The Giant Attractions Company Limited today announced the highly anticipated U.S. debut of The Touring Giant, a breathtaking fusion of art, engineering, and immersive storytelling. The seven-storey tall moving statue, covered in next-generation video LEDs, will premiere this autumn in Las Vegas, kicking off a multi-city tour of the United States.
Simultaneously, plans are advancing for The Giant in Dublin, following the completion of a feasibility study conducted by PwC and co-founded by Dublin City Council and Enterprise Ireland.
The Touring Giant stands on a custom-built stage, flanked by massive LED video walls and connected to one of the world’s most advanced scanning and content systems. Throughout the day and evening, visitors experience a spectacular fusion of light, motion, and sound, featuring digital storytelling, iconic cultural moments, and real-time activations. The attraction is set within an immersive, festival-style environment complete with themed food and beverage offerings, retail, AR/XR games, artistic installations, and unforgettable interactive features.
”The Giant is unlike anything the world has seen,” said Paddy Dunning, CEO of The Giant Company. “It speaks, sings, recites poetry, and transforms into historical figures and celebrities. It is a magnet drawing people back into the city, an attraction, a show, a civic landmark, and a global branding platform. Most of all, it’s a celebration of human creativity built to inspire, promote the advancement of human potential and positive messaging. We are thrilled to bring The Touring Giant to the U.S., and proud that Dublin will soon host a Giant as well.”
Each visitor pays an admission fee to enter The Giant. The standard ticket includes The Giant Experience, an immersive walkthrough exploring giants from legend and mythology to local heroes, and global gamechangers, followed by The Giant Show – a 30-minute digital spectacular – created by award winning U2 video director, Richie Smith, where the Giant and artistic magic come to life through next-generation animation, motion graphics, dynamic storytelling, and interactive features.
Guests can upgrade for The Selfie Experience, where they are scanned and mapped onto The Giant’s face and surrounding screens resulting in the world’s most awe-inspiring selfie.
“We are entering a new era where public art, storytelling, and technology converge to create living monuments,” said Eric Fraad, Director of Development. “The Giant is not just seen, it is experienced. Every show is a cultural dialogue, powered by AI, human imagination, and groundbreaking engineering. It redefines what is possible in civic engagement, interactive entertainment and brand celebration.”
The Giant brings a bold new dimension to brand storytelling, offering unmatched opportunities for immersive activations. Sponsors can align with deeply emotional, visually stunning content on a platform capable of real-time customisation, interactivity, and social sharing at a scale that exceeds even the most ambitious experiential venues.
The U.S. tour will include multiple high-profile stops following the Las Vegas premiere aligning with major sporting and entertainment events and national celebrations including, the Super Bowl, FIFA World Cup, FI and the 250th Anniversary of the signing of the Declaration of Independence. Meanwhile, The Giant Company Attractions Limited is rolling out three formats of the attraction globally:
- The Permanent Giant : A 40–60-meter-tall, fixed installation. Visitors enter The Giant Experience Immersive Production to ascend and explore a panoramic viewing tower on the Giant’s shoulders.
- The Touring Giant: A 20–40-meter-tall modular version with immersive infrastructure, traveling to cities for temporary residencies and festivals.
- The Indoor Giant: A 15–20-meter-tall Giant installed in large indoor public venues with full scanning and visitor experience zones.
With intellectual property rights secured in the U.S., Europe, and key global markets including China, UAE, and Saudi Arabia, The Giant is positioned to become one of the most recognisable and admired visitor attractions worldwide.
