Tag: market

An Post’s ‘UK Direct’ opens door to Britain for Irish SMEs

An Post has announced UK Direct, a groundbreaking new end-to-end parcel delivery and returns service which overcomes post-Brexit barriers to trade and unlocks Britain’s 69 million-strong consumer market for Irish SMEs.
UK Direct gives Irish SMEs a seamless route to the UK market through:
  • Innovative technology which bridges the trade gap and accelerates growth by overcoming the obstacles to sending parcels from Ireland to the UK post-Brexit
  • Pre-cleared UK customs and three-day e-commerce parcel delivery to the UK via Dublin Port
  • End-to-end tracking and an integrated customer-friendly returns service
As Irish small and medium-sized businesses continue to face complexity, cost and considerable delays when shipping to Britain, UK Direct provides seamless innovation to firms wishing to sell, ship and scale up into Britain’s 69 million-strong consumer market. Firms simply register to integrate with the new UK Direct service, a full turn-key solution including advance customs payments, 3-day delivery with end-to-end tracking.
Between customs charges and the exacting compliance demands of Brexit, selling into Britain has become increasingly difficult for Irish small and medium-sized firms. Despite all the red tape, however, Enterprise Ireland1 forecasts that 97% of Irish companies want to expand into new markets over the next 12 months and in their recent pilot programme for potential new exporters, circa two-thirds of participants prioritised the UK as their target market.
An Post worked closely with Irish SMEs to understand the full extent of their difficulties in trying to expand their trade with the UK. In designing the new service, and partnering with Royal Mail, An Post is providing SMEs with a bridge directly into the vast UK market, a seamless shopping experience for UK consumers, and a simple, secure system for returns and refunds.
Launching UK Direct, An Post CEO David McRedmond said:
“UK-Irish trade is central to Ireland’s economy. This new UK Direct solution reopens that market for businesses facing the challenges posed by Brexit. Ireland’s 400,000+ SMEs are the backbone of this economy, and in building new infrastructure for Ireland, An Post is opening doors to new trade with the UK through a full end-to-end service from one of Ireland’s most trusted companies.
UK Direct removes barriers to trade, providing Irish SMEs with access to over 69 million new customers. Instead of being tied up in the complexities of customs fees or other red tape, they can focus on huge growth opportunities and ensuring a top-quality retail experience for their new UK customers”, David added.
 
Welcoming the announcement, Kara Owen, British Ambassador to Ireland, added:
“I’m delighted to see this new service come to life through such strong cooperation between An Post and Royal Mail. Businesses on both sides of the Irish Sea want simple, dependable ways to reach their customers, and UK Direct delivers exactly that. What matters most is giving firms the confidence to trade and grow — and that comes from practical, workable solutions like this. By making everyday commerce easier, we are strengthening our 2€ billion a week trading relationship, the economic ties that sustain the UK–Ireland relationship and support to communities and customers across both our countries.”
 
Fiona Fitzsimons, CEO of contemporary Irish jewellery company, Betty and Biddy, said
“This UK Direct service is a total game-changer for us. We get enquiries from the UK all the time, but right now, trying to navigate initial customs charges and reliable delivery in the UK, never mind customer returns, is a total nightmare. An Post currently handles our national parcels, and this new UK service will help take our business to the next level, something we’ve been working towards for a long time.”
Simon McKeever, CEO of the Irish Exporters Association, commented:
“The Irish Exporters Association supports Irish businesses to expand their market into the UK. Today’s announcement marks a positive shift in how Ireland can do business with our nearest neighbour. There’s a massive market ready and waiting for quality Irish products, and it’s now within the grasp of Irish SMEs, thanks to this practical and highly innovative UK Direct service.”
As Ireland’s leading logistics expert, An Post’s new UK Direct solution is set to accelerate trade from Ireland into the UK, fuelling critical economic growth.
To learn more about UK Direct, businesses can email:  ukdirect@anpost.ie
Ref

Climb appointed Sophos distribution partner for the Irish market

Climb Channel Solutions, (“Climb” or the “Company”), an international specialty technology distributor and wholly owned subsidiary of Climb Global Solutions, Inc. , today announces a distribution party tnership with cybersecurity vendor, Sophos for the Irish market.

Unique to this partnership, Climb will be the only authorised Irish distributor to offer the Sophos Threat Profile assessment service to customers. This service highlights exposed credentials, suspicious domains, dark web exposure, and internet-facing vulnerabilities, and enables businesses to prioritise remediation and reduce risk.

Ireland’s cybersecurity sector is buoyant and growing 13.4% and generating revenue of €2.7bn according to a 2025 report by Cyber Ireland and NI Cyber. Climb will facilitate direct access to Sophos Central, one of the world’s leading cybersecurity platforms, an adaptive AI-native platform that intercepts attacks before they occur.

Climb will distribute the entire Sophos suite of products including the managed detection and response (MDR) service that eliminates threats at speed, alongside defence across endpoint, firewall, email and cloud.

These solutions will be backed by Climb’s reputation for speed, emerging tech expertise, and strong partner investment, working with the Sophos reseller and managed service provider (MSP) landscape.

Recent Climb research* highlights growing AI maturity across organisations, creating increased demand for AI-enabled cybersecurity services. For example, more than half (53%) of organisations have a clear AI strategy, and 55% are working with technology vendors on their AI journey. Against this backdrop, Climb expects Irish businesses to continue to adapt and embed AI security solutions across their cloud and network environments.

Commenting on the distribution partner announcement, Brian Davis, VP of Sales UK&I, Climb states: “Ireland’s cybersecurity landscape is evolving at pace with recent research showing growth of 13% per annum. Threats are becoming more sophisticated, and customer expectations are rising. Cybersecurity remains a key strategic growth area for Climb, and we are continuously looking to expand our portfolio in Ireland.  Extending our successful relationship with Sophos into Ireland is a pivotal moment as we enhance our cybersecurity portfolio.

“As Irish organisations advance their AI capabilities at an unprecedented rate, Irish businesses must secure hybrid environments while embracing AI and digital transformation. As a dedicated Sophos distributor in Ireland, we’re bringing world-class cybersecurity, genuine partner support, and the kind of speed and access that helps you move fast and grow confidently.”

Jason Ellis, VP Channel Sales EMEA, Sophos comments: “Sophos is a global leader in cybersecurity, offering a comprehensive portfolio of AI-powered cybersecurity technologies. Coupled with its advisory services, these capabilities proactively reduce risk for organisations. Expanding our presence in the Irish market is a reflection of the great relationship we hold with Climb in North America. Climb’s strong Irish channel ecosystem will allow us to expand our Irish market footprint, enhancing our ability to deliver AI-powered cybersecurity solutions to Irish businesses.

“We recognise Climb as an innovative leader, particularly in areas such as AI, where they’re providing unique channel solutions through their Skyward Project and AI Academy***. These programmes help partners understand where AI and security intersect, delivering differentiated, yet complementary services to our Sophos portfolio.

“Climb’s knowledge and understanding of the Irish market, along with their ongoing investment, help us better support our partners and customers, enabling them to improve cyber resilience and respond effectively to emerging threats.”

This partnership enhances Climb’s AI cybersecurity offering in Ireland, building on its long-standing cybersecurity pedigree. Climb has a long track record as a distributor of cybersecurity solutions, working with some of the world’s leading security vendors and an extensive network of Irish resellers.

Climb solutions include cloud security, backup and recovery, endpoint management, firewall and network security, and application security. Through this Sophos partnership, Climb enhances their cybersecurity offering enabling partners to accelerate growth by combining strong cybersecurity expertise, with a more personalised service approach alongside innovative programmes and events, including the upcoming AI and Security Day.

Canyon Launches Jacky SW-69 Smartwatch for the Irish Market

Canyon has announced the availability of the Canyon Smart Watch Jacky SW-69 White & Blue, a stylish and feature-packed wearable designed to support everyday wellness, fitness tracking and smart connectivity for Irish consumers.
Blending a modern aesthetic with practical functionality, the Jacky SW-69 features a vibrant 1.3-inch LTPS touchscreen display with a sharp 360 × 360 resolution, delivering clear visuals for both indoor and outdoor use. Its white and blue colourway offers a fresh, contemporary look suited to work, workouts and leisure.
Health & Fitness at Your Fingertips
Designed to support an active lifestyle, the Jacky SW-69 provides continuous monitoring of heart rate, blood oxygen levels and body temperature, helping users stay informed about their wellbeing throughout the day. With 25 built-in sport modes, including walking, running, cycling, yoga and swimming, the smartwatch enables personalised activity tracking with detailed insights into steps, calories burned and distance covered.
The device also includes sleep tracking, stress monitoring and guided breathing exercises, promoting a more balanced approach to health and wellness.
Smart Features for Everyday Life
The Jacky SW-69 keeps users connected with smart notifications for calls, messages and app alerts, delivered directly to the wrist. Additional features include music and camera control, weather updates, hydration reminders, calculator, stopwatch and a virtual business card, making it a practical companion for daily routines.
The smartwatch is compatible with Android and iOS devices, ensuring a seamless pairing experience across platforms.
Durable Design with Long Battery Life
Built to handle daily wear, the Jacky SW-69 is IP68 water-resistant, offering protection against water splashes, rain and sweat. Its long-lasting battery delivers up to 9 days of typical use and up to 15 days on standby, minimising downtime between charges.
Availability
The Canyon Smart Watch Jacky SW-69 White & Blue is available now in Ireland from Vodafone Friends & Family online.
RRP 59.00 EURO – BUY
We will have a review soon so stay tuned

CryptoEasily launches cryptocurrency mining app, participants to earn stable passive income of over $10,000 per month.

Register to receive $15 worth of cloud computing power, truly enabling zero-barrier mining.

As the global digital asset market continues to develop, more and more investors are seeking more stable and convenient ways to earn cryptocurrency profits. Recently, CryptoEasily, a global cloud computing platform, officially launched its next-generation cryptocurrency cloud mining application, designed to allow users to easily participate in cryptocurrency mining without specialized equipment or technical experience, and achieve a stable passive income of over $10,000 per month.

The newly released CryptoEasily cloud mining application enables users to start their digital asset earning journey with just a smartphone through intelligent computing power management and an automated operation system. It supports automatic mining of mainstream cryptocurrencies such as Bitcoin (BTC), Ethereum (ETH), and Ripple (XRP).

A new generation of intelligent mining models

CryptoEasily’s newly launched application incorporates several innovative design and service concepts, and is completely free to use with no hardware or technical requirements.

Its core advantages include:

 

  • Zero-barrier entry: No need to buy mining machines or build a mining farm, even beginners can easily get started.
  • Automated mining: The system runs 24/7, and profits are automatically settled daily.
  • Flexible asset management: Earnings can be withdrawn or reinvested at any time, supporting multiple mainstream cryptocurrencies.
  • Low correlation with price fluctuations: Even during short-term market downturns, cash flow remains stable.

This allows ordinary investors to obtain stable returns like professional mining companies, without having to bear the costs of equipment, maintenance, and electricity.

Four Steps to Start Smart Cloud Mining

CryptoEasily significantly simplifies the traditionally complex mining process, allowing users to get started in just four steps:

Step 1: Register an account

Visit the official website: https://cryptoeasily.com

Enter your email address and password to create an account and receive a $15 bonus upon registration. You’ll also receive a $0.60 bonus for daily logins.

Step 2: Deposit crypto assets

Go to the platform’s deposit page and deposit mainstream crypto assets, including: BTC, USDT, ETH, LTC, USDC, XRP, and BCH.

Step 3: Select and purchase a mining contract that suits your needs.

CryptoEasily offers a variety of contracts to meet the needs of different budgets and goals. Whether you are looking for short-term gains or long-term returns, CryptoEasily has the right option for you:

Common contract examples:

Entry-level contract: $100 — 2-day cycle — Total profit approximately $108

Stable contract: $1000 — 10-day cycle — Total profit approximately $1145

Professional Contract: $6,000 — 20-day cycle — Total profit approximately $7,920

Premium Contract: $25,000 — 30-day cycle — Total profit approximately $37,900

(For more contract details, please visit the official website.)

Once the contract is purchased, the mining process begins immediately, and earnings are settled daily.

Step 4: Enjoy passive income

Investors can withdraw or reinvest at any time, achieving continuous compound growth. Many cryptocurrency users report earning a stable income of $10,000 or more per month through CryptoEasily.

Dedicated to making cryptocurrency mining easily accessible to everyone.

A CryptoEasily spokesperson stated, “Our goal is to make digital asset mining easily accessible to every user. Through intelligent cloud computing technology, even those without a technical background can obtain a stable and continuous source of passive income.”

About CryptoEasily

Founded in 2016 and headquartered in the UK, CryptoEasily is an innovative platform focused on digital asset management and cloud computing services. Its operations comply with UK and EU regulatory frameworks, including MiCA and MiFID II.

The platform’s business covers multiple countries and regions, and it is committed to enabling more users to easily participate in cryptocurrency mining and achieve long-term and stable digital asset returns through safe, transparent, and efficient technical services.

For more details, please visit the official website.

Official website: https://cryptoeasily.com

App download: https://cryptoeasily.com/xml/index.html#/app

Customer service email: info@CryptoEasily.com

 

Visa Helps Launch Klarna App in Ireland

Visa today announced it has enabled the launch of three brand new digital wallets across Europe, in partnership with BBVA, Klarna and Vipps MobilePay, and is collaborating with BANCOMAT on a pilot planned for early 2026.
These are the first Visa-enabled wallets to use NFC (Near Field Communication) technology to allow HCE (Host Card Emulation) on iOS wallets.
A major regulatory shift under the EU’s Digital Markets Act opened NFC access to third-party wallets, paving the way for greater competition and innovation in mobile payments. This allows more European players to bring new experiences to market and give consumers more choice.
According to Visa research*, mobile payments now represent more than half (59%) of all e-commerce transactions in Europe, and that figure is expected to rise to three quarters (75%) by 2030. With just under a third (32%) of Europeans saying they plan to rely exclusively on mobile wallets for purchases, there is a clear shift toward wallet-centric ecosystems, driven by demand for speed, simplicity, and control.
Visa has worked with three issuers and a domestic scheme across Europe to launch the new iOS wallets:
  • BBVA Pay, available through the BBVA Mobile Banking App, is a single issuer wallet launched in Spain. It is the first wallet in the world to use Visa’s own software developer toolkit (SDK) to directly integrate the Visa Token Service (VTS), a technology that protects sensitive card information by replacing it with a secure digital token. The wallet offers a new payment experience along with a secure, future-ready experience.
  • Klarna (the Klarna app), has launched its wallet in 14 European countries**, enhancing the app’s functionality and making the Klarna app a single, seamless experience for Klarna users on both iOS and Android.  Klarna, having launched the Klarna Card powered by Visa Flexible Credential, gives consumers further choice, and a truly integrated experience, with the addition of tap to pay as part of the Klarna app.
  • The Nordic mobile wallet company Vipps MobilePay has launched a Visa co-badged wallet in Norway, with Denmark, Finland and Sweden to follow. The wallet combines local familiarity with global reach as existing users can now tap and pay anywhere Visa is accepted, with their stored cards automatically enrolled for seamless contactless use—alongside the everyday features they already enjoy in Vipps MobilePay.
  • Italy’s domestic scheme BANCOMAT, has announced launched a pilot project with Visa to enable users of BANCOMAT wallet to make secure and contactless payments through the BANCOMAT Pay service, anywhere Visa is accepted. The pilot is based on VisaPay, Visa’s new wallet solution, which provides security and scalability by leveraging Visa’s advanced tokenisation capabilities. Testing of the solution is scheduled for early 2026.
“These launches reflect growing demand for mobile wallet-based payments and Visa’s commitment to supporting local and regional players with the scale, security and reliability of our global network,” said Mathieu Altwegg, Head of Product & Solutions, Visa Europe. “As a ‘hyper-scaler’, we’re enabling partners of all sizes to innovate faster and deliver more choice and convenience to consumers, while helping drive broader digital and economic growth across Europe.”
“This launch reflects BBVA’s strong commitment to innovation and to delivering an exceptional customer experience. It also positions BBVA as the first bank in Europe to offer a proprietary wallet powered by Apple technology — marking a milestone in the European banking industry,” said Luis Simoes, Head of Retail Experience and Value Proposition for Retail Banking at BBVA.
“Tap to Pay brings us closer to our vision of Klarna being everywhere for everything. Now you can set up a flexible payment plan and tap to pay in seconds, all inside the Klarna app. It makes the everyday shopping moments significantly smoother for our Klarna customers across Europe, giving them even more flexibility and choice at checkout.” said David Fock, Chief Product & Design Officer at Klarna.
“We’re pleased that our Vipps users can now tap seamlessly all over the world with Visa. It’s an important step toward our vision of making payments simpler and more unified for people wherever they go,” said Rune Garborg, CEO of Vipps MobilePay.
“The pilot project launched with Visa marks an important step in the evolution of BANCOMAT products, with the aim of offering Italian banks and users increasingly digital services that can also be used outside national borders,” says Fabrizio Burlando, CEO of BANCOMAT S.p.A.. “This collaboration will allow us to enhance the value of the BANCOMAT infrastructures, based in Italy, integrating them with Visa’s global network to enable new features and expand the user experience for customers. The model allows us to maintain a strong local presence, while benefiting from the international acceptance network and the capabilities of a global player. We are confident that this partnership will bring greater value to Italian banks and their customers.”
Looking Ahead: The Expanding Role of Digital Wallets
Digital wallets are quickly evolving: from simple payment tools to platforms that support peer-to-peer transfers, real-time bank payments and government IDs. With expanded NFC access, wallets could also store digital keys, loyalty cards, event tickets and more, opening the door to richer, more personalised services through a single, secure interface.
As Europe’s digital landscape evolves through advances in open banking, embedded finance and digital identity, financial institutions and fintechs have new opportunities to create more seamless, secure, and personalised experiences for their customers.
Visa’s infrastructure supports multiple payment types, including cards, account-to-account, and tokenised assets, giving partners the flexibility to build future-ready solutions that meet the needs of today’s consumers.

Ireland Opens Markets at the London Stock Exchange

Ireland’s Minister for Financial Services Robert Troy, today became the first Irish government minister to open markets at the London Stock Exchange (LSE), marking Ireland Day and the growing innovation partnership between the UK and Ireland’s financial services sectors.

Hosted by Enterprise Ireland – the Irish government’s trade and innovation agency and Europe’s third-most active VC investor in fintech – the event highlighted record investment, expansion and landmark acquisitions by Irish financial services and fintech firms in the UK, including Ireland’s Fexco Group’s acquisition of Sainsbury’s Travel money this year. The acquisition marks a major expansion for Fexco in the UK’s retail foreign exchange market. The deal announced during the summer, increases Fexco’s UK retail footprint to more than 460 locations, as well as introducing over 18 million Nectar members to Fexco’s travel money services.

Minister Robert Troy commented: “Ireland and the UK are indispensable partners in today’s financial services ecosystem. Sustained investment in Irish fintech and their growth and expansion in the UK, has played a pivotal role in shaping excellence across the City and the wider UK market. Today’s announcements demonstrate how Irish firms are not only investing at home but are also creating jobs and establishing a permanent presence in the UK, benefiting both the UK and Irish economies.”

Supported by nearly €1 billion in VC funding over the past five years, Enterprise Ireland-backed fintech companies are tackling critical industry challenges in compliance, data analytics, cybersecurity, risk management and digital transformation across the UK and global markets.

More than 200 Enterprise Ireland financial services and fintech clients are now active in the UK, investing, scaling and partnering with the country’s leading financial institutions. Today’s ceremony coincided with significant announcements from four Irish firms addressing pressing UK market needs:

•    Version 1, Ireland’s largest home-grown technology company, will mark its 30th anniversary in 2026 and continues to deliver on its major announcement of 1,000 UK AI-related jobs and a £40 million investment programme. Recently its collaboration with NatWest to embed responsible AI governance across the organisation won “Best Data Governance with AI Initiative” at the DataIQ awards.

•    Fenergo, the global leader in client lifecycle management, currently employ 35 people in the UK and will 10-15 new UK roles over the next year.

•    CWSI, a leading Irish cyber security provider today announced a strategic partnership with Bristol based Changing Social, an AI Workplace Transformation consultancy. The collaboration is expected to generate revenues in excess of $40m in the next 24 months across Licencing, Consultancy and Associated Services. Together, the two Microsoft partners will help organisations unlock the productivity and innovation potential of Microsoft Copilot and other AI-driven technologies without compromising on security, compliance, or control.

•    Clear Strategy, a leading Irish data and AI consultancy, is expanding from 34 to 50 specialists in the coming quarter as it grows its UK presence and launches ‘Tempo’, its reference data management solution, into the UK market.

•    ID-Pal, the global leader in AI-powered identity verification, has unveiled the latest enhancements to its fraud detection feature, ID-Detect. Fresh off winning Biometric Authentication Innovation of the Year at the 2025 Payments Awards, ID-Detect’s authentication engine identifies signs of digital manipulation and the markers of AI-driven document fraud. Recent results include preventing fraud valued at +£3m for car-financing platform Finset.

Kevin Sherry, Executive Director, Enterprise Ireland, added: “The UK is Ireland’s largest country export market and a strategic priority for Irish tech, financial services and fintech companies. We are laser-focused on forging high-value business connections and supporting Irish firms to enter, scale and invest in the UK.

“The global financial industry faces a number of mounting pressures – regulatory complexity, escalating cyber and fraud risks, green compliance, data silos and AI bias. Irish firms are building world class customer solutions that are agile, scalable, and secure. They’re helping UK institutions navigate regulatory complexity, unlock new efficiencies, and stay competitive in a fast-moving landscape.”

Hosting the Irish delegation at the London Stock Exchange today, Dame Julia Hoggett, CEO of the London Stock Exchange said: “Today has been a historic day. We are delighted to have welcomed Minister Robert Troy, the first Irish government Minister to open our markets, alongside Enterprise Ireland and some of Ireland’s most innovative companies. This celebration reflects the long-standing and important ties between the financial services industries of the UK and Ireland.”

The UK market is the largest country export market for Enterprise Ireland backed client companies. In 2024, 29% of total client exports, valued at €10.52bn, went to the UK and representing a 4% increase on 2023. Tech, financial services and business services exports to the UK accounted for €1.2 billion in 2024, with tech increasing by 12% and fintech increasing by 5% on the previous year.

Ireland Day at the London Stock Exchange will conclude with a dinner reception at the Irish Embassy in London, hosted by the Ambassador to Great Britain, Martin Fraser, attended by close to 100 senior leaders from across the UK and Ireland’s financial services industry.

Irish companies participating in Ireland Day at the London Stock Exchange, included: Binarii Labs, Clear Strategy, CWSI, Daon, Fenergo, Fexco, Fund Recs, ID Pal, and Tines.

Klearcom establishes US office with 20 new jobs

Klearcom, a leading provider of global contact centre testing solutions, today announces that it has established its first physical base in the US with the opening of a new office in Boonton, New Jersey. To facilitate this growth, Klearcom will hire 20 new team members in the US. The announcement has been welcomed by Peter Burke, Minister for Enterprise, Tourism and Employment of Ireland.

Headquartered in Waterford, Klearcom is currently pursuing aggressive growth in the US market. The new base will enable Klearcom to acquire more US-based customers and strengthen relationships with existing clients, such as Google, Mastercard and Visa. This will help the company to grow its share in the interactive voice response (IVR) market, currently valued at $5.9BN and growing at a rate of 7% per annum.

The new hires, to be appointed across sales and customer service over the next 12 months, represent a significant investment from Klearcom. They, and the New Jersey base, will be central to enhancing service delivery and providing on-the-ground support to Klearcom’s growing US customer base.

As the IVR market continues to grow at pace, the expansion will ensure Klearcom stays ahead of market challenges and seizes new opportunities. At the same time, Klearcom will continue to deliver reliable and quality testing for businesses’ automated voice systems, especially within critical customer service channels. The expansion will facilitate faster onboarding, greater support and a more personalised service, enabling the company to align more closely with US business priorities, time zones and escalation needs.

Mark Rohan, co-founder and chief operating officer, Klearcom, said: “The US market is vital to Klearcom’s growth strategy. As such, this announcement is not only a mark of our success in the US to-date, but also our commitment to businesses there. And, while this is our first office in the US, it will not be our only one.

“For us, the expansion comes at the perfect time as businesses increasingly demand cutting-edge technology over outdated legacy systems. Our AI-driven IVR testing is the fastest in the world, enabling enterprises to quickly identify and resolve issues within their telecom system infrastructure, and cementing our position as the leading provider of contact centre testing solutions.

“Our US office doesn’t just mean faster response times – it means being on the ground, right where our customers need us most.”

Peter Burke, Minister for Enterprise, Tourism and Employment of Ireland, said: “Klearcom is a prime example of an Irish company whose ambition has driven impressive growth on the global stage. This next step in the company’s journey will open the door to exceptional opportunities within the United States, which have the potential to take the business to new heights. I look forward to watching the team’s progress as they grow their footprint in this important market.”

Lero and Logitech join forces to engage in a €2.5M research project

The University of Limerick based software research centre, Lero, is to collaborate on a new multi-year research project, which will involve the testing of 2,000 top video gamers in partnership with gaming computer peripherals giant Logitech G, to better understand how computer gamers train and compete.

Logitech gaming innovation engineer Niall White said: “This €2.5 million four-year partnership with Lero builds on previous research projects with Lero, which have yielded positive results and enabled the company to gain an edge in the global video game industry.

“Lero are the best in the business at this type of software research, and the outputs from this project will help us design and create new gaming products for augmenting gaming performance – mouse, headsets, keyboards and controllers, for example.”

The research partnership extension signals Logitech G’s continued dedication to advancing the industry’s scientific knowledge base of gaming and esports performance.

Lero and Logitech G have collaborated across a range of studies since 2016 to measure the biomechanical, psychological and cognitive capabilities of professional esports athletes to casual gamers to better understand their needs and innovate products to serve them.

Director of the Esport Science Research Lab at Lero, Professor Mark Campbell, said the project’s goals are to advance our understanding of how gamers train and compete.

“We will have to create bespoke software tests to identify and measure key performance indicators of gaming and gamers, and identify and measure the biomarkers of esports and gaming performance.

“This will be achieved through the use of cutting-edge technology such as brain imaging, eye tracking and biosensors,” said Dr Campbell, who is Professor in Sport and Performance Psychology at the University of Limerick.

Professor Campbell said Lero aims to test up to 2,000 gamers or more over the next four years of the project, beginning today (August 18) at the Gamescom convention in Cologne, Germany, where Lero plans to test hundreds of gamers over the five-day convention.

“The information we gather will help enable the development of AI-powered smart gaming peripherals such as mice, keyboards and headsets with biosensors for human performance monitoring in-game and other potential training tools such as bespoke software tests using AI dynamic difficulty adjustments for smarter training and competing,” he added.

Professor Campbell said the four-year research programme will be of benefit to Ireland’s €500 million gaming industry employing close to 2,000 people as the project will involve developing strong PhD students, research assistants and Post Docs dedicated to focused research areas across fields such as computer science, psychology, neuroscience, sport science, software engineering, and human-centred design.

“We will leverage behavioural, physiological and performance data from both professional and amateur gamers during play and training sessions to assess player performance, identify key influencing factors and enhance the gaming experience. Additionally, this project will explore prototyping and iterative design methodologies to develop next-generation gaming tools, interfaces, and performance-tracking systems tailored for various gamer needs,” he added.

Professor Campbell said there is a growing level of game development expertise among the research community in Ireland, and the Lero/Logitech INGAME (Innovation in Gaming and Esports) project will bring about greater international visibility of the games industry-related research and development taking place in Irish third-level institutions.