Life360 launches new Tile Bluetooth tracker line

Life360, a family connection and safety company, today introduces an all-new lineup of Tile Bluetooth trackers. Dedicated to making everyday family life better, Life360’s new Tile trackers are designed to help families effortlessly keep track of their valuable items and ensure the safety of their loved ones with enhanced location-sharing capabilities. Each tracker will feature a multi-function button that extends the Life360 app’s SOS services, providing an extra layer of security at the user’s fingertips. In addition to enhanced integration with the Life360 app, models in the new Tile lineup will feature improvements such as extended range, a louder ring, and a refined design, delivering unmatched convenience and peace of mind to customers.

Tile’s full integration with the Life360 app and network is a category-changing next step toward Life360’s vision of keeping its members safe and close to the people, pets, and things they care about. The new multi-function button on Tile’s trackers extends Life360’s SOS feature to Tile devices. In an emergency, pressing the Tile button three times triggers a Life360 SOS alert, which sends a notification and the user’s location information to their Life360 Circle and designated emergency contacts, letting them know something is wrong. SOS alerts are free for all Life360 users.

Additionally, the Life360 app can be used to locate and ring shared Tiled items or ring a connected mobile phone, allowing families to help each other quickly find important items. With compatibility across both iOS and Android, the Tile and Life360 apps ensure that these essential features are accessible to all the important people in your life, regardless of phone choice.

“As we expand Life360’s capabilities, the new Tile lineup advances our vision of a comprehensive solution for staying connected and protecting what matters most to families,” said Chris Hulls, co-founder and CEO of Life360. “With our extensive network of over 70 million monthly active users, finding lost and stolen items is faster and more reliable than ever before. By enhancing the integration of Tile and Life360, we are creating a seamless experience that provides peace of mind by keeping our members close to the people and things they love.”

The Tile lineup features a sleek redesign and four new colours, allowing each family member to select their favourite. Tile trackers also include four unique models, each ready to use right out of the box with no additional accessories. The models include:

  • Tile Mate (£24.99): Tile’s everything tracker with built-in keyring. The Mate is ideal for keeping track of anything from keys and backpacks to lunchboxes and purses.
  • Tile Pro (£34.99): Our most powerful tracker with built-in keyring, the Pro has a louder ring and the longest range. Keep an eye on your most valuable stuff – like your golf bag, camera, or car.
  • Tile Slim (£29.99): Tile’s thinnest tracker, the Slim, slides easily into wallets, passport holders, luggage, and more.
  • Tile Sticker (£24.99): The smallest Bluetooth tracker on the market, the Sticker adheres easily to your loseables and valuables – whether it’s the TV remote or a brand-new bicycle.

Tile Mate, Slim, and Pro each extended their Bluetooth range to be best in class (Tile Pro now ranges up to 500ft), while Tile Mate, Sticker, and Pro each now feature an even louder ring for a superior nearby finding experience. These new features complement Tile’s existing benefits, such as Anti-Theft Mode, a unique feature designed to protect high-value items from theft. Unlike competitors, Tile won’t alert thieves to its presence via notifications, so users have an improved chance of recovering their valuables.

Life360 offers various membership tiers – Free, Silver, Gold, and Platinum – designed to meet the diverse needs of families. The optional Gold and Platinum memberships, available in the UK, US, Australia, and Canada, provide additional benefits, including the ability to contact emergency dispatch services with the Tile’s SOS feature.

This means members do not have to call for help themselves; the dispatcher will assess the situation and contact the appropriate authorities. Other optional premium benefits include Roadside Assistance, Stolen Phone Protection, 30 days of Location History, Individual Driving Reports, and much more, offering an extra layer of security and peace of mind.

The new Tile Mate, Slim, and Sticker is available from Tile.com and major retailers worldwide. The Tile Pro will be available in early October. For more information on Tile’s latest updates and other initiatives, visit Tile.com.

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Tile integrates with Life360 as location app announces 64% increase in UK paid membership

Life360, the family locator app and safety membership platform, has today announced a 64% growth in UK premium members over the last year, alongside a range of new features included in its free membership offering, rolling out over the next weeks. This includes further integration with Tile, the leading Bluetooth tracker brand it acquired in 2021.

Used by more than three million people in the UK and 50 million people worldwide, Life360 offers families peace of mind by allowing them to coordinate daily activities in real time, find important items, stay connected with those who matter most, and assist in emergencies.

The Tile integration allows Life360 users’ entire “Circle” of family and friends to see the location of important items within their Life360 map. Life360 members will automatically be able to see Tile and Tile-enabled products’ last reported location, so everyone in their Circle can easily locate shared items or help each other retrieve something that’s been misplaced. Tiles can be attached to everyday essentials like bikes, keys, wallets, bags, and more.

Life 360 existing features include; advanced intelligent location sharing between Circle (group) members through Place Alerts, which send a push notification when members leave or arrive at a designated location; Check-ins, which allow a user to send their location via push notification instantly to every member in their Circle and Family Driving Reports, which allow families to see how (and what) drivers are doing behind the wheel to encourage safe habits and more.

Other new free features unveiled today include:

Free Crash Detection, which notifies Circle members and emergency contacts when Life360 detects they are in a car accident. If help is needed or the member doesn’t respond within a five-minute grace period, all Circle members and emergency contacts are notified via a text message with the user’s exact location. The app notification will also play a unique sound on the phone that will repeat for either 10 minutes or until the notification is acted upon. Of course, no one ever expects to be in a car crash, but the truth is that they happen more often than you might think and the time it takes to get help is critical.

Enhanced SOS, which means that after triggering an SOS Alert, a 10 second countdown will begin, after which Life360 will call and text all Circle members and emergency contacts for the Circle the alert was triggered in. Circle members will also receive a push notification. The phone call and text message will say where the user was when the SOS Alert was triggered. SOS alerts are available to all Life360 users, meaning parents of all ages, including new drivers and university students, can be reassured that if a loved one requires emergency assistance but can’t contact 999 because they are unable to talk on the phone, Life360 can help.

David Rice, Life360’s International GM and CSO, said: “There’s a reason why one in eleven UK families already use Life360. The launch of these new services form part of our vision to expand our offering in the UK and to help better connect and protect the people and things that matter most.

“Members can now expand their Circle to include items using Tile and these services combined feed into our mission to deliver safety options for families and their things. So whether you’re retrieving keys lost down the back of the sofa with Tile, or sending your teen driver immediate help following Life360’s crash detection, the ability to confirm the people and things that matter most are safe and accounted for and takes the stress out of everyday life.”

As a top 25 iOS app in the UK, Life360 will be introducing more additional features to the UK market over the coming months.

For more information on Life360, visit www.life360.com.