Advise AI investment surpasses €8M as it launches GenAI agent for brands

Advise, the automated data, analytics and AI platform provider helping retail manufacturers and brand-owners to unlock revenues and margin growth, today launches a new GenAI-powered agent. The expert GenAI assistant has been trained by Advise engineers to enhance customer decision-making, giving them competitive advantage. It represents an €8M investment by the Dublin-based company in the development of its AI platform.

Advise’s GenAI agent is a major update to the company’s AI-powered SaaS platform and can help brands to reach actionable insights 10X faster than previous methods. The platform collates and harmonises sales, inventory and customer data from multiple sources into a single platform. The Advise analytics engine filters out data noise, identifies key patterns and presents the most critical information in real-time. The customised GenAI agent further enhances this process by translating complex analytics into clear, natural language explanations and recommendations, turning statistical outputs into human-digestible insights.

The latest release was created by Advise’s Dublin-based engineering team, using a customised and trained large language model (LLM). While more widely available LLMs are typically limited to chatbot-style interactions, Advise’s agent moves beyond this. The GenAI agent has been trained to augment the role of the category manager – the expert responsible for understanding product performance and optimising new product, pricing and promotion strategies. In doing so, the platform empowers consumer-packaged goods (CPG) brands such as Kerry, Dr. Oetker, Pilgrim Food Masters, Tayto and Britvic, to take decisive action that will result in revenue growth.

Advise has programmed the customised GenAI agent to work from a structured set of instructions and best practices. With the ability to personalise its output according to each customer, it can detect market shifts, anticipate trends and deliver guided and relevant insights tailored to business needs. The agent also ranks, through a News Feed on the Advise platform, its insights based on relevance and urgency, ensuring users receive tailored, high-value recommendations on their next steps.

Kevin McCarthy, CEO, Advise, said: “Many businesses are still focusing on data collection and analytics, but we have moved beyond that. We have automated data processing and evolved GenAI to augment and act as a valuable assistant to category managers; turning data into insights and decisive actions that drive margin growth and competitive advantage.

“At Advise, we believe that the future of category management isn’t just about gathering more data; it’s about making smarter decisions, faster. Our new GenAI agent doesn’t just analyse; it anticipates. It learns, adapts, and prioritises what matters most for each brand, providing tailored recommendations that translates directly into growth. It enables users to move beyond spreadsheets and dashboards to proactive decision-making.”

 LLMs are hugely powerful and are impacting every industry, but their output is non-deterministic and they suffer from creative hallucinations. This can make them unsuitable for numeric and statistical analysis unless carefully managed. What we have created is the next generation of CPG decision-making: where you don’t just gain trustworthy information, but a strategic advantage using GenAI. In a world where speed and precision define success, this is how the best brands will stay ahead.”

Northcoders launches new Data Engineering, AI, and Machine Learning Bootcamp

Northcoders – a leading tech training provider which operates in Ireland – is expanding its portfolio with the  launch of a brand-new bootcamp that is focused on data engineering, AI and machine learning. The bootcamp will teach the technical expertise, problem-solving mindset, and project experience which are needed for a successful career in the rapidly evolving and diverse tech space.

The first cohort will start on 16th June 2025 and will be 14 weeks long. The core hours of study will be from 9:30am to 3pm, Monday to Friday, ensuring it is accessible to as many people as possible.

The new 2025 curriculum has been designed by Northcoders’ team of experts and will equip students with the latest industry-relevant skills. It builds on years of experience teaching data engineering and software development, while integrating AI and machine learning to reflect the current tech landscape and respond to the needs of employers.

The bootcamp will teach students advanced data engineering skills as well as a dive deep into AI, Machine Learning and building their own RAG-powered AI system—taking them from foundational AI concepts to solving real-world problems with AI applications.

They will gain practical experience with neural networks, decision trees, LLMs, embeddings, and fine-tuning models, all while working on industry-relevant projects. The bootcamp will also include practical, real-world applications of AI, which are now often in-demand by today’s top employers.

Students will also gain a comprehensive understanding of how AI and machine learning work. They will focus on exploring key algorithms, large language models, deep learning, and retrieval-augmented generation (RAG) models, and will create a portfolio-ready AI project.

Steven Oakes – CMO at Northcoders – said: “This new bootcamp is designed to be world-class and deliver the cutting-edge skills today’s tech industry demands. By continually evolving our curriculum to incorporate the latest in data engineering, AI, and machine learning, we are ensuring our graduates are not only ready for current challenges but will also become part of the next generation of data engineers – who won’t simply use AI as a writing tool, but will instead build systems that incorporate AI and ML in ways that push the boundaries of the field.”

Steven concluded: “This approach is absolutely key in our mission of developing the most in-demand tech professionals of tomorrow.”

The bootcamp structure will include live interactive teaching, as well as teamwork to prepare students for technical interviews and collaboration in the workplace. There will be an additional 2.5 hours of self-study each day, which students can flexibly fit into their personal schedule. Tutors will also be available from 8:30am to 5pm to support students with any questions or issues.

Northcoders is offering various payment options for students to fund their studies, including €1,200 off the course price when joining the June 2025 cohort, plus a further €1,200 off when paying by Advanced Payment. Interest free credit and income sharing agreements are available too.

Applications for the new Data Engineering, AI, and Machine Learning Bootcamp are now open and can be made here.

Turning Ireland’s cloud and AI ambitions into action

By Ivan Jennings, Senior Solution Architect, Red Hat

Ireland’s cloud and AI ambitions are gaining momentum. Across industries, businesses recognise the potential of these interconnected technologies to support innovation, drive scale and deliver tangible value. Yet, while the opportunities are clear, the path forward isn’t always as simple.

Cloud has long been a driver of transformation, and the rise of AI has only accelerated this shift. AI increasingly stands out as the ultimate hybrid cloud workload, taking advantage of the scalability and flexibility of hybrid cloud infrastructure to enable advanced analytics and real-time decision-making.

Generative AI, in particular, is reshaping how businesses in Ireland approach their digital strategies. Its rapid adoption is pushing organisations to rethink not only their technology stacks but also the skills and processes needed to support them. Success isn’t just about investing in the latest technology; it’s about making the right strategic long-term decisions.

Red Hat recently ran a survey to explore the cloud and AI strategies of businesses in Ireland in 2025. The findings reveal ambitious intentions: 93% of IT managers surveyed plan to increase cloud technology investment, while 95% plan to up AI investment. Progress, however, is tempered by longstanding challenges, like fragmented processes and siloed teams. 

This piece will explore how, against the backdrop of Ireland’s growing role as a global technology hub, businesses can break through these barriers and unlock the potential of cloud and AI.

Breaking down silos, driving alignment
Nearly every IT manager we surveyed (96%) reported that siloed teams pose challenges when adopting cloud technologies, with more than half (51%) experiencing silos frequently. These challenges often stem from legacy organisational structures, where departments operate in isolation with little visibility of broader goals. A cautious stance from the C-suite on long-term investment often adds to the strain, as leaders face the tension between immediate pressures and the need to invest in future capabilities, including team integration and collaboration.

As cloud and AI technologies become more embedded in operations, this fragmentation is becoming unsustainable. Among the IT managers surveyed experiencing silos, the most common impacts on cloud strategy are increased costs (32%), limited control and visibility over cloud resources (32%), and operational inefficiencies such as duplicated efforts across teams (30%). Overcoming these challenges means bridging the gaps, so every team member understands the bigger picture and how their work drives the organisation forward.

Adopting an “automation-first” mindset is key to finding efficiencies and maintaining consistency, particularly when working across diverse tools, vendors and clouds. An enterprise-wide automation strategy that prioritises collaboration across teams – rather than isolated silos of automation – can help IT leaders establish centralised standards and guidelines for the use of cloud and AI. This approach fosters alignment, enabling organisations to maximise the value of their technology investments.

Breaking down silos, however, must extend beyond the technical level to the human level. A mix of top-down direction from leadership and bottom-up feedback from frontline employees helps build trust and alignment around shared goals. To support this cultural shift, organisations can implement modern corporate design principles, rethinking structures to promote open collaboration and dismantle traditional hierarchies that hinder innovation. For example, cross-functional teams with clear accountability can be established to ensure ongoing alignment between departments. Regular feedback loops, such as retrospectives or team-wide reviews, can help surface issues early and create a sense of shared purpose.

Modernising processes, increasing open collaboration
Many organisations in Ireland are working with processes and controls that were built for a different time, when stability and predictability were the primary focus. While these remain vital, in a rapidly changing environment shaped by cloud-native workflows and AI-driven decision-making, they are no longer enough on their own. 

The challenge for leaders is twofold: they must modernise how their organisations operate through new technology and process adoption, while ensuring their people have the skills and confidence to drive this change. Interestingly, the most cited skills gap among IT managers in Ireland was not in technical proficiency, but in strategic thinking and the ability to tackle business-level issues, mentioned by 44% of respondents. This highlights the need for upskilling and retraining workforces not only to navigate a cloud-based and AI-centric environment but also to approach these shifts with a strategic, business-first mindset. 

Part of the solution lies in making advanced technologies more accessible. Traditionally, implementing cloud and AI required the specialised expertise of highly trained data scientists – an expensive and scarce resource for many organisations. There are platforms and tools emerging that address this challenge, like the open source project InstructLab, which enables individuals with business expertise (i.e. not just data scientists) to contribute to model training and application development. Leaders can also take advantage of open source communities to enhance skills through shared resources, best practices and collaborative learning.

This spirit of collaboration is equally vital for modernising workflows. To move beyond rigid controls, organisations need systems built for transparency, interoperability and shared accountability – across teams, departments and entire ecosystems. Open source has these principles at its core.Modernising processes, empowering people and embracing collaboration form the framework for change. This is increasingly being recognised and acted upon, with two-thirds of IT managers surveyed (66%) prioritising adapting people, processes and controls in their cloud strategy over the next 18 months. 

Smaller AI, bigger impact
When it comes to generative AI, the focus is shifting. Businesses in Ireland are looking beyond generalised large language models (LLMs) to smaller, specialised LLMs designed to solve real-world problems with precision: 84% of IT leaders surveyed are moving toward domain-specific models over one-size-fits-all approaches.

This shift is both practical and strategic. Smaller models are easier to customise, require less computing power and can be trained with specific data and fine-tuned for specific purposes. In manufacturing, targeted AI models can predict machinery failures before they happen, while in finance, dedicated models can catch fraud in real-time without slowing legitimate transactions.

At the same time, transparency is coming to the forefront. 85% of IT leaders surveyed prioritise transparent, modifiable AI models with explainable sources. Open source plays a critical role in meeting these needs by enabling greater collaboration and visibility across platforms and models and supporting contributions from more people. This approach increases accessibility to evolving technologies and can improve consistency of compliance and security across the AI application lifecycle – key considerations for highly regulated industries.

For businesses in Ireland, this shift shows AI doesn’t need to be ‘big’ to make an impact. Smaller, purpose-built models can be more specialised, adaptable and practical – focusing on solving real, day-to-day challenges rather than tackling broad, theoretical tasks like writing Greek poetry or explaining weather patterns in Southeast Asia in the 1400s. These models bring AI into the tangible realities of business operations, where they deliver meaningful results.

Simplifying complexity, driving future progress
Ireland has the vision and infrastructure to drive cloud and AI innovation. But progress will come down to execution – breaking down silos, modernising processes and fostering collaboration both internally and with partners, ecosystems and communities. Leadership must identify what AI can do for their business specifically, make the most of hybrid cloud flexibility and scalability, and look at purpose-built AI solutions to address challenges in ways they can measure, trust and influence. What will set organisations apart will be their ability to turn complexity into simplicity, and ideas into action.