premises across the country and all of these have the same guarantee in terms of access, speed, and reliability.”

Lenbrook Media Group Partners with HDtracks to Create Streaming Service for Music Enthusiasts and Audiophiles

Lenbrook Media Group, specialists in high resolution audio technology, and HDtracks, the pioneering service for audiophile quality music downloads, have announced a partnership to develop a streaming service aimed squarely at discerning music fans. Among a set of unique features, the service will offer consumers choice in formats and will be the first subscription service using a novel application of the AIRIA by MQA Labs codec.

“We have wanted to launch an HDtracks streaming service for some time. In Lenbrook we have a partner with global reach to help us launch a service ensuring quality and consumer choice,“ says HDtracks co-founder David Chesky, who has been a leader in high resolution audio alongside his brother Norman. “Fans will get to choose their format – either PCM/FLAC or MQA – in a service that will ensure high resolution audio streaming whether you are in your home or on-the-go.”

The HDtracks service will be the first to use Lenbrook’s AIRIA by MQA Labs, a transparent delivery codec equally suited for streaming from the cloud or wirelessly from a device to headphones. Designed for low-latency wireless communications by the inventors of lossless compression, it brings the benefits of a format-agnostic, scalable codec with an unmatched combination of audio quality, reliability, and data-efficiency.

“Our industry has been built by providing discerning music enthusiasts with choices while using innovation to advance digital music delivery,” explains Lenbrook’s Chief Strategy Officer, John Banks. “As audiophiles ourselves, it’s an exciting prospect to bring a service to life for the millions of global audiophiles that care so passionately about the quality of the music they listen to.”

The service will be available across platforms. In addition to its own applications for mobile, the service will find its way into many of the world’s leading high-end audio ecosystems, apps, and brands, that count on service providers for their content.

Mike Jbara, VP and GM of Lenbrook Media Group adds, “Norman and David are the perfect partners for Lenbrook. Their experience and understanding of the high-end audio fan is unique and their history with quality and innovation speaks for itself. We are ready to embark on this journey with them and think music fans are going to love it.”

Lenbrook Media Group Unveils Plans for MQA Labs

Lenbrook Media Group (LMG), specialists in high resolution audio, has announced a suite of products from the newly formed MQA Labs that bring audio processing enhancements across the music supply chain. AIRIA by MQA Labs™ (also known by its technical name, SCL6) delivers high resolution audio while seamlessly scaling from full lossless to very lossy rates. FOQUS by MQA Labs™ represents an innovative approach for analogue to digital conversion. QRONO by MQA Labs™ brings a variety of audio processing enhancements within playback devices. These technologies are expected to debut in a variety of licensee products before the end of calendar 2025.

Gordon Simmonds, CEO of The Lenbrook Group, LMG’s parent corporation, reflected on the initial decision to acquire the assets of MQA. “These developments confirm our instincts around this team and the value of the IP. While the choice and accessibility of MQA content remains a priority  for us, this was never about a single codec,” he says.

The creation of MQA Labs and its newest product families reflect Lenbrook’s passion to improve the whole audio chain and bring the highest quality recording, distribution and playback technologies to benefit the entire specialty audio industry and its fans.

“The digitization of an analogue signal introduces a range of imperfections to the resulting audio file. One of the most common and critical is something often referred to as time smearing – when the resolution of two sounds is reduced because their timing is incorrectly reproduced within the digital file,” explains Greg Stidsen, Chief Technology Officer at Lenbrook. “MQA Labs’ team are experts in time-domain audio improvements, having invented many of the techniques to avoid or eliminate such audio defects.”

Two of the new product families will address the issue head on: FOQUS, which tackles the analogue to digital processes, and QRONO, which will address converting digital back to analogue.

The third product family is among the most anticipated of LMG’s future products. Previously known by its technical name, SCL6, it is a new codec seamlessly ensuring the best resolution possible regardless of bandwidth availability. Now named AIRIA by MQA Labs, the codec was developed to transform audio across wireless connections. Most recently, LMG successfully completed pilots for use as a distribution codec – perfect for streaming services.  As a transmission codec, it shines as a high-resolution codec with dramatic operational savings and reliability.

Early response from the industry around these new products has been positive.

“We are inspired by the reactions of our partners who are incorporating these technologies into their products,” explains Mike Jbara, Vice President & GM of LMG. “This is a milestone moment for us. We are committed to receiving and applying feedback from the market in how we apply our technologies and ensuring they are more flexible and accessible throughout the music supply chain.”